Mad (magazine)
   HOME

TheInfoList



OR:

''Mad'' (stylized as ''MAD'') is an American
humor magazine A humor magazine is a magazine specifically designed to deliver humorous content to its readership. These publications often offer satire and parody, but some also put an emphasis on cartoons, caricature, absurdity, One-line joke, one-liners, Aphor ...
first published in 1952. It was founded by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book series before it became a magazine. It was widely imitated and influential, affecting
satirical Satire is a genre of the visual, literary, and performing arts, usually in the form of fiction and less frequently non-fiction, in which vices, follies, abuses, and shortcomings are held up to ridicule, often with the intent of shaming or ...
media, as well as the cultural landscape of the 20th century, with editor Al Feldstein increasing readership to more than two million during its 1973–74 circulation peak. The magazine, which was the last surviving title from the
EC Comics Entertaining Comics, more commonly known as EC Comics, was an American publisher of comic books, which specialized in horror fiction, crime fiction, satire, war novel, military fiction, dark fantasy, and science fiction from the 1940s through th ...
line, publishes satire on all aspects of life and popular culture, politics, entertainment, and public figures. Its format included TV and movie parodies, and satire articles about everyday occurrences that are changed to seem humorous. ''Mad''s mascot, Alfred E. Neuman, was often on the cover, with his face replacing that of a celebrity or character who was being lampooned. From 1952 to 2018, ''Mad'' published 550 regular magazine issues, as well as scores of reprint "Specials", original-material paperbacks, reprint compilation books and other print projects. After
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile ...
acquired Time Warner in June 2018, ''Mad'' ended newsstand distribution, continuing in comic-book stores and via subscription. The magazine has reduced its new content in standard issues (save for end-of-year specials), with the regular magazine almost entirely utilising curated reprints with new covers, although minimal amounts of new content appear in each issue.


History

''Mad'' began as a comic book published by EC, debuting in August 1952 (
cover date The cover date of a periodical publication is the date displayed on the cover, which is not necessarily the true date of publication (the on-sale date or release date); later cover dates are common in magazine and comic book publishing. More unu ...
October–November). The ''Mad'' office was initially located in
lower Manhattan Lower Manhattan (also known as Downtown Manhattan or Downtown New York) is the southernmost part of Manhattan, the central borough for business, culture, and government in New York City, which is the most populated city in the United States with ...
at 225 Lafayette Street, while in the early 1960s it moved to 485
Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Str ...
, the location listed in the magazine as "485 MADison Avenue". The first issue was written almost entirely by Harvey Kurtzman, and featured illustrations by him, Wally Wood,
Will Elder William Elder (born Wolf William Eisenberg; September 22, 1921 – May 15, 2008) was an American illustrator and comic book artist who worked in numerous areas of commercial art but is best known for a frantically funny cartoon style that helped ...
, Jack Davis, and John Severin. Wood, Elder, and Davis were to be the three main illustrators throughout the 23-issue run of the comic book. To retain Kurtzman as its editor, the comic book converted to magazine format as of issue No. 24, in 1955. The switchover induced Kurtzman to remain for one more year, but the move had removed ''Mad'' from the strictures of the Comics Code Authority. William Gaines related in 1992 that ''Mad'' "was not changed nto a magazineto avoid the Code" but "as a result of this hange of formatit ''did'' avoid the Code." Gaines claimed that Kurtzman had at the time received "a very lucrative offer from...'' Pageant'' magazine," and seeing as he, Kurtzman, "had, prior to that time, evinced an interest in changing ''Mad'' into a magazine," Gaines, "not know nganything about publishing magazines," countered that offer by allowing Kurtzman to make the change. Gaines further stated that "if Harvey urtzmanhad not gotten that offer from ''Pageant'', ''Mad'' probably would not have changed format." After Kurtzman's departure in 1956, new editor Al Feldstein swiftly brought aboard contributors such as Don Martin,
Frank Jacobs Franklin Jacobs (May 30, 1929 – April 5, 2021) was an American author of satires, known primarily for his work in ''Mad (magazine), Mad'', to which he contributed from 1957 to 2014. Jacobs wrote a wide variety of lampoons and spoof, but was bes ...
, and Mort Drucker, and later Antonio Prohías, Dave Berg, and Sergio Aragonés. The magazine's circulation more than quadrupled during Feldstein's tenure, peaking at 2,132,655 in 1974; it later declined to a third of this figure by the end of his time as editor. In its earliest incarnation, new issues of the magazine appeared erratically, between four and nine times a year. By the end of 1958, ''Mad'' had settled on an unusual eight-times-a-year schedule, which lasted almost four decades. Issues would go on sale 7 to 9 weeks before the start of the month listed on the cover. Gaines felt the atypical timing was necessary to maintain the magazine's level of quality. Beginning in 1994, ''Mad'' then began incrementally producing additional issues per year, until it reached a monthly schedule with issue No. 353 (Jan. 1997). With its 500th issue (June 2009), amid company-wide cutbacks at Time Warner, the magazine temporarily regressed to a quarterly publication before settling to six issues per year in 2010. Gaines sold his company in 1961 to Premier Industries, a maker of venetian blinds. A few years later, Premier sold ''Mad'' to Independent News, a division of National Periodical Publications, the publisher of
DC Comics DC Comics, Inc. ( doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with the ...
. In the summer of 1967, Kinney National Company purchased National Periodicals Publications. Kinney bought Warner Bros.-Seven Arts in early 1969. As a result of the car parking scandal, Kinney Services spun off of its non-entertainment assets to form National Kinney Corporation in August 1971, and it reincorporated as
Warner Communications, Inc. Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
on February 10, 1972. In 1977, National Periodical Publications was renamed DC Comics. Feldstein retired in 1985, and was replaced by the senior team of Nick Meglin and John Ficarra, who co-edited ''Mad'' for the next two decades. Long-time production artist Lenny "The Beard" Brenner was promoted to art director and
Joe Raiola Joe Raiola (born October 12, 1955) is an American satirist, comedy writer and producer. He is known for his work in ''Mad'' magazine, where he was a member of the editorial staff and a frequent contributor for 33 years, through the end of 2017 ...
and
Charlie Kadau Charlie Kadau, is an American comedy writer and editor. Along with his writing partner, Joe Raiola, Kadau has been a member of the editorial staff of ''Mad'' magazine since 1985 and currently holds the title of Senior Editor. Early life Born ...
joined the staff as junior editors. Following Gaines's death in 1992, ''Mad'' became more ingrained within the Time Warner (now
WarnerMedia Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
) corporate structure. Eventually, the magazine was obliged to abandon its long-time home at 485 Madison Avenue and in the mid-1990s it moved into DC Comics' offices at the same time that DC relocated to 1700 Broadway. In issue No. 403 of March 2001, the magazine broke its long-standing taboo and began running paid advertising. The outside revenue allowed the introduction of color printing and improved paper stock. After Meglin retired in 2004, the team of Ficarra (as executive editor) Raiola and Kadau (as senior editors), and Sam Viviano, who had taken over as art director in 1999, would helm ''Mad'' for the next 14 years. Throughout the years, ''Mad'' remained a unique mix of adolescent silliness and political humor. In November 2017, ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
'' wrote that "operating under the cover of barf jokes, ''Mad'' has become America’s best political satire magazine." Nevertheless, ''Mad'' ended its 65-year run in New York City at the end of 2017 with issue No. 550 ( cover-dated April 2018), in preparation for the relocation of its offices to
DC Entertainment DC Entertainment is an American entertainment company that was founded in September 2009 and was based in Burbank, California. The company is a subsidiary of Warner Bros. Discovery that manages its DC Comics units and characters in other unit ...
's headquarters in
Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, who ...
. None of ''Mad''s veteran New York staff made the move, resulting in a change in editorial leadership, tone, and art direction. More than a hundred new names made their ''Mad'' debuts, while fewer than ten of ''Mads recurring artists and writers remained regular contributors. The first California issue of ''Mad'' was renumbered as "#1." Bill Morrison was named in June 2017 to succeed Ficarra in January 2018.
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile ...
acquired Time Warner in June 2018. Morrison exited ''Mad'' by March 2019, during a time of layoffs and restructuring at DC Entertainment. After issue No. 10 (Dec. 2019) of the new Burbank edition, ''Mad'' began to consist almost entirely of curated reprints with new covers, with the exception of year-end specials and minimal amounts of new content. Distribution to newsstands stopped, with the magazine becoming available only through comic-book shops and by subscription.


