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AllAdvantage
AllAdvantage was an Internet advertising company that positioned itself as the world’s first "infomediary" by paying its users/members a portion of the advertising revenue generated by their online viewing habits. It became most well known for its slogan "Get Paid to Surf the Web," a phrase that has since become synonymous with a wide array of online ad revenue sharing systems (see, e.g., paid to surf). History AllAdvantage was launched on March 31, 1999, by Jim Jorgensen, Johannes Pohle, Carl Anderson, and Oliver Brock. During its nearly 2 years of operation, it raised nearly $200 Million in venture capital and grew to more than 10 million members in its first 18 months of operation. The company's practice of compensating existing members for referring new members led it to become one of the most heavily promoted websites of its time. In 1999, the company had over 4 million members worldwide, in over 240 countries, having delivered more than 4 billion ads in the month of November ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ray Everett
Ray Everett (born March 27, 1969), formerly known as Ray Everett-Church, is an American attorney, entrepreneur and author. He was dubbed "the dean of corporate Chief Privacy Officers" by ''Interactive Week Magazine,'' first creating that title and position in 1999 at Internet advertising company AllAdvantage. In 1997, he was profiled by ''The New York Times'' as an influential advocate of responsible online advertising. In 2013 and 2014 Business Insider designated him among the “Most Important LGBT People in Tech.” Biography Everett combined computers, writing and security at an early age. He purchased his first computer, a Commodore 64, and a 300-baud modem at age 14. A year later, he published his first article, writing for the ''Westview'' (a Nashville area community newspaper) and detailing his experiences as a youthful cracker of various early online services and WATS systems. He worked for the American Immigration Lawyers Association in Washington, DC, where he fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jim Jorgensen
Jim Jorgensen (born 1948 in Racine, Wisconsin) is a serial entrepreneur. He has started over 25 enterprises since getting his MBA at Stanford Graduate School of Business at the age of 24. Jorgensen's industry selection for these new enterprises has been wide, running from retail to manufacturing, from Internet to mail order, and from oil exploration to insurance. Some of the entities remained small, while two of them reached market caps in excess of $1 billion. Entrepreneurial history 1970s and 1980s Jorgensen earned his CPA certificate while working at KPMG before and during his time as a graduate student. (Hoffman 2006) His first start in entrepreneurialism was to form the first New Enterprise Club at Stanford with classmate Rene "Ron" Sutton (the club later became the Stanford Entrepreneur Club). During his second year of graduate school, Jorgensen met Billie Jean King and her husband Larry. (Hoffman 2006) Jorgensen's sports entrepreneurship started while still attending sc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ray Everett-Church
Ray Everett (born March 27, 1969), formerly known as Ray Everett-Church, is an American attorney, entrepreneur and author. He was dubbed "the dean of corporate Chief Privacy Officers" by ''Interactive Week Magazine,'' first creating that title and position in 1999 at Internet advertising company AllAdvantage. In 1997, he was profiled by '' The New York Times'' as an influential advocate of responsible online advertising. In 2013 and 2014 Business Insider designated him among the “Most Important LGBT People in Tech.” Biography Everett combined computers, writing and security at an early age. He purchased his first computer, a Commodore 64, and a 300-baud modem at age 14. A year later, he published his first article, writing for the ''Westview'' (a Nashville area community newspaper) and detailing his experiences as a youthful cracker of various early online services and WATS systems. He worked for the American Immigration Lawyers Association in Washington, DC, where he ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomediary
An infomediary works as a personal agent on behalf of consumers to help them take control over information gathered about them for use by marketers and advertisers. The concept of the infomediary was first suggested by former McKinsey consultant John Hagel III and former Harvard Business School professor Jeffrey Rayport in their article ''The Coming Battle for Customer Information''. The concept was explored in greater depth in Hagel's book (co-authored with McKinsey partner Marc Singer) ''Net Worth: Shaping Markets When Customers Make the Rules''. Infomediaries operate on the assumption that personal information is the property of the individual described, not necessarily the property of the one who gathers it. The infomediary business model recognizes that there is value in this personal data and the infomediary seeks to act as a trusted agent, providing the opportunity and means for clients to monetize and profit from their own information profiles. One of the first focused imp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paid To Surf
Pay to surf (PTS) is an online business model which gained popularity in the late 1990’s and experienced a significant decline following the dot-com crash. PTS companies advertised their main advantage as sharing the advertising revenue with their user base in a form of rewards for watching promotional content over the web. In order to participate, users would need to install software that tracked their browsing activities and displayed targeted advertisements. Ultimately, users receive financial compensation for their time spent browsing the web. A few PTS companies are still operating on the market to this day. Process A PTS company provided their members with a program to be installed on personal computers which facilitated the display of advertiser banner ads while a member browsed the web. As the company's view bar software allows tracking of websites that the user visited, the PTS company was able to display targeted ads for their advertisers. These advertisers paid the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adware
