The Habit Burger Grill - Goleta California (2015-11-26) 02

Habit Burger Grill Charburger with Cheese (29483116130)

The Habit Burger Grill is an American

fast casual A fast casual restaurant, found primarily in the United States and Canada, does not offer full table service, but advertises higher quality food than fast food restaurants, with fewer frozen or processed ingredients. It is an intermediate conc ...

restaurant chain that specializes in charbroiled hamburgers. The company also sells other typical fast-casual fare. Its headquarters are in

Irvine, California Irvine () is a master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 197 ...

. In March 2020,

Yum! Brands Yum! Brands, Inc. (or Yum!), formerly Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 1000. Yum! operates the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, except in China, where the ...

, the parent company of KFC,

Pizza Hut Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney. They serve their signature pan pizza and other dishes including pasta, breadsticks and desse ...

Taco Bell Taco Bell is an American-based chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, includi ...

and Wingstreet, acquired The Habit Burger Grill.

History

The Habit Burger Grill was founded on November 15, 1969, in

Santa Barbara County, California Santa Barbara County, California, officially the County of Santa Barbara, is located in Southern California. As of the 2020 census, the population was 448,229. The county seat is Santa Barbara, and the largest city is Santa Maria. Santa Barba ...

as a family-owned business. In 1980, Brent and Bruce Reichard purchased the original location in

Goleta Goleta or La Goleta may refer to: * ''Goleta'' (spider), a spider genus * Goleta, California, United States, a suburban city in Santa Barbara County * La Goleta, the Spanish and Portuguese name for La Goulette La Goulette (, it, La Goletta), i ...

. A second location opened in Ventura in 1996 and they gradually grew the chain to twenty-four units in

Southern California Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most populous urban ...

. In 2007, KarpReilly, a private equity firm, acquired a majority ownership in the company and began to rapidly expand the chain, including franchising. Not included in the sale were the eight locations in

, which remained under the ownership of the Reichard brothers. In 2014, Habit had 109 locations either open for business or under construction, including an expansion into

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region o ...

. At that time, the company was one of the fastest-growing fast food chains in the United States, with a 40% sales increase from 2012 to 2013. In November 2014, the company raised $83.7 million in an

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...

. The share price immediately doubled. By 2016, growth had slowed significantly, in line with the burger business. In 2017, the company announced plans to expand into the United Kingdom with 30 restaurants. In March 2020,

, the parent company of

and KFC, acquired Habit. The brothers decided to retire and sell their remaining restaurants to Yum! Brands in 2020. The operations shifted in March 2022.

Locations

As of September 2021, Habit Burger Grill currently has over 300 locations, mostly in California, as follows: The company also has a fleet of nine food trucks.

Reception

In mid-2014, The Habit's "Charburger" was named the best burger in America by

Consumer Reports Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. Found ...

, a nonprofit organization dedicated to unbiased product testing, scoring an 8.1 out of 10 among 53,745 participants.

References

External links

* {{DEFAULTSORT:Habit Burger Grill Yum! Brands 1969 establishments in California Companies based in Irvine, California Companies formerly listed on the Nasdaq Cuisine of the Western United States Restaurants established in 1969 2007 mergers and acquisitions 2020 mergers and acquisitions Economy of the Southwestern United States Fast-food chains of the United States Fast-food franchises Fast-food hamburger restaurants Regional restaurant chains in the United States Restaurants in California 2014 initial public offerings

History

Locations

Reception

See also

References

External links