Alfred E. Newman
Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine ''Mad (magazine), Mad''. The character's distinct smiling face, gap-toothed smile, freckles, red hair, protruding ears, and scrawny body date back to late 19th-century advertisements for painless dentistry, also the origin of his "What, me worry?" motto. The magazine's founder and original editor, Harvey Kurtzman, began using the character in 1954. He was named "Alfred E. Neuman" (a name Kurtzman had previously used in an unconnected way) by ''Mad''s second editor Al Feldstein in 1956. Neuman's likeness has appeared on all but a handful of the magazine's covers, over 550 issues. He has almost always been rendered in a front view but has occasionally been seen in silhouette, or directly from behind.Reidelbach, Maria. ''Completely Mad: A History of the Comic Book and Magazine'', New York: Little Brown, 1991. Character description Neuman's most prominent physical feature is his gap-toothed gri ...
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