Winter Garden Theatre
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The Winter Garden Theatre is a
Broadway theatre Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences#-re, -er, American and British English spelling differences), many of the List of ...
at 1634 Broadway in the
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan, serving as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the ...
neighborhood of
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, New York, U.S. Originally designed by architect William Albert Swasey, it opened in 1911. The Winter Garden's current design dates to 1922, when it was completely remodeled by Herbert J. Krapp. Due to the size of its auditorium, stage, and backstage facilities, it is favored for large musical productions. It has 1,600 seats and is operated by The Shubert Organization. The auditorium interior is a
New York City landmark The New York City Landmarks Preservation Commission (LPC) is the New York City agency charged with administering the city's Landmarks Preservation Law. The LPC is responsible for protecting New York City's architecturally, historically, and c ...
. The Winter Garden Theatre was adapted from the old building of the American Horse Exchange, completed in 1896. Its original
façade A façade or facade (; ) is generally the front part or exterior of a building. It is a loanword from the French language, French (), which means "frontage" or "face". In architecture, the façade of a building is often the most important asp ...
consisted of several arches on Broadway, which were subsequently converted to a brick wall with a large sign. The interior is covered with detailing in the Adam style. Though the auditorium contains a single balcony above the orchestra level, the boxes are arranged in two levels above the orchestra. The auditorium contains a ribbed ceiling, which originally had exposed trusses prior to Krapp's renovation. The
proscenium A proscenium (, ) is the virtual vertical plane of space in a theatre, usually surrounded on the top and sides by a physical proscenium arch (whether or not truly "arched") and on the bottom by the stage floor itself, which serves as the frame ...
and stage also date to Krapp's renovation, when they were scaled down from their original size. The Winter Garden was originally operated by brothers Lee and Jacob J. Shubert. In its early days, the theater frequently hosted series of
revue A revue is a type of multi-act popular theatre, theatrical entertainment that combines music, dance, and sketch comedy, sketches. The revue has its roots in 19th century popular entertainment and melodrama but grew into a substantial cultural pre ...
s presented under the umbrella titles '' The Passing Show'', ''
Artists and Models ''Artists and Models'' is a 1955 American musical romantic comedy film in VistaVision directed by Frank Tashlin, marking Martin and Lewis's 14th feature together as a team. The film co-stars Shirley MacLaine and Dorothy Malone, with Eva Gabor ...
'', and the '' Greenwich Village Follies''. The Winter Garden served as a
Warner Bros. Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
movie house from 1928 to 1933 and a
United Artists United Artists (UA) is an American film production and film distribution, distribution company owned by Amazon MGM Studios. In its original operating period, it was founded in February 1919 by Charlie Chaplin, D. W. Griffith, Mary Pickford an ...
cinema from 1945 to 1948. Aside from these interruptions, it has largely operated as a legitimate theater. From 1982 to 2013, the Winter Garden hosted only two productions: the musicals ''
Cats The cat (''Felis catus''), also referred to as the domestic cat or house cat, is a small domesticated carnivorous mammal. It is the only domesticated species of the family Felidae. Advances in archaeology and genetics have shown that the ...
'' and ''Mamma Mia!''. The theater was renovated in 2000 and was known as the Cadillac Winter Garden Theatre from 2002 to 2007.


Site

The Winter Garden Theatre is on 1634 Broadway, near
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...
, in the Theater District of
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan, serving as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, New York, U.S. The
land lot In real estate, a land lot or plot of land is a tract or parcel of land owned or meant to be owned by some owner(s). A plot is essentially considered a parcel of real property in some countries or immovable property (meaning practically the sam ...
takes up much of the city block bounded by Broadway to the west, 50th Street to the south, Seventh Avenue to the east, and 51st Street to the north. The lot covers , with a
frontage Frontage is the boundary between a plot of land or a building and the road onto which the plot or building fronts. Frontage may also refer to the full length of this boundary. This length is considered especially important for certain types of ...
of on Broadway, on 50th Street, and on Seventh Avenue. Nearby buildings include the Mark Hellinger Theatre ( Times Square Church) to the northwest; Axa Equitable Center to the northeast; The Michelangelo to the east; The Theater Center,
Brill Building The Brill Building is an office building at 1619 Broadway on 49th Street in the New York City borough of Manhattan, just north of Times Square and farther uptown from the historic musical Tin Pan Alley neighborhood. The Brill Building hous ...
, and Ambassador Theatre to the southwest; and Paramount Plaza to the west. An entrance to the
New York City Subway The New York City Subway is a rapid transit system in New York City serving the New York City boroughs, boroughs of Manhattan, Brooklyn, Queens, and the Bronx. It is owned by the government of New York City and leased to the New York City Tr ...
's 50th Street station, serving the , is just south of the theater's Broadway entrance.


Previous building

In the late
19th century The 19th century began on 1 January 1801 (represented by the Roman numerals MDCCCI), and ended on 31 December 1900 (MCM). It was the 9th century of the 2nd millennium. It was characterized by vast social upheaval. Slavery was Abolitionism, ...
, what is now Times Square was known as Longacre Square and was heavily frequented by the horse and carriage industry. The site of the Winter Garden Theatre was originally occupied by the American Horse Exchange, which was built by William K. Vanderbilt. The Horse Exchange, on the east side of Broadway between 50th and 51st Streets, was designed by D. & J. Jardine. The exchange sold thoroughbreds at a time when bad horses were commonly being offered. Though the first sale took place in 1880, the Horse Exchange was not completed until the next year. The original exchange building was a two- and three-story structure covered three-quarters on the block, surrounding a covered horse ring measuring square. The Broadway wing had dealers' offices on the first floor and the exchange's offices on the second floor, as well as space for carriages and valuable horses. The 50th Street and Seventh Avenue wings had horses on each floor, with 187 box stalls total. The exchange burned down in June 1896, killing close to a hundred horses. After the exchange was destroyed, Vanderbilt hired A. V. Porter to construct a new structure of two to four stories. The new building surrounded a covered ring measuring . The new structure reused some of the old exchange's walls and had a brick facade with arched windows, as well as trusses over the ring.