Influence

Though there are antecedents to ''Mad''s style of humor in print, radio and film, ''Mad'' became a signature example of it. Throughout the 1950s, ''Mad'' featured groundbreaking parodies combining a sentimental fondness for the familiar staples of American culture—such as
Archie Archie is a masculine given name, a diminutive of Archibald. It may refer to: People Given name or nickname *Archie Alexander (1888–1958), African-American mathematician, engineer and governor of the US Virgin Islands * Archie Blake (mathemati ...
and
Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book '' Action Comics'' #1 ( cover-dated June 1938 and pu ...
—with a keen joy in exposing the fakery behind the image. Its approach was described by
Dave Kehr David Kehr (born 1953) is an American museum curator and film critic. For many years a critic at the '' Chicago Reader'' and the ''Chicago Tribune,'' he later wrote a weekly column for ''The New York Times'' on DVD releases. He later became a ...
in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'': " Bob Elliott and
Ray Goulding Raymond Walter Goulding (March 20, 1922 – March 24, 1990) was an American comedian, who, together with Bob Elliott formed the comedy duo of Bob and Ray. He was born in Lowell, Massachusetts, the fourth of five children of Thomas Goulding, a ...
on the radio,
Ernie Kovacs Ernest Edward Kovacs (January 23, 1919 – January 13, 1962) was a Hungarian-American comedian, actor, and writer. Kovacs's visually experimental and often spontaneous comedic style influenced numerous television comedy programs for years afte ...
on television,
Stan Freberg Stan Freberg (born Stanley Friberg; August 7, 1926 – April 7, 2015) was an American actor, author, comedian, musician, radio personality, puppeteer and advertising creative director. His best-known works include "St. George and the Dragonet" ...
on records, Harvey Kurtzman in the early issues of ''Mad'': all of those pioneering humorists and many others realized that the real world mattered less to people than the sea of sounds and images that the ever more powerful mass media were pumping into American lives."
Bob and Ray Bob and Ray were an American comedy duo whose career spanned five decades, composed of comedians Bob Elliott (1923–2016) and Ray Goulding (1922–1990). The duo's format was typically to satirize the medium in which they were performing, such ...
, Kovacs and Freberg all became contributors to ''Mad''. In 1977, Tony Hiss and Jeff Lewis wrote in ''The New York Times'' about the then-25-year-old publication's initial effect: ''Mad'' is often credited with filling a vital gap in political satire from the 1950s to 1970s, when Cold War paranoia and a general culture of censorship prevailed in the United States, especially in literature for teens. Activist
Tom Hayden Thomas Emmet Hayden (December 11, 1939October 23, 2016) was an American social and political activist, author, and politician. Hayden was best known for his role as an anti-war, civil rights, and intellectual activist in the 1960s, authoring t ...
said, "My own radical journey began with ''Mad Magazine''." The rise of such factors as cable television and the Internet has diminished the influence and impact of ''Mad'', although it remains a widely distributed magazine. In a way, ''Mad''s power has been undone by its own success: what was subversive in the 1950s and 1960s is now commonplace. However, its impact on three generations of humorists is incalculable, as can be seen in the frequent references to ''Mad'' on the animated series ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, ...
''. ''The Simpsons'' producer
Bill Oakley William Lloyd Oakley (born February 27, 1966) is an American television writer and producer, known for his work on the animated comedy series ''The Simpsons''. Oakley and Josh Weinstein became best friends and writing partners at St. Albans Sc ...
said, "''The Simpsons'' has transplanted ''Mad'' magazine. Basically everyone who was young between 1955 and 1975 read ''Mad'', and that's where your sense of humor came from. And we knew all these people, you know, Dave Berg and Don Martin—all heroes, and unfortunately, now all dead." In 2009, ''The New York Times'' wrote, "''Mad'' once defined American satire; now it heckles from the margins as all of culture competes for trickster status." Longtime contributor
Al Jaffee Allan Jaffee (born Abraham Jaffee; March 13, 1921) is an American cartoonist. He is notable for his work in the satirical magazine '' Mad'', including his trademark feature, the ''Mad'' Fold-in. Jaffee was a regular contributor to the magazine ...
described the dilemma to an interviewer in 2010: "When ''Mad'' first came out, in 1952, it was the only game in town. Now, you've got graduates from ''Mad'' who are doing ''The Today Show'' or ''
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program '' The Colbert Report'' from 2005 ...
'' or ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock. Michaels currently serves ...
''. All of these people grew up on ''Mad''. Now ''Mad'' has to top them. So ''Mad'' is almost in a competition with itself." ''Mad''s satiric net was cast wide. The magazine often featured parodies of ongoing American culture, including advertising campaigns, the nuclear family, the media, big business, education and publishing. In the 1960s and beyond, it satirized such burgeoning topics as the
sexual revolution The sexual revolution, also known as the sexual liberation, was a social movement that challenged traditional codes of behavior related to sexuality and interpersonal relationships throughout the United States and the developed world from the 1 ...
,
hippie A hippie, also spelled hippy, especially in British English, is someone associated with the counterculture of the 1960s, originally a youth movement that began in the United States during the mid-1960s and spread to different countries around ...
s, the
generation gap A generation gap or generational gap is a difference of opinions between one generation and another regarding beliefs, politics, or values. In today's usage, ''generation gap'' often refers to a perceived gap between younger people and their pare ...
,
psychoanalysis PsychoanalysisFrom Greek: + . is a set of theories and therapeutic techniques"What is psychoanalysis? Of course, one is supposed to answer that it is many things — a theory, a research method, a therapy, a body of knowledge. In what might ...
, gun politics, pollution, the
Vietnam War The Vietnam War (also known by #Names, other names) was a conflict in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. It was the second of the Indochina Wars and was officially fought between North Vie ...
and
recreational drug use Recreational drug use indicates the use of one or more psychoactive drugs to induce an altered state of consciousness either for pleasure or for some other casual purpose or pastime by modifying the perceptions and emotions of the user. When a ...
. The magazine took a generally negative tone towards
counterculture A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores.Eric Donald Hirsch. ''The Dictionary of Cultural Literacy''. H ...
drugs such as
cannabis ''Cannabis'' () is a genus of flowering plants in the family Cannabaceae. The number of species within the genus is disputed. Three species may be recognized: '' Cannabis sativa'', '' C. indica'', and '' C. ruderalis''. Alternative ...
and LSD, but it also savaged mainstream drugs such as tobacco and
alcohol Alcohol most commonly refers to: * Alcohol (chemistry), an organic compound in which a hydroxyl group is bound to a carbon atom * Alcohol (drug), an intoxicant found in alcoholic drinks Alcohol may also refer to: Chemicals * Ethanol, one of sev ...
. ''Mad'' always satirized Democrats as mercilessly as it did Republicans. In 2007, Al Feldstein recalled, "We even used to rake the hippies over the coals. They were protesting the Vietnam War, but we took aspects of their culture and had fun with it. ''Mad'' was wide open.
Bill Bill(s) may refer to: Common meanings * Banknote, paper cash (especially in the United States) * Bill (law), a proposed law put before a legislature * Invoice, commercial document issued by a seller to a buyer * Bill, a bird or animal's beak Pla ...
loved it, and he was a capitalist Republican. I loved it, and I was a liberal Democrat. That went for the writers, too; they all had their own political leanings, and everybody had a voice. But the voices were mostly critical. It was social commentary, after all." ''Mad'' also ran a good deal of less topical or contentious material on such varied subjects as
fairy tale A fairy tale (alternative names include fairytale, fairy story, magic tale, or wonder tale) is a short story that belongs to the folklore genre. Such stories typically feature magic, enchantments, and mythical or fanciful beings. In most cult ...
s,
nursery rhyme A nursery rhyme is a traditional poem or song for children in Britain and many other countries, but usage of the term dates only from the late 18th/early 19th century. The term Mother Goose rhymes is interchangeable with nursery rhymes. From ...
s, greeting cards, sports,
small talk Small talk is an informal type of discourse that does not cover any functional topics of conversation or any transactions that need to be addressed. In essence, it is polite and standard conversation about unimportant things. The phenomenon o ...
, poetry, marriage,
comic strip A comic strip is a Comics, sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics ter ...
s, awards shows,
cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people in ...
and many other areas of general interest.''Absolutely Mad'', Graphic Imaging Technology, 2006. In 2007, the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'' Robert Boyd wrote, "All I really need to know I learned from ''Mad'' magazine", going on to assert: In 1988, Geoffrey O'Brien wrote about the impact ''Mad'' had upon the younger generation of the 1950s: In 1994, Brian Siano in ''
The Humanist ''The Humanist'' is an American bi-monthly magazine published in Washington, DC. It was founded in 1941 by American Humanist Association. It covers topics in science, religion, media, technology, politics and popular culture and provides ethical ...
'' discussed the effect of ''Mad'' on that segment of people already disaffected from society:
Pulitzer Prize The Pulitzer Prize () is an award for achievements in newspaper, magazine, online journalism, literature, and musical composition within the United States. It was established in 1917 by provisions in the will of Joseph Pulitzer, who had made ...
-winning art comics maven
Art Spiegelman Art Spiegelman (; born Itzhak Avraham ben Zeev Spiegelman on February 15, 1948) is an American cartoonist, editor, and comics advocate best known for his graphic novel '' Maus''. His work as co-editor on the comics magazines ''Arcade'' and '' Ra ...
said, "The message ''Mad'' had in general is, 'The media is lying to you, and we are part of the media.' It was basically ... 'Think for yourselves, kids. William Gaines offered his own view: when asked to cite ''Mad''s philosophy, his boisterous answer was, "We must never stop reminding the reader what little value they get for their money!" Comics historian
Tom Spurgeon Thomas Martin Spurgeon (December 16, 1968 – November 13, 2019) was an American writer, historian, critic, and editor in the field of comics, notable for his five-year run as editor of ''The Comics Journal'' and his blog ''The Comics Reporter''. ...
picked ''Mad'' as the medium's top series of all time, writing, "At the height of its influence, ''Mad'' was ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, ...
'', ''
The Daily Show ''The Daily Show'' is an American late-night talk and satirical news television program. It airs each Monday through Thursday on Comedy Central with release shortly after on Paramount+. ''The Daily Show'' draws its comedy and satire form fr ...
'' and '' The Onion'' combined."
Graydon Carter Edward Graydon Carter, CM (born July 14, 1949) is a Canadian journalist who served as the editor of '' Vanity Fair'' from 1992 until 2017. He also co-founded, with Kurt Andersen and Tom Phillips, the satirical monthly magazine ''Spy'' in 1986 ...
chose it as the sixth-best magazine of any sort ever, describing ''Mad''s mission as being "ever ready to pounce on the illogical, hypocritical, self-serious and ludicrous" before concluding, "Nowadays, it's part of the oxygen we breathe."
Joyce Carol Oates Joyce Carol Oates (born June 16, 1938) is an American writer. Oates published her first book in 1963, and has since published 58 novels, a number of plays and novellas, and many volumes of short stories, poetry, and non-fiction. Her novels '' Bla ...
called it "wonderfully inventive, irresistibly irreverent and intermittently ingenious." Artist
Dave Gibbons David Chester Gibbons (born 14 April 1949) is an English comics artist, writer and sometimes letterer. He is best known for his collaborations with writer Alan Moore, which include the miniseries ''Watchmen'' and the Superman story "For the Man ...
said, "When you think of the people who grew up in the '50s and '60s, the letters M-A-D were probably as influential as L-S-D, in that it kind of expanded people's consciousness and showed them an alternative view of society and consumer culture—mocked it, satirized it." Gibbons also noted that ''Mad'' was an overt influence on '' Watchmen'', the acclaimed 12-issue comic book series created by writer
Alan Moore Alan Moore (born 18 November 1953) is an English author known primarily for his work in comic books including '' Watchmen'', ''V for Vendetta'', '' The Ballad of Halo Jones'', ''Swamp Thing'', ''Batman:'' ''The Killing Joke'', and '' From He ...
and himself: In a 1985 ''
Tonight Show ''The Tonight Show'' is an American late-night talk show that has aired on NBC since 1954. The show has been hosted by six comedians: Steve Allen (1954–1957), Jack Paar (1957–1962), Johnny Carson (1962–1992), Jay Leno (1992–2009 and 2010 ...
'' appearance, when
Johnny Carson John William Carson (October 23, 1925 – January 23, 2005) was an American television host, comedian, writer and producer. He is best known as the host of '' The Tonight Show Starring Johnny Carson'' (1962–1992). Carson received six P ...
asked Michael J. Fox, "When did you really know you'd made it in show business?", Fox replied, "When Mort Drucker drew my head." In 2019, Terence Winter, writer and producer of ''
The Sopranos ''The Sopranos'' is an American crime drama television series created by David Chase. The story revolves around Tony Soprano (James Gandolfini), a New Jersey-based Italian-American mobster, portraying his difficulties as he tries to balance ...
'', told ''Variety'' "When we got into ''Mad'' Magazine, that was the highlight for me. That said everything."
Monty Python Monty Python (also collectively known as the Pythons) were a British comedy troupe who created the sketch comedy television show ''Monty Python's Flying Circus'', which first aired on the BBC in 1969. Forty-five episodes were made over fou ...
's
Terry Gilliam Terrence Vance Gilliam (; born 22 November 1940) is an American-born British filmmaker, comedian, animator, actor and former member of the Monty Python comedy troupe. Gilliam has directed 13 feature films, including '' Time Bandits'' (1981), '' ...
wrote, "''Mad'' became the Bible for me and my whole generation." Underground cartoonist
Bill Griffith William Henry Jackson Griffith (born January 20, 1944) is an American cartoonist who signs his work Bill Griffith and Griffy. He is best known for his surreal daily comic strip '' Zippy''. The catchphrase "Are we having fun yet?" is credited to ...
said of his youth, "''Mad'' was a life raft in a place like Levittown, where all around you were the things that ''Mad'' was skewering and making fun of." Robert Crumb remarked, "Artists are always trying to equal the work that impressed them in their childhood and youth. I still feel extremely inadequate when I look at the old ''Mad'' comics." When Weird Al Yankovic was asked whether ''Mad'' had had any influence in putting him on a road to a career in parody, the musician replied, "
t was T, or t, is the twentieth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''tee'' (pronounced ), plural ''tees''. It is deri ...
more like going off a cliff." ''
Mystery Science Theater 3000 ''Mystery Science Theater 3000'' (abbreviated as ''MST3K'') is an American science fiction comedy film review television series created by Joel Hodgson. The show premiered on WUCW, KTMA-TV (now WUCW) in Minneapolis, Minnesota, on November 24, 1 ...
'' writer-actor
Frank Conniff Frank Conniff Jr. ( ;) is an American writer, actor, comedian and producer, who is best known for his portrayal of TV's Frank on ''Mystery Science Theater 3000'' (''MST3K''). He is the son of journalist and editor Frank Conniff. Early work ...
wrote, "Without ''Mad'' Magazine, MST3K would have been slightly different, like for instance, it wouldn't have existed." Comedian
Jerry Seinfeld Jerome Allen Seinfeld ( ; born April 29, 1954) is an American stand-up comedian, actor, writer, and producer. He is best known for playing a semi-fictionalized version of himself in the sitcom '' Seinfeld'', which he created and wrote with La ...
talked about the magazine's impact on him, saying, "You start reading it, and you're going, 'These people don't respect ''anything''.' And that just exploded my head. It was like, you don't have to buy it. You can say 'This is stupid. This is stupid. Critic
Roger Ebert Roger Joseph Ebert (; June 18, 1942 – April 4, 2013) was an American film critic, film historian, journalist, screenwriter, and author. He was a film critic for the ''Chicago Sun-Times'' from 1967 until his death in 2013. In 1975, Ebert beca ...
wrote: Rock singer
Patti Smith Patricia Lee Smith (born December 30, 1946) is an American singer, songwriter, poet, painter and author who became an influential component of the New York City punk rock movement with her 1975 debut album ''Horses''. Called the "punk poet ...
said more succinctly, "After ''Mad'', drugs were nothing."


