ProHD is a name used by
JVC
JVC (short for Japan Victor Company) is a Japanese brand owned by JVCKenwood corporation. Founded in 1927 as the Victor Talking Machine Company of Japan and later as , the company is best known for introducing Japan's first televisions and for ...
for its
MPEG-2
MPEG-2 (a.k.a. H.222/H.262 as was defined by the ITU) is a standard for "the generic video coding format, coding of moving pictures and associated audio information". It describes a combination of Lossy compression, lossy video compression and ...
-based professional camcorders. ProHD is not a video recording format, but rather "an approach for delivering affordable HD products" and a common name for "bandwidth efficient professional HD models".
Originally ProHD lineup consisted of shoulder mount
HDV 720p camcorders and offered 24-frame/s progressive video recording and
LPCM
Pulse-code modulation (PCM) is a method used to digitally represent sampled analog signals. It is the standard form of digital audio in computers, compact discs, digital telephony and other digital audio applications. In a PCM stream, the amp ...
audio recording/playback. It is a common misconception that JVC developed ProHD as a proprietary extension to HDV. JVC has stressed that 24-frame/s video and LPCM audio have always been part of the HDV format, but at the time they were initially offered no other HDV camcorder had them. The company went to great lengths to promote the format as an appropriate solution for professional high definition video production.
In 2009 JVC expanded the ProHD lineup with tapeless camcorders that record MPEG-2 video either in
QuickTime
QuickTime is an extensible multimedia framework developed by Apple Inc., capable of handling various formats of digital video, picture, sound, panoramic images, and interactivity. Created in 1991, the latest Mac version, QuickTime X, is avai ...
or in
XDCAM EX format.
[{{cite web, url=http://pro.jvc.com/pro/pr/2009/releases/gyhm100.html, title=JVC Introduces First Hand-Held Camcorder to record native Final Cut Pro Files – press release]
References
JVC products