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Advertiser Funded Programming
Advertiser-funded programming (AFP) is a recent term applied to a break away from the modern model of television funding in place since the early 1960s. Since that time, programmes have normally been funded by a broadcaster and they re-couped the money through selling advertising space around the content. This has worked fine for decades, but new technological advances have forced broadcasters and advertisers to re-think their relationship. The concept is as old as television itself; the term soap opera is derived from the fact that the original soap operas were in fact funded and produced by soap companies such as Procter & Gamble. Shows such as the Texaco Star Theater, which were among the earliest television programs, included the practice. It was not until the quiz show scandals of the late 1950s, when particularly aggressive advertisers began rigging game shows to produce a more entertaining product, that the practice fell on the wayside. By the time television became a world ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, entertainment, news, and sports. The medium is capable of more than "radio broadcasting", which refers to an audio signal sent to radio receivers. Television became available in crude experimental forms in the 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the List of Ford vehicles, Ford brand, and luxury cars under its Lincoln Motor Company, Lincoln brand. The company is listed on the New York Stock Exchange under the single-letter ticker symbol F and is controlled by the Ford family (Michigan), Ford family. They have minority ownership but a plurality of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. By 1914, these methods were known around the world as Fordism. Ford's former British subsidiaries Jaguar Cars, Jaguar and Land Rover, acquired in 1989 and 2000, r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Halftime Show
A halftime show is a performance given during the brief period between the first and second halves, or the second and third quarters, of a sporting event. Halftime shows are not given for sports with an irregular or indeterminate number of divisions (such as baseball or boxing), or for sports that do not have an extended period of stoppage in play. Ice hockey games consist of three periods, so there are in effect two halftimes at a hockey game: the first intermission is between the first and second periods, and the second intermission comes between the second and third periods. The intermissions are usually given over to contests involving randomly selected audience members, although for major games, like the Winter Classic, the Stanley Cup Finals, the NHL All-Star Game and the Frozen Four, the intermission between the 2nd and 3rd period often features entertainment typically found during halftime shows. The first instance of a halftime show was in November, 1892 at the Univer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bowl Game
In North America, a bowl game, or simply bowl, is one of a number of postseason college football games primarily played by NCAA Division I Football Bowl Subdivision (FBS) teams. For most of its history, the FBS did not use a playoff tournament to determine an annual national champion, instead relying on a vote by sportswriters or coaches. In place of such a playoff, cities developed regional festivals featuring bowls. Prior to 2002, bowl game statistics were not included in players' career totals. Despite moves to establish a permanent system to determine the FBS national champion on the field such as the Bowl Coalition from 1992 to 1994, the Bowl Alliance from 1995 to 1997, the Bowl Championship Series (BCS) from 1998 to 2013, and the College Football Playoff (CFP) from 2014 through the present some bowls are still held. Historically, the four "major" bowl games, originally played on New Year's Day, were the Rose Bowl, Orange Bowl, Sugar Bowl, and Cotton Bowl. Bo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ambush Marketing
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "wikt:ambush, ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event. An advertiser may indirectly ambush an event by alluding to its imagery and Theme (narrative), themes without referencing any specific trademarks associated with it, or in "direct" and "predatory" means—where an advertiser engages in the fraudulent use of official names and trademarks to deliberately mislead consumers. Actions against ambush advertising are most common in sport (where major events such as the FIFA World Cup, Olympic Games, and the Super Bowl are prominent targets), as the pract ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FIFA World Cup
The FIFA World Cup, often called the World Cup, is an international association football competition among the senior List of men's national association football teams, men's national teams of the members of the FIFA, Fédération Internationale de Football Association (FIFA), the sport's global governing body. The tournament has been held every four years since the 1930 FIFA World Cup, inaugural tournament in 1930, with the exception of 1942 and 1946 due to the Second World War. The reigning champions are Argentina national football team, Argentina, who won their third title at the 2022 FIFA World Cup, 2022 World Cup by defeating France national football team, France. The contest starts with the FIFA World Cup qualification, qualification phase, which takes place over the preceding three years to determine which teams qualify for the tournament phase. In the tournament phase, 32 teams compete for the title at venues within the host nation(s) over the course of about a month. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Olympic Games
