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Temptation is a desire to engage in short-term urges for enjoyment that threatens long-term goals.Webb, J.R. (Sep 2014). Incorporating Spirituality into Psychology of temptation: Conceptualization, measurement, and clinical implications. Spirituality in Clinical Practice. 1.3. PP: 231-241 In the context of some
religion Religion is usually defined as a social- cultural system of designated behaviors and practices, morals, beliefs, worldviews, texts, sanctified places, prophecies, ethics, or organizations, that generally relates humanity to supernatur ...
s, temptation is the inclination to
sin In a religious context, sin is a transgression against divine law. Each culture has its own interpretation of what it means to commit a sin. While sins are generally considered actions, any thought, word, or act considered immoral, selfish, s ...
. Temptation also describes the coaxing or inducing a person into committing such an act, by manipulation or otherwise of
curiosity Curiosity (from Latin '' cūriōsitās'', from ''cūriōsus'' "careful, diligent, curious", akin to ''cura'' "care") is a quality related to inquisitive thinking such as exploration, investigation, and learning, evident by observation in human ...
,
desire Desires are states of mind that are expressed by terms like " wanting", " wishing", "longing" or "craving". A great variety of features is commonly associated with desires. They are seen as propositional attitudes towards conceivable states of ...
or
fear Fear is an intensely unpleasant emotion in response to perceiving or recognizing a danger or threat. Fear causes physiological changes that may produce behavioral reactions such as mounting an aggressive response or fleeing the threat. Fear ...
of loss something important to a person. In the context of
self-control Self-control, an aspect of inhibitory control, is the ability to regulate one's emotions, thoughts, and behavior in the face of temptations and impulses. As an executive function, it is a cognitive process that is necessary for regulating one' ...
and
ego depletion Ego depletion is the idea that self-control or willpower draws upon a limited pool of mental resources that can be used up (with the word "ego" used in the psychoanalytic sense rather than the colloquial sense). When the energy for mental activ ...
, temptation is described as an immediate, pleasurable urge and/or impulse that disrupts an individuals ability to wait for the long-term goals, in which that individual hopes to attain. More informally, temptation may be used to mean "the state of being attracted and enticed" without anything to do with moral, ethical, or ideological valuation; for example, one may say that a piece of food looks "tempting" even though eating it would result in no negative consequences. Research suggests that there are paradoxical effects associated with temptation. Implicit in all the forms in which temptation can present itself there is a set of options that may facilitate high moral standards in decision-making. * Weak or subtle temptations, in comparison to strong or obvious temptations, can lead to a greater loss of self-control. * supported research states that "available temptations are less valuable and less tempting". Temptations can have effects on long-term goal attainment, it has been found that individuals who experienced temptation and the effects of it found there were benefits to their experiences.


Religious usage

A research article was written by Vanchai Ariyabuddhiphongs, a professor at
Bangkok University University (BU; th, มหาวิทยาลัยกรุงเทพ; ), commonly known as Mo Krung Thep ( th, มอกรุงเทพ), has operated since 1962, is one of the oldest and largest private, non-profit universities in ...
, about the motivational and persuasive negative effects of such temptations such as money, that can push one to disregard religious beliefs whether it be
Buddhism Buddhism ( , ), also known as Buddha Dharma and Dharmavinaya (), is an Indian religion or philosophical tradition based on teachings attributed to the Buddha. It originated in northern India as a -movement in the 5th century BCE, and ...
,
Christianity Christianity is an Abrahamic monotheistic religion based on the life and teachings of Jesus of Nazareth. It is the world's largest and most widespread religion with roughly 2.38 billion followers representing one-third of the global popula ...
etc.. He says that when given an opportunity at a large amount of money we have a greater chance of harming, stealing, partaking in sexual misconduct, or abusing substances. This idea of money as a negative persuasion tactic in regards to the religions mentioned above, is psychologically proven to affect our cognitive ability to make decisions. Vanchai's article talked solely on Buddhist practices but it is believed that it could be broadened to all beliefs. Our religious beliefs may define who we are as spiritual people, but this article described how an outside source can push those thoughts away and look to benefit us in a way that may include disregarding religion . In the
Eastern Orthodox Christian Eastern Orthodoxy, also known as Eastern Orthodox Christianity, is one of the three main branches of Chalcedonian Christianity, alongside Catholicism and Protestantism. Like the Pentarchy of the first millennium, the mainstream (or " canonical ...
tradition, temptation is broken down into 6 distinct steps or stages: provocation, momentary disturbance of the intellect, coupling, assent, prepossession, and passion.


Non-religious usage

Temptation is usually used in a loose sense to describe actions which indicate a lack of
self control Self-control, an aspect of inhibitory control, is the ability to regulate one's emotions, thoughts, and behavior in the face of temptations and impulses. As an executive function, it is a cognitive process that is necessary for regulating one' ...
. Temptation is something that allures, excites, and seduces someone. Successful endeavors of goal-driven activity is threatened by the tempting nature of immediate pleasure
Infatuation Infatuation or being smitten is the state of being carried away by an unreasoned passion, usually towards another person for whom one has developed strong romantic feelings. Psychologist Frank D. Cox says that infatuation can be distinguished ...
can also lead to temptation as someone might do something for ''love'' in spite of one's better
judgement Judgement (or US spelling judgment) is also known as ''adjudication'', which means the evaluation of evidence to make a decision. Judgement is also the ability to make considered decisions. The term has at least five distinct uses. Aristotle s ...
. In
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, temptation is a theme common to many of the
marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
and
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
techniques used to make products more attractive.


Measuring temptation

Temptation is measured through indirect and implicit methods. Temptation could be measured using experimental constructs of undesirable situations or through a 'self-report' outcome measure of problem behaviors, which leads to the full extent and process of the underlying conflict and the implications that are oftentimes overlooked. Research has found that components of an assessment that would allow for an individual to precisely understand the influence of self-control and other potential or protective variables on the process, experience, and resolution of temptation.


Expressions of temptation

Generally individuals experience temptations in both positive and negative terms. For example, there is an individual who may experience temptation in the form of fearing the potential negative implications and consequences that can arise, whether it is in the context of standards or accountability related to the self, society, and/or the transcendent, including condemnation from one's conception of
deity A deity or god is a supernatural being who is considered divine or sacred. The ''Oxford Dictionary of English'' defines deity as a god or goddess, or anything revered as divine. C. Scott Littleton defines a deity as "a being with powers greate ...
, higher power, or sense of responsibility to the universe or nature. Another example, an individual may view their experience of temptation as an opportunity for growth, it could be
intrapersonal Intrapersonal communication is the process by which an individual communicates within themselves, acting as both sender and receiver of messages, and encompasses the use of unspoken words to consciously engage in self-talk and inner speech. Intr ...
growth,
interpersonal The concept of interpersonal relationship involves social associations, connections, or affiliations between two or more people. Interpersonal relationships vary in their degree of intimacy or self-disclosure, but also in their duration, in t ...
growth, and/or transcendent growth, which includes recognizing constructive and/or collaborative interactions with the transcendent. In regards to Spiritual struggle, research argues that the struggle can be looked upon as a gift, as an opportunity for growth, and as a means to improve one's life. * Positive or negative religious coping and constructive or destructive emotions, "the valenced expression of temptation may lead to the salutary versus
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