WeSC (short for "We are the Superlative Conspiracy") is a
Swedish
Swedish or ' may refer to:
Anything from or related to Sweden, a country in Northern Europe. Or, specifically:
* Swedish language, a North Germanic language spoken primarily in Sweden and Finland
** Swedish alphabet, the official alphabet used b ...
clothing brand that is primarily influenced by skateboarding and snowboarding. The company's head office is in Stockholm and employs between 51 and 200 staff members. The company's CEO is
Joseph Janus
Joseph Janus is an American advertising executive and businessman. He is the chief executive officer of WESC (We Are the Superlative Conspiracy) America, a clothing company. He has been the advertising and marketing senior vice president at Calvin ...
.
History
Founded in 1999, the brand first garnered attention by sponsoring Swedish underground artists, musicians and skateboarders, and did not engage in any other marketing. Swedish hip hop acts Looptroop and
Timbuktu
Timbuktu ( ; french: Tombouctou;
Koyra Chiini: ); tmh, label= Tuareg, script=Tfng, ⵜⵏⴱⴾⵜ, Tin Buqt a city in Mali, situated north of the Niger River. The town is the capital of the Tombouctou Region, one of the eight administrat ...
were among the first to be sponsored by WESC, contributing to the development of an alternative image that turned out to be very popular with young Swedish consumers who were critical of mainstream companies.
Retail outlets
In 2009, WeSC signed an exclusive retail deal with Oved Apparel Corp for the latter to oversee all WeSC stores in the United States, with the exception of the
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
and
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
locations. The company opened a concept store in
Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...
in early 2012.
We Activists
As of July 2014, WESC maintains a group of sponsored individuals, skateboarders and musicians who are called "We Activists" by the company.
People
*
Adalbert
Adalbert is a German given name which means "noble bright" or "noble shining", derived from the words ''adal'' (meaning noble) and ''berht'' (shining or bright). Alternative spellings include Adelbart, Adelbert and Adalberto. Derivative names inclu ...
*
Stretch Armstrong
Stretch Armstrong is a large, gel-filled action figure that was first introduced in 1976 by Kenner. In 2016, at the New York Toy Fair, Hasbro announced the return of the Stretch Armstrong toy in its original 1976 design.
Stretch Armstrong i ...
*
Axwell
Axel Christofer Hedfors (; born 18 December 1977), better known by his stage name Axwell, is a Swedish DJ, record producer, remixer and owner of Axtone Records. He is a member of Swedish House Mafia along with Sebastian Ingrosso and Steve Angell ...
*
Ingemar Backman
Ingemar Backman (born 1 April 1976 in Gällivare, Sweden) is a professional snowboarder famous for setting the world record highest air out of a quarter-pipe (8.5 metres) in Riksgränsen, Sweden in May 1996. He participated in the 1998 Winter ...
*Mark Baines
*Tim Derrek
*
Ray Barbee
Ray Barbee (born October 5, 1971) is an American skateboarder, photographer, and musician from San Jose, California.
Skateboarding
Barbee was one of the first skateboarders to bring freestyle/flatland tricks to street, technical ollie combi ...
*
Bloody Beetroots
The Bloody Beetroots is an Italian electronic music project of musician and producer Bob Rifo (also Sir Bob Cornelius Rifo and SBCR, born Simone Cogo). Established in late 2006, the Bloody Beetroots were initially a duo consisting of Bob Rifo an ...
*
Sean Black
Sean Black (born 13 November 1970) is a Jamaican boxer. He competed in the men's light middleweight event at the 1996 Summer Olympics
The 1996 Summer Olympics (officially the Games of the XXVI Olympiad, also known as Atlanta 1996 and com ...
Chords
Chord may refer to:
* Chord (music), an aggregate of musical pitches sounded simultaneously
** Guitar chord a chord played on a guitar, which has a particular tuning
* Chord (geometry), a line segment joining two points on a curve
* Chord ...
*
Diskjokke
Diskjokke (also spelled diskJokke) is the stage name of Joachim Dyrdahl, the Norwegian disc jockey and record producer.
Early life
Dyrdahl was born in the town of Svelvik, southwest of Oslo, Norway.Mika Edin
*
Love Eneroth
Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest interpersonal affection, to the simplest pleasure. An example of this range of meanings is that the love o ...
Amy Gunther
Amy is a female given name, sometimes short for Amanda, Amelia, Amélie, or Amita. In French, the name is spelled ''"Aimée"''.
People A–E
* Amy Acker (born 1976), American actress
* Amy Vera Ackman, also known as Mother Giovanni (1886–1966 ...
*
Andrew Hardingham
Andrew is the English form of a given name common in many countries. In the 1990s, it was among the top ten most popular names given to boys in English-speaking countries. "Andrew" is frequently shortened to "Andy" or "Drew". The word is derive ...