The modern Olympic Games (Olympics; ) are the world's preeminent international Olympic sports, sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a Multi-sport event, variety of competitions. The Olympic Games, Open (sport), open to both amateur and professional athletes, involves more than 200 teams, each team representing a sovereign state or territory. By default, the Games generally substitute for any world championships during the year in which they take place (however, each class usually maintains its own records). The Olympics are staged every four years. Since 1994 Winter Olympics, 1994, they have alternated between the Summer Olympic Games, Summer and Winter Olympics every two years during the four-year Olympiad. Their creation was inspired by the ancient Olympic Games, held in Olympia, Greece, from the 8th century BC to the 4th century AD. Baron Pierre de Coubertin founded the Int ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yesterday (TV Channel)
U&Yesterday is a British free-to-air television channel broadcasting in the United Kingdom and Ireland specialising in history, documentaries, and culture. It launched on 30 October 2002 as UK History and relaunched in its current format on 2 March 2009. It is available on satellite through Sky, Freesat and through the digital terrestrial provider Freeview. Hours on Freeview had previously been cut, with transmissions finishing at 6pm, but were restored on 1 June 2010. History of U&Yesterday On 30 June 2002, UKTV announced the closure of Play UK at the end of the year, citing that the closure of ITV Digital was the reason for its demise. On 13 September, UKTV announced the closure of the channel would be moved forward to the end of September, and that to prepare for the launch of Freeview, the bandwidth space would be replaced with a new channelUK History. Play UK closed as planned at the end of September, and the following month on 30October, the launch date for the Fre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Find My Past
Findmypast is a UK-based online genealogy service owned, since 2007, by British company DC Thomson. The website hosts billions of searchable records of census, directory and historical record information. It originated in 1965 when a group of genealogists formed a group named "Title Research". The first internet website went live in 2003. As of 2018, Findmypast has partnered with many other genealogical organisations and hosts much of their data. It started sponsoring Yesterday (TV channel), Yesterday, a UKTV channel, in 2010 and produced a series of programmes. History Title Research Group In 1965, a small group of professional genealogists and probate researchers called themselves "Title Research". They did much of their research using microfiche records. In 2001, Title Research started an in-house project, called "1837 online", to produce a computerised version of the birth, marriage and death register pages of the General Register Office (GRO), and the following year began w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Restaurant (British TV Series)
''The Restaurant'' is a British reality television series which is based on the Australian television show '' My Restaurant Rules,'' where a group of couples competes for the chance to set up a restaurant financially backed and personally supported by French chef Raymond Blanc. The winning couple was given their own restaurant to run. For the winners of the first series, the prize restaurant was in Oxfordshire, near Blanc's own Le Manoir aux Quat' Saisons. For the second series, it was in Marlow, Buckinghamshire. The first series aired on BBC Two on 29 August 2007 and a second series aired on 10 September 2008. The first series also had a spin-off, '' The Restaurant: You're Fried!'' (a play on '' The Apprentice: You're Fired!'') which aired on BBC Three after the main programme; it did not return for either of the subsequent series. The third and final series was broadcast on 29 October 2009. In the US, the show was retitled ''Last Restaurant Standing'' by BBC America. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Express
American Express Company or Amex is an American bank holding company and multinational financial services corporation that specializes in payment card industry, payment cards. It is headquartered at 200 Vesey Street, also known as American Express Tower, in the Battery Park City neighborhood of Lower Manhattan. Amex is the fourth-largest card network globally based on purchase volume, behind China UnionPay, Visa Inc., Visa, and Mastercard. 141.2 million Amex cards were in force worldwide as of December 31, 2023, with an average annual spend per card member of US$24,059. That year, Amex handled over $1.7 trillion in purchase volume on its network. Amex is list of largest banks in the United States, the 16th largest US bank, with a total of US$270 billion in assets or 1.1% of all assets insured by the Federal Deposit Insurance Corporation, FDIC. It is ranked 77th on the Fortune 500, ''Fortune'' 500 and 28th on the list of the most valuable brands by ''Forbes''. In 2023, it was ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Apprentice (American TV Series)
''The Apprentice'' is an American reality television series that judged the business skills of a group of contestants. It ran in various formats across fifteen seasons on NBC from 2004 to 2017. ''The Apprentice'' was created by British television producer Mark Burnett, and co-produced with Donald Trump, who was the show's host for the first fourteen seasons. Billed as "The Ultimate Job Interview", seven of the show's seasons featured aspiring, but otherwise unknown, businesspeople who would vie for the show's prize, a one-year $250,000 starting contract to promote one of Donald Trump's properties. The show features 14 to 18 such business people who compete over the course of the season, with typically one contestant eliminated per episode. Contestants are split into two "corporations" (teams), with one member from each volunteering as a project manager on each new task. The corporations complete business-related tasks such as selling products, raising money for charity, or cre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