Design

The Winter Garden Theatre's building was adapted from the rebuilt American Horse Exchange. In 1911 the
Shubert family The Shubert family was responsible for the establishment of Broadway theatre, Broadway theaters in New York City's Theater District, Manhattan, Theater District, as the hub of the theatre industry in the United States. Through the The Shubert Org ...
leased the building and architect William Albert Swasey redesigned the building as a theater. The Winter Garden was completely remodeled in 1922 by Herbert J. Krapp. The theater is still operated by the Shubert Organization.


Facade

As designed, the main entrance was on Broadway and there were ten exits on Seventh Avenue. The Broadway facade was designed in a colonial style with plain gray stone. The original exterior used much of the existing facade of the Horse Exchange, though a
cupola In architecture, a cupola () is a relatively small, usually dome-like structure on top of a building often crowning a larger roof or dome. Cupolas often serve as a roof lantern to admit light and air or as a lookout. The word derives, via Ital ...
was added in the modification, as well as a heavy
cornice In architecture, a cornice (from the Italian ''cornice'' meaning "ledge") is generally any horizontal decorative Moulding (decorative), moulding that crowns a building or furniture element—for example, the cornice over a door or window, ar ...
. The facade had five Palladian-style arches and columns. The columns rose two stories, supporting a cornice and a
pediment Pediments are a form of gable in classical architecture, usually of a triangular shape. Pediments are placed above the horizontal structure of the cornice (an elaborated lintel), or entablature if supported by columns.Summerson, 130 In an ...
. Five mahogany doors led to the ticket lobby. The modern facade has large billboards, which have historically been used to advertise the shows at the Winter Garden. The billboards date to at least the 1930s. The Seventh Avenue facade, originally unornamented, was decorated in the 1922 renovation because of the growing prominence of that avenue. Because of the number of exits to the surrounding streets, ''Architecture and Building'' magazine wrote in 1911 that the theater "is said to have more exits than any other auditorium of its size in the United States". A portion of the old American Horse Exchange facade was visible on Seventh Avenue until the late 1990s, when it was refaced in brick. The theater's relatively small entrance on Broadway allowed the Shubert family to place storefronts along the rest of the Broadway frontage. The corner of Broadway and 50th Street was leased out as an eatery. It was originally designed as a restaurant space in the Flemish style. Over the years, it became a nightclub known as Palais de Danse, Montmartre, and Singapore.


Lobbies

The ticket office is just inside the Broadway entrance. It leads to a rectangular inner lobby . The inner lobby is a rectangular space, with doors on the west and east walls. The walls contain panels with foliate decorations in the Adam style. These are separated by Adam-style
pilaster In architecture, a pilaster is both a load-bearing section of thickened wall or column integrated into a wall, and a purely decorative element in classical architecture which gives the appearance of a supporting column and articulates an ext ...
s, topped by Corinthian-style capitals. The west doors lead to the ticket lobby and are made of bronze. The east doors lead to the auditorium and are made of bronze with glass frames; these doors are separated by pilasters that hold up an arched
entablature An entablature (; nativization of Italian , from "in" and "table") is the superstructure of moldings and bands which lies horizontally above columns, resting on their capitals. Entablatures are major elements of classical architecture, and ...
. The walls also have lighting sconces. The lobby's ceiling contains Adam-style bands that split the ceiling into Adam-style quadrilateral panels. Adjoining the inner lobby was a smoking room, measuring , with an attached men's restroom. There was also a bar and a service room.


Auditorium

The auditorium has an orchestra level; two levels of boxes above the orchestra; one balcony; and a stage behind the
proscenium A proscenium (, ) is the virtual vertical plane of space in a theatre, usually surrounded on the top and sides by a physical proscenium arch (whether or not truly "arched") and on the bottom by the stage floor itself, which serves as the frame ...
arch. The auditorium's width is greater than its depth, and the space is designed with plaster decorations in high
relief Relief is a sculpture, sculptural method in which the sculpted pieces remain attached to a solid background of the same material. The term ''wikt:relief, relief'' is from the Latin verb , to raise (). To create a sculpture in relief is to give ...
. According to the Shubert Organization, the auditorium has 1,600 seats; however, ''
Playbill ''Playbill'' is an American monthly magazine for Audience, theatergoers. Although there is a subscription issue available for home delivery, most copies of ''Playbill'' are printed for particular productions and distributed at the door as the ...
'' gives a different figure of 1,493 seats and
The Broadway League The Broadway League, formerly the League of American Theatres and Producers and League of New York Theatres and Producers, is the national trade association for the Broadway theatre industry based in New York City. Its members include theatre ow ...
cites 1,526 seats. There are 1,045 seats in the orchestra, 486 on the balcony, 36 in the boxes, and 33 standing-only spots. In its original configuration, the Winter Garden had 1,200 seats at orchestra level and 400 at balcony level. In addition, the original theater had 150 box seats. The original decorative elements were designed by John Wanamaker. The theater was initially designed with
latticework __NOTOC__ Latticework is an openwork framework consisting of a criss-crossed pattern of strips of building material, typically wood or metal. The design is created by crossing the strips to form a grid or weave. Latticework may be functional &nd ...
rather than Adam-style detailing, since latticework was commonly used as a design motif in Broadway theaters of the 1910s. The theater's name, as well as its original design, was meant to evoke an English garden.;