*
Mercedes Helnwein
Mercedes Helnwein (born 1979) is an artist, writer and filmmaker. She was born in Vienna, Austria.
Biography
Mercedes Helnwein was born in Vienna, Austria. Her father is Austro-Irish artist Gottfried Helnwein.Jessica Gelt (April 08, 2004"Rooms w ...
*
Rory Herrmann
Rory is a given name of Gaelic origin. It is an anglicisation of the ga, Ruairí/''Ruaidhrí'' and gd, Ruairidh and is common to the Irish, Highland Scots and their diasporas. for the given name "Rory". The meaning of the name is "red king", ...
Kaskade
Ryan Gary Raddon (born February 25, 1971), better known by his stage name Kaskade, is an American DJ, record producer and remixer. ''DJ Times'' voted Kaskade "America's Best DJ" in 2011 and 2013. ''DJ Mag'' named Kaskade fifty-first on its 20 ...
*
Tuukka Korhonen
Tuukka is a Finnish male given name. The origin of the name may be from the Scandinavian names Tore and Tor, but other studies suggest the origin comes from the names ''Thoke'' and ''Thuki''.Jörgen Kruth
Jörgen Ingmar Kruth (born May 8, 1974) is a retired Swedish professional kickboxer and mixed martial artist. He is a former two time World Muay Thai Council Heavyweight Muaythai World Champion. He is considered to be among the greate ...
Jason Lee Jason Lee may refer to:
Entertainment
*Jason Lee (actor) (born 1970), American film and TV actor and former professional skateboarder
*Jason Scott Lee (born 1966), Asian American film actor
* Jaxon Lee (Jason Christopher Lee, born 1968), American v ...
*
Ed Leigh
Ed Leigh (born 15 July 1975) is a British sports presenter and commentator.
Broadcasting career
Ed Leigh is part of the presenting team for the BBC2 show ''Ski Sunday'' and regularly works for Red Bull TV on a host of live events from skateboardin ...
*
Nicole Le Moine
Nicole may refer to:
People
* Nicole (name)
* Nicole (American singer) (born 1958), a contestant in season 3 of the American ''The X Factor''
* Nicole (Chilean singer) (born 1977)
* Nicole (German singer) (born 1964), winner of the 1982 Euro ...
*
Lil Buck
Charles "Lil Buck" Riley (born May 25, 1988) is an American dancer, actor and model from Memphis, Tennessee who specializes in a style of street dance called jookin. He gained popularity after director Spike Jonze used his cell phone to record an ...
*Lisa Loud
*Tony Manfre
*
Rae Martini
Rae may refer to:
People
*Rae (given name), including a list of people with the given name
* Rae (surname), including a list of people with the surname Nicknames for
*Rachel (given name)
* Rachelle
*Raquel
*Raven (given name)
*Reema
*Reena (dis ...
*
Spoek Mathambo
Nthato Mokgata (born 14 May 1985), known by his stage name Spoek Mathambo, is a South African artist, producer, singer-songwriter and rapper. Mathambo rose to fame in the late 2000s with his fusion of a wide array of musical influences. He is kno ...
*
Darrell Mathes
Darrell is a given name derived from an English surname, which was derived from Norman-French , originally denoting one who came from Airelle in France. There are no longer any towns in France called Airelle, but is the French word for huckleberr ...
*
Kim Matulova
Kim Matulova (born 4 February 1980) is an American fashion model and actress. Her father, Wayne Rogers, was a former sports wear designer and her mother was a civil engineer. She grew up in Sag Harbor, New York and was discovered by photographer A ...
*
Sarah Meurle
Sarah (born Sarai) is a biblical matriarch and prophetess, a major figure in Abrahamic religions. While different Abrahamic faiths portray her differently, Judaism, Christianity, and Islam all depict her character similarly, as that of a pious ...
*Oscar Meza
*Russ Milligan
*
Carlo Mondavi Carlo is a given name. It is an Italian form of Charles. It can refer to:
*Carlo (name)
*Monte Carlo
*Carlingford, New South Wales, a suburb in north-west Sydney, New South Wales, Australia
*A satirical song written by Dafydd Iwan about Prince Char ...
Pase Rock
Pase or PASE may refer to:
* Pasé language, an extinct Arawakan language
* Prosopography of Anglo-Saxon England
* Portable Applications Solutions Environment
* Dunaújváros PASE, a Hungarian football club
See also
* Passe (disambiguation)
...
*
Chris Pastras
Chris "Dune" Pastras (born July 14, 1972) is an artist, skateboarder, entrepreneur, skate company owner, and television host.
Early life
Pastras grew up in New Jersey, raised with and mentored by Rodney Smith. Pastras got his first skateboard i ...
*
Mikael Persbrandt
Mikael Åke Persbrandt (; born 25 September 1963) is a Swedish actor. In Swedish films, he is perhaps best known for playing Gunvald Larsson in the '' Beck'' series of movies. He is internationally known for his starring role in the Academy Awa ...
