Ektar
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Kodak Ektar is a professional color
negative film In photography, a negative is an image, usually on a strip or sheet of transparent plastic film, in which the lightest areas of the photographed subject appear darkest and the darkest areas appear lightest. This reversed order occurs because t ...
introduced in 2008, designed for nature, outdoors, fashion, and product photography. The film offers ultra-fine grains, ultra-vivid colors, and high saturation, and is available in
ISO ISO is the most common abbreviation for the International Organization for Standardization. ISO or Iso may also refer to: Business and finance * Iso (supermarket), a chain of Danish supermarkets incorporated into the SuperBest chain in 2007 * Iso ...
100 only.https://imaging.kodakalaris.com/sites/prod/files/files/products/e4046_ektar_100.pdf Another film named "Ektar" was introduced in 1989 by Eastman Kodak as a semi-professional color negative film, but it was later discontinued and was replaced by Royal Gold.


History


Early use of name

Prior to its use on films, the Ektar name originally referred to Eastman Kodak's premium-priced lenses for professional use, which were introduced in 1936 and sold until the 1960s. In contrast to the branding from other lens-makers, Kodak emphasized that the name was a quality mark rather than referring to any particular optical formula.


Original Ektar film (1989 to 1997)

Ektar started as a color
35mm 35 mm may refer to: * 135 film, a type of still photography format commonly referred to as 35 mm film * 35 mm movie film, a type of motion picture film stock * 35MM 35 mm may refer to: * 135 film, a type of still photography format ...
and
120 120 may refer to: *120 (number), the number * AD 120, a year in the 2nd century AD *120 BC, a year in the 2nd century BC *120 film, a film format for still photography * ''120'' (film), a 2008 film * 120 (MBTA bus) * 120 (New Jersey bus) * 120 (Ken ...
semi-professional film introduced by Eastman Kodak in 1989, which used the common C-41 process. It was designed to offer ultra-fine grain. It was manufactured in 25, 100 (replaced the poor selling 125 in June 1991 ), and 1000
ISO ISO is the most common abbreviation for the International Organization for Standardization. ISO or Iso may also refer to: Business and finance * Iso (supermarket), a chain of Danish supermarkets incorporated into the SuperBest chain in 2007 * Iso ...
formats. 400 speed film was available until 1997. Poor
market segment In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared charact ...
ation was cited as a factor in Kodak's decision to discontinue Ektar in 1994. The film was replaced by the Royal Gold line. The 120 version of Ektar was discontinued in 1997.


Relaunched Ektar 100 (2008 onwards)

A new film was introduced in September 2008 under the name Kodak EKTAR 100, which claims to be the finest-grain color negative film with high saturation and vivid colors available on the market. The film was initially only offered in 35mm, but later the film offering was expanded to include 120 size film, then 4x5 and 8x10 sheet sizes in 2010. Ektar 100 is designed to be very suitable for digitizing using a
film scanner A film scanner is a device made for scanning photographic film directly into a computer without the use of any intermediate printmaking. It provides several benefits over using a flatbed scanner to scan in a print of any size: the photographe ...
.


Example images

File:Cherry blossoms in Da Lat, Vietnam.jpg, Nikon FM. Da Lat, Vietnam File:On sidewalk with sunglasses in Kensington Market, Canada.jpg, Carl Zeiss Ikon ZM, C Sonnar T* 1.5/50. ZM Kensington Market, Canada. File:Long Lanh, 2-2015.jpg, Nikon FM. Da Lat, Vietnam File:Reeds in the Ouse.jpg, Canon A-1, 135mm f/3.5. River Great Ouse File:Castelluccio di Norcia - July 2013.jpg, Pentacon Six TL Carl Zeiss. Jena Sonnar 180mm f2.8. Castelluccio di Norcia


References


External links

*
Kodak's page on Ektar 100Flickr group for Ektar 100Johnny Martyr's Kodak Ektar Review
{{Eastman Kodak Kodak photographic films