Adidas SL 72
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Adidas SL 72
Adidas SL 72 is a lightweight running shoe released by Adidas in 1972. It was the first shoe to feature the Three stripes, trefoil logo. Overview Adidas released the SL 72 as a lightweight alternative to its other running shoes. The "SL" in the name stands for "Super Light" and the "72" for the year it was released in. The shoe was designed to appeal to a casual runner and capitalize on the running boom of the 1970s. The shoe is made up of a nylon upper to make it less heavy with suede overlays at the toe, heel, and eyelets of the shoe. The EVA midsole has a rubber toe protector to prevent abrasions as well. The shoe was released during the 1972 Summer Olympics. Models SL 72 OG The original version of the shoe in the same design. SL 72 RS The SL 72 RS features the same design on the upper but has a slightly chunkier sole underneath. The "RS" in the name stands for "reshaped". It was released at the beginning of 2024 SL 72 RTN This model features a chunkier, rugged sole that i ...
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Sneakers
Sneakers (American English, US) or trainers (British English, UK), also known by a #Names, wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual wear. They were popularized by companies such as Converse (shoe company), Converse, Nike, Inc., Nike and Spalding (company), Spalding in the mid 20th century. Like other parts of the global clothing industry, shoe manufacturing is heavily concentrated in Asia with nine in ten shoes produced there. Names Sneakers have gone by a variety of names, depending on geography and changing over the decades. The broader category inclusive of sneakers is athletic shoes. The term 'athletic shoes' is typically used for shoes utilized for jogging or road running and indoor sports such as basketball, but tends to exclude shoes for sports played on grass such as association football and rugby football, which are generally known in North America as "Cl ...
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Adidas
Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2024 was listed at €23 billion. The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes ( spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his ha ...
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Three Stripes
Three stripes is a trademark of Adidas consisting of three parallel lines, which typically feature along the side of Adidas apparel. Adidas was known for this branding early in its history, with its owner, Adolf Dassler, describing it as "The three stripe company". History Finnish Sport Museum has a pair of footwear from the 1940s with the three stripes by Finnish athletic footwear brand Karhu Sports.Item description at Finna image archive
accessed May 28th 2021
According to another source, the three stripes mark was created by the Adidas company founder, Adolf Dassler, and first used on footwear in 1949, when Adidas was founded. In 1952, following the 1952 Summer Olympics in Finlan ...
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Running Boom Of The 1970s
The running boom of the 1970s occurred in high- and middle-income countries. It was particularly pronounced in the United States and occurred in other countries including the United Kingdom and other European countries, Australia and New Zealand. The boom was primarily a 'jogging' movement in which running was generally limited to personal physical activity and often pursued alone for recreation and fitness. It was also associated with a growth in public participation in competitive road running during the decade, particularly in the United States, which spread to other countries in the following decade, including the United Kingdom. It is estimated that 25 million Americans took up some aspect of running in the 1970s and 1980s, including President Jimmy Carter. With more running events, shoe and apparel manufacturers grew and formed to accommodate the demand. The boom attracted women and individuals in minority communities, but studies from the time showed that participants in r ...
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1972 Summer Olympics
The 1972 Summer Olympics (), officially known as the Games of the XX Olympiad () and officially branded as Munich 1972 (; ), were an international multi-sport event held in Munich, West Germany, from 26 August to 11 September 1972. It was the second Summer Olympics to be held in Germany, after the 1936 Summer Olympics, 1936 Games in Berlin, which had taken place under the Nazi Germany, Nazi rule. Germany became only the second country at that point after the United States to have two different cities host the Summer Olympics. The West German government had been eager to have the Munich Olympics present a Democracy, democratic and optimistic Germany to the world, as shown by the Games' official motto, ''"Die Heiteren Spiele"'', or "the cheerful Games". The logo of the Games was a blue solar logo (the "Bright Sun") by Otl Aicher, the designer and director of the visual conception commission. The hostesses wore sky-blue dirndls as a promotion of Bavarian cultural heritage. The Oly ...
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Adidas SL 72 RS
Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2024 was listed at €23 billion. The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade ...
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