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''Transformers'' is a 2007 American
science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel uni ...
action film Action film is a film genre in which the protagonist is thrust into a series of events that typically involve violence and physical feats. The genre tends to feature a mostly resourceful hero struggling against incredible odds, which include l ...
based on
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of K ...
's toy line of the same name. The film is the first installment in the ''Transformers'' film series. The film is directed by
Michael Bay Michael Benjamin Bay (born February 17, 1965) is an American film director and producer. He is best known for making big-budget, high-concept action films characterized by fast cutting, stylistic cinematography and visuals, and extensive use ...
from a screenplay by Roberto Orci and Alex Kurtzman. It stars Shia LaBeouf as
Sam Witwicky Sam, SAM or variants may refer to: Places * Sam, Benin * Sam, Boulkiemdé, Burkina Faso * Sam, Bourzanga, Burkina Faso * Sam, Kongoussi, Burkina Faso * Sam, Iran * Sam, Teton County, Idaho, United States, a populated place People and fictiona ...
, a teenager who gets caught up in a war between the heroic
Autobot The Autobots are the main protagonists in the fictional continuities of the Transformers multimedia franchise, and are depicted in a collection of various toys, cartoons, films, graphic novels, and paperback books first introduced in 1984. The ...
s and the villainous Decepticons, two factions of alien robots who can disguise themselves by transforming into everyday machinery, primarily
vehicle A vehicle (from la, vehiculum) is a machine that transports people or cargo. Vehicles include wagons, bicycles, motor vehicles (motorcycles, cars, trucks, buses, mobility scooters for disabled people), railed vehicles (trains, trams), ...
s. The Autobots intend to retrieve and use the AllSpark, the powerful artifact that created their robotic race that is on Earth, to rebuild their home planet Cybertron and end the war, while the Decepticons have the intention of using it to build an army by giving life to the machines of Earth. Tyrese Gibson, Josh Duhamel,
Anthony Anderson Anthony Anderson (born August 15, 1970) is an American actor, comedian and game show host. He is best known for his leading roles in drama series such as Marlin Boulet on '' K-Ville'', and as NYPD Detective Kevin Bernard on the NBC crime drama ...
, Megan Fox,
Rachael Taylor Rachael May Taylor (born 11 July 1984) is an Australian actress and model. Her first lead role was in the Australian series ''headLand'' (2005–2006). She then made the transition to Hollywood, appearing in films including ''Man-Thing'' (2005 ...
,
John Turturro John Michael Turturro (; born February 28, 1957) is an American actor and filmmaker. He is known for his contributions to the independent film movement. He has appeared in over sixty feature films and has worked frequently with the Coen brothers, ...
and Jon Voight also star, while voice actors
Peter Cullen Peter Claver Cullen (born July 28, 1941) is a Canadian voice actor. He is best known as the voice of Optimus Prime in the original 1980s ''Transformers'' animated series, reprising the role many times since 2007. He has also voiced many other ...
and
Hugo Weaving Hugo Wallace Weaving (born 4 April 1960) is an English actor. Born in Colonial Nigeria to English parents, he has resided in Australia for the entirety of his career. He is the recipient of six Australian Academy of Cinema and Television Arts ...
voice Optimus Prime and
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. Megatron is the cruel and tyrannical leader of the Decepticons, a ...
respectively. Murphy was initially interested in developing a '' G.I. Joe'' film, but then decided to develop a ''Transformers'' film after the United States went to war against Iraq in 2003. Murphy and DeSanto developed the project in 2003, and DeSanto wrote a treatment.
Steven Spielberg Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Sp ...
came on board as executive producer the following year, hiring Roberto Orci and Alex Kurtzman to write the screenplay. The
U.S. Armed Forces The United States Armed Forces are the military forces of the United States. The armed forces consists of six service branches: the Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard. The president of the United States is the ...
and
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes. Hasbro's promotional campaign for the film included deals with various companies; advertising included a
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
campaign, coordinated releases of prequel comic books, toys, and books, as well as
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
deals with companies such as General Motors,
Burger King Burger King (BK) is an American-based multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant ch ...
