Juice It Up! is a
franchised raw juice and
smoothie
A smoothie is a beverage made by puréeing ingredients in a blender. A smoothie commonly has a liquid base, such as fruit juice or milk, yogurt, ice cream or cottage cheese. Other ingredients may be added, including fruits, vegetables, non-dai ...
bar company.
It has 89 locations in its chain with plans to expand and open up 13 more in 2017–2018. Juice It Up! delivers real fruit handcrafted fruit and veggie smoothies, fresh squeezed raw juices, acai and pitaya fruit and smoothie bowls, and cold-pressed bottled juices and shots, as well as healthy snacks.
Frank Easterbrook is the company's principal owner along with being the president and CEO.
The company is based in
Irvine, California
Irvine () is a master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 197 ...
, and originated in 1995.
History
Frank Easterbrook has been the principal owner, president, and CEO of Juice It Up! since 2001. It was founded in 1995 when its first location in
Brea, California opened.
He is also the chief executive for Juice It Up!’s management service company, Balboa Brands, Inc.
The company initially began as a juice and smoothie company and has since shifted gears to also offer an expanded line of raw juices to capitalize on the growing interest in
juicing
Juicing is the process of extracting juice from plant tissues such as fruit or vegetables.
Overview
There are many methods of juicing, from squeezing fruit by hand to wide-scale extraction with industrial equipment. Juicing is generally the ...
.
Beginning in August 2011, Juice It Up! began
retrofitting
Retrofitting is the addition of new technology or features to older systems. Retrofits can happen for a number of reasons, for example with big capital expenditures like naval vessels, military equipment or manufacturing plants, businesses or go ...
its locations with Raw Juice Bars.
This allowed the company to offer additional beverage blends beyond its smoothies that were also healthy and functional, and the first Raw Juice Bar opened in January 2012.
It has now been recognized as the company with the most Raw Juice Bars in
Orange County, California
Orange County is located in the Los Angeles metropolitan area in Southern California. As of the 2020 census, the population was 3,186,989, making it the third-most-populous county in California, the sixth-most-populous in the United States, a ...
.
In 2017, Juice It Up! launched its cold-pressed bottled juice and shot line, which features six unique juices and three shots with natural ingredients.
References
External links
Juice It Up! Official Website
{{Fast-food chains of the United States
American companies established in 1995
Restaurants established in 1995
1995 establishments in California
Companies based in Irvine, California
Juice bars
Restaurants in Orange County, California
Fast-food chains of the United States
Fast-food franchises
Smoothie chains in the United States