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All Marketers Are Liars
''All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World'' (2005) is the seventh published book by Seth Godin, and the third in a series of books on 21st century marketing, following '' Purple Cow'' and '' Free Prize Inside''. Background Godin said the inspiration came to him when he "watched the Democrats lose the election n 2004"Business Blog Tour: Seth "Pinnocchio" Godin
on HelloWord, May 24, 2006.
He stated that although both candidates told lies, the candidate that won told the more believable lie. In particular, he noticed 's ability to tell a story, noting that he's a "very good liar."


Descript ...
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Seth Godin
Seth W. Godin is an American author and former dot com business executive. Background After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne (named in jest after the fictional Yoyodyne in '' The Adventures of Buckaroo Banzai Across the 8th Dimension''). After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing. Business ventures Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published ''Permission Marketing: Turning strangers into friends and friends into customers''. In 1998, he sold Yoyodyne to Yahoo! for about $30 million
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Organic Products
An organic product is made from materials produced by organic agriculture. Most well known organic products are organic food items, however clothing and personal care items can also be made with organic agriculture. Many countries have strict consumer safety regulations to protect consumers from consuming harmful products. These agencies often certify cultivated products as organic. The United States uses USDA certification through the National Organic Program to define products as organic. According to USDA, in order for a product to be considered organic, several standards must be met. The National List of Allowed and Prohibited Substances details synthetic and non-synthetic substances that can be used in the process of producing organic products.Operations involving these organic products must be "protecting natural resources, conserving biodiversity, and using only approved substances." Organic food products Organic food products are grown under a system of agriculture wit ...
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Chicago Tribune
The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television are named), it remains the most-read daily newspaper in the Chicago metropolitan area and the Great Lakes region. It had the sixth-highest circulation for American newspapers in 2017. In the 1850s, under Joseph Medill, the ''Chicago Tribune'' became closely associated with the Illinois politician Abraham Lincoln, and the Republican Party's progressive wing. In the 20th century under Medill's grandson, Robert R. McCormick, it achieved a reputation as a crusading paper with a decidedly more American-conservative anti-New Deal outlook, and its writing reached other markets through family and corporate relationships at the ''New York Daily News'' and the '' Washington Times-Herald.'' The 1960s saw its corporate parent owner, Tribune Company ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national "newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the p ...
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Miami Herald
The ''Miami Herald'' is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles west of Downtown Miami.Contact Us
" ''Miami Herald''. Retrieved January 24, 2014. "The Miami Herald 3511 NW 91 Ave. Miami, FL 33172" - While the address says "Miami, FL", the location is actually in Doral. Se
this map of Miami-Dade County municipalities
an
the City of Doral land ...
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Amazon
Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology company Amazon or Amazone may also refer to: Places South America * Amazon Basin (sedimentary basin), a sedimentary basin at the middle and lower course of the river * Amazon basin, the part of South America drained by the river and its tributaries * Amazon Reef, at the mouth of the Amazon basin Elsewhere * 1042 Amazone, an asteroid * Amazon Creek, a stream in Oregon, US People * Amazon Eve (born 1979), American model, fitness trainer, and actress * Lesa Lewis (born 1967), American professional bodybuilder nicknamed "Amazon" Art and entertainment Fictional characters * Amazon (Amalgam Comics) * Amazon, an alias of the Marvel supervillain Man-Killer * Amazons (DC Comics), a group of superhuman characters * The A ...
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Fortune Magazine
''Fortune'' is an American multinational business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, owned by Thai businessman Chatchaval Jiaravanon. The publication was founded by Henry Luce in 1929. The magazine competes with '' Forbes'' and '' Bloomberg Businessweek'' in the national business magazine category and distinguishes itself with long, in-depth feature articles. The magazine regularly publishes ranked lists, including the ''Fortune'' 500, a ranking of companies by revenue that it has published annually since 1955. The magazine is also known for its annual ''Fortune Investor's Guide''. History ''Fortune'' was founded by '' Time'' magazine co-founder Henry Luce in 1929 as "the Ideal Super-Class Magazine", a "distinguished and de luxe" publication "vividly portraying, interpreting and recording the Industrial Civilization". Briton Hadden, Luce's business partner, was not enthusiastic about the idea – which Luce originally t ...