Recurring features

''Mad'' is known for many regular and semi-regular recurring features in its pages, including "
Spy vs. Spy ''Spy vs. Spy'' is a wordless comic strip published in '' Mad'' magazine. It features two agents involved in stereotypical and comical espionage activities. One is dressed in white, and the other in black, but they are otherwise identical, and ...
", the "
Mad Fold-in The ''Mad'' Fold-In is a feature found on the inside back cover of virtually every '' Mad'' magazine since 1964. Written and drawn by Al Jaffee until 2020, the Fold-In is one of the most well-known aspects of the magazine. The feature was concei ...
", "The Lighter Side of ..." and its television and movie parodies. The magazine has also included recurring gags and references, both visual (e.g. the ''Mad'' Zeppelin, or Arthur the potted plant) and linguistic (unusual words such as
axolotl The axolotl (; from nci, āxōlōtl ), ''Ambystoma mexicanum'', is a paedomorphic salamander closely related to the tiger salamander. Axolotls are unusual among amphibians in that they reach adulthood without undergoing metamorphosis. I ...
, furshlugginer,
potrzebie Potrzebie (; dative/locative of '' potrzeba'', "a need") is a Polish word popularized by its non sequitur use as a running gag in the early issues of '' Mad'' not long after the comic book began in 1952. Origin ''Mad'' editor Harvey Kurtzman s ...
and veeblefetzer).


Alfred E. Neuman

The image most closely associated with the magazine is that of Alfred E. Neuman, the boy with misaligned eyes, a gap-toothed smile, and the perennial motto "What, me worry?" The original image was a popular humorous graphic for many decades before ''Mad'' adopted it, but the face is now primarily associated with ''Mad''. ''Mad'' initially used the boy's face in November 1954. His first iconic full-cover appearance was as a write-in candidate for President on issue No. 30 (December 1956), in which he was identified by name and sported his "What, me worry?" motto. He has since appeared in a slew of guises and comic situations. According to ''Mad'' writer Frank Jacobs, a letter was once successfully delivered to the magazine through the
U.S. mail The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or Postal Service, is an independent agency of the executive branch of the United States federal government responsible for providing postal service in the U ...
bearing only Neuman's face, without any address or other identifying information.


Legal disputes

The magazine has been involved in various legal actions over the decades, some of which have reached the
United States Supreme Court The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
. The most far-reaching was '' Irving Berlin et al. v. E.C. Publications, Inc.'' In 1961, a group of music publishers representing songwriters such as
Irving Berlin Irving Berlin (born Israel Beilin; yi, ישראל ביילין; May 11, 1888 – September 22, 1989) was a Russian-American composer, songwriter and lyricist. His music forms a large part of the Great American Songbook. Born in Imperial Russ ...
,
Richard Rodgers Richard Charles Rodgers (June 28, 1902 – December 30, 1979) was an American composer who worked primarily in musical theater. With 43 Broadway musicals and over 900 songs to his credit, Rodgers was one of the most well-known American ...
, and
Cole Porter Cole Albert Porter (June 9, 1891 – October 15, 1964) was an American composer and songwriter. Many of his songs became standards noted for their witty, urbane lyrics, and many of his scores found success on Broadway and in film. Born to ...
filed a $25 million lawsuit against ''Mad'' for
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, ...
following "Sing Along With ''Mad''", a collection of parody lyrics which the magazine said could be "sung to the tune of" many popular songs. The publishing group hoped to establish a legal precedent that only a song's composers retained the right to parody that song. Judge Charles Metzner of U.S. District Court for the Southern District of New York ruled largely in favor of ''Mad'' in 1963, affirming its right to print 23 of the 25 song parodies under dispute. However, in the case of two parodies, "Always" (sung to the tune of " Always") and "There's No Business Like No Business" (sung to the tune of " There's No Business Like Show Business"), Judge Metzner decided that the issue of
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, ...
was closer, requiring a trial because in each case the parodies relied on the same verbal hooks ("always" and "business") as the originals. The music publishers appealed the ruling, but the U.S. Court of Appeals not only upheld the pro-''Mad'' decision in regard to the 23 songs, it adopted an approach that was broad enough to strip the publishers of their limited victory regarding the remaining two songs. Writing a unanimous opinion for the
United States Court of Appeals for the Second Circuit The United States Court of Appeals for the Second Circuit (in case citations, 2d Cir.) is one of the thirteen United States Courts of Appeals. Its territory comprises the states of Connecticut, New York and Vermont. The court has appellate ju ...
, Circuit Judge
Irving Kaufman Irving Robert Kaufman (June 24, 1910 – February 1, 1992) was a United States circuit judge of the United States Court of Appeals for the Second Circuit and a United States District Judge of the United States District Court for the Southern Dis ...
observed, "We doubt that even so eminent a composer as plaintiff Irving Berlin should be permitted to claim a property interest in
iambic pentameter Iambic pentameter () is a type of metric line used in traditional English poetry and verse drama. The term describes the rhythm, or meter, established by the words in that line; rhythm is measured in small groups of syllables called " feet". "Iam ...
." Retrieved on November 20, 2020. via —
George Washington University , mottoeng = "God is Our Trust" , established = , type = Private federally chartered research university , academic_affiliations = , endowment = $2.8 billion (2022) , presi ...
Music Copyright Infringement Resource
Archived
from the original on August 15, 2020.
The publishers again appealed, but the Supreme Court refused to hear it, allowing the decision to stand. Library of Congress Card No 72-91781 This precedent-setting 1964 ruling established the rights of parodists and satirists to mimic the meter of popular songs. However, the "Sing Along With ''Mad''" songbook was not the magazine's first venture into musical parody. In 1960, ''Mad'' had published "My Fair Ad-Man", a full advertising-based spoof of the hit Broadway musical ''
My Fair Lady ''My Fair Lady'' is a musical based on George Bernard Shaw's 1913 play '' Pygmalion'', with a book and lyrics by Alan Jay Lerner and music by Frederick Loewe. The story concerns Eliza Doolittle, a Cockney flower girl who takes speech lessons ...
''. In 1959, "If Gilbert & Sullivan wrote ''
Dick Tracy ''Dick Tracy'' is an American comic strip featuring Dick Tracy (character), Dick Tracy (originally Plainclothes Tracy), a tough and intelligent police detective created by Chester Gould. It made its debut on Sunday, October 4, 1931, in the ''De ...
''" was one of the speculative pairings in "If Famous Authors Wrote the Comics". In 1966, a series of copyright infringement lawsuits against the magazine regarding ownership of the Alfred E. Neuman image eventually reached the appellate level. Although Harry Stuff had copyrighted the image in 1914, the U.S. Court of Appeals for the Second Circuit ruled that, by allowing many copies of the image to circulate without any copyright notice, the owner of the copyright had allowed the image to pass into the public domain, thus establishing the right of ''Mad''—or anyone else—to use the image. In addition, ''Mad'' established that Stuff was not himself the creator of the image, by producing numerous other examples dating back to the late 19th century. This decision was also allowed to stand.Reidelbach, Maria. ''Completely Mad'', New York: Little Brown, 1991. Other legal disputes were settled more easily. Following the magazine's parody of the film ''
The Empire Strikes Back ''The Empire Strikes Back'' (also known as ''Star Wars: Episode V – The Empire Strikes Back'') is a 1980 American epic space opera film directed by Irvin Kershner from a screenplay by Leigh Brackett and Lawrence Kasdan, based on a stor ...
'', a letter from
George Lucas George Walton Lucas Jr. (born May 14, 1944) is an American filmmaker. Lucas is best known for creating the '' Star Wars'' and '' Indiana Jones'' franchises and founding Lucasfilm, LucasArts, Industrial Light & Magic and THX. He served as c ...
's lawyers arrived in ''Mads offices demanding that the issue be recalled for infringement on copyrighted figures. The letter further demanded that the printing plates be destroyed, and that
Lucasfilm Lucasfilm Ltd. LLC is an American film and television production company and a subsidiary of Walt Disney Studios, which is a business segment of The Walt Disney Company. The studio is best known for creating and producing the '' Star Wars'' and ...
must receive all revenue from the issue plus additional punitive damages. Unbeknownst to Lucas' lawyers, ''Mad'' had received a letter weeks earlier from Lucas himself, expressing delight over the parody and calling artist Mort Drucker and writer
Dick DeBartolo Dick DeBartolo (born October 19, 1945) is an American writer, most famous for writing for '' Mad''. He is occasionally referred to as "''Mads Maddest Writer," this being a twist on Don Martin's former status as "''Mads Maddest Artist." De ...
"the
Leonardo da Vinci Leonardo di ser Piero da Vinci (15 April 14522 May 1519) was an Italian polymath of the High Renaissance who was active as a painter, draughtsman, engineer, scientist, theorist, sculptor, and architect. While his fame initially rested on ...
and
George Bernard Shaw George Bernard Shaw (26 July 1856 – 2 November 1950), known at his insistence simply as Bernard Shaw, was an Irish playwright, critic, polemicist and political activist. His influence on Western theatre, culture and politics extended from ...
of comic satire." Publisher Bill Gaines made a copy of Lucas' letter, added the handwritten notation "Gee, your boss George liked it!" across the top, and mailed it to the lawyers. Said DeBartolo, "We never heard from them again." ''Mad'' was one of several parties that filed ''
amicus curiae An ''amicus curiae'' (; ) is an individual or organization who is not a party to a legal case, but who is permitted to assist a court by offering information, expertise, or insight that has a bearing on the issues in the case. The decision o ...
'' briefs with the Supreme Court in support of 2 Live Crew and its disputed song parody, during the 1993 '' Campbell v. Acuff-Rose Music, Inc.'' case.


