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Advertising Postcard
An advertising postcard is a postcard used for advertising purposes (as opposed to a tourism or greeting postcard). Postcards are used in advertising as an alternative to or to complement other print advertising such as catalogs, letters, and flyers. Advertising postcards may be mailed or distributed in other ways. Definition An advertising postcard is a privately, commercially produced, rectangular piece of stiff paper (typically 3.5 X 5.5 inches, or 148mm x 105mm in Europe) printed in a form that is easy to send through the post and is designed to carry promotional messages of products or services. Brief history From the 18th century, trade cards were used by businesses to promote a wide variety of goods and services. Commercial 18th century publishing houses not only printed cards, but also assisted local business with their distribution. These trade cards were the precursor to the modern advertising postcard. By the late 19th century many well-known companies used trade car ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1935 Auburn Speedster
Events January * January 7 – Italian premier Benito Mussolini and French Foreign Minister Pierre Laval conclude an agreement, in which each power agrees not to oppose the other's colonial claims. * January 12 – Amelia Earhart becomes the first person to successfully complete a solo flight from Hawaii to California, a distance of 2,408 miles. * January 13 – A plebiscite in the Territory of the Saar Basin shows that 90.3% of those voting wish to join Germany. * January 24 – The first canned beer is sold in Richmond, Virginia, United States, by Gottfried Krueger Brewing Company. February * February 6 – Parker Brothers begins selling the board game Monopoly in the United States. * February 13 – Richard Hauptmann is convicted and sentenced to death for the kidnapping and murder of Charles Lindbergh Jr. in the United States. * February 15 – The discovery and clinical development of Prontosil, the first broadly effective antibiotic, is published in a serie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Q-Chem Postcard
Q-Chem is a general-purpose electronic structure package featuring a variety of established and new methods implemented using innovative algorithms that enable fast calculations of large systems on various computer architectures, from laptops and regular lab workstations to midsize clusters and HPCC, using density functional and wave-function based approaches. It offers an integrated graphical interface and input generator; a large selection of functionals and correlation methods, including methods for electronically excited states and open-shell systems; solvation models; and wave-function analysis tools. In addition to serving the computational chemistry community, Q-Chem also provides a versatile code development platform. History Q-Chem software is maintained and distributed by Q-Chem, Inc., located in Pleasanton, California, USA. It was founded in 1993 as a result of disagreements within the Gaussian company that led to the departure (and subsequent "banning") of John Pople ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Techniques
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Tools
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trading Card
A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other text (attacks, statistics, or trivia). There is a wide variation of different types of cards. Trading cards are traditionally associated with sports ( baseball cards are particularly common) but can also include subjects such as ''Pokémon'' and other non-sports trading cards. These often feature cartoons, comic book characters, television series and film stills. In the 1990s, cards designed specifically for playing games became popular enough to develop into a distinct category, collectible card games. These games are mostly fantasy-based gameplay. Fantasy art cards are a subgenre of trading cards that focus on the artwork. History Origins Trade cards are the ancestors of trading cards. Some of the earliest prizes found in ret ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Postcard
A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. There are novelty exceptions, such as wooden postcards, copper postcards sold in the Copper Country of the U.S. state of Michigan, and coconut "postcards" from tropical islands. In some places, one can send a postcard for a lower fee than a letter. Stamp collectors distinguish between postcards (which require a postage stamp) and postal cards (which have the postage pre-printed on them). While a postcard is usually printed and sold by a private company, individual or organization, a postal card is issued by the relevant postal authority (often with pre-printed postage). Production of postcards blossomed in the late 19th and early 20th centuries. As an easy and quick way for individuals to communicate, they became extremely popular. The study and collecting of postcards is te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cigarette Cards