, and
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...
. ''Transformers'' premiered on June 10, 2007 in
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...
and was released on July 3 in the United States. The film became the fifth-highest-grossing film of 2007, grossing $709 million worldwide, with an estimated 46 million tickets sold in the United States. Critics praised the film for the visual effects, musical score, action sequences, LaBeouf's performance, and Peter Cullen's reprisal as Optimus Prime, but criticized the Transformer redesigns, the screen time for certain characters, and use of product placement. The film won four awards from the
Visual Effects Society The Visual Effects Society (VES) is an entertainment industry organization representing visual effects practitioners including artists, animators, technologists, model makers, educators, studio leaders, supervisors, PR/marketing specialists and ...
and was nominated for
Best Sound Editing This is a list of categories of awards commonly awarded through organizations that bestow film awards, including those presented by various film, festivals, and people's awards. Best Actor/Best Actress *See Best Actor#Film awards, Best Actress#F ...
, Best Sound Mixing, and Best Visual Effects at the
80th Academy Awards The 80th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2007. The award ceremony took place on February 24, 2008, at the Kodak Theatre in Hollywood, Los Angeles. During t ...
. The film was followed by four sequels: '' Revenge of the Fallen'' (2009), '' Dark of the Moon'' (2011), '' Age of Extinction'' (2014), and '' The Last Knight'' (2017), as well as a
spin-off Spin-off may refer to: *Spin-off (media), a media work derived from an existing work *Corporate spin-off, a type of corporate action that forms a new company or entity * Government spin-off, civilian goods which are the result of military or gov ...
titled ''
Bumblebee A bumblebee (or bumble bee, bumble-bee, or humble-bee) is any of over 250 species in the genus ''Bombus'', part of Apidae, one of the bee families. This genus is the only Extant taxon, extant group in the tribe Bombini, though a few extinct r ...
'' (2018). A seventh installment, '' Rise of the Beasts'', is scheduled to be released in 2023.


Plot

Thousands of years ago, the planet Cybertron was consumed by a
civil war A civil war or intrastate war is a war between organized groups within the same state (or country). The aim of one side may be to take control of the country or a region, to achieve independence for a region, or to change government polici ...
between the two
Transformer A transformer is a passive component that transfers electrical energy from one electrical circuit to another circuit, or multiple circuits. A varying current in any coil of the transformer produces a varying magnetic flux in the transformer' ...
factions, the Autobots led by Optimus Prime and the Decepticons led by
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. Megatron is the cruel and tyrannical leader of the Decepticons, a ...
. The Autobots want to find the All Spark, the source of all Cybertronian life, so they can use it to rebuild Cybertron and end the war, while the Decepticons want to use it to defeat the Autobots and conquer the universe. Megatron found the All Spark on Earth, but crash-landed in the
Arctic Circle The Arctic Circle is one of the two polar circles, and the most northerly of the five major circles of latitude as shown on maps of Earth. Its southern equivalent is the Antarctic Circle. The Arctic Circle marks the southernmost latitude at ...
and was frozen in the ice. Captain Archibald Witwicky and his crew of explorers stumbled upon Megatron in 1897. Captain Witwicky accidentally activates Megatron's navigational system, causing his eyeglasses to be imprinted with the coordinates of the All Spark's location. Sector 7, a secret United States government organization, discovers the All Spark in the
Colorado River The Colorado River ( es, Río Colorado) is one of the principal rivers (along with the Rio Grande) in the Southwestern United States and northern Mexico. The river drains an expansive, arid watershed that encompasses parts of seven U.S. s ...
and builds the
Hoover Dam Hoover Dam is a concrete arch-gravity dam in the Black Canyon of the Colorado River, on the border between the U.S. states of Nevada and Arizona. It was constructed between 1931 and 1936 during the Great Depression and was dedicated on S ...