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Joe McCarthy
Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death in 1957. Beginning in 1950, McCarthy became the most visible public face of a period in the United States in which Cold War tensions fueled fears of widespread Communism, communist Subversion (politics), subversion. He is known for alleging that numerous communists and Soviet Union, Soviet spies and sympathizers had infiltrated the United States federal government, universities, film industry, and elsewhere. Ultimately, he was censured for refusing to cooperate with, and abusing members of, the committee established to investigate whether or not he should be censured. The term "McCarthyism", coined in 1950 in reference to McCarthy's practices, was soon applied to similar anti-communism, anti-communist activities. Today, the term is used more broadly to mean demagogy, demagog ...
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Puma (brand)
Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company ''Gebrüder Dassler Schuhfabrik'' (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as ''Ruda'' (derived from ''Ru''dolf ''Da''ssler, as Adidas was based on Adi Dassler), but later changed the name to ''Puma''. Puma's earliest logo consisted of a square and beast jumping through a ''D'', which was registered, along with the company's name, in 1948. Puma's shoe and clothing de ...
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VW Touareg
The Volkswagen Touareg (German pronunciation: ) is a car produced by German automaker Volkswagen Group since 2002 at the Volkswagen Bratislava Plant. A five-seater mid-size luxury crossover SUV, the vehicle was named after the nomadic Tuareg people, inhabitants of the Saharan interior in North Africa. As of its first generation, the Touareg was developed together with the Porsche Cayenne and the Audi Q7, and , the Touareg was developed together with the Audi Q8, the Bentley Bentayga and the Lamborghini Urus. The vehicles were developed as unibody SUVs with independent suspension. The initial generation (2002–2010) offered five-, six-, eight-, ten- and twelve-cylinder engine choices. Development The Volkswagen Touareg (internally designated ''Typ 7L'') was developed as a joint venture project by Porsche and the Volkswagen Group, involving the Audi and Volkswagen brands. At the time of Typ 7L development and for the first several years of production, Porsche was i ...
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Porsche Cayenne
The Porsche Cayenne is a series of mid-size luxury crossover sport utility vehicles manufactured by the German automaker Porsche since 2002 (Type 9PA or E1), with North American sales beginning in 2003. It is the first V8-engined vehicle built by Porsche since 1995, when the Porsche 928 was discontinued. It is also Porsche's first off-road variant vehicle since its Super and Junior tractors of the 1950s, and the first Porsche with four doors. The second-generation Cayenne (Type 92A or E2) was unveiled at the 2010 Geneva Motor Show in March following an online reveal. The Cayenne shares its platform, body frame, doors and electronics with the similar Volkswagen Touareg and Audi Q7. It received a facelift in 2014 with minor external changes, and introduced a new plug-in E-Hybrid version, with its public launch at the Paris Motor Show. Since 2008, all engines have featured direct injection technology. The third generation (Type PO536) was unveiled in 2017 at Stuttgart. The ...
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Cold Stone
Cold Stone Creamery is an American international ice cream parlor chain. Headquartered in Scottsdale, Arizona, the company is owned and operated by Kahala Brands. The company's main product is premium ice cream made with approximately 12–14% butterfat, made on location and customized for patrons at time of order. Cold Stone has also expanded its menu with other ice cream-related products, including: ice cream cakes, pies, cookie sandwiches, smoothies, shakes, and iced or blended coffee drinks. Since 2008, the company has been co-branding its locations with other chains in an attempt to increase its presence outside the United States, and transform its business model from seasonal to year-round. There are about 1,300 locations in 20 countries worldwide. History The company was co-founded in 1988 by Donald and Susan Sutherland, who sought ice cream that was neither hard packed nor soft-serve. Cold Stone Creamery opened its first store that year in Tempe, Arizona. The or ...
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