Cigarette cards are trading cards issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands. Between 1875 and the 1940s, cigarette companies often included collectible cards with their packages of cigarettes. Cigarette card sets document popular culture from the turn of the century, often depicting the period's actresses, costumes, and sports, as well as offering insights into mainstream humour and cultural norms. History Beginning in 1875, cards depicting actresses, baseball players, Native American chiefs, boxers, national flags, or wild animals were issued by the U.S.-based Allen & Ginter tobacco company. These are considered to be some of the first cigarette cards. Other tobacco companies such as Goodwin & Co. soon followed suit. They first emerged in the U.S., then the UK, then, eventually, in many other countries. In the UK, W.D. & H.O. Wills in 1887 were one of the first companies to include advertising cards with their cig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corner Card (philately)
The term corner card means the wording, sometimes with a pictorial feature, in the upper left hand corner of a postal stationery envelopeVan Gelder, Peter J.; ''The Collectors' Guide to Postal Stationery'', A Squirrel Publication, Shrewsbury, UK (1997) or an envelope designed to have regular adhesive stamps affixed to it. It is there for the purpose of stating the sender's return address to facilitate the return of undeliverable mail.Krieger, George T.; ''The Postal Stationery of the Possessions and Administrative Areas of the United States of America''; United Postal Stationery Society, 2009, . There are four general classifications of corner cards: * ''Partial request'' corner cards are a mere outline, letting the sender fill in the number of days for an undelivered envelope to remain before return plus the sender's entire name and address, e.g. "After __ days, return to ...";Slawson, George C., Editor; ''The Postal Stationery of the Possessions of the United States''; Unite ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Baseball Card
A baseball card is a type of trading card relating to baseball, usually printed on cardboard, silk, or plastic. In the 1950s they came with a stick of gum and a limited number of cards. These cards feature one or more baseball players, teams, stadiums, or celebrities. Baseball cards are most often found in the contiguous United States but are also common in Puerto Rico or countries such as Canada, Cuba and Japan, where top-level leagues are present with a substantial fan base to support them. Some notable companies producing baseball cards include Topps and Panini. Previous manufacturers include Fleer (now a brand name owned by Upper Deck), Bowman (now a brand name owned by Topps), and Donruss (now a brand name owned by Panini). Baseball card production peaked in the late 1980s and many collectors left the hobby disenchanted after the 1994-95 MLB strike. However, baseball cards are still one of the most influential collectibles of all time. A 1952 Mickey Mantle baseball c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canada Post Corporation
Canada Post Corporation (french: Société canadienne des postes), trading as Canada Post (french: Postes Canada), is a Crown corporation that functions as the primary postal operator in Canada. Originally known as Royal Mail Canada (the operating name of the Post Office Department of the Canadian government founded in 1867, french: Poste Royale Canada), rebranding was done to the "Canada Post" name in the late 1960s, even though it had not yet been separated from the government. On October 16, 1981, the Canada Post Corporation Act came into effect. This abolished the Post Office Department and created the present-day Crown corporation which provides postal service. The act aimed to set a new direction for the postal service by ensuring the postal service's financial security and independence. Canada Post provided service to more than 16 million addresses and delivered nearly 8.4 billion items in 2016 and consolidated revenue from operations reached $7.88 billion. Delivery takes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Donald Bradman
Sir Donald George Bradman, (27 August 1908 – 25 February 2001), nicknamed "The Don", was an Australian international cricketer, widely acknowledged as the greatest batsman of all time. Bradman's career Test cricket, Test batting average (cricket), batting average of 99.94 has been cited as the greatest achievement by any sportsman in any major sport. The story that the young Bradman practised alone with a stump (cricket), cricket stump and a golf ball is part of Australian folklore. His meteoric rise from The Bush, bush cricket to the Australian national cricket team, Australian Test team took just over two years. Before his 22nd birthday, he had set many records for top scoring, some of which still stand, and became Australia's sporting idol at the height of the Great Depression in Australia, Great Depression. During a 20-year playing career, Bradman consistently scored at a level that made him, in the words of former Australia captain Bill Woodfull, "worth three batsmen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