around it to mask its energy emissions. The still-frozen Megatron is moved into this facility and is
reverse engineered Reverse engineering (also known as backwards engineering or back engineering) is a process or method through which one attempts to understand through deductive reasoning how a previously made device, process, system, or piece of software accompli ...
to advance human technology. In the present day, the Decepticons— Blackout,
Scorponok Scorponok is a major antagonist whose name is shared by several fictional characters throughout the various Transformers, Transformers universes. Characters with this name are usually Decepticons or Predacons that turn into robotic scorpions or h ...
,
Frenzy ''Frenzy'' is a 1972 British thriller film directed by Alfred Hitchcock. It is the penultimate feature film of his extensive career. The screenplay by Anthony Shaffer was based on the 1966 novel ''Goodbye Piccadilly, Farewell Leicester Squa ...
,
Barricade Barricade (from the French ''barrique'' - 'barrel') is any object or structure that creates a barrier or obstacle to control, block passage or force the flow of traffic in the desired direction. Adopted as a military term, a barricade denot ...
, Starscream, Brawl and Bonecrusher—have landed on Earth and assumed the disguise of Earth vehicles plus have setup a conspiracy. Blackout and Scorponok attack the U.S. SOCCENT military base in
Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...
and try to
hack Hack may refer to: Arts, entertainment, and media Games * ''Hack'' (Unix video game), a 1984 roguelike video game * ''.hack'' (video game series), a series of video games by the multimedia franchise ''.hack'' Music * ''Hack'' (album), a 199 ...
into the U.S. military network to find the location of Megatron and the All Spark. Their mission is thwarted when the base staff severs the network cable connections. While Blackout destroys the rest of the base, Scorponok chases a small group of survivors who have photographic evidence of the robots, but he is eventually repelled. During this battle, the military discovers its only effective weapons against the Transformers' armor are high-heat sabot rounds. After Blackout's failure, Frenzy infiltrates
Air Force One Air Force One is the official air traffic control designated call sign for a United States Air Force aircraft carrying the president of the United States. In common parlance, the term is used to denote U.S. Air Force aircraft modified and us ...
to try again to hack into the military network, and in doing so plants a virus. He finds the map imprinted on Captain Witwicky's glasses, whose descendant, Sam Witwicky, intends to sell on
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...
. Frenzy and Barricade begin tracking Sam's location. One of the Autobots,
Bumblebee A bumblebee (or bumble bee, bumble-bee, or humble-bee) is any of over 250 species in the genus ''Bombus'', part of Apidae, one of the bee families. This genus is the only Extant taxon, extant group in the tribe Bombini, though a few extinct r ...
, is also on Earth, disguised as a 1976 Chevrolet Camaro, and is bought by Sam while shopping for his first car. Bumblebee helps him woo his crush, Mikaela Banes. Bumblebee leaves at night to transmit a homing signal to the rest of the Autobots and Sam sees him in robot mode. Barricade confronts Sam and demands Archibald's spectacles, but Bumblebee rescues him and Mikaela. After Bumblebee upgrades his vehicle form by scanning a 2006 Chevrolet Camaro, they leave to rendezvous with the rest of the Autobots: Optimus Prime,
Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a m ...
, Ironhide, and Ratchet—who have landed on Earth and taken the forms of Earth vehicles as well. Sam, Mikaela, and the Autobots return to Sam's home and obtain the glasses. Soon special agents from Sector 7 arrive and capture Sam, Mikaela, and Bumblebee. Frenzy, disguised as a
mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whi ...
, secretly accompanies the group to the Hoover Dam and releases Megatron. Locating the All Spark, Frenzy sends an alert to the other Decepticons. Sam convinces the Sector 7 agents to release Bumblebee so that he can get the All Spark to Optimus Prime. Frenzy's virus has shut down government communications, but a pair of hackers manage to establish a signal to the
Air Force An air force – in the broadest sense – is the national military branch that primarily conducts aerial warfare. More specifically, it is the branch of a nation's armed services that is responsible for aerial warfare as distinct from an ...