Vanessa Prager
Vanessa Prager (born August 27, 1984) is a Los Angeles–based painter.
Career
Vanessa Prager is an American artist, born and raised in Los Angeles, California.
Known mainly for her large-scale, abstract oil paintings, Prager's main subject is ...
*Giovanni Reda
*Tom Remillard
*
Beth Riesgraf
Beth Jean Riesgraf (born August 24, 1978) is an American actress and television director. She is known for her portrayal of Parker on the TNT television series '' Leverage'' (2008–2012) and the revival '' Leverage: Redemption'' which streams ...
Arto Saari
Arto Saari (born November 9, 1981) is a Finnish professional skateboarder and photographer.
Early life
Saari was born in Seinäjoki, Finland. His mother was supportive of his skateboarding and his first skateboard was a Vision Gator model.
S ...
Frankie Shin
Frankie may refer to:
People
*Frankie (musician), indie pop musician from Los Angeles, California
*Frankie Abernathy (1981–2007), American MTV Real World cast member
*Frankie Adams (born 1994), Samoan New Zealand actress
*Frankie Avalon (born 1 ...
*
Signe Siemson
Signe or Signy is a feminine given name used in the Nordic and Baltic countries, derived from Old Norse ''sigr'' (victory) and ''nýr'' (new), which may refer to:
*Signe (Finnish princess), a legendary Finnish princess
*Signy, two heroines in No ...
Peter Stormare
Rolf Peter Ingvar Storm (born August 27, 1953), better known as Peter Stormare (), is a Swedish actor who holds both Swedish and American citizenship. He played Gaear Grimsrud in the film ''Fargo'' (1996) and John Abruzzi in the television serie ...
*
Pär Strömberg
Pär is a given name, a Scandinavian form of Peter. Notable people with the name include:
* Pär Arlbrandt (born 1982), Swedish former professional ice hockey forward
* Pär Arvidsson (born 1960), former butterfly swimmer from Sweden
* Pär Asp ...
Timbuktu
Timbuktu ( ; french: Tombouctou;
Koyra Chiini: ); tmh, label= Tuareg, script=Tfng, ⵜⵏⴱⴾⵜ, Tin Buqt a city in Mali, situated north of the Niger River. The town is the capital of the Tombouctou Region, one of the eight administrat ...
*Wieger van Wageningen
*Dely Bosch
*Maxim Habanec
*
Jake Welch
Jake may refer to:
Name
* Jake (given name), including a list of persons and fictional characters with the name
* Katrin Jäke (born c. 1975), German swimmer
* Jake (gamer), American ''Overwatch'' player and coach
Animals
* Jake (rescue dog), a ...
*
Jonas Wiehager
Jonas may refer to:
Geography
* Jonas, Netherlands, Netherlands
* Jonas, Pennsylvania, United States
* Jonas Ridge, North Carolina, United States
People with the name
* Jonas (name), people with the given name or surname Jonas
* Jonas, one of ...
Shelly Zander
Shelly or Shelli may refer to:
Places
* Shelly, Minnesota, a small city in the United States
* Shelly, Richland Township, Bucks County, Pennsylvania, United States
* Shelly Township, Norman County, Minnesota
* Shelly Park, a suburb in Auckland ...
Groups
*
Looptroop Rockers
Looptroop Rockers is a hip hop group from Västerås, Sweden. The members are rappers Promoe (Mårten Edh), Supreme (Mathias Lundh-Isen), DJ/Producer Embee (Magnus Bergkvist) and CosM.I.C (Tommy Isacsson). On their fourth album, Good Things, ...
*
Millencolin
Millencolin is a Swedish punk rock band that was formed on 12 October 1992 by Nikola Šarčević, Mathias Färm, and Erik Ohlsson (musician), Erik Ohlsson in Örebro, Sweden. In early 1993, drummer Fredrik Larzon joined the band. The name Mil ...
*
Steed Lord
Steed Lord is an Icelandic electronic house trio from Reykjavík, Iceland. The group is made up of three members, Svala, Mega, and Demo.
Music career
Inception
Before the group was formed, singer/songwriter Svala Björgvinsdóttir had become ...
* Superlative Conspiracy Magazine
WeActivists are defined by the company as "someone that is extremely good at what they do, world famous or totally unknown. A Weactivist is someone that has a streetwise mentality, blazing his, or her own path, with a humble persona. Essentially, they are an informal ambassador flying the flag of the Superlative Conspiracy in a variety of subcultures, such as skate, music, film and art. They are always a friend and never chosen at random."
See also
*
Theodor Dalenson Theodor Dalenson, born 1959, is a Swedish venture capital investor, entrepreneur and art collector.
Biography
Theodor Dalenson studied law and philosophy at Stockholm University.
Business career
Theodor has been involved in a number of ...