Advertising

''Mad'' was long noted for its absence of advertising, enabling it to satirize materialist culture without fear of reprisal. For decades, it was the most successful American magazine to publish ad-free, beginning with issue No. 33 (April 1957) and continuing through issue No. 402 (February 2001). As a comic book, ''Mad'' had run the same advertisements as the rest of EC's line. The magazine later made a deal with Moxie soda that involved inserting the Moxie logo into various articles. ''Mad'' ran a limited number of ads in its first two years as a magazine, helpfully labeled "real advertisement" to differentiate the real from the parodies. The last authentic ad published under the original ''Mad'' regime was for
Famous Artists School Famous Artists School is an art correspondence course institution, in operation since 1948. The school was founded by members of the New York Society of Illustrators, principally Albert Dorne and Norman Rockwell. History The Famous Artists S ...
; two issues later, the inside front cover of issue No. 34 had a parody of the same ad. After this transitional period, the only promotions to appear in ''Mad'' for decades were house ads for ''Mads own books and specials, subscriptions, and promotional items such as ceramic busts, T-shirts, or a line of ''Mad'' jewelry. This rule was bent only a few times to promote outside products directly related to the magazine, such as '' The Mad Magazine Game'', a series of video games based on ''
Spy vs. Spy ''Spy vs. Spy'' is a wordless comic strip published in '' Mad'' magazine. It features two agents involved in stereotypical and comical espionage activities. One is dressed in white, and the other in black, but they are otherwise identical, and ...
'', and the notorious '' Up the Academy'' movie (which the magazine later disowned). ''Mad'' explicitly promised that it would never make its mailing list available. Both Kurtzman and Feldstein wanted the magazine to solicit advertising, feeling this could be accomplished without compromising ''Mads content or editorial independence. Kurtzman remembered '' Ballyhoo'', a boisterous 1930s humor publication that made an editorial point of mocking its own sponsors. Feldstein went so far as to propose an in-house ''Mad'' ad agency, and produced a "dummy" copy of what an issue with ads could look like. But Bill Gaines was intractable, telling the television news magazine ''
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique st ...
'', "We long ago decided we couldn't take money from Pepsi-Cola and make fun of Coca-Cola." Gaines' motivation in eschewing ad dollars was less philosophical than practical:


Contributors and criticism

''Mad'' has provided an ongoing showcase for many long-running satirical writers and artists and has fostered an unusual group loyalty. Although several of the contributors earn far more than their ''Mad'' pay in fields such as television and advertising, they have steadily continued to provide material for the publication. Among the notable artists were the aforementioned Davis, Elder and Wood, as well as Sergio Aragonés, Mort Drucker, Don Martin, Dave Berg, George Woodbridge, Harry North and
Paul Coker Paul Coker Jr. (March 5, 1929 – July 23, 2022) was an American illustrator. He worked in many media, including '' Mad'', character design for Rankin-Bass TV specials, greeting cards, and advertising. Career Coker was born in Lawrence, Kansa ...
. Writers such as
Dick DeBartolo Dick DeBartolo (born October 19, 1945) is an American writer, most famous for writing for '' Mad''. He is occasionally referred to as "''Mads Maddest Writer," this being a twist on Don Martin's former status as "''Mads Maddest Artist." De ...
, Stan Hart,
Frank Jacobs Franklin Jacobs (May 30, 1929 – April 5, 2021) was an American author of satires, known primarily for his work in ''Mad (magazine), Mad'', to which he contributed from 1957 to 2014. Jacobs wrote a wide variety of lampoons and spoof, but was bes ...
, Tom Koch, and
Arnie Kogen Arnie Kogen is an American comedy writer and producer. He has written for TV, film, and is a longtime writer for ''Mad Magazine''. Among his hundreds of ''Mad'' bylines, Kogen has written more than 100 film or television parodies. Born in Brookl ...
appeared regularly in the magazine's pages. In several cases, only infirmity or death has ended a contributor's run at ''Mad.'' Within the industry, ''Mad'' was known for the uncommonly prompt manner in which its contributors were paid. Publisher Gaines would typically write a personal check and give it to the artist upon receipt of the finished product. Wally Wood said, "I got spoiled ... Other publishers don't do that. I started to get upset if I had to wait a whole week for my check." Another lure for contributors was the annual "Mad Trip", an all-expenses-paid tradition that began in 1960. The editorial staff was automatically invited, along with freelancers who had qualified for an invitation by selling a set number of articles or pages during the previous year. Gaines was strict about enforcing this quota, and one year, longtime writer and frequent traveller Arnie Kogen was bumped off the list. Later that year, Gaines' mother died, and Kogen was asked if he would be attending the funeral. "I can't," said Kogen, "I don't have enough pages." Over the years, the ''Mad'' crew traveled to such locales as France,
Kenya ) , national_anthem = " Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...
, Russia, Hong Kong, England,
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the capital and most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the urban ar ...
,
Tahiti Tahiti (; Tahitian ; ; previously also known as Otaheite) is the largest island of the Windward group of the Society Islands in French Polynesia. It is located in the central part of the Pacific Ocean and the nearest major landmass is Austra ...
,
Morocco Morocco (),, ) officially the Kingdom of Morocco, is the westernmost country in the Maghreb region of North Africa. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to A ...
, Italy, Greece, and Germany. The tradition ended with Gaines' death, and a 1993 trip to
Monte Carlo Monte Carlo (; ; french: Monte-Carlo , or colloquially ''Monte-Carl'' ; lij, Munte Carlu ; ) is officially an administrative area of the Principality of Monaco, specifically the ward of Monte Carlo/Spélugues, where the Monte Carlo Casino is ...
. Although ''Mad'' was an exclusively freelance publication, it achieved remarkable stability, with numerous contributors remaining prominent for decades. Critics of the magazine felt that this lack of turnover eventually led to a formulaic sameness, although there is little agreement on when the magazine peaked or plunged. Proclaiming the precise moment that purportedly triggered the magazine's irreversible decline is a common pastime. Among the most frequently cited "downward turning points" are: creator-editor Harvey Kurtzman's departure in 1957; the magazine's mainstream success; adoption of recurring features starting in the early 1960s; the magazine's absorption into a more corporate structure in 1968 (or later, the mid-1990s); founder Gaines' death in 1992; the magazine's publicized "edgy revamp" in 1997; the arrival of paid advertising in 2001; or the magazine's 2018 move to California. ''Mad'' has been criticized for its over-reliance on a core group of aging regulars throughout the 1970s and 1980s, and then criticized again for an alleged downturn as those same creators began to leave, die, retire, or contribute less frequently. It has been proposed that ''Mad'' is more susceptible to this criticism than many media because a sizable percentage of its readership turns over regularly as it ages, as ''Mad'' focuses greatly on current events and a changing popular culture. In 2010, Sergio Aragones said, "''Mad'' is written by people who never thought 'Okay, I'm going to write for kids,' or 'I'm going to write for adults.' ... And many people say 'I used to read ''Mad'', but ''Mad'' has changed a lot.' Excuse me— you grew up! You have new interests. ... The change doesn't come from the magazine, it comes from the people who grow or don't grow." ''Mad'' poked fun at the tendency of readers to accuse the magazine of declining in quality at various points in its history in its "Untold History of ''Mad'' Magazine", a self-referential faux history in the 400th issue which joked: "The second issue of ''Mad'' goes on sale on December 9, 1952. On December 11, the first-ever letter complaining that ''Mad'' 'just isn't as funny and original like it used to be' arrives." The magazine's art director, Sam Viviano, suggested in 2002 that historically, ''Mad'' was at its best "whenever you first started reading it." According to former ''Mad'' Senior Editor
Joe Raiola Joe Raiola (born October 12, 1955) is an American satirist, comedy writer and producer. He is known for his work in ''Mad'' magazine, where he was a member of the editorial staff and a frequent contributor for 33 years, through the end of 2017 ...
, "''Mad'' is the only place in America where if you mature, you get fired." Among the loudest of those who insist the magazine is no longer funny are supporters of Harvey Kurtzman, who had the good critical fortune to leave ''Mad'' after just 28 issues, before his own formulaic tendencies might have become obtrusive. This also meant Kurtzman suffered the bad creative and financial timing of departing before the magazine became a runaway success. However, just how much of that success was due to the original Kurtzman template that he left for his successor, and how much should be credited to the Al Feldstein system and the depth of the post-Kurtzman talent pool, can be argued without resolution. In 2009, an interviewer proposed to
Al Jaffee Allan Jaffee (born Abraham Jaffee; March 13, 1921) is an American cartoonist. He is notable for his work in the satirical magazine '' Mad'', including his trademark feature, the ''Mad'' Fold-in. Jaffee was a regular contributor to the magazine ...
, "There's a group of ''Mad'' aficionados who feel that if Harvey Kurtzman had stayed at ''Mad'', the magazine would not only have been different, but better." Jaffee, a Kurtzman enthusiast, replied, "And then there's a large group who feel that if Harvey had stayed with ''Mad'', he would have upgraded it to the point that only fifteen people would buy it." During Kurtzman's final two-plus years at EC, ''Mad'' appeared erratically (ten issues appeared in 1954, followed by eight issues in 1955 and four issues in 1956). Feldstein was less well regarded creatively, but kept the magazine on a regular schedule, leading to decades of success. (Kurtzman and
Will Elder William Elder (born Wolf William Eisenberg; September 22, 1921 – May 15, 2008) was an American illustrator and comic book artist who worked in numerous areas of commercial art but is best known for a frantically funny cartoon style that helped ...
returned to ''Mad'' for a short time in the mid-1980s as an illustrating team.) The magazine's sales peak came with issue No. 161 (September 1973), which sold 2.4 million copies in 1973. That period coincided with several other magazines' sales peaks, including ''
TV Guide TV Guide is an American digital media company that provides television program listings information as well as entertainment and television-related news. The company sold its print magazine division, TV Guide Magazine LLC, in 2008. Corporat ...
'' and ''
Playboy ''Playboy'' is an American men's Lifestyle magazine, lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from H ...
''. ''Mad''s circulation dropped below one million for the first time in 1983. Many of the magazine's mainstays began retiring or dying by the 1980s. Newer contributors who appeared in the years that followed include
Joe Raiola Joe Raiola (born October 12, 1955) is an American satirist, comedy writer and producer. He is known for his work in ''Mad'' magazine, where he was a member of the editorial staff and a frequent contributor for 33 years, through the end of 2017 ...
,
Charlie Kadau Charlie Kadau, is an American comedy writer and editor. Along with his writing partner, Joe Raiola, Kadau has been a member of the editorial staff of ''Mad'' magazine since 1985 and currently holds the title of Senior Editor. Early life Born ...
,
Tony Barbieri Anthony J. Barbieri (born August 26, 1963, in Framingham, Massachusetts) is an American comedic writer and performer. He is known for his appearances as the ''Jimmy Kimmel Live!'' character "Jake Byrd." Career Barbieri was the writer of the mont ...
, Scott Bricher,
Tom Bunk Tom Bunk (born 17 December 1945) is a lifetime award-winning cartoonist known for adding multiple extraneous details to his posters, cartoons and illustrations created for both American and German publishers. Early life Tomas Maria Bunk was born ...
, John Caldwell, Desmond Devlin, Drew Friedman, Barry Liebmann, Kevin Pope, Scott Maiko, Hermann Mejia, Tom Richmond, Andrew J. Schwartzberg, Mike Snider, Greg Theakston, Nadina Simon,
Rick Tulka Rick Tulka (born Brooklyn, New York in 1955) is an illustrator and caricaturist whose work has appeared in ''Mad'' magazine since 1988. He has been living and working in Paris since the mid-1990s. Early life and education He was born in Brooklyn ...
, and
Bill Wray Bill Wray (born Shreveport, Louisiana) is an American musician, composer and producer. His performing career spanned the mid 1970s through the early 1980s. Since then he has written and produced a variety of artists from glam metal to cajun. He is ...
. On April 1, 1997, the magazine publicized an alleged "revamp", ostensibly designed to reach an older, more sophisticated readership. However, ''
Salon Salon may refer to: Common meanings * Beauty salon, a venue for cosmetic treatments * French term for a drawing room, an architectural space in a home * Salon (gathering), a meeting for learning or enjoyment Arts and entertainment * Salon ( ...
''s David Futrelle opined that such content was very much a part of ''Mad''s past: ''Mad'' editor John Ficarra acknowledged that changes in culture made the task of creating fresh satire more difficult, telling an interviewer, "The editorial mission statement has always been the same: 'Everyone is lying to you, including magazines. Think for yourself. Question authority.' But it's gotten harder, as they've gotten better at lying and getting in on the joke." ''Mad'' contributor Tom Richmond has responded to critics who say the magazine's decision to accept advertising would make late publisher William Gaines "turn over in his grave", pointing out this is impossible because Gaines was cremated.


