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Ajay Kohli
Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology. He is a former editor-in-chief of the Journal of Marketing. He is a fellow of the American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from th .... References External links * https://www.scheller.gatech.edu/directory/faculty/kohli/index.html {{DEFAULTSORT:Kohli, Ajay Living people Marketing theorists Marketing people Georgia Tech faculty Fellows of the American Marketing Association Year of birth missing (living people) University of Pittsburgh alumni Journal of Marketing editors Emory University faculty ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', ''Journal of Public Policy and Marketing'', ''Journal of International Marketing'', and ''Marketing News''. It sponsors the collegiate honor society Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters is located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Pittsburgh Alumni
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". Universities typically offer both undergraduate and postgraduate programs. The first universities in Europe were established by Catholic Church monks. The University of Bologna (), Italy, which was founded in 1088, is the first university in the sense of: *being a high degree-awarding institute. *using the word ''universitas'' (which was coined at its foundation). *having independence from the ecclesiastic schools and issuing secular as well as non-secular degrees (with teaching conducted by both clergy and non-clergy): grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The university in medieval life, 1179–1499", McFarland, 2008, , p. 55f.de Ridder-Symoens, Hild ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Year Of Birth Missing (living People)
A year or annus is the orbital period of a planetary body, for example, the Earth, moving in its orbit around the Sun. Due to the Earth's axial tilt, the course of a year sees the passing of the seasons, marked by change in weather, the hours of daylight, and, consequently, vegetation and soil fertility. In temperate and subpolar regions around the planet, four seasons are generally recognized: spring, summer, autumn and winter. In tropical and subtropical regions, several geographical sectors do not present defined seasons; but in the seasonal tropics, the annual wet and dry seasons are recognized and tracked. A calendar year is an approximation of the number of days of the Earth's orbital period, as counted in a given calendar. The Gregorian calendar, or modern calendar, presents its calendar year to be either a common year of 365 days or a leap year of 366 days, as do the Julian calendars. For the Gregorian calendar, the average length of the calendar yea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fellows Of The American Marketing Association
{{disambiguation ...
Fellows may refer to Fellow, in plural form. Fellows or Fellowes may also refer to: Places *Fellows, California, USA *Fellows, Wisconsin, ghost town, USA Other uses *Fellows Auctioneers, established in 1876. *Fellowes, Inc., manufacturer of workspace products *Fellows, a partner in the firm of English canal carriers, Fellows Morton & Clayton *Fellows (surname) See also *North Fellows Historic District, listed on the National Register of Historic Places in Wapello County, Iowa *Justice Fellows (other) Justice Fellows may refer to: * Grant Fellows (1865–1929), associate justice of the Michigan Supreme Court *Raymond Fellows Raymond Fellows (1885 – September 3, 1957), of Bucksport, Maine, was a justice of the Maine Supreme Judicial Court fro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Georgia Tech Faculty
Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the country in the Caucasus ** Kingdom of Georgia, a medieval kingdom ** Georgia within the Russian Empire ** Democratic Republic of Georgia, established following the Russian Revolution ** Georgian Soviet Socialist Republic, a constituent of the Soviet Union * Related to the US state ** Province of Georgia, one of the thirteen American colonies established by Great Britain in what became the United States ** Georgia in the American Civil War, the State of Georgia within the Confederate States of America. Other places * 359 Georgia, an asteroid * New Georgia, Solomon Islands * South Georgia and the South Sandwich Islands Canada * Georgia Street, in Vancouver, British Columbia, Canada * Strait of Georgia, British Columbia, Canada United Kin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing People
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing
The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are ''Harvard Business Review'' (1920), ''Journal of Retailing'' (1925), and ''Journal of Business'' (1928). Editors Hari Sridhar, Joe Foster ’56 Chair in Business Leadership and is Research Director of the Sales Leadership Institute at Mays Business School at Texas A&M University is Editor in Chief. He works with 3 coeditors, approximately 48 associate editors and an editorial review board to manage the journal's peer review and publication. Special issues The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute. Awards The journal presents three article-focused honors on an annual ba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Georgia Institute Of Technology
The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of the University System of Georgia and has satellite campuses in Savannah, Georgia; Metz, France; Shenzhen, China; and Singapore. The school was founded as the Georgia School of Technology as part of Reconstruction plans to build an industrial economy in the post-Civil War Southern United States. Initially, it offered only a degree in mechanical engineering. By 1901, its curriculum had expanded to include electrical, civil, and chemical engineering. In 1948, the school changed its name to reflect its evolution from a trade school to a larger and more capable technical institute and research university. Today, Georgia Tech is organized into six colleges and contains about 31 departments/units, with emphasis on science and technolog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scheller College Of Business
The Scheller College of Business is the business school at the Georgia Institute of Technology, a public research university in Atlanta, Georgia. It was established in 1912, and is consistently ranked in the top 30 business programs in the nation. History The Georgia Tech Scheller College of Business was established more than a century ago and has a distinguished history as part of a world-renowned technological research university. Georgia Tech's business school began in 1912 with the creation of the School of Commerce. In 1933 this school was moved to the University of Georgia during the newly created Georgia Board of Regents' decision to consolidate Georgia's system of higher education. It would later become Georgia State University. To meet the need for management training in technology, an Industrial Management degree was established in 1934, with a master's degree in the subject becoming the first professional management degree offered in the state 11 years later. The PhD ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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