Seating areas

The orchestra floor is raked. The rear (north) end of the orchestra contains a shallow promenade, which wraps around to the auditorium's sides. Pilasters with Corinthian capitals divide the promenade's rear wall into sections, and a
cornice In architecture, a cornice (from the Italian ''cornice'' meaning "ledge") is generally any horizontal decorative Moulding (decorative), moulding that crowns a building or furniture element—for example, the cornice over a door or window, ar ...
with dentils and
modillion A modillion is an ornate bracket, more horizontal in shape and less imposing than a corbel. They are often seen underneath a Cornice (architecture), cornice which helps to support them. Modillions are more elaborate than dentils (literally transl ...
s also runs along the wall, above the pilasters. The promenade is separated from the orchestra seating by a row of columns, also topped by Corinthian capitals. The orchestra promenade's coved ceiling is divided by Adam-style bands with foliate decorations. Each cove has circular decorative elements at their centers, which contain
coffer A coffer (or coffering) in architecture is a series of sunken panels in the shape of a square, rectangle, or octagon in a ceiling, soffit or vault. A series of these sunken panels was often used as decoration for a ceiling or a vault, al ...
s and swags. The promenade forms part of a "grand promenade" connecting Broadway and Seventh Avenue. A standing rail is placed behind the rearmost row of seats. The orchestra level previously had 12 boxes extending along the sides of the auditorium. The walls originally contained latticework, behind which were lights. One architectural critic said that the rake of the orchestra "makes for poor visibility from most locations" due to its shallowness. The balcony level is also raked; the front section contains several curves, which resemble the curves of boxes. The rear of the balcony level contains a promenade, which starts behind the center of the balcony and extends around to either side. This promenade was originally designed as a foyer measuring , which had balconies overlooking Broadway. Columns separate the promenade from the balcony seating areas. The front railing of the balcony is decorated with molded bands, swags, and foliate ornament. There are lighting fixtures and other equipment in front of the railing. The underside of the balcony has Adam-style bands with foliate decorations, as well as air-conditioning vents. On either side of the stage is an outwardly splayed wall section with boxes at the balcony level and directly above the balcony. Both levels have three boxes on either side, which are curved outward. The fronts of the boxes have similar molded bands, swags, and foliate ornament as the balcony's front. In addition, the centers of the boxes have rosettes and oval panels. Pilasters with Adam-style decoration, running the full height of the auditorium, flank the boxes' wall sections. Each of the boxes' pilasters is topped by a Corinthian capital. There are griffin motifs and cartouches above the higher level of boxes. The present boxes and pilasters date from the 1923 renovation. The original design had only one level of boxes, which was at the balcony level. In the original design, the entire balcony front was occupied by a row of 21 boxes, and the wall sections on each side had two large party boxes, for a total of 25 boxes.


Other design features

The proscenium arch measures high and wide. It consists of a wide, molded band with foliated swags, rosettes, and molded figures. There are medallions within the
spandrel A spandrel is a roughly triangular space, usually found in pairs, between the top of an arch and a rectangular frame, between the tops of two adjacent arches, or one of the four spaces between a circle within a square. They are frequently fil ...
s at the corners of the arch. The present size and design of the proscenium arch dates to the 1922 renovation; an inner arch and drapes were installed to artificially reduce the original arch's size. In the proscenium's original configuration, it measured high and about wide. A
sounding board A sounding board, also known as a tester and abat-voix is a structure placed above and sometimes also behind a pulpit A pulpit is a raised stand for preachers in a Christian church. The origin of the word is the Latin ''pulpitum'' (platf ...
curves onto the ceiling above the proscenium. It contains a panel that shows dancing and music-playing figures in a forest. These figures are surrounded by an Adam-style foliate band. The panel measures and is titled "The Shepherd's Dream". The depth of the auditorium to the proscenium is , while the depth to the front of the stage is . When the theater originally opened, the stage had a semicircular apron with a radius, as well as a
runway In aviation, a runway is an elongated, rectangular surface designed for the landing and takeoff of an aircraft. Runways may be a human-made surface (often asphalt concrete, asphalt, concrete, or a mixture of both) or a natural surface (sod, ...
. The runway, added in 1912, was intended to bring the performers much closer to the audience. The apron and runway were removed in the 1922 renovation, and seats were added in their place. The dressing rooms were placed in a separate structure directly behind the stage, separated from the auditorium by brick walls. There is an orchestra pit in front of and below the stage. The modern ceiling contains vaults, placed between ribs that are designed in the Adam style. The vaults themselves are divided into panels by Adam-style moldings and bands. The center of the ceiling contains a panel with a dome, surrounded by latticework and foliate decoration. At each of the dome's four corners, there are medallions, which depict mythical
faun The faun (, ; , ) is a half-human and half-goat mythological creature appearing in Greek and Roman mythology. Originally fauns of Roman mythology were ghosts ( genii) of rustic places, lesser versions of their chief, the god Faunus. Before t ...
s playing
lyre The lyre () (from Greek λύρα and Latin ''lyra)'' is a string instrument, stringed musical instrument that is classified by Hornbostel–Sachs as a member of the History of lute-family instruments, lute family of instruments. In organology, a ...
s and
pipes Pipe(s), PIPE(S) or piping may refer to: Objects * Pipe (fluid conveyance), a hollow cylinder following certain dimension rules ** Piping, the use of pipes in industry * Smoking pipe ** Tobacco pipe * Half-pipe and quarter pipe, semi-circu ...
. In the theater's original design, the ceiling trusses remained exposed, a vestige of the old Horse Exchange. The ceiling was finished in wooden latticework, and the ceiling was painted blue, giving an impression of an open-air venue. The original ceiling had poor acoustics. During the 1922 renovation, Krapp had lowered the ceiling to below the trusses.