Contributors

''Mad'' is known for the stability and longevity of its talent roster, billed as "The Usual Gang of Idiots", with several creators enjoying 30-, 40- and even 50-year careers in the magazine's pages. According to the "Mad Magazine Contributor Appearances" website, more than 960 contributors have received bylines in at least one issue of ''Mad'', but only 41 of those have contributed to 100 issues or more. Writer-artist
Al Jaffee Allan Jaffee (born Abraham Jaffee; March 13, 1921) is an American cartoonist. He is notable for his work in the satirical magazine '' Mad'', including his trademark feature, the ''Mad'' Fold-in. Jaffee was a regular contributor to the magazine ...
has appeared in the most issues; No. 550 (April 2018) was the 500th issue with new work by Jaffee. The other three contributors to have appeared in more than 400 issues of ''Mad'' are Sergio Aragonés,
Dick DeBartolo Dick DeBartolo (born October 19, 1945) is an American writer, most famous for writing for '' Mad''. He is occasionally referred to as "''Mads Maddest Writer," this being a twist on Don Martin's former status as "''Mads Maddest Artist." De ...
, and Mort Drucker; Dave Berg,
Paul Coker Paul Coker Jr. (March 5, 1929 – July 23, 2022) was an American illustrator. He worked in many media, including '' Mad'', character design for Rankin-Bass TV specials, greeting cards, and advertising. Career Coker was born in Lawrence, Kansa ...
, and
Frank Jacobs Franklin Jacobs (May 30, 1929 – April 5, 2021) was an American author of satires, known primarily for his work in ''Mad (magazine), Mad'', to which he contributed from 1957 to 2014. Jacobs wrote a wide variety of lampoons and spoof, but was bes ...
have each topped the 300 mark. Jaffee, Aragonés, Berg,
Don Edwing Don "Duck" Edwing (1934 – December 26, 2016) was an American gag cartoonist whose work has appeared for years in '' Mad''. His signature "Duck Edwing" was usually accompanied by a small picture of a duck, and duck calls were heard on his answer ...
and Don Martin are the five writer-artists to have appeared in the largest total of issues; DeBartolo, Jacobs, Desmond Devlin, Stan Hart, and Tom Koch are the five most frequent writers, and Drucker, Coker, Bob Clarke, Angelo Torres and George Woodbridge are the five top illustrators on the list. (The list calculates appearances by issue only, not by individual articles or overall page count; e.g. although Jacobs wrote three separate articles that appeared in issue No. 172, his total is reckoned to have increased by one.) Each of the following contributors has created over 100 articles for the magazine: Writers: * Tim Carvell *
Dick DeBartolo Dick DeBartolo (born October 19, 1945) is an American writer, most famous for writing for '' Mad''. He is occasionally referred to as "''Mads Maddest Writer," this being a twist on Don Martin's former status as "''Mads Maddest Artist." De ...
* Desmond Devlin * Stan Hart *
Frank Jacobs Franklin Jacobs (May 30, 1929 – April 5, 2021) was an American author of satires, known primarily for his work in ''Mad (magazine), Mad'', to which he contributed from 1957 to 2014. Jacobs wrote a wide variety of lampoons and spoof, but was bes ...
*
Charlie Kadau Charlie Kadau, is an American comedy writer and editor. Along with his writing partner, Joe Raiola, Kadau has been a member of the editorial staff of ''Mad'' magazine since 1985 and currently holds the title of Senior Editor. Early life Born ...
* Tom Koch *
Arnie Kogen Arnie Kogen is an American comedy writer and producer. He has written for TV, film, and is a longtime writer for ''Mad Magazine''. Among his hundreds of ''Mad'' bylines, Kogen has written more than 100 film or television parodies. Born in Brookl ...
* Jeff Kruse * Scott Maiko * Nick Meglin *
Joe Raiola Joe Raiola (born October 12, 1955) is an American satirist, comedy writer and producer. He is known for his work in ''Mad'' magazine, where he was a member of the editorial staff and a frequent contributor for 33 years, through the end of 2017 ...
* Larry Siegel * Lou Silverstone * Mike Snider Writer-Artists: * Sergio Aragonés * Dave Berg * John Caldwell * Duck Edwing *
Al Jaffee Allan Jaffee (born Abraham Jaffee; March 13, 1921) is an American cartoonist. He is notable for his work in the satirical magazine '' Mad'', including his trademark feature, the ''Mad'' Fold-in. Jaffee was a regular contributor to the magazine ...
* Peter Kuper * Don Martin * Luke McGarry * Teresa Burns Parkhurst * Paul Peter Porges * Antonio Prohías * Basil Wolverton Artists: * Scott Bricher *
Tom Bunk Tom Bunk (born 17 December 1945) is a lifetime award-winning cartoonist known for adding multiple extraneous details to his posters, cartoons and illustrations created for both American and German publishers. Early life Tomas Maria Bunk was born ...
* Tom Cheney * Bob Clarke *
Paul Coker Paul Coker Jr. (March 5, 1929 – July 23, 2022) was an American illustrator. He worked in many media, including '' Mad'', character design for Rankin-Bass TV specials, greeting cards, and advertising. Career Coker was born in Lawrence, Kansa ...
* Jack Davis * Mort Drucker *
Will Elder William Elder (born Wolf William Eisenberg; September 22, 1921 – May 15, 2008) was an American illustrator and comic book artist who worked in numerous areas of commercial art but is best known for a frantically funny cartoon style that helped ...
* Hermann Mejia *
Joe Orlando Joseph Orlando (April 4, 1927 – December 23, 1998) was an Italian American illustrator, writer, editor and cartoonist during a lengthy career spanning six decades. He was the associate publisher of '' Mad'' and the vice president of DC Comics, ...
* Tom Richmond *
Jack Rickard Jack Rickard (March 8, 1922 – July 22, 1983), was an American illustrator for numerous advertising campaigns and multiple comic strips but was best known as a key contributor to '' Mad'' for more than two decades. Rickard's artwork appeared in ...
* John Severin * Sam Sisco * Bob Staake * Angelo Torres *
Rick Tulka Rick Tulka (born Brooklyn, New York in 1955) is an illustrator and caricaturist whose work has appeared in ''Mad'' magazine since 1988. He has been living and working in Paris since the mid-1990s. Early life and education He was born in Brooklyn ...
* Sam Viviano * Wally Wood * George Woodbridge Photographer: * Irving Schild Over the years, the editorial staff, most notably Al Feldstein, Nick Meglin, John Ficarra,
Joe Raiola Joe Raiola (born October 12, 1955) is an American satirist, comedy writer and producer. He is known for his work in ''Mad'' magazine, where he was a member of the editorial staff and a frequent contributor for 33 years, through the end of 2017 ...
, and
Charlie Kadau Charlie Kadau, is an American comedy writer and editor. Along with his writing partner, Joe Raiola, Kadau has been a member of the editorial staff of ''Mad'' magazine since 1985 and currently holds the title of Senior Editor. Early life Born ...
have had creative input on countless articles and shaped ''Mad''s distinctive satiric voice.