. The Autobot-human convoy goes to nearby Mission City to obtain a radio that will guide the Air Force's defense and secure a rendezvous point as a safe destination for the All Spark. The Decepticons attack and Bonecrusher, Frenzy, Jazz, Brawl, and Blackout are all killed during the ensuing battle, but Sam manages to ram the All Spark into Megatron's chest, killing Megatron and destroying the All Spark. Optimus takes a fragment of the All Spark from Megatron's corpse but realizes that with its destruction, their homeworld Cybertron cannot be restored. The
US government The federal government of the United States (U.S. federal government or U.S. government) is the national government of the United States, a federal republic located primarily in North America, composed of 50 states, a city within a feder ...
decommissions Sector 7 and dumps the corpses of the defeated Decepticons into the
Laurentian Abyss The Laurentian Fan or Laurentian Abyss is an underwater depression off the eastern coast of Canada in the Atlantic Ocean. Not a trench, but more of an "underwater valley", it is estimated to be at most ~19,685 feet (3.7 miles; 6.0 km) in depth. Th ...
. As Sam and Mikaela begin a relationship and Optimus sends a signal to other surviving Autobots directing them to Earth, Starscream escapes into space.


Cast

* Shia LaBeouf as
Sam Witwicky Sam, SAM or variants may refer to: Places * Sam, Benin * Sam, Boulkiemdé, Burkina Faso * Sam, Bourzanga, Burkina Faso * Sam, Kongoussi, Burkina Faso * Sam, Iran * Sam, Teton County, Idaho, United States, a populated place People and fictiona ...
: The young descendant of an Arctic explorer who stumbles upon a big secret that becomes the Earth's final hope. * Josh Duhamel as Captain William Lennox: A good and dedicated hardworking
leader Leadership, both as a research area and as a practical skill, encompasses the ability of an individual, group or organization to "lead", influence or guide other individuals, teams, or entire organizations. The word "leadership" often gets v ...
of the Army Rangers team in
Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...
and
allies An alliance is a relationship among people, groups, or states that have joined together for mutual benefit or to achieve some common purpose, whether or not explicit agreement has been worked out among them. Members of an alliance are called ...
himself with Sam and others. * Megan Fox as Mikaela Banes: A classmate of Sam who assists him in his mission by using skills she learned as a juvenile car thief from her convict father. * Tyrese Gibson as Sergeant Robert Epps: A U.S. Air Force
Combat Controller United States Air Force Combat Control Teams, singular Combat Controller (CCT) ( AFSC 1Z2X1), are an elite American special operations force (specifically known as "special tactics operators") who specialize in all aspects of air-ground communi ...
and
technical sergeant Technical sergeant is the name of two current and two former enlisted ranks in the United States Armed Forces, as well as in the U.S. Civil Air Patrol. Outside the United States, it is used only by the Philippine Army, Philippine Air Force and the ...
of a Special Operations team based at the U.S. SOCCENT base in Qatar and Lennox's best friend. *
Rachael Taylor Rachael May Taylor (born 11 July 1984) is an Australian actress and model. Her first lead role was in the Australian series ''headLand'' (2005–2006). She then made the transition to Hollywood, appearing in films including ''Man-Thing'' (2005 ...
as Maggie Madsen: A former
NSA The National Security Agency (NSA) is a national-level intelligence agency of the United States Department of Defense, under the authority of the Director of National Intelligence (DNI). The NSA is responsible for global monitoring, collec ...
data analyst recruited by the U.S. Defense Department. *
Anthony Anderson Anthony Anderson (born August 15, 1970) is an American actor, comedian and game show host. He is best known for his leading roles in drama series such as Marlin Boulet on '' K-Ville'', and as NYPD Detective Kevin Bernard on the NBC crime drama ...
as Glen Whitmann: Maggie's hacker friend. *
John Turturro John Michael Turturro (; born February 28, 1957) is an American actor and filmmaker. He is known for his contributions to the independent film movement. He has appeared in over sixty feature films and has worked frequently with the Coen brothers, ...
as Agent Major Seymour Simmons: A special agent of the
government agency A government or state agency, sometimes an appointed commission, is a permanent or semi-permanent organization in the machinery of government that is responsible for the oversight and administration of specific functions, such as an administrati ...