History

Times Square became the epicenter for large-scale theater productions between 1900 and
the Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank an ...
. Manhattan's theater district had begun to shift from Union Square and Madison Square during the first decade of the 20th century. From 1901 to 1920, forty-three theaters were built around Broadway in Midtown Manhattan. The Winter Garden Theatre was predated by an earlier theater of the same name, which opened in 1850 and was further downtown, at Broadway and
Bond Street Bond Street in the West End of London links Piccadilly in the south to Oxford Street in the north. Since the 18th century the street has housed many prestigious and upmarket fashion retailers. The southern section is Old Bond Street and the l ...
. The current Winter Garden was developed by the Shubert brothers of
Syracuse, New York Syracuse ( ) is a City (New York), city in and the county seat of Onondaga County, New York, United States. With a population of 148,620 and a Syracuse metropolitan area, metropolitan area of 662,057, it is the fifth-most populated city and 13 ...
, who expanded downstate into New York City in the first decade of the 20th century. After the death of Sam S. Shubert in 1905, his brothers Lee and Jacob J. Shubert expanded their theatrical operations significantly. The brothers controlled a quarter of all plays and three-quarters of theatrical ticket sales in the U.S. by 1925.


Development and early years


Conversion of Horse Exchange

Both Sam and Lee Shubert had prevented Jacob from taking a full role in the operation of the Shubert syndicate, and Lee had often sent Jacob to oversee productions outside New York City after Sam died. This prompted Jacob to develop his own theater; he subsequently recalled that, while walking up Broadway in early 1910, he looked at the Horse Exchange. Though the exchange was far north of the established Broadway theater district at the time, the raked balcony above the horse-auction ring appealed to Jacob, even after he learned that Vanderbilt was the landlord. With the horse transportation declining in favor of automobiles, Vanderbilt leased the Horse Exchange site to the Shuberts in 1910. While Vanderbilt did not want to sell, he was willing to lease the site for 40 years at an annual fee of $40,000. The plans for the Winter Garden itself dated to December 1909, when producer Lew Fields, a close associate of Lee Shubert, was planning a music hall-style venue. Despite Fields's greater expertise, Jacob Shubert had a greater advantage; because of large expenditures, Fields became indebted to Lee and ultimately became an employee of the Shuberts. In May 1910, the Shubert brother filed plans for a theater called Lew Fields' Winter Garden, which would be built on the Horse Exchange site at a cost of $500,000. William Albert Swasey would be the architect while John McKeefrey would be the builder. The Winter Garden was originally intended to host operas, ballets, dances, and other large performances, similar to variety and music halls. During mid-1910, while Fields was on tour, Jacob changed many of Fields's plans for the theater's physical specifications. Jacob also sent harsh letters to Fields about the latter's overspending, causing conflict between the two men. By the end of 1910, Fields had transferred his entire stake in the Winter Garden's operation to the Shubert brothers. A factor in Fields's withdrawal was Lee's lack of intervention in the dispute, implicitly favoring his less experienced brother over his longtime partner. Although Lee controlled bookings and financing, Jacob was in charge of the Winter Garden's operation. Jacob wanted the new theater to produce musical
revue A revue is a type of multi-act popular theatre, theatrical entertainment that combines music, dance, and sketch comedy, sketches. The revue has its roots in 19th century popular entertainment and melodrama but grew into a substantial cultural pre ...
s, in effect competing with the ''
Ziegfeld Follies The ''Ziegfeld Follies'' were a series of elaborate theatrical revue productions on Broadway in New York City from 1907 to 1931, with renewals in 1934, 1936, 1943, and 1957. They became a radio program in 1932 and 1936 as '' The Ziegfeld Foll ...
'' operated by Florenz Ziegfeld Jr. The Winter Garden was to be the flagship venue for the Shuberts' own productions.