Other notable contributors

Among the irregular contributors with just a single ''Mad'' byline to their credit are Charles M. Schulz,
Chevy Chase Cornelius Crane "Chevy" Chase (; born October 8, 1943) is an American comedian, actor and writer. He became a key cast member in the first season of '' Saturday Night Live'', where his recurring ''Weekend Update'' segment became a staple of the ...
, Andy Griffith,
Will Eisner William Erwin Eisner (March 6, 1917 – January 3, 2005) was an American cartoonist, writer, and entrepreneur. He was one of the earliest cartoonists to work in the American comic book industry, and his series ''The Spirit'' (1940–1952) was not ...
,
Kevin Smith Kevin Patrick Smith (born August 2, 1970) is an American filmmaker, actor, comedian, comic book writer, author, YouTuber, and podcaster. He came to prominence with the low-budget comedy buddy film '' Clerks'' (1994), which he wrote, directed, ...
, J. Fred Muggs,
Boris Vallejo Boris Vallejo (born January 8, 1941) is a Peruvian-American painter who works in the science fiction, fantasy, and erotica genres. His hyper-representational paintings have appeared on the covers of numerous science fiction and fantasy fiction ...
, Sir John Tenniel, Jean Shepherd, Winona Ryder, Jimmy Kimmel,
Jason Alexander Jay Scott Greenspan (born September 23, 1959), known professionally as Jason Alexander, is an American actor, comedian, host and director. An Emmy and Tony winner, he is best known for his role as George Costanza in the television series '' ...
, Walt Kelly, Rep.
Barney Frank Barnett Frank (born March 31, 1940) is a former American politician. He served as a member of the U.S. House of Representatives from Massachusetts from 1981 to 2013. A Democrat, Frank served as chairman of the House Financial Services Committ ...
,
Tom Wolfe Thomas Kennerly Wolfe Jr. (March 2, 1930 – May 14, 2018)Some sources say 1931; ''The New York Times'' and Reuters both initially reported 1931 in their obituaries before changing to 1930. See and was an American author and journalist widely ...
,
Steve Allen Stephen Valentine Patrick William Allen (December 26, 1921 – October 30, 2000) was an American television personality, radio personality, musician, composer, actor, comedian, and writer. In 1954, he achieved national fame as the co-cre ...
,
Jim Lee Jim Lee (Korean 이용철; born August 11, 1964) is a Korean American comic-book artist, writer, editor, and publisher. He is currently the Publisher and Chief Creative Officer of DC Comics. In recognition of his work, Lee has received a Harvey ...
,
Jules Feiffer Jules Ralph Feiffer (born January 26, 1929)''Comics Buyer's Guide'' #1650; February 2009; Page 107 is an American cartoonist and author, who was considered the most widely read satirist in the country. He won the Pulitzer Prize in 1986 as North- ...
,
Donald Knuth Donald Ervin Knuth ( ; born January 10, 1938) is an American computer scientist, mathematician, and professor emeritus at Stanford University. He is the 1974 recipient of the ACM Turing Award, informally considered the Nobel Prize of computer sc ...
, and
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
, who remains the only President credited with "writing" a ''Mad'' article. (The entire text was taken from Nixon's speeches.) Those who have contributed twice apiece include Tom Lehrer, Wally Cox,
Gustave Doré Paul Gustave Louis Christophe Doré ( , , ; 6 January 1832 – 23 January 1883) was a French artist, as a printmaker, illustrator, painter, comics artist, caricaturist, and sculptor. He is best known for his prolific output of wood-engravin ...
,
Danny Kaye Danny Kaye (born David Daniel Kaminsky; yi, דוד־דניאל קאַמינסקי; January 18, 1911 – March 3, 1987) was an American actor, comedian, singer and dancer. His performances featured physical comedy, idiosyncratic pantomimes, and ...
,
Stan Freberg Stan Freberg (born Stanley Friberg; August 7, 1926 – April 7, 2015) was an American actor, author, comedian, musician, radio personality, puppeteer and advertising creative director. His best-known works include "St. George and the Dragonet" ...
, Mort Walker, and
Leonardo da Vinci Leonardo di ser Piero da Vinci (15 April 14522 May 1519) was an Italian polymath of the High Renaissance who was active as a painter, draughtsman, engineer, scientist, theorist, sculptor, and architect. While his fame initially rested on ...
. (Da Vinci's check is still waiting in the ''Mad'' offices for him to pick it up.) Appearing slightly more frequently were
Frank Frazetta Frank Frazetta (born Frank Frazzetta ; February 9, 1928 – May 10, 2010) was an American fantasy and science fiction artist, noted for comic books, paperback book covers, paintings, posters, LP record album covers, and other media. He i ...
(3 bylines),
Ernie Kovacs Ernest Edward Kovacs (January 23, 1919 – January 13, 1962) was a Hungarian-American comedian, actor, and writer. Kovacs's visually experimental and often spontaneous comedic style influenced numerous television comedy programs for years afte ...
(11),
Bob and Ray Bob and Ray were an American comedy duo whose career spanned five decades, composed of comedians Bob Elliott (1923–2016) and Ray Goulding (1922–1990). The duo's format was typically to satirize the medium in which they were performing, such ...
(12),
Henry Morgan Sir Henry Morgan ( cy, Harri Morgan; – 25 August 1688) was a privateer, plantation owner, and, later, Lieutenant Governor of Jamaica. From his base in Port Royal, Jamaica, he raided settlements and shipping on the Spanish Main, becoming we ...
(3), and
Sid Caesar Isaac Sidney Caesar (September 8, 1922 – February 12, 2014) was an American comic actor, comedian and writer. With a career spanning 60 years, he was best known for two pioneering 1950s live television series: ''Your Show of Shows'' (1950 ...
(4). In its earliest years, before amassing its own staff of regulars, the magazine frequently used outside "name" talent. Often, ''Mad'' would simply illustrate the celebrities' preexisting material while promoting their names on the cover. The Bob and Ray association was particularly fruitful. When the magazine learned that Tom Koch was the writer behind the Bob and Ray radio sketches adapted by ''Mad'', Koch was sought out by the editors and ultimately wrote more than 300 ''Mad'' articles over the next 37 years. The magazine has occasionally run guest articles in which notables from show business or comic books have participated. In 1964, an article called "Comic Strips They'd Really Like To Do" featured one-shot proposals by cartoonists including Mell Lazarus and Charles M. Schulz. More than once, the magazine has enlisted popular comic book artists such as Frank Miller or
Jim Lee Jim Lee (Korean 이용철; born August 11, 1964) is a Korean American comic-book artist, writer, editor, and publisher. He is currently the Publisher and Chief Creative Officer of DC Comics. In recognition of his work, Lee has received a Harvey ...
to design and illustrate a series of "Rejected Superheroes." In 2008, the magazine got national coverage for its article "Why George W. Bush is in Favor of
Global warming In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to ...
". Each of the piece's 10 punchlines was illustrated by a different
Pulitzer Prize The Pulitzer Prize () is an award for achievements in newspaper, magazine, online journalism, literature, and musical composition within the United States. It was established in 1917 by provisions in the will of Joseph Pulitzer, who had made ...
-winning editorial cartoonist. In 2015,
"Weird Al" Yankovic Alfred Matthew "Weird Al" Yankovic ( ; born October 23, 1959) is an American singer, musician, songwriter, record producer, actor and author. He is best known for creating comedy songs that make light of pop culture and often parody specific ...
served as the magazine's first and only guest editor, writing some material and guiding the content in issue No. 533, while upping his own career ''Mad'' byline total from two to five.


Reprints

In 1955, Gaines began presenting reprints of material for ''Mad'' in black-and-white paperbacks, the first being ''The Mad Reader''. Many of these featured new covers by ''Mad'' cover artist Norman Mingo. This practice continued into the 2000s, with more than 100 ''Mad'' paperbacks published. Gaines made a special effort to keep the entire line of paperbacks in print at all times, and the books were frequently reprinted in new editions with different covers. There were also dozens of ''Mad'' paperbacks featuring entirely new material by the magazine's contributors. ''Mad'' also frequently repackaged its material in a long series of "Special" format magazines, beginning in 1958 with two concurrent annual series entitled ''The Worst from Mad'' and ''More Trash from Mad''. Later, the "Special" issue series expanded to "Super Special" editions. Various other titles have been used through the years. These reprint issues were sometimes augmented by exclusive features such as posters, stickers and, on a few occasions, recordings on flexi-disc. A 1972 "Special" edition began Mad's including a comic book replica insert, consisting of reprinted material from the magazine's 1952–1955 era.


Spin-offs


''Mad Kids''

Between 2005 and February 17, 2009, the magazine published 14 issues of ''Mad Kids,'' a spinoff publication aimed at a younger demographic. Reminiscent of
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
's newsstand titles, it emphasized current kids' entertainment (i.e. ''
Yu-Gi-Oh! is a Japanese manga series written and illustrated by Kazuki Takahashi. It was serialized in Shueisha's ''Weekly Shōnen Jump'' magazine between September 1996 and March 2004. The plot follows the story of a boy named Yugi Mutou, w ...
'', ''
Naruto ''Naruto'' is a Japanese manga series written and illustrated by Masashi Kishimoto. It tells the story of Naruto Uzumaki, a young ninja who seeks recognition from his peers and dreams of becoming the Hokage, the leader of his village. T ...
'', ''
High School Musical ''High School Musical'' is a 2006 American musical television film directed by Kenny Ortega and written by Peter Barsocchini. The 63rd Disney Channel Original Movie (DCOM) and first installment of the ''High School Musical'' film series, ...
''), albeit with an impudent voice. Much of the content of ''Mad Kids'' had originally appeared in the parent publication; reprinted material was chosen and edited to reflect grade schoolers' interests. But the quarterly magazine also included newly commissioned articles and cartoons, as well as puzzles, bonus inserts, a calendar, and the other activity-related content that is common to kids' magazines.


Foreign editions

''Mad'' has been published in local versions in many countries, beginning with the United Kingdom in 1959, and Sweden in 1960. Each new market receives access to the publication's back catalog of articles and is also encouraged to produce its own localized material in the ''Mad'' vein. However, the sensibility of the American ''Mad'' has not always translated to other cultures, and many of the foreign editions have had short lives or interrupted publications. The Swedish, Danish, Italian and Mexican ''Mad''s were each published on three separate occasions; Norway has had four runs canceled. Brazil also had four runs, but without significant interruptions, spanning five decades. Australia (35 years and counting), United Kingdom (35 years), and Sweden (34 years) have produced the longest uninterrupted ''Mad'' variants. Foreign editions as of 2019 * Australia, 1980–present; Defunct foreign editions * United Kingdom, 1959–1994; (still use the US version today) * Sweden, 1960–1993, 1997–2002; * Denmark, 1962–1971, 1979–1997, 1998–2002; * Netherlands, 1964–1996; 2011–2012; * France, 1965, 1982; *
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwee ...
, 1967–95, 1998–2018; * Finland, 1970–1972, 1982–2005; * Italy, 1971–1974, 1984, 1992–1993; * Norway, 1971–1972, 1981–1996, 2001 (one-offs 2002–2003); * Brazil, 1974–1983, 1984–2000, 2000–2006; 2008–2017; * Spain, 1974, 1975 (as ''Locuras''), 2006–2016; * Argentina, 1977–1982; * Mexico, 1977–1983, 1984–1986, 1993–1998; 2004–2010 * Caribbean, 1977–1983; * Greece, 1978–1985, 1995–1999; * Japan, 1979–1980 (two oversized anthologies were released); * Iceland, 1985; 1987–1988; * South Africa, 1985–2009; * Taiwan, 1990; * Canada (Quebec), 1991–1992 (Past material in a "collection album" with '' Croc'', another Quebec humor magazine); * Hungary, 1994–2009; * Israel, 1994–1995; * Turkey, 2000–2001; * Poland, 2015–2018. Conflicts over content have occasionally arisen between the parent magazine and its international franchisees. When a comic strip satirizing England's royal family was reprinted in a ''Mad'' paperback, it was deemed necessary to rip out the page from 25,000 copies by hand before the book could be distributed in Great Britain. But ''Mad'' was also protective of its own editorial standards. Bill Gaines sent "one of his typically dreadful, blistering letters" to his Dutch editors after they published a bawdy gag about a men's room urinal. ''Mad'' has since relaxed its requirements, and while the U.S. version still eschews overt profanity, the magazine generally poses no objections to more provocative content.


