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Admag
Admags or ad mags (short for Advertising magazines) were an early alternative to the commercial break in the 1950s and 1960s, broadcast on the new commercial network ITV in the United Kingdom. Beginning as a result of the Television Act 1954, and designed mainly to provide advertising space for smaller companies which couldn't afford slots during regular ad breaks, admags became popular in their own right. Each had a loose story format, much like a soap opera, with each episode featuring a collection of commercially available products. Programming Jim's Inn The most popular admag was ''Jim's Inn'', a soap opera starring Jimmy and Maggie Hanley. By 1957, ''Jim's Inn'' had become so popular that Associated-Rediffusion claimed that it was now rivalling the popularity of long-established programmes on the BBC, such as The Archers. It ran for 300 editions, and after the ban on admags in 1963, the couple appeared running 'Jim's Stores' in a series of adverts for Daz washing powder. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''programlength commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight and early morning (usually 1:00 a.m. to 9:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to Suspension of disbelief, maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Advertisement
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. advertising, Advertisers and marketing, marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or Broadcasters' Audience Research Board, BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Carosello
is an Italian television advertising show that was broadcast on RAI from 1957 to 1977. The series mainly showed short sketch comedy films using live action, various types of animation, and puppetry. It had an audience of about 20 million viewers. History Initially, the only income for Italian television broadcasters came from subscription fees, but the amount was still very low. Rai had already thought of introducing a space dedicated to advertising in the television schedule. RAI was looking for an original, innovative and interesting way to offer it to the public in a pleasant way through entertainment and shows without disturbing them. Then came the idea of making relatively long (average three minutes) funny curtains, comics and sketches, which attracted people's attention. At an experimental level, some of the test procedures were performed with the ''proto-caroselli'', based on fictitious products, made in Turin, Rome and Milan. In fact, this is what the carousel will lo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1955 British Television Series Debuts
Events January * January 3 – José Ramón Guizado becomes president of Panama. * January 17 – , the first Nuclear marine propulsion, nuclear-powered submarine, puts to sea for the first time, from Groton, Connecticut. * January 18–January 20, 20 – Battle of Yijiangshan Islands: The Chinese Communist People's Liberation Army seizes the islands from the Republic of China (Taiwan). * January 22 – In the United States, The Pentagon announces a plan to develop intercontinental ballistic missiles (ICBMs), armed with nuclear weapons. * January 23 – The Sutton Coldfield rail crash kills 17, near Birmingham, England. * January 25 – The Presidium of the Supreme Soviet of the Soviet Union announces the end of the war between the USSR and Germany, which began during World War II in 1941. * January 28 – The United States Congress authorizes President Dwight D. Eisenhower to use force to protect Taiwan from the People's Republic of China. February * February 10 – T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1960s British Television Series
Year 196 ( CXCVI) was a leap year starting on Thursday of the Julian calendar. At the time, it was known as the Year of the Consulship of Dexter and Messalla (or, less frequently, year 949 ''Ab urbe condita''). The denomination 196 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming years. Events By place Roman Empire * Emperor Septimius Severus attempts to assassinate Clodius Albinus but fails, causing Albinus to retaliate militarily. * Emperor Septimius Severus captures and sacks Byzantium; the city is rebuilt and regains its previous prosperity. * In order to assure the support of the Roman legion in Germany on his march to Rome, Clodius Albinus is declared Augustus by his army while crossing Gaul. * Hadrian's wall in Britain is partially destroyed. China * First year of the Jian'an Era, during the reign of the Xian Emperor of the Han. * The Xian Emperor returns to war-r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1950s British Television Series
Year 195 ( CXCV) was a common year starting on Wednesday of the Julian calendar. At the time, it was known in Rome as the Year of the Consulship of Scrapula and Clemens (or, less frequently, year 948 ''Ab urbe condita''). The denomination 195 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming years. Events By place Roman Empire * Emperor Septimius Severus has the Roman Senate deify the previous emperor Commodus, in an attempt to gain favor with the family of Marcus Aurelius. * King Vologases V and other eastern princes support the claims of Pescennius Niger. The Roman province of Mesopotamia rises in revolt with Parthian support. Severus marches to Mesopotamia to battle the Parthians. * The Roman province of Syria is divided and the role of Antioch is diminished. The Romans annex the Syrian cities of Edessa and Nisibis. Severus re-establishes his headquarters and the colonies th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1963 Disestablishments In The United Kingdom