Sector 7 Advanced Research Division. * Jon Voight as John Keller: The U.S. Secretary of Defense. * Michael O'Neill as Tom Banachek: Head of Sector 7. *
Kevin Dunn Kevin Dunn (born August 24, 1956) is an American actor who has appeared in supporting roles in a number of films and television series since the 1980s. Dunn's roles include White House Communications Director Alan Reed in the political comedy '' ...
as Ron Witwicky: Sam's father. * Julie White as
Judy Witwicky Judy is a short form of the name Judith. Judy may refer to: Places * Judy, Kentucky, village in Montgomery County, United States * Judy Woods, woodlands in Bradford, West Yorkshire, England, United Kingdom Animals * Judy (dog) (1936–1950) ...
: Sam's mother. * Amaury Nolasco as Jorge "Fig" Figueroa: A Special Operations soldier who survives the destruction of the SOCCENT base in Qatar and was also a member of Captain Lennox's team. * Zack Ward as First Sergeant Donnelly: A member of Captain Lennox's team. *
W. Morgan Sheppard William Morgan Sheppard (24 August 1932 – 6 January 2019) was an English actor who appeared in over 100 films and television programmes, in a career that spanned over 50 years. Stage career Sheppard graduated from the Royal Academy of ...
as Captain Archibald Witwicky: Sam's great-great-grandfather who accidentally activates Megatron's navigational system while exploring the Arctic Circle. *
Bernie Mac Bernard Jeffrey McCullough (October 5, 1957 – August 9, 2008), better known by his stage name Bernie Mac, was an American comedian and actor. Born and raised on Chicago's South Side, Mac gained popularity as a stand-up comedian. He joined fell ...
as Bobby Bolivia: A used car salesman. *
John Robinson John Robinson may refer to: Academics *John Thomas Romney Robinson (1792–1882), Irish astronomer and physicist * John J. Robinson (1918–1996), historian and author of ''Born in Blood'' * John Talbot Robinson (1923–2001), paleontologist *Joh ...
as Miles Lancaster: Sam's best friend. * Travis Van Winkle as
Trent DeMarco Trent may refer to: Places Italy * Trento in northern Italy, site of the Council of Trent United Kingdom * Trent, Dorset, England, United Kingdom Germany * Trent, Germany, a municipality on the island of Rügen United States * Trent, California ...
: Mikaela's ex-boyfriend. * Glenn Morshower as Colonel Sharp (credited as "SOCCENT sergeant")


Voices

*
Peter Cullen Peter Claver Cullen (born July 28, 1941) is a Canadian voice actor. He is best known as the voice of Optimus Prime in the original 1980s ''Transformers'' animated series, reprising the role many times since 2007. He has also voiced many other ...
as Optimus Prime: The leader of the Autobots who transforms into a blue and red 1994
Peterbilt 379 The Peterbilt 379 is a model line of Class 8 trucks that was produced by the Peterbilt division of PACCAR from 1987 to 2007. Serving as the successor to the 359, the 379 was a conventional-cab truck configured primarily for highway use, servi ...
semi-trailer truck. Cullen had previously voiced Optimus Prime in the original 1980s cartoon and was chosen to reprise his role. * Mark Ryan as
Bumblebee A bumblebee (or bumble bee, bumble-bee, or humble-bee) is any of over 250 species in the genus ''Bombus'', part of Apidae, one of the bee families. This genus is the only Extant taxon, extant group in the tribe Bombini, though a few extinct r ...