Other satiric-comics magazines

Following the success of ''Mad'', other black-and-white magazines of topical, satiric comics began to be published. Most were short-lived. The three longest-lasting were ''
Cracked Cracked may refer to: Television * ''Cracked'' (British TV series), a 2008 British comedy-drama television series that aired on STV * ''Cracked'' (Canadian TV series), a 2013 Canadian crime drama series that aired on CBC * "Cracked", a Season 8 ( ...
'', '' Sick'', and ''
Crazy Magazine ''Crazy Magazine'' is an illustrated satire and humor magazine that was published by Marvel Comics from 1973 to 1983 for a total of 94 regular issues (and two ''Super Special''s (Summer 1975, 1980)). It was preceded by two standard-format comic ...
''. These three and many others featured a cover mascot along the lines of Alfred E. Neuman. Color comic-book competitors, primarily in the mid-to-late 1950s, were ''Nuts!'', ''Get Lost'', ''Whack'', ''Riot'', ''Flip'', ''Eh!'', ''From Here to Insanity'', and ''Madhouse''; only the last of these lasted as many as eight issues, and some were canceled after an issue or two. Later color satiric comic books included ''Wild'', ''Blast'', ''Parody'', ''Grin'' and ''Gag!''. EC Comics itself offered the color comic ''
Panic Panic is a sudden sensation of fear, which is so strong as to dominate or prevent reason and logical thinking, replacing it with overwhelming feelings of anxiety and frantic agitation consistent with an animalistic fight-or-flight reac ...
'', produced by future ''Mad'' editor Al Feldstein. Two years after EC's ''Panic'' had ceased publication in 1956, the title was used by another publisher for a similar comic. In 1967,
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in ...
produced the first of 13 issues of the comic book '' Not Brand Echh'', which parodied the company's own superhero titles as well as other publishers. From 1973 to 1976,
DC Comics DC Comics, Inc. ( doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with the ...
published the comic ''
Plop! ''Plop!'', "The New Magazine of Weird Humor!", was a comic book anthology series published by DC Comics in the mid-1970s. It falls into the horror / humor genre. It lasted 24 issues and the series ran from Sept./Oct. 1973 to Nov./Dec. 1976. Backg ...
'', which featured ''Mad'' stalwart Sergio Aragonés and frequent cover art by Basil Wolverton. Another publisher's comic was ''Trash'' (1978) featured a blurb on the debut cover reading, "We mess with ''Mad'' (p. 21)" and depicted Alfred E. Neuman with a stubbly beard; the fourth and last issue showed two bodybuilders holding up copies of ''Mud'' and ''Crocked'' with the frowning faces of Neuman and ''
Cracked Cracked may refer to: Television * ''Cracked'' (British TV series), a 2008 British comedy-drama television series that aired on STV * ''Cracked'' (Canadian TV series), a 2013 Canadian crime drama series that aired on CBC * "Cracked", a Season 8 ( ...
'' cover mascot Sylvester P. Smythe. Among other U.S. humor magazines that included some degree of comics art as well as text articles were former ''Mad'' editor Harvey Kurtzman's '' Trump'', '' Humbug'' and ''
Help! ''Help!'' is the fifth studio album by the English rock band the Beatles and the soundtrack to their film of the same name. It was released on 6 August 1965. Seven of the fourteen songs, including the singles " Help!" and " Ticket to Ride", ...
'', as well as '' National Lampoon''.
Virginia Commonwealth University Virginia Commonwealth University (VCU) is a public research university in Richmond, Virginia. VCU was founded in 1838 as the medical department of Hampden–Sydney College, becoming the Medical College of Virginia in 1854. In 1968, the Virginia ...
's Cabell Library has an extensive collection of ''Mad'' along with other comic books and graphic novels.


Claptrap

With MAD Magazine ending the creation of new movie parodies in future issues, MAD veteran writer Desmond Devlin and caricaturist Tom Richmond have teamed up to create a book full of twelve brand new movie parodies done in the classic MAD style. The movies are classics that MAD did not parody when they were first released. First scheduled to be released in November 2021, it was delayed four times, first to March, then August, then December 2022, and finally to June 2023.


In other media

Over the years, ''Mad'' has branched out from print into other media. During the Gaines years, the publisher had an aversion to exploiting his fan base and expressed the fear that substandard ''Mad'' products would offend them. He was known to personally issue refunds to anyone who wrote to the magazine with a complaint. Among the few outside ''Mad'' items available in its first 40 years were cufflinks, a T-shirt designed like a
straitjacket A straitjacket is a garment shaped like a jacket with long sleeves that surpass the tips of the wearer's fingers. Its most typical use is restraining people who may cause harm to themselves or others. Once the wearer slides their arms into the ...
(complete with lock), and a small ceramic Alfred E. Neuman bust. For decades, the letters page advertised an inexpensive portrait of Neuman ("suitable for framing or for wrapping fish") with misleading slogans such as "Only 1 Left!" (The joke being that the picture was so undesirable that only one had left their office since the last ad.) After Gaines' death came an overt absorption into the Time-Warner publishing umbrella, with the result that ''Mad'' merchandise began to appear more frequently. Items were displayed in the Warner Bros. Studio Stores, and in 1994 ''The Mad Style Guide'' was created for licensing use.


Recordings

''Mad'' has sponsored or inspired a number of recordings.


1950s

In 1959, Bernie Green "with the Stereo Mad-Men" recorded the album ''Musically Mad'' for
RCA Victor RCA Records is an American record label currently owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America. It is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records; also A ...
, featuring humorous music, mostly instrumental, with an image of Alfred E. Neuman on the cover; it has been reissued on CD. That same year, ''The Worst from Mad'' No. 2 included an original recording, "Meet the staff of Mad", on a cardboard 33 rpm record, while a single credited to Alfred E. Neuman & The Furshlugginger Five: "What – Me Worry?" (b/w "Potrzebie"), was issued in late 1959 on the ABC Paramount label.


1960s

Two full vinyl
LP record The LP (from "long playing" or "long play") is an analog sound storage medium, a phonograph record format characterized by: a speed of   rpm; a 12- or 10-inch (30- or 25-cm) diameter; use of the "microgroove" groove specification; an ...
s were released under the aegis of ''Mad'' in the early 1960s: ''Mad " Twists" Rock 'N' Roll'' (1962) and ''Fink Along With Mad'' (1963; the title being a takeoff on the then-popular TV show '' Sing Along With Mitch'', with "" being a general insult then current in American slang). In 1961, New York City
doo-wop Doo-wop (also spelled doowop and doo wop) is a genre of rhythm and blues music that originated in African-American communities during the 1940s, mainly in the large cities of the United States, including New York, Philadelphia, Pittsburgh, Chica ...
group The Dellwoods (recording then as the "Sweet Sickteens") had released a novelty single on
RCA Victor RCA Records is an American record label currently owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America. It is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records; also A ...
, written by Norman Blagman and
Sam Bobrick Sam Bobrick (July 24, 1932 – October 11, 2019) was an American author, playwright, television writer, and lyricist. Early life Bobrick was born to a Jewish family in Chicago on July 24, 1932. His father was a storekeeper and his mother worke ...
, "The Pretzel" (a satiric take on then-current dance songs such as " The Twist"), b/w "Agnes (The Teenage Russian Spy)". Both songs were later included on ''Mad "Twists" Rock 'N' Roll''. (The Sweet Sickteens were Victor Buccellato (lead singer), Mike Ellis (tenor), Andy Ventura (tenor), Amadeo Tese (baritone), and Saul Zeskand (bass), In 1962, the Dellwoods (as they were now named), along with vocalists Mike Russo and Jeanne Hayes, recorded an entire album of novelty songs by Bobrick and Blagman. The album had originally been written and produced as a Dellwoods album for RCA, but was instead sold to ''Mad'' and released on
Bigtop Records Bigtop Records was an American record label started by music executive Johnny Bienstock (brother of Freddy Bienstock) and the major music publisher Hill & Range Music and was co-owned along with Big Top Record Distributors (sic). Hit artists in ...
as ''Mad "Twists" Rock 'N' Roll''. There was a strong ''Mad'' tie in – besides the title, a portrait of Alfred E. Neuman was featured prominently on the cover, and "(She Got A) Nose Job" from the album was bound as a flexi disc into an issue of ''Mad''. None of the material, however, referenced ''Mad'' magazine, Alfred E. Neuman, or any other ''Mad'' tropes or features, having been recorded before the sale by RCA. Other songs on the album included "(Throwing The) High School Basketball Game", "Please Betty Jean (Shave Your Legs)", "Somebody Else's Dandruff (On My Lover-Baby's Shirt)". "Agnes (The Teenage Russian Spy)" and "The Pretzel" (now titled as "Let's Do The Pretzel (And End Up Like One!))". This was followed by another Dellwoods Bigtop release, ''Fink Along With Mad'', again with Russo and Hayes, written by Bobrick and Blagman, and tied in with ''Mad'', in 1963. Album tracks included "She Lets Me Watch Her Mom And Pop Fight" which was bound as a flexi-disc into an issue of ''Mad'' (the performance credited to Mike Russo, and described by Josiah Hughes as "one dark pop song" since it makes light of domestic assault, with lyrics such as "To see a lamp go through the window / And watch them kick and scratch and bite / I love her, I love her, oh boy how I love her / 'Cause she lets me watch her mom and pop fight.") Other songs on ''Fink Along With Mad'' included "I'll Never Make Fun of Her Moustache Again", "When the Braces on our Teeth Lock", and "Loving A Siamese Twin". This album also featured a song titled "It's a Gas", which punctuated an instrumental track with belches (these "vocals" being credited to Alfred E. Neuman), along with a saxophone break by an uncredited
King Curtis Curtis Ousley (born Curtis Montgomery; February 7, 1934 – August 13, 1971), known professionally as King Curtis, was an American saxophonist who played rhythm and blues, jazz, and rock and roll. A bandleader, band member, and session musician ...
).
Dr. Demento Barret Eugene Hansen (born April 2, 1941), known professionally as Dr. Demento, is an American radio broadcaster and record collector specializing in novelty songs, comedy, and strange or unusual recordings dating from the early days of phonograp ...
featured this gaseous performance on his radio show in Los Angeles in the early 1970s. ''Mad'' included some of these tracks as plastic-laminated cardboard inserts and (later) flexi discs with their reprint "Mad Specials". "Don't Put Onions On Your Hamburger" from the album was released as a single, credited to just the Dellwoods, and in 1963 the Dellwoods renamed themselves to the Dynamics and released a serious non-novelty single for
Liberty Records Liberty Records was a record label founded in the United States by chairman Simon Waronker in 1955 with Al Bennett as president and Theodore Keep as chief engineer. It was reactivated in 2001 in the United Kingdom and had two previous revival ...
, "Chapel On A Hill" backed with "Conquistador".


1970s and later

A number of original recordings also were released in this way in the 1970s and early 1980s, such as ''Gall in the Family Fare'' (a radio play adaptation of their previously illustrated ''
All in the Family ''All in the Family'' is an American television sitcom that aired on CBS for nine seasons, from January 12, 1971, to April 8, 1979. Afterwards, it was continued with the spin-off series ''Archie Bunker's Place'', which picked up where ''All in ...
'' parody), a single entitled "Makin' Out", the octuple-grooved track "It's a Super Spectacular Day", which had eight possible endings, the spoken word ''Meet the staff'' insert, and a six-track, 30-minute ''Mad Disco'' EP (from the 1980 special of the same title) that included a
disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric p ...
version of "It's a Gas". The last turntable-playable recording ''Mad'' packaged with its magazines was "A Mad Look at Graduation", in a 1982 special. A
CD-ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains data. Computers can read—but not write or erase—CD-ROMs. Some CDs, called enhanced CDs, hold both com ...
containing several audio tracks was included with issue No. 350 (October 1996).
Rhino Records A rhinoceros (; ; ), commonly abbreviated to rhino, is a member of any of the five extant species (or numerous extinct species) of odd-toed ungulates in the family Rhinocerotidae. (It can also refer to a member of any of the extinct species ...
compiled a number of ''Mad''-recorded tracks as ''Mad Grooves'' (1996).