1910s and early 1920s

The Winter Garden was supposed to open at the beginning of March 1911, but ticket sales did not even begin until March 6 due to difficulties in scheduling productions. It opened on March 20, 1911, with the two-part musical '' La Belle Paree''. The show featured the Broadway premiere of actor and singer
Al Jolson Al Jolson (born Asa Yoelson, ; May 26, 1886 – October 23, 1950) was a Lithuanian-born American singer, comedian, actor, and vaudevillian. Self-billed as "The World's Greatest Entertainer," Jolson was one of the United States' most famous and ...
.; ''The New York Times'' wrote that the Winter Garden was "New York's latest plaything, a very flashy toy, full of life and go and color and with no end of jingle to it". Conversely, when flops were staged at the Winter Garden, critics said they could smell the horse stables. After ''La Belle Paree'' closed, the show ''Revue of Revues'', featuring Gaby Deslys, opened in September 1911 and ran for two months. That November, the revue '' Vera Violetta'' opened, with numerous performers including Jolson, Deslys, and
Mae West Mary Jane "Mae" West (August 17, 1893 – November 22, 1980) was an American actress, singer, comedian, screenwriter, and playwright whose career spanned more than seven decades. Recognized as a prominent sex symbol of her time, she was known ...
. In its early years, the Winter Garden hosted a successful series of concerts on Sunday nights, which featured performers such as Jolson. Jacob Shubert soon realized that Jolson was a major factor in the Winter Garden's success. While on a trip to Europe, Lee had met with German producer
Max Reinhardt Max Reinhardt (; born Maximilian Goldmann; 9 September 1873 – 30 October 1943) was an Austrian-born Theatre director, theatre and film director, theater manager, intendant, and theatrical producer. With his radically innovative and avant-gard ...
, who had pioneered the idea of a runway extending from a stage into the audience. Lee copied Reinhardt's idea, adding a bridge above the orchestra seats. In early 1912, Jolson, Deslys, and Stella Mayhew starred in '' The Whirl of Society'',; the first show to use the Winter Garden's runway. Jolson performed near the audience on the runway, as did 80 lightly clothed showgirls, leading the runway to be nicknamed the "bridge of thighs". ''(From) Broadway to Paris'' premiered in November 1912, and Jolson, Deslys, and
Fanny Brice Fania Borach (October 29, 1891 – May 29, 1951), known professionally as Fanny Brice or Fannie Brice, was an American comedian, Illustrated Songs, illustrated song model, singer, and actress who made many stage, radio, and film appearances. Sh ...
appeared in ''The Honeymoon Express'' the next year.; ; Jacob's son, John Shubert, subsequently recalled that after ''The Honeymoon Express'', Jolson returned to the Winter Garden once every 18 months on average. Jolson's shows typically premiered early in the year, then went on tour after a summer break. These shows included ''Dancing Around'' (1914), '' Robinson Crusoe, Jr.'' (1916),
; '' Sinbad'' (1918),
and '' Monte Cristo, Jr.'' (1919).; Though Jolson made the Winter Garden popular, the Shuberts had to fill the theater when Jolson was on tour. Jacob Shubert, who considered Florenz Ziegfeld as an adversary, rushed the production of his revue '' The Passing Show'' in mid-1912 after hearing that Ziegfeld was on vacation. The first edition of ''The Passing Show'' opened in July 1912. The series ran yearly through 1924, except for in 1920, when a specific edition for that year was not held.; The series featured performers including Willie and Eugene Howard, Charlotte Greenwood, Marilyn Miller,
Ed Wynn Isaiah Edwin Leopold (November 9, 1886 – June 19, 1966), better known as Ed Wynn, was an American actor and comedian. He began his career in vaudeville in 1903 and was known for his ''Perfect Fool'' comedy character, his pioneering radio show ...
, Frank Fay,
Fred Fred or FRED may refer to: People * Fred (name), including a list of people and characters with the name Mononym * Fred (cartoonist) (1931–2013), pen name of Fred Othon Aristidès, French * Fred (footballer, born 1949) (1949–2022), Fred ...
and Adele Astaire,
Marie Dressler Leila Marie Koerber (November 9, 1868 – July 28, 1934), known professionally as Marie Dressler, was a Canadian-born stage- and screen-actress and comedian, popular in Cinema of the United States, Hollywood in early silent film, silent an ...
, and
Fred Allen John Florence Sullivan (May 31, 1894 – March 17, 1956), known professionally as Fred Allen, was an American comedian. His absurdist topically-pointed radio program '' The Fred Allen Show'' (1932–1949) made him one of the most popular and forw ...
. Jolson never appeared in any edition of ''The Passing Show'', but the series nonetheless had notable acts such as Miller's dancing debut in 1914. In addition to Jolson's performances and ''The Passing Show'', the Winter Garden hosted other musicals and revues. These included ''Cinderella on Broadway'' and the '' Broadway Brevities'' in 1920; '' The Whirl of New York'' in 1921; and '' Make It Snappy'' in 1922.


Renovation and intermittent theatrical use


1920s

In November 1922, the Winter Garden was closed for a renovation. The work was intended to make the theater suitable "more for revue than for extravaganza", as ''The New York Times'' described it. The proscenium arch was reduced in size and the ceiling was lowered under plans by Herbert Krapp. One hundred seats were installed in the former runway, and 50 boxes were added, 12 of them at orchestra level. Workers renovated the theater 24 hours a day, working in three shifts of eight hours. The theater's decorative scheme was changed to gold and white, and mulberry-colored
damask Damask (; ) is a woven, Reversible garment, reversible patterned Textile, fabric. Damasks are woven by periodically reversing the action of the warp and weft threads. The pattern is most commonly created with a warp-faced satin weave and the gro ...
panels were installed to give a perception of intimacy. Smoking, which had been allowed in the theater's early years, was banned after the 1922 renovation. The theater reopened on January 24, 1923, with the revue ''The Dancing Girl'', which was followed by that year's edition of ''The Passing Show''.; The end of that year saw the first edition of another revue at the Winter Garden, the '' Greenwich Village Follies''.; ; The ''Greenwich Village Follies'' reappeared in 1924 and 1928, and the Winter Garden also hosted the ''
Artists and Models ''Artists and Models'' is a 1955 American musical romantic comedy film in VistaVision directed by Frank Tashlin, marking Martin and Lewis's 14th feature together as a team. The film co-stars Shirley MacLaine and Dorothy Malone, with Eva Gabor ...
'' revue in 1925 and 1927. In addition to these revues, the musical '' Innocent Eyes'' was staged in 1924, followed by ''Big Boy'' in 1925, which was Al Jolson's last live appearance at the Winter Garden. Also presented at the Winter Garden were ''Gay Paree'' (1925 and 1926), ''The Great Temptations'' (1926), and '' The Circus Princess'' (1927).
Warner Bros. Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
took over the Winter Garden Theatre in 1928 and used it as a cinema for the next five years. The first film shown was '' The Singing Fool'', featuring Al Jolson, which was screened in September 1928.


