Whitney is a family of

humanist Humanism is a philosophical stance that emphasizes the individual and social potential, and agency of human beings, whom it considers the starting point for serious moral and philosophical inquiry. The meaning of the term "humanism" ha ...

sans-serif In typography and lettering, a sans-serif, sans serif (), gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than ...

digital

typeface A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, ...

s, designed by American type designer

Tobias Frere-Jones Tobias Frere-Jones (born Tobias Edgar Mallory Jones, August 28, 1970) is an American type designer who works in New York City. He operates the company Frere-Jones Type and teaches typeface design at the Yale School of Art MFA program. Among his t ...

. It was originally created for New York's

Whitney Museum The Whitney Museum of American Art, known informally as "The Whitney", is a Modern art, modern and Contemporary art, contemporary American art museum located in the Meatpacking District, Manhattan, Meatpacking District and West Village neighbor ...

as its institutional

. Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.

Typographical context

Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European

typeface. Moreover, "its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances."

Variants

* Whitney Light * Whitney Light Italic * Whitney Book * Whitney Book Italic * Whitney Medium * Whitney Medium Italic * Whitney Semibold * Whitney Semibold Italic * Whitney Bold * Whitney Bold Italic * Whitney Black * Whitney Black Italic

Use

* City of West Vancouver * Whitney Museum *

Discord Discord is an instant messaging and Voice over IP, VoIP social platform which allows communication through Voice over IP, voice calls, Videotelephony, video calls, text messaging, and digital media, media. Communication can be private or take ...

(until 2022) *

The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...

(until 2012) *

SketchUp SketchUp is a proprietary 3D modeling software that is used to create and manipulate 3D models. It is used in architecture and interior design. SketchUp is owned by Trimble (company), Trimble Inc. The software has a free web-based version, and ...

Bridgewater Associates Bridgewater Associates, LP (informally known as "Bridgewater") is an American investment management firm founded by Ray Dalio in 1975. The firm serves institutional clients including pension funds, Financial endowment, endowments, Foundation (no ...

(one of the largest

hedge fund A hedge fund is a Pooling (resource management), pooled investment fund that holds Market liquidity, liquid assets and that makes use of complex trader (finance), trading and risk management techniques to aim to improve investment performance and ...

s in the world) *

Kodak The Eastman Kodak Company, referred to simply as Kodak (), is an American public company that produces various products related to its historic basis in film photography. The company is headquartered in Rochester, New York, and is incorporated i ...

Boston University Boston University (BU) is a Private university, private research university in Boston, Massachusetts, United States. BU was founded in 1839 by a group of Boston Methodism, Methodists with its original campus in Newbury (town), Vermont, Newbur ...

* University of Texas Health Science Center at San Antonio *

New Zealand Transport Agency NZ Transport Agency Waka Kotahi (NZTA), superseded by is a New Zealand Crown entity tasked with promoting safe and functional transport by land, including the responsibility for driver and vehicle licensing, and administering the New Zealand st ...

''Publications and advertising'' *

NYU Langone Medical Center NYU Langone Health is an integrated Health system, academic health system located in New York City, New York, United States. The health system consists of the New York University Grossman School of Medicine, NYU Grossman School of Medicine and NY ...

''Stationery Guidelines'' * Canadian Partnership for Consumer Food Safety Education (CPCFSE) – ''Be Food Safe'' Campaign * ''

American Nerd ''American Nerd: The Story of My People'' is a book by Benjamin Nugent. The book discusses the history and origin of the term '' nerd'', as well as what the term means in today's age. Some of the important topics discussed include the racial dif ...

'' is a book by

Benjamin Nugent Benjamin Nugent is an American writer, best known for the book '' American Nerd: The Story of My People'' Neyfakh, Leon (2009-03-31)Nerd TV(HTML). The New York Observer. The New York Observer, LLC. April 5, 2009. and ''Good Kids'', a novel. Biogra ...

whose book cover uses Whitney *

Delta Air Lines Delta Air Lines, Inc. is a Major airlines of the United States, major airline in the United States headquartered in Atlanta, Georgia (U.S. state), Georgia, operating nine hubs, with Hartsfield–Jackson Atlanta International Airport being its ...

(used in logo and all branding) *

Sam's Club Sam's West, Inc. (doing business as Sam's Club) is a chain of membership-only warehouse club retail stores in the United States owned by Walmart. It was founded in 1983 and named after Walmart founder Sam Walton as Sam's Wholesale Club. , Sam's ...

has used Whitney for advertising and promotions since their 2006 rebranding. In-store signage at Sam's Clubs that have been built or renovated since the rebranding are also typeset in Whitney. *

The University of British Columbia The University of British Columbia (UBC) is a public research university with campuses near Vancouver and Kelowna, in British Columbia, Canada. With an annual research budget of $893million, UBC funds 9,992 projects annually in various fields o ...

* Endeavor *

Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American businessman and retired politician. He served as a United States Senate, United States senator from Utah from 2019 to 2025 and as the 70th governor of Massachusetts from 2003 to 2007 ...

used Whitney Semibold together with Mercury for his 2012 US Presidential election bid. * ColdwellBankerHomes.com - one of the largest real estate broker websites launched in 2015 uses Whitney font * Castleton University (used on its website for texts of articles) *

St John Ambulance St John Ambulance is an affiliated movement of charitable organisations in mostly Commonwealth of Nations, Commonwealth countries which provide first aid education and consumables and emergency medical services. St John organisations are primari ...

Canadian Imperial Bank of Commerce The Canadian Imperial Bank of Commerce (CIBC; ) is a Canadian Multinational corporation, multinational banking and financial services corporation headquartered at CIBC Square in the Financial District, Toronto, Financial District of Toronto, Ont ...

uses Whitney since its rebranding in 2021. *

Ascension (company) Ascension is a large private Catholic healthcare systems in the United States, Catholic Health system, healthcare system in the United States. Ascension had 142,000 employees, 142 hospitals, and 40 senior living facilities operating in 19 states ...

iNaturalist iNaturalist is an American 501(c)(3) nonprofit social network of naturalists, citizen scientists, and biologists built on the concept of mapping and sharing observations of biodiversity across the globe. iNaturalist may be accessed via its web ...

(until 2024) * ABRSM

References

External links

Whitney Font
in the Hoefler & Co. catalog
Whitney Font
in the MyFonts catalog {{DEFAULTSORT:Whitney (Typeface) Hoefler & Frere-Jones typefaces Typefaces designed by Tobias Frere-Jones Neo-grotesque sans-serif typefaces Humanist sans-serif typefaces Typefaces with text figures