Adware, often called advertising-supported software by its developers, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a " pay-per-click" basis, if the user clicks on the advertisement. Some advertisements also act as spyware,FTC Report (2005). collecting and reporting data about the user, to be sold or used for targeted advertising or user profiling. The software may implement advertisements in a variety of ways, including a static box display, a banner display, full screen, a video, pop-up ad or in some other form. All forms of advertising carry health, ethical, privacy and security risks for users. The 2003 ''Microsoft Encyclopedia of Security'' and some other sources use the term "adware" differently: " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Industry Standard
''The Industry Standard'' is a U.S. news web site dedicated to technology business news, part of ''InfoWorld'', a news website covering technology in general. It is a revival of a weekly magazine based in San Francisco which was published between 1998 and 2001. Print magazine, 1998–2001 ''The Industry Standard'' called itself "the newsmagazine of the Internet economy", and it specialized in areas where business and the Internet overlapped. Like ''Wired'', ''Red Herring'', and (later) ''Business 2.0'', it was part of a breed of late 1990s publications that filled a gap in technology coverage left by mainstream media at the time. The magazine, which was owned by the technology publishing company IDG, was in many ways the brainchild of John Battelle, who had been a journalist at ''Wired'' both in the United States and the United Kingdom. Jonathan Weber was its editor-in-chief. The magazine also ran a web site, thestandard.com. Beginning in 1999, ''The Standard'' began selling a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Herring (magazine)
Red Herring is a media company that publishes an innovation magazine, an online daily technology news service, technology newsletters, and hosts events for technology leaders. Red Herring is perhaps best known for its Red Herring Top 100 technology awards and the international conferences it hosts each year. The Red Herring Top 100 began in 1996 and highlights startup companies and private ventures in Asia, Europe, and the Americas. Red Herring began as a technology business magazine in 1993 and flourished during the dot com boom, with global distribution and bureaus in Bangalore, Beijing, and Paris. It also sponsored conferences designed to bring venture capitalists, entrepreneurs, and technologists together. The magazine went into decline with the dot com crash, and ceased print publication in 2003. It was relaunched in late 2004 under publisher Alex Vieux and editor-in-chief Joel Dreyfuss, but again ceased print publication in 2007, continuing publication in digital form un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Draper Fisher Jurvetson
Draper Fisher Jurvetson (DFJ) is an American venture capital firm focused on investments in enterprise, consumer and disruptive technologies. In January 2019, DFJ Venture, the early-stage team, spun out and formed Threshold Ventures. DFJ Growth continues to be managed by co-founder John Fisher and the existing DFJ Growth partner team. History DFJ was founded in 1985 by Tim Draper. John Fisher became a partner in 1991 and Steve Jurvetson joined in 1994. In 2013, founding partner Draper announced his departure from future DFJ Venture funds, with John Fisher continuing in his role with DFJ Growth. Draper announced he will continue investing out of an early stage venture fund Draper Associates V and assisting his son in running an incubator. , DFJ is one of the six largest and most active investors in the space sector, which has had over of private capital invested in it since 2005. In November 2017, Steve Jurvetson stepped down from his position at DFJ after allegations of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
International Association Of Privacy Professionals
The International Association of Privacy Professionals (IAPP) is a nonprofit, non-advocacy membership association founded in 2000. It provides a forum for privacy professionals to share best practices, track trends, advance privacy management issues, standardize the designations for privacy professionals, provide education and guidance on career opportunities in the field of information privacy. The IAPP offers a full suite of educational and professional development services, including privacy training, certification programs, publications and annual conferences. It is headquartered in Portsmouth, New Hampshire. History Founded in 2000, IAPP was originally constituted as the Privacy Officers Association (POA). In 2002, it became the International Association of Privacy Officers (IAPO) when the POA merged with a competing group, the Association of Corporate Privacy Officers (ACPO). The group was renamed to the International Association of Privacy Professionals in 2003 to refle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wired News
''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online magazine, online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993. Several spin-offs have been launched, including ''Wired UK'', ''Wired Italia'', ''Wired Japan'', and ''Wired Germany''. From its beginning, the strongest influence on the magazine's editorial outlook came from founding editor and publisher Louis Rossetto. With founding creative director John Plunkett, Rossetto in 1991 assembled a 12-page prototype, nearly all of whose ideas were realized in the magazine's first several issues. In its earliest colophon (publishing), colophons, ''Wired'' credited Canadian media theorist Marshall McLuhan as its "patron saint". ''Wired'' went on to chronicle the evolution of digital technology and its impact on society. ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