1930s and 1940s

Warner Bros. ended its lease in 1933. After the cinema lease was terminated, the first legitimate play to be presented was ''Hold Your Horses'',; ; which opened in September 1933. This was followed by the 1934 edition of the ''Ziegfeld Follies'',; ; to which the Shuberts had acquired the rights after Florenz Ziegfeld died. Another edition of the ''Follies'' was hosted in 1936. These two editions featured performers such as ''Passing Show'' stars Willie and Eugene Howard, as well as
Eve Arden Eve Arden (born Eunice Mary Quedens, April 30, 1908 – November 12, 1990) was an American film, radio, stage and television actress. She performed in leading and supporting roles for nearly six decades. Beginning her film career in 1929 an ...
,
Josephine Baker Freda Josephine Baker (; June 3, 1906 – April 12, 1975), naturalized as Joséphine Baker, was an American and French dancer, singer, and actress. Her career was centered primarily in Europe, mostly in France. She was the first Black woman to s ...
,
Fanny Brice Fania Borach (October 29, 1891 – May 29, 1951), known professionally as Fanny Brice or Fannie Brice, was an American comedian, Illustrated Songs, illustrated song model, singer, and actress who made many stage, radio, and film appearances. Sh ...
,
Buddy Ebsen Buddy Ebsen (born Christian Ludolf Ebsen Jr.; April 2, 1908 – July 6, 2003), also known as Frank "Buddy" Ebsen, was an American actor and dancer. One of his most famous roles was as Jed Clampett in the CBS television sitcom ''The Beverly Hillb ...
,
Bob Hope Leslie Townes "Bob" Hope (May 29, 1903 – July 27, 2003) was an American comedian, actor, entertainer and producer with a career that spanned nearly 80 years and achievements in vaudeville, network radio, television, and USO Tours. He appeared ...
, Gypsy Rose Lee,
The Nicholas Brothers The Nicholas Brothers were an entertainment act composed of brothers, Fayard Nicholas, Fayard (1914–2006) and Harold Nicholas, Harold (1921–2000), who excelled in a variety of dance techniques, primarily between the 1930s and 1950s. Best kn ...
, Gertrude Niesen, and Jane Pickens. Between these performances, the Winter Garden staged '' Life Begins at 8:40'' in 1934, as well as ''Earl Carroll's Sketch Book'' and '' At Home Abroad'' in 1935. At the end of 1936,
Vincente Minnelli Vincente Minnelli (; born Lester Anthony Minnelli; February 28, 1903 – July 25, 1986) was an American Theatre director, stage director and film director. From a career spanning over half a century, he is best known for his sophisticated innovat ...
staged ''The Show Is On'', a popular revue with
Bert Lahr Irving Lahrheim (August 13, 1895 – December 4, 1967), known professionally as Bert Lahr, was an American stage and screen actor and comedian. He was best known for his role as the Cowardly Lion, as well as his counterpart Kansas farmworker "Z ...
and Beatrice Lillie. This was followed the next year by ''Hooray for What!'', an antiwar musical. The late 1930s ended with a relatively short run of '' You Never Know'' in 1938. It was succeeded the same year by a much longer run of Olsen and Johnson's revue ''Hellzapoppin'', which had transferred from the 46th Street Theatre and ran until 1941. That year, the Shuberts staged '' Sons o' Fun'', another Olsen and Johnson hit, which ran at the Winter Garden for over a year before transferring in 1943. The Winter Garden hosted the ''Ziegfeld Follies'' once again in 1943, with Milton Berle, Jack Cole, Ilona Massey, and Arthur Treacher.; ; ;
This edition of the ''Follies'' ran longer than any previous edition. This was followed in 1944 by
Cole Porter Cole Albert Porter (June 9, 1891 – October 15, 1964) was an American composer and songwriter. Many of his songs became Standard (music), standards noted for their witty, urbane lyrics, and many of his scores found success on Broadway the ...
's '' Mexican Hayride''; ; and Olsen and Johnson's '' Laffing Room Only''. After the operetta ''Marinka'' played in 1945, the Winter Garden again became a cinema for three years.; ;
United Artists United Artists (UA) is an American film production and film distribution, distribution company owned by Amazon MGM Studios. In its original operating period, it was founded in February 1919 by Charlie Chaplin, D. W. Griffith, Mary Pickford an ...
started negotiating for the rights to use the Winter Garden for motion pictures in August 1945, but there were disputes over sound equipment. An agreement was reached later that month, with United Artists taking over that October. By the end of 1947, United Artists struggled to find films to screen, and it was paying $7,500 a week in rent. ''
As the Girls Go ''As the Girls Go'' is a Musical theatre, musical with music by Jimmy McHugh, lyrics by Harold Adamson and a book by William Roos (writer), William Roos. After an out-of-town tryout at the Opera House in Boston in October 1948, the original Broa ...
'', which opened in November 1948,; was the first production to be staged after the Winter Garden again became a legitimate theater. The production, by Michael Todd, charged a top admission price of $7.20, which at the time was a record.