Stage show

An
Off-Broadway An off-Broadway theatre is any professional theatre venue in New York City with a seating capacity between 100 and 499, inclusive. These theatres are smaller than Broadway theatres, but larger than off-off-Broadway theatres, which seat fewer th ...
production, '' The Mad Show'', was first staged in 1966. The show, which lasted for 871 performances during its initial run, featured sketches written by ''Mad'' regulars Stan Hart and Larry Siegel interspersed with comedic songs (one of which was written by an uncredited
Stephen Sondheim Stephen Joshua Sondheim (; March 22, 1930November 26, 2021) was an American composer and lyricist. One of the most important figures in twentieth-century musical theater, Sondheim is credited for having "reinvented the American musical" with sho ...
). The cast album is available on CD.


Gaming

In 1979, Mad released a
board game Board games are tabletop games that typically use . These pieces are moved or placed on a pre-marked board (playing surface) and often include elements of table, card, role-playing, and miniatures games as well. Many board games feature a co ...
. '' The Mad Magazine Game'' was an absurdist version of ''
Monopoly A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...
'' in which the first player to lose all his money and go bankrupt was the winner. Profusely illustrated with artwork by the magazine's contributors, the game included a $1,329,063 bill that could not be won unless one's name was "Alfred E. Neuman". It also featured a deck of cards (called "Card cards") with bizarre instructions, such as "If you can jump up and stay airborne for 37 seconds, you can lose $5,000. If not, jump up and lose $500." In 1980 a second game was released: ''The Mad Magazine Card Game'' by
Parker Brothers Parker Brothers (known by Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. Among its products we ...
. In it, the player who first loses all their cards is declared the winner. The game is fairly similar to '' Uno'' by
Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in mor ...
. Questions based on the magazine also appeared in the 1999 ''
Trivial Pursuit ''Trivial Pursuit'' is a board game in which winning is determined by a player's ability to answer trivia and popular culture questions. Players move their pieces around a board, the squares they land on determining the subject of a question ...
: Warner Bros. Edition'' (which featured questions based around Time-Warner properties, including WB films and TV shows, the ''
Looney Tunes ''Looney Tunes'' is an American animated comedy short film series produced by Warner Bros. starting from 1930 to 1969, concurrently with its partner series '' Merrie Melodies'', during the golden age of American animation. ...
''/''Merrie Melodies'' cartoons (and follow-up projects from Warner Bros. Animation)), as well as DC Comics,
Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
, Cartoon Network and assorted MGM properties owned by
Turner Entertainment Turner Entertainment Company is an American multimedia company founded by Ted Turner in 1986. Purchased by Time Warner in 1996 as part of its acquisition of Turner Broadcasting System (TBS), the company was largely responsible for overseeing th ...
Co. that WB had come into possession of following the 1996 Turner/Time-Warner merger.


Film and television

''MAD'' lent its name in 1980 to the risque comedy '' Up the Academy''. ''Up The Academy'' was such a commercial debacle and critical failure that ''Mad'' successfully arranged for all references to the magazine (including a cameo by Alfred E. Neuman) to be removed from future TV and video releases of the film, although those references were eventually restored on the DVD version, which was titled ''Mad Magazine Presents Up the Academy''. A 1974 ''Mad'' animated television pilot using selected material from the magazine was commissioned by ABC but the network decided not to broadcast it. Dick DeBartolo noted, "Nobody wanted to sponsor a show that made fun of products that were advertised on TV, like car manufacturers." The program was instead created into a TV special, and is available for online viewing. The special was made by Focus Entertainment Inc. In the mid-1980s,
Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
developed another potential ''Mad'' animated television series that was never broadcast. In 1995,
Fox Broadcasting Company The Fox Broadcasting Company, commonly known simply as Fox and stylized in all caps as FOX, is an American commercial broadcast television network owned by Fox Corporation and headquartered in New York City, with master control operations ...
's '' Mad TV'' licensed the use of the magazine's logo and characters. However, aside from short bumpers which animated existing ''Spy vs. Spy'' (1994–1998) and Don Martin (1995–2000) cartoons during the show's first three seasons, there was no editorial or stylistic connection between the TV show and the magazine. Produced by
Quincy Jones Quincy Delight Jones Jr. (born March 14, 1933) is an American record producer, musician, songwriter, composer, arranger, and film and television producer. His career spans 70 years in the entertainment industry with a record of 80 Grammy Award n ...
, the sketch comedy series was in the vein of NBC's ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock. Michaels currently serves ...
'' and
Global Global means of or referring to a globe and may also refer to: Entertainment * ''Global'' (Paul van Dyk album), 2003 * ''Global'' (Bunji Garlin album), 2007 * ''Global'' (Humanoid album), 1989 * ''Global'' (Todd Rundgren album), 2015 * Bruno ...
/ CBC's '' SCTV'', and ran for 14 seasons and 321 episodes. On January 12, 2016,
The CW ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
aired an hour-long special celebrating the series' 20th anniversary. A large portion of the original cast returned. An eight-episode revival featuring a brand new cast premiered on July 26, 2016. Animated ''Spy vs. Spy'' sequences were also seen in TV ads for
Mountain Dew Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Brid ...
soda in 2004. In September 2010,
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, ...
began airing the animated series '' Mad'', from Warner Bros. Animation and executive producer Sam Register. Produced by Kevin Shinick and Mark Marek, the series was composed of animated shorts and sketches lampooning current television shows, films, games and other aspects of popular culture, in a similar manner to the adult stop-motion animated sketch comedy ''
Robot Chicken ''Robot Chicken'' is an American adult animated stop motion sketch comedy television series, created and executive produced for Adult Swim by Seth Green and Matthew Senreich along with co-head writers Douglas Goldstein and Tom Root. The write ...
'' (of which Shinick was formerly a writer and is currently a recurring voice actor); in fact, ''Robot Chicken'' co-creator
Seth Green Seth Benjamin Green ( ''né'' Gesshel-Green; born February 8, 1974) is an American actor, producer, and writer. Green's film debut came with a role in the comedy-drama film '' The Hotel New Hampshire'' (1984), and he went on to have supportin ...
occasionally provided voices on ''Mad'' as well. Critics and viewers have often cited the series as a kid-friendly version of ''Robot Chicken'' . Much like ''Mad TV'', this series also features appearances by ''Spy vs. Spy'' and Don Martin cartoons. The series ran from September 6, 2010, to December 2, 2013, lasting for four seasons and 103 episodes.


Computer software

In 1984, the ''
Spy vs. Spy ''Spy vs. Spy'' is a wordless comic strip published in '' Mad'' magazine. It features two agents involved in stereotypical and comical espionage activities. One is dressed in white, and the other in black, but they are otherwise identical, and ...
'' characters were given their own computer game series, in which players could set traps for each other. The games were made for various computer systems such as the Atari 800,
Apple II The Apple II (stylized as ) is an 8-bit home computer and one of the world's first highly successful mass-produced microcomputer products. It was designed primarily by Steve Wozniak; Jerry Manock developed the design of Apple II's foam-m ...
,
Commodore 64 The Commodore 64, also known as the C64, is an 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in the Guinness W ...
, and
ZX Spectrum The ZX Spectrum () is an 8-bit home computer that was developed by Sinclair Research. It was released in the United Kingdom on 23 April 1982, and became Britain's best-selling microcomputer. Referred to during development as the ''ZX81 Colou ...
. Whereas the original game took place in a nondescript building, the sequels transposed the action to a desert island for ''Spy vs. Spy: The Island Caper'' and a polar setting for ''Spy vs. Spy: Arctic Antics''. Not to be confused with the later television show, '' Mad TV'' is a television station management simulation computer game produced in 1991 by Rainbow Arts for the Mad franchise. It was released on the PC and the Amiga. It is faithful to the magazine's general style of cartoon humor but does not include any of the original characters except for a brief closeup of Alfred E. Neuman's eyes during the opening screens. In 1996, ''Mad'' No. 350 included a CD-ROM featuring ''Mad''-related software as well as three audio files. In 1999, Broderbund/ The Learning Company released ''Totally Mad,'' a
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for ...
95/ 98-compatible CD-ROM set collecting the magazine's content from No. 1 through No. 376 (December 1998), plus over 100 ''Mad Specials'' including most of the recorded audio inserts. Despite the title, it omitted a handful of articles due to problems clearing the rights on some book excerpts and text taken from recordings, such as Andy Griffith's " What It Was, Was Football". In 2006, Graphic Imaging Technology's DVD-ROM ''Absolutely Mad'' updated the original ''Totally Mad'' content through 2005. A single seven-gigabyte disc, it is missing the same deleted material from the 1999 collection. It differs from the earlier release in that it is
Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and ...
compatible. Another ''Spy vs. Spy'' video game was made in 2005 for the
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October 2000, in Europe on 24 November 2000, and in Australia on ...
,
Xbox Xbox is a video gaming brand created and owned by Microsoft. The brand consists of five video game consoles, as well as applications (games), streaming services, an online service by the name of Xbox network, and the development arm by the ...
, and
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for ...
. A ''Mad'' app was released for
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc., Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, ...
on April 1, 2012. It displays the contents of each new issue beginning with ''Mad'' No. 507, as well as video clips from
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, ...
's '' Mad'', and material from the magazine's website, ''The Idiotical''.


See also

* History of ''Mad'' * Recurring features in ''Mad'' * List of film spoofs in ''Mad'' * List of television show spoofs in ''Mad'' *
43-Man Squamish Thomas Freeman Koch (May 13, 1925 – March 22, 2015) was an American humorist and writer. He wrote for ''Mad Magazine'' for 37 years. Early life Koch (pronounced "Cook") was born in Charleston, Illinois, and spent his youth in Indianapolis be ...
* ''Mad'' (TV series) * '' MADtv'' *
Potrzebie Potrzebie (; dative/locative of '' potrzeba'', "a need") is a Polish word popularized by its non sequitur use as a running gag in the early issues of '' Mad'' not long after the comic book began in 1952. Origin ''Mad'' editor Harvey Kurtzman s ...
* ''Cracked'' magazine


References


Sources

* Evanier, Mark, ''Mad Art'', Watson Guptil Publications, 2002, * Jacobs, Frank, ''The 'Mad' World of William M. Gaines'', Secaucus, N.J.: Lyle Stuart, 1972; Without ISBN * Reidelbach, Maria, ''Completely Mad'', Little Brown, 1991,


Further reading

* * *


External links

* * (Circulation figures, contributor index) * (Contributor index, individual issue contents) *
Alfred E. Neuman
at
Don Markstein's Toonopedia Don Markstein's Toonopedia (subtitled A Vast Repository of Toonological Knowledge) is an online encyclopedia of print cartoons, comic strips and animation, initiated February 13, 2001. Donald D. Markstein, the sole writer and editor of Toonopedi ...

Archived
from the original on March 15, 2012.
International MAD Magazine Editions
* Audio of flexi-record originally included in ''The Worst from Mad'' No. 9 {{DEFAULTSORT:Mad 1952 comics debuts 1952 establishments in New York City Bimonthly magazines published in the United States Comics magazines published in the United States Monthly magazines published in the United States Quarterly magazines published in the United States Satirical magazines published in the United States Black comedy comics Surreal comedy EC Comics publications Magazines edited by Harvey Kurtzman Magazines established in 1952 Magazines disestablished in 2018 Magazines published in New York City Parody comics Comics about politics Satirical comics Slice of life comics 1950s in comedy 1960s in comedy 1970s in comedy 1980s in comedy 1990s in comedy 2000s in comedy 2010s in comedy 2020s in comedy Humor magazines