Still Jennifer Lopez is a women's

fragrance An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vol ...

endorsed by American entertainer

Jennifer Lopez Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...

, released by

Coty, Inc. Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and re ...

in September 2003. The fragrance contains notes of

sake Sake, also spelled saké ( ; also referred to as Japanese rice wine), is an alcoholic beverage of Japanese origin made by fermenting rice that has been polished to remove the bran. Despite the name ''Japanese rice wine'', sake, and indee ...

mandarin Mandarin or The Mandarin may refer to: Language * Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country ** Standard Chinese or Modern Standard Mandarin, the official language of China ** Taiwanese Mandarin, Stand ...

, earl grey, pink freesia,

honeysuckle Honeysuckles are arching shrubs or twining vines in the genus ''Lonicera'' () of the family Caprifoliaceae, native to northern latitudes in North America and Eurasia. Approximately 180 species of honeysuckle have been identified in both contin ...

, orange flower,

sandalwood Sandalwood is a class of woods from trees in the genus ''Santalum''. The woods are heavy, yellow, and fine-grained, and, unlike many other aromatic woods, they retain their fragrance for decades. Sandalwood oil is extracted from the woods for us ...

amber Amber is fossilized tree resin that has been appreciated for its color and natural beauty since Neolithic times. Much valued from antiquity to the present as a gemstone, amber is made into a variety of decorative objects."Amber" (2004). In Ma ...

and

orris Orris may refer to: People *Peter Orris * Orris C. Herfindahl * Orris Pratt Places *Adam Orris House * Orris Baragwanath Pass Other uses *Orris root *Orris oil Orris oil (orris butter or Beurre d'Iris) is an essential oil derived from ...

. Still Jennifer Lopez followed in the footsteps of Glow by JLo, an international success that shaped the fragrance industry and began a trend in the celebrity endorsement of fragrance. The release of Still Jennifer Lopez was not anticipated due to the negative publicity generated from Lopez's film '' Gigli'' (2003) and a fall-out with her manager Benny Medina. Several fragrance industry experts noted that it could ruin the success of Glow by JLo. It was also noted that her public image at the time would have irreparable effects on the fragrance's performance. The promotion of Still Jennifer Lopez and the scent were met with positive feedback, with many comparing it to her song " Jenny from the Block". The fragrance was aimed at a female demographic above the age of 25, a shift from Glow by JLo, which was aimed at teenagers and females in their early twenties. Its theme is about Lopez still being herself, despite what the media reports. The bottle was a commercial success, collectively bringing in over $300 million with its predecessor Glow by JLo.

Background and development

In October 2002, Lopez released her first signature fragrance Glow by JLo. Among low expectations, the fragrance performed strongly and became the top-selling fragrance in the United States. Glow by JLo's success caused a wave of celebrity endorsement of fragrances. She is often credited with beginning the trend, which other celebrities such as

Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...

and Beyoncé Knowles have followed. In July 2003, it was reported by

MTV News MTV News is the news production division of MTV. The service is available in the US with localized versions on MTV's global network. In February 2016, MTV Networks confirmed it would refresh the MTV News brand in 2016, to compete with the likes ...

that Lopez was to release her second fragrance, which is "directed at a more upscale market" than Glow by JLo. Reaction was mixed; it was initially believed that the release of Still Jennifer Lopez could harm the success of Glow by JLo, which had grossed $40 million in under two months alone. At the time of the fragrance's release, Lopez's film '' Gigli'' which co-starred her then-fiancé, Ben Affleck, was released to negative reviews and bombed at the

box office A box office or ticket office is a place where ticket (admission), tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a Wicket gate, wicke ...

. It was for this reason why many considered the fragrance to be at risk if it failed. Additionally, controversy arose after Lopez fired her manager Benny Medina that summer, causing the public to read more negative publications about Lopez. Design and brand strategist Kathy Feakins stated: "The easy way to view this is to witness what happened to

Martha Stewart Martha Helen Stewart (, ; born August 3, 1941) is an American retail businesswoman, writer, and television personality. As founder of Martha Stewart Living Omnimedia, she gained success through a variety of business ventures, encompassing pub ...

", further opining: "Once someone is strongly associated with a product or service, what happens to their image can have an impact on the product." Lancaster, however, kept an eye on the public scrutiny surrounding Lopez. Olivier Van Doorne, worldwide creative director at Select Communications, said: "Whenever you take a celebrity into a commercial venture, which more and more people are doing, there's enormous risk ..It doesn't take much to turn the public around overnight." Mark Malinowski, director for entertainment marketing at

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, part of the

Omnicom Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer re ...