Dedicated theatrical use


1950s to 1970s

Michael Todd staged '' Michael Todd's Peep Show'', a burlesque, in 1950.; ;
This was followed by the satire ''Top Banana'' in 1951, with
Phil Silvers Phil Silvers (born Phillip Silver; May 11, 1911 – November 1, 1985) was an American entertainer and comedic actor, known as "The King of Chutzpah". His career as a professional entertainer spanned nearly 60 years. He achieved major popularity w ...
;; ; the musical ''
Wonderful Town ''Wonderful Town'' is a 1953 musical theatre, musical with book written by Joseph A. Fields and Jerome Chodorov, lyrics by Betty Comden and Adolph Green, and music by Leonard Bernstein. The musical tells the story of two sisters who aspire to be ...
'' in 1953, with
Rosalind Russell Catherine Rosalind Russell (June 4, 1907November 28, 1976) was an American actress, model, comedian, screenwriter, and singer,Obituary '' Variety'', December 1, 1976, p. 79. known for her role as fast-talking newspaper reporter Hildy Johnson in ...
; and a revival of ''Peter Pan'' in 1954. The 16th-century classic '' Tamburlaine The Great'' was staged at the Winter Garden in 1956.;
The Old Vic, a theater company from London, arrived the same year, presenting several Shakespeare plays. The last ''Ziegfeld Follies'' at the Winter Garden was staged in 1957, featuring Beatrice Lillie and
Billy De Wolfe William Andrew Jones (February 18, 1907 – March 5, 1974), better known as Billy De Wolfe, was an American character actor. He was active in films from the mid-1940s until his death in 1974. Early life and early stage career Born William Andrew ...
,; ; but it was not as successful as previous versions, closing after 123 performances.; Later that year, the Winter Garden premiered the musical ''
West Side Story ''West Side Story'' is a Musical theatre, musical conceived by Jerome Robbins with music by Leonard Bernstein, lyrics by Stephen Sondheim, and a Book (musical theatre), book by Arthur Laurents. Inspired by William Shakespeare's play ''Romeo an ...
'' featuring
Carol Lawrence Carol Lawrence (born Carolina Maria Laraia; September 5, 1932) is an American actress, appearing in musical theatre and on television. She is known for creating the role of Maria on Broadway theatre, Broadway in the musical ''West Side Story ( ...
, with music by Leonard Bernstein and
Stephen Sondheim Stephen Joshua Sondheim (; March22, 1930November26, 2021) was an American composer and lyricist. Regarded as one of the most important figures in 20th-century musical theater, he is credited with reinventing the American musical. He received Lis ...
, the latter of whom was making his Broadway debut as a lyricist. The Winter Garden's last productions of the 1950s were '' Juno'' and '' Saratoga'' in 1959. ''West Side Story'' returned to the Winter Garden briefly in 1960, having transferred the previous year. This was followed later that year by ''The Unsinkable Molly Brown'' with Tammy Grimes, which ran 732 performances. Eddie Fisher had a month-long engagement, ''Eddie Fisher at the Winter Garden'', during late 1962. For much of the rest of the decade, the Winter Garden presented two hits. '' Funny Girl'', with
Barbra Streisand Barbara Joan "Barbra" Streisand ( ; born April 24, 1942) is an American singer, actress, songwriter, producer, and director. With a career spanning over six decades, she has achieved success across multiple fields of entertainment, being the ...
, opened in 1964 and ran for two years before transferring. It was followed by ''Mame (musical), Mame'', with Angela Lansbury and Bea Arthur, which opened in 1966 and ran for three years. The first hit of the 1970s was Stephen Sondheim and James Goldman's musical ''Follies'',; ; ; which opened in 1971.
This was followed the next year by a revival of ''Much Ado About Nothing'',; ;
produced by the New York Shakespeare Festival and featuring Sam Waterston and Kathleen Widdoes. In addition, Neil Diamond performed a series of solo concerts in October 1972, and Liza Minnelli performed in a concert run in January 1974. A revival of the Sondheim musical ''Gypsy (musical), Gypsy'', featuring Lansbury, was staged later in 1974,; ; and the Winter Garden hosted the 29th Tony Awards the following year. Yet another Sondheim musical, ''Pacific Overtures'', was staged at the Winter Garden in 1976. It was followed the same year by a series of concerts by Natalie Cole, as well as a 167-performance run of ''Fiddler on the Roof''.; ;
The musical ''Beatlemania (musical), Beatlemania'' opened in 1977 and ran for two years, despite initial expectations of bad reviews.