Events January * January 1 – Bogle–Chandler case: Commonwealth Scientific and Industrial Research Organisation scientist Dr. Gilbert Bogle and Mrs. Margaret Chandler are found dead (presumed poisoned), in bushland near the Lane Cove River, Sydney, Australia. * January 2 – Vietnam War – Battle of Ap Bac: The Viet Cong win their first major victory. * January 9 – A January 1963 lunar eclipse, total penumbral lunar eclipse is visible in the Americas, Europe, Africa and Asia, and is the 56th lunar eclipse of Lunar Saros 114. Gamma has a value of −1.01282. It occurs on the night between Wednesday, January 9 and Thursday, January 10, 1963. * January 13 – 1963 Togolese coup d'état: A military coup in Togo results in the installation of coup leader Emmanuel Bodjollé as president. * January 17 – A last quarter moon occurs between the January 1963 lunar eclipse, penumbral lunar eclipse and the Solar eclipse of January 25, 1963, annular solar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1955 Establishments In The United Kingdom
Events January * January 3 – José Ramón Guizado becomes president of Panama. * January 17 – , the first Nuclear marine propulsion, nuclear-powered submarine, puts to sea for the first time, from Groton, Connecticut. * January 18–January 20, 20 – Battle of Yijiangshan Islands: The Chinese Communist People's Liberation Army seizes the islands from the Republic of China (Taiwan). * January 22 – In the United States, The Pentagon announces a plan to develop intercontinental ballistic missiles (ICBMs), armed with nuclear weapons. * January 23 – The Sutton Coldfield rail crash kills 17, near Birmingham, England. * January 25 – The Presidium of the Supreme Soviet of the Soviet Union announces the end of the war between the USSR and Germany, which began during World War II in 1941. * January 28 – The United States Congress authorizes President Dwight D. Eisenhower to use force to protect Taiwan from the People's Republic of China. February * February 10 – T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television In The United Kingdom
Television broadcaster, Television broadcasts in the United Kingdom began in 1932, however, regular broadcasts would only begin four years later. Television began as a public service which was free of advertising, which followed the Mechanical television#Television demonstrations, first demonstration of a transmitted moving image in 1926. Currently, the United Kingdom has a collection of free-to-air, free-to-view and Pay television, subscription services over a variety of distribution media, through which there are over 480 channelsTaking the base Sky Electronic program guide, EPG TV Channels. A breakdown is impossible due to a) the number of platforms, b) duplication of services, c) regional services, d) part time operations, and e) audio. For the Sky platform alone, there are basically 485 TV channels, additionally 57 "timeshifted versions", 36 HDTV versions, 42 regional TV options, 81 audio channels, and 5 promotion channels as of mid-2010 for consumers as well as On demand ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subliminal Advertising
Subliminal stimuli (; ' literally "below" or "less than") are any sensory stimuli below an individual's threshold or limit for conscious perception, in contrast to stimuli (above threshold). Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked to interrupt processing. Audio stimuli may be played below audible volumes or masked by other stimuli. In 1957, the American cinematographer James Vicary claimed to have increased the sales of Coca-Cola by inserting in his cinema's movies some frames with "Drink Coca-Cola!" written on it. Five years later, however, he admitted to having inflated his results somewhat by including certain data that were labeled scientifically unreliable. However, Vicary's claim increased scientific interest in subliminal messages. Subliminal stimulation is now accepted as a legitimate research field in the scientific literature. A 2012 review of functional magnetic resonance imaging (fMRI) studies showed t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
History Of ITV
History is the systematic study of the past, focusing primarily on the Human history, human past. As an academic discipline, it analyses and interprets evidence to construct narratives about what happened and explain why it happened. Some theorists categorize history as a social science, while others see it as part of the humanities or consider it a hybrid discipline. Similar debates surround the purpose of history—for example, whether its main aim is theoretical, to uncover the truth, or practical, to learn lessons from the past. In a more general sense, the term ''history'' refers not to an academic field but to the past itself, times in the past, or to individual texts about the past. Historical research relies on Primary source, primary and secondary sources to reconstruct past events and validate interpretations. Source criticism is used to evaluate these sources, assessing their authenticity, content, and reliability. Historians strive to integrate the perspectives o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