, said the situation "will reach a point where, like anything else, there may be overexposure". Lancaster's marketing vice president Catherine Walsh remarked in a statement: "The worst thing in the world would be to unplug Glow to introduce Still". Still Jennifer Lopez launched at Robinsons-May department stores on September 14, 2003, followed by

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

Herald Square on September 21. It was released nationwide the following month. While Glow by JLo was aimed at the female market at girls between the age of 15 and 25, Still Jennifer Lopez was aimed to appeal to an older demographic of females 25 and above, according to Rebecca Murray of About.com. The president of Coty's fragrance division, Michele Scannavini, stated that Lopez, who worked at a department store as a teenager, "has a very good nose". Scannavini also noted that Lopez was "involved in every step of the perfume's development". In a press release issued to announce Still Jennifer Lopez, Lopez made the following statement: "It means no matter what happens, I am 'still' myself. I am 'still' Jennifer Lopez. But it also means that the game's not over yet. I am 'still' growing and 'still' working to do the best I can."

Packaging and scent

According to Lopez's

parfum An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently Vola ...

and beauty website, Still Jennifer Lopez "is the scent of a woman. A scent that captures the way a woman feels when she has discovered herself." The fragrance is split into three sections of notes, "Sheer", "Captivating" and "Real". Its top note is

, while also containing mandarine, earl grey, pink freesia,

, orange flower,

and

. Michele Scannavini stated that the scent's "unusual" top note of sake was Lopez's idea. The bottle is shimmering and personalized with a removable complimentary diamond faux ring at its neck, which was included because of Lopez's love for jewelry.

Release

Promotion

The advertisement for Still Jennifer Lopez features Lopez in a vintage gown. The perfume's

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

is: "In the eye of the storm, I am still Jennifer Lopez." In the television advert, she appears in a more "mature theme", wearing an elegant dress while posing, in comparison to the promotional ad for Glow by JLo, which had her nude and behind glass. The slogan represented that while there was a media storm surrounding her highly publicized personal life, she was still herself. Lopez's promotional ads occupied space in magazines such as ''People'', ''

Harper's Bazaar ''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...

'' '' Vanity Fair'' and ''Time'' among several other publications. The campaign also expanded to

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Response

The fragrance is described by ''Steal Their Style'' as a "feminine and flowery fragrance". Along with Glow by JLo, the perfume achieved success in the fragrance market and became one of America's highest-selling bottles. Collectively with Glow by JLo, it brought in over $USD300 million within a year, making Lopez the nineteenth richest person under forty, according to business magazine ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

''.

The Fragrance Foundation The Fragrance Foundation is the non-profit, educational arm of the international fragrance industry, founded in 1949. It sponsors the annual Fragrance Foundation Awards, awarded since 1973. History and operations Linda G. Levy is the president Je ...

FiFi Awards The FiFi Awards are an annual event sponsored by The Fragrance Foundation which honor the fragrance industry's creative achievements. Known as the "Oscars of the fragrance industry", the awards ceremony was conceived by the former president of ...

named it the "Celebrity Fragrance of the Year" in June 2003. Several writers compared the theme of Still Jennifer Lopez's promotional campaign to her hit-song " Jenny from the Block" (2002), in which she declared "I'm Still, I'm Still Jenny from the Block / Used to have a little now I have a lot / No matter where I go, I know where I came from." Speaking about the fragrance's slogan, ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' wrote that it is "a line that refers partly to her composure under the media glare but also serves as a pitch to potential consumers ..It also evokes a song from her latest album, Jenny from the Block, in which she declares that despite fame, she is essentially her old self from South Bronx."

Products

The products for Still Jennifer Lopez: * Eau de Parfum Spray 3.4 fl oz / 100 ml * Eau de Parfum Spray 1.0 fl oz / 30 ml * Eau de Parfum Spray 1.7 fl oz / 50 ml * Shower Gel 6.7 fl oz / 200 ml * Body lotion 6.7 fl oz / 200 ml

References

External links

Still Jennifer Lopez
at Jennifer Lopez Beauty {{DEFAULTSORT:Still Jennifer Lopez Products introduced in 2003 Jennifer Lopez perfumes Perfumes released by Coty, Inc.