1980s and 1990s

In the late 1970s and early 1980s, the Winter Garden was used mostly for several minor shows and live appearances. This included ''Zoot Suit (play), Zoot Suit'' in early 1979,; followed in June by Bruce Forsyth concerts and in August by Gilda Radner's ''Gilda Live, Live From New York'' appearances. Next to be staged, in 1980, was Twyla Tharp's dance series. The musical 42nd Street (musical), ''42nd Street'' premiered later in 1980, though the opening of the musical coincided with the death of its director, Gower Champion. This was followed by ''Camelot (musical), Camelot'' in 1981; and a revival of ''Othello'' in 1982. During the 1980s, the Shuberts renovated the Winter Garden as part of a restoration program for their Broadway theaters. Andrew Lloyd Webber's musical ''Cats'' had been booked for the Winter Garden in April 1982, with a premiere scheduled for that October. In mid-1982, the Shuberts closed the Winter Garden Theatre for a major renovation of both the exterior and the interior. The auditorium was gutted to accommodate the show's junkyard setting, under the supervision of designer John Napier (designer), John Napier. In addition, the interior was painted black, as was the billboard outside. ''Cats'' opened on October 7, 1982, and quickly became successful, winning multiple Tony Awards.; ''Cats'' became List of the longest-running Broadway shows, the longest-running Broadway show in history in June 1997, when it hit 6,138 performances. Ultimately, ''Cats'' ran 7,485 performances spanning nearly eighteen years. The New York City Landmarks Preservation Commission (LPC) had started considering protecting the Winter Garden as an official city landmark in 1982, with discussions continuing over the next several years. Though both the exterior and interior were considered, the LPC designated only the interior as a landmark in January 1988. This was part of the LPC's wide-ranging effort to grant landmark status to Broadway theaters, which had commenced in 1987. The New York City Board of Estimate ratified the designations in March 1988. The Shuberts, the Nederlander Organization, Nederlanders, and Jujamcyn Theaters, Jujamcyn collectively sued the LPC in June 1988 to overturn the landmark designations of 22 theaters, including the Winter Garden, on the merit that the designations severely limited the extent to which the theaters could be modified. The lawsuit was escalated to the New York Supreme Court and the Supreme Court of the United States, but these designations were ultimately upheld in 1992.


2000s to present

In 2000, the Shubert Organization and General Motors Corporation, General Motors (GM) began discussions over a possible sponsorship, in which the Winter Garden could be rebranded for Cadillac, a division of GM. Early the same year, theatrical media announced that ''Cats'' would close that June, having played to more than 10 million guests and grossing over $380 million. ''Cats'' closed on September 10, 2000, and objects from the production were auctioned at the Winter Garden. Afterward, architect Francesca Russo restored the theater to its 1920s appearance. The $10 million project entailed restoring many of the architectural features that had been heavily modified for ''Cats'', as well as restoring the lobby, lounges, seats, and ticket areas. Historical design features, such as light fixtures and plasterwork, were restored or replaced. The stage, which had been disassembled for the run of ''Cats'', also had to be reconstructed. ''Mamma Mia!'' was booked for the Winter Garden shortly after ''Cats'' closed, with a premiere in October 2001. Following the Shuberts' discussions with GM, the theater was renamed the Cadillac Winter Garden Theatre in May 2002. As part of a settlement with the United States Department of Justice in 2003, the Shuberts agreed to improve disabled access at their 16 landmarked Broadway theaters, including the Winter Garden. At the beginning of 2007, GM's sponsorship ended and the venue returned to its original name. ''Mamma Mia!'' was similarly long-running, transferring to the Broadhurst Theatre, Broadhurst in 2013 to make way for ''Rocky the Musical''. ''Rocky'' opened in 2014 and ran for 188 performances. This was followed in 2015 by a short run of ''Wolf Hall Parts One & Two'', as well as a much longer run of School of Rock (musical), ''School of Rock'', which closed in early 2019 after over 1,300 performances. Beetlejuice (musical), ''Beetlejuice'' opened in April 2019, but the Shuberts announced the same December that ''Beetlejuice'' would be relocated to make way for a revival of Meredith Willson's ''The Music Man''. All Broadway theaters temporarily Impact of the COVID-19 pandemic on the performing arts#Cancellations and closures, closed on March 12, 2020, due to the COVID-19 pandemic. ''Beetlejuice'' run, which had been scheduled to end that June, ended prematurely due to an extension of the COVID-19 closure. The musical eventually relocated to the Marquis Theatre in 2022. During its closure, a stagehand at the Winter Garden died after falling while taking down props for ''Beetlejuice'' in November 2020; the Occupational Safety and Health Administration fined the Shuberts as a result. The theater also hosted the 74th Tony Awards in September 2021. The Winter Garden reopened on December 20, 2021, with previews of ''The Music Man'', which officially opened in February 2022. The production ran for 374 performances through January 2023. ''Back to the Future: The Musical'' opened at the theater in August 2023 and closed in January 2025 after 597 performances. This was followed by a two-month run of Good Night, and Good Luck (play), the stage adaptation of the film ''Good Night, and Good Luck'' in April 2025; , ''Good Night, and Good Luck'' holds the theater's box office record, grossing $4,238,813 over eight performances during the week of May 19–25, 2025. A six-month-long revival of ''Mamma Mia!'' at the Winter Garden in August 2025.


Notable productions

Productions are listed by the year of their first performance. Shows that have had multiple editions are listed by the year of the first performance of each edition. This list only includes Broadway shows; it does not include films.


See also

* List of buildings and structures on Broadway in Manhattan * List of Broadway theaters * List of New York City Designated Landmarks in Manhattan from 14th to 59th Streets


References


Notes


Citations


Sources

* * * * * * * * *


External links

* * {{Authority control 1911 establishments in New York City Broadway (Manhattan) Broadway theatres 1910s architecture in the United States Theatres completed in 1896 Midtown Manhattan New York City Designated Landmarks in Manhattan New York City interior landmarks Seventh Avenue (Manhattan) Shubert Organization Theatres completed in 1911