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A. C. Nielsen
NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global marketing research firm, with worldwide headquarters in Chicago, Illinois, United States. The company has approximately 30,000 employees and operates in more than 100 countries. NIQ acquired German market research firm GfK in 2023. Until March 2021, it was a part of Nielsen Holdings. Nielsen Holdings divested its consumer intelligence (by then known as NielsenIQ) business to private equity firm Advent International. The business later rebranded to NIQ. Activities A market research tool is the Homescan program where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics. Homescan covers several countries including Australia, Canada, the United Kingdom, and the United States. In 2004, ACNielsen chose the CipherLab CPT-8001 as its data collection terminal for the Homescan program throughout Asia. The Homescan prog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privately Held Company
A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equity, company's stock is offered, owned, traded or exchanged privately, also known as "over-the-counter (finance), over-the-counter". Related terms are unlisted organisation, unquoted company and private equity. Private companies are often less well-known than their public company, publicly traded counterparts but still have major importance in the world's economy. For example, in 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for $1.8 trillion in revenues and employed 6.2 million people, according to ''Forbes''. In general, all companies that are not owned by the government are classified as private enterprises. This definition encompasses both publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ISBN
The International Standard Book Number (ISBN) is a numeric commercial book identifier that is intended to be unique. Publishers purchase or receive ISBNs from an affiliate of the International ISBN Agency. A different ISBN is assigned to each separate edition and variation of a publication, but not to a simple reprinting of an existing item. For example, an e-book, a paperback and a hardcover edition of the same book must each have a different ISBN, but an unchanged reprint of the hardcover edition keeps the same ISBN. The ISBN is ten digits long if assigned before 2007, and thirteen digits long if assigned on or after 1 January 2007. The method of assigning an ISBN is nation-specific and varies between countries, often depending on how large the publishing industry is within a country. The first version of the ISBN identification format was devised in 1967, based upon the 9-digit Standard Book Numbering (SBN) created in 1966. The 10-digit ISBN format was developed by the I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscription model, requiring readers to pay for access to most of its articles and content. The ''Journal'' is published six days a week by Dow Jones & Company, a division of News Corp. As of 2023, ''The'' ''Wall Street Journal'' is the List of newspapers in the United States, largest newspaper in the United States by print circulation, with 609,650 print subscribers. It has 3.17 million digital subscribers, the second-most in the nation after ''The New York Times''. The newspaper is one of the United States' Newspaper of record, newspapers of record. The first issue of the newspaper was published on July 8, 1889. The Editorial board at The Wall Street Journal, editorial page of the ''Journal'' is typically center-right in its positio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dun & Bradstreet
The Dun & Bradstreet Holdings, Inc. (D&B) is an American company that provides commercial data, analytics, and insights for businesses. Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk and financial analysis, operations and supply, and sales and marketing professionals, as well as research and insights on global business issues. It serves customers in government and industries such as communications, technology, strategic financial services, and retail, telecommunications, and manufacturing markets. The company's database contains over 500 million business records worldwide. History 19th century Dun & Bradstreet traces its history to July 20, 1841, with formation of The Mercantile Agency in New York City by Lewis Tappan. Recognizing the need for a centralized Credit score, credit reporting system, Tappan formed the company to create a network of correspondents who would provide reliable, objective credit information t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oxford
Oxford () is a City status in the United Kingdom, cathedral city and non-metropolitan district in Oxfordshire, England, of which it is the county town. The city is home to the University of Oxford, the List of oldest universities in continuous operation, oldest university in the English-speaking world; it has buildings in every style of Architecture of England, English architecture since late History of Anglo-Saxon England, Anglo-Saxon. Oxford's industries include motor manufacturing, education, publishing, science, and information technologies. Founded in the 8th century, it was granted city status in 1542. The city is located at the confluence of the rivers Thames (locally known as the Isis) and River Cherwell, Cherwell. It had a population of in . It is north-west of London, south-east of Birmingham and north-east of Bristol. History The history of Oxford in England dates back to its original settlement in the History of Anglo-Saxon England, Saxon period. The name � ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The UK includes the island of Great Britain, the north-eastern part of the island of Ireland, and most of List of islands of the United Kingdom, the smaller islands within the British Isles, covering . Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the UK is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. It maintains sovereignty over the British Overseas Territories, which are located across various oceans and seas globally. The UK had an estimated population of over 68.2 million people in 2023. The capital and largest city of both England and the UK is London. The cities o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stamford, Connecticut
Stamford () is a city in Fairfield County, Connecticut, United States, outside of New York City. It is the sixth-most populous city in New England. Stamford is also the largest city in the Western Connecticut Planning Region, Connecticut, Western Connecticut Planning Region, and Connecticut's second-most populous city, behind Bridgeport, Connecticut, Bridgeport. With a population of 135,470, Stamford passed Hartford, Connecticut, Hartford and New Haven, Connecticut, New Haven in population as of the 2020 United States Census, 2020 census. It is in the Greater Bridgeport, Bridgeport–Stamford–Danbury metropolitan statistical area, which is part of the New York metropolitan area, New York City metropolitan area (specifically, the New York–Newark, NY–NJ–CT–PA Combined Statistical Area). As of 2023, Stamford is home to eight Fortune 500, ''Fortune'' 500 companies and numerous divisions of large corporations. This gives it the largest financial centre, financial district i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Verenigde Nederlandse Uitgeverijen
Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiaries, Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. Nielsen Media Research later evolved into Global Media division and the AC Nielsen later evolved into Global Connect division. The company later decided to retain its Global Media division and divested the Global Connect division ( NielsenIQ, the former AC Nielsen) to private equity firm Advent International in March 2021. The company was listed on the New York Stock Exchange and used to be a component of the S&P 500. History Formation Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of "market sh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Media Research
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings. NMR began as a division of ACNielsen, a marketing research firm founded in 1923. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella for years. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. NMR was separated again from Ni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Market
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, radio station offerings, and may also include other types of media such as newspapers and internet content. They can coincide with or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen has measured both television and radio audiences since its acquisition of Arbitron, which was completed in Septemb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Measurement
Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine ''who'' is listening, rather than ''how many'' people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes, forgetfulness and subjectivity. Data is collected down to the level of listener opinion of individual songs cross-referenced against age, race, and economic status in liste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
