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Ektar
Kodak Ektar is a professional color negative film introduced in 2008, designed for nature, outdoors, fashion, and product photography. The film offers ultra-fine grains, ultra-vivid colors, and high saturation, and is available in Film speed, ISO 100 only.https://imaging.kodakalaris.com/sites/prod/files/files/products/e4046_ektar_100.pdf Another film named "Ektar" was introduced in 1989 by Eastman Kodak as a semi-professional color negative film, but it was later discontinued and was replaced by Royal Gold. History Early use of name Prior to its use on films, the Ektar name originally referred to Eastman Kodak's premium-priced lenses for professional use, which were introduced in 1936 and sold until the 1960s. In contrast to the branding from other lens-makers, Kodak emphasized that the name was a quality mark rather than referring to any particular optical formula. Original Ektar film (1989 to 1997) Ektar started as a color 135 film, 35mm and 120 film, 120 semi-profession ...
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Film Speed
Film speed is the measure of a photographic film's sensitivity to light, determined by sensitometry and measured on various numerical scales, the most recent being the ISO system. A closely related ISO system is used to describe the relationship between exposure and output image lightness in digital cameras. Relatively insensitive film, with a correspondingly lower speed index, requires more exposure to light to produce the same image density as a more sensitive film, and is thus commonly termed a ''slow film''. Highly sensitive films are correspondingly termed ''fast films''. In both digital and film photography, the reduction of exposure corresponding to use of higher sensitivities generally leads to reduced image quality (via coarser film grain or higher image noise of other types). In short, the higher the sensitivity, the grainier the image will be. Ultimately sensitivity is limited by the quantum efficiency of the film or sensor. Film speed measurement systems Hi ...
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Eastman Kodak
The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorporated in New Jersey. Kodak provides packaging, functional printing, graphic communications, and professional services for businesses around the world. Its main business segments are Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions, and Consumer and Film. It is best known for photographic film products. Kodak was founded by George Eastman and Henry A. Strong on May 23, 1892. During most of the 20th century, Kodak held a dominant position in photographic film. The company's ubiquity was such that its " Kodak moment" tagline entered the common lexicon to describe a personal event that deserved to be recorded for posterity. Kodak began to struggle financially in the late 1990s, as a result o ...
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Negative Film
In photography, a negative is an image, usually on a strip or sheet of transparent plastic film, in which the lightest areas of the photographed subject appear darkest and the darkest areas appear lightest. This reversed order occurs because the extremely light-sensitive chemicals a camera film must use to capture an image quickly enough for ordinary picture-taking are darkened, rather than bleached, by exposure to light and subsequent photographic processing. In the case of color negatives, the colors are also reversed into their respective complementary colors. Typical color negatives have an overall dull orange tint due to an automatic color-masking feature that ultimately results in improved color reproduction. Negatives are normally used to make positive prints on photographic paper by projecting the negative onto the paper with a photographic enlarger or making a contact print. The paper is also darkened in proportion to its exposure to light, so a second reversal resu ...
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135 Film
135 film, more popularly referred to as 35 mm film or 35 mm, is a format of photographic film used for still photography. It is a film with a film gauge of loaded into a standardized type of magazine – also referred to as a cassette or cartridge – for use in 135 film cameras. The engineering standard for this film is controlled by ISO 1007 titled '135-size film and magazine'. The term 135 was introduced by Kodak in 1934 as a designation for 35 mm film specifically for still photography, perforated with Kodak Standard perforations. It quickly grew in popularity, surpassing 120 film by the late 1960s to become the most popular photographic film size. Despite competition from formats such as 828, 126, 110, and APS, it remains the most popular film size today. The size of the 135 film frame with its aspect ratio of 1:1.50 has been adopted by many high-end digital single-lens reflex and digital mirrorless cameras, commonly referred to as " full frame". ...
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120 Film
120 is a film format for still photography introduced by Kodak for their '' Brownie No. 2'' in 1901. It was originally intended for amateur photography but was later superseded in this role by 135 film. 120 film survives to this day as the only medium format film that is readily available to both professionals and amateur enthusiasts. Characteristics The 120 film format is a roll film which is nominally between 60.7 mm and 61.7 mm wide. Most modern films made today are roughly 61 mm (2.4 inches) wide. The film is held in an open spool originally made of wood with metal flanges, later with all-metal, and finally with all-plastic. The length of the film is nominally between and , according to the ISO 732:2000 standard. However, some films may be as short as . The film is attached to a piece of backing paper longer and slightly wider than the film. The backing paper protects the film while it is wound on the spool, with enough extra length to allow loading and ...
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C-41 Process
C-41 is a chromogenic color print film developing process introduced by Kodak in 1972, superseding the C-22 process. C-41, also known as CN-16 by Fuji, CNK-4 by Konica, and AP-70 by AGFA, is the most popular film process in use, with most photofinishing labs devoting at least one machine to this development process. Processed C-41 negatives, as with all color films, consist of an image formed of dye. Due to the long-term instability of dyes, C-41 negatives can fade or color-shift over time. This was a significant problem with early films; whether the newer films are archival or not is a subject of some debate. Film layers C-41 film consists of an acetate or polyester film base, onto which multiple emulsions are coated. Each layer is only sensitive to a certain color of visible light. In the classic illustrative example, there are three emulsions: one is red sensitive, another is green sensitive, and the top is blue-sensitive. Beneath the blue layer is a yellow filter, composed ...
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Market Segment
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) sellers might segment the market into demographic segments, such as lifestyle, behavior, ...
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Film Scanner
A film scanner is a device made for scanning photographic film directly into a computer without the use of any intermediate printmaking. It provides several benefits over using a flatbed scanner to scan in a print of any size: the photographer has direct control over cropping and aspect ratio from the original, unmolested image on film; and many film scanners have special software or hardware that removes scratches and film grain and improves color reproduction from film. Film scanners can accept either strips of 35 mm or 120 film, or individual slides. Low-end scanners typically only take 35mm film strips, while medium- and high-end film scanners often have interchangeable film loaders. This allows the one scanning platform to be used for different sizes and packaging. For example, some allow microscope slides to be loaded for scanning, while mechanised slide loaders allow many individual slides to be batch scanned unattended. Some software used to process images scanne ...
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