: The Autobot scout and Sam's new guardian who transforms into a yellow and black
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro ...
(first a 1977 model and later in the movie a 2007 model). * Darius McCrary as
Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a m ...
: Optimus's second-in-command who transforms into a silver 2006 Pontiac Solstice. *
Robert Foxworth Robert Heath Foxworth (born November 1, 1941) is an American film, stage, and television actor. Early life Foxworth was born in Houston, Texas, the son of Erna Beth (née Seamman), a writer, and John Howard Foxworth, a roofing contractor. He at ...
as Ratchet: The Autobot medic who transforms into a yellow 2007 search and rescue Hummer H2 ambulance. * Jess Harnell as ** Ironhide: The Autobot weapons expert who transforms into a black 2006
GMC Topkick GMC may refer to: Government India * Gandhinagar Municipal Corporation, in Gujarat * Gobichettipalayam Municipal Corporation, in Tamil Nadu * Guntur Municipal Corporation, in Andhra Pradesh * Guwahati Municipal Corporation, in Assam * Gwalior ...
C4500. ** Barricade: The Decepticon scout and interrogator who transforms into a black 2007 Saleen S281
police car A police car (also called a police cruiser, police interceptor, patrol car, area car, cop car, prowl car, squad car, radio car, or radio motor patrol) is a ground vehicle used by police and law enforcement for transportation during patrols a ...
. *
Hugo Weaving Hugo Wallace Weaving (born 4 April 1960) is an English actor. Born in Colonial Nigeria to English parents, he has resided in Australia for the entirety of his career. He is the recipient of six Australian Academy of Cinema and Television Arts ...
as
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. Megatron is the cruel and tyrannical leader of the Decepticons, a ...
: The leader of the Decepticons who transforms into a silver Cybertronian jet. Originally
Frank Welker Franklin Wendell Welker (born March 12, 1946) is an American voice actor. He began his career in the 1960s, and holds over 860 film, television, and video game credits as of 2022, making him one of the most prolific voice actors of all time. With ...
was considered to reprise his role but according to DVD commentary, Bay thought his voice didn't fit, so Weaving was chosen instead. After Weaving left the role, Welker returned as the voice of Megatron in later sequels. * Jim Wood as Bonecrusher: The Decepticon mine sweeper who transforms into a Buffalo H Mine-Protected vehicle. * Reno Wilson as Frenzy: The Decepticon hacker and Barricade's minion, who transforms into a PGX
Boombox A boombox is a transistorized portable music player featuring one or two cassette tape recorder/players and AM/FM radio, generally with a carrying handle. Beginning in the mid 1980s, a CD player was often included. Sound is delivered throu ...
, and later a Nokia 8800.
Howard Stern Howard Allan Stern (born January 12, 1954) is an American radio and television personality, comedian, and author. He is best known for his radio show, '' The Howard Stern Show'', which gained popularity when it was nationally syndicated on terr ...
was offered the role but turned it down when his agent talked him out of it. *
Charlie Adler Charles Michael Adler (born October 2, 1956) is an American voice actor and voice director. He is known for his roles as Buster Bunny on ''Tiny Toon Adventures'', Ed and Bev Bighead on '' Rocko's Modern Life'' and Ickis on '' Aaahh!!! Real Mon ...
as Starscream: Megatron's second-in-command who transforms into a
Lockheed Martin F-22 Raptor The Lockheed Martin F-22 Raptor is an American single-seat, twin-engine, all-weather stealth tactical fighter aircraft developed for the United States Air Force (USAF). As the result of the USAF's Advanced Tactical Fighter (ATF) program, th ...
. Adler had previously voiced several characters in the original series, most noticeably Silverbolt.


Non-speaking characters

* Blackout: Megatron's third-in-command who transforms into a MH-53J Pave Low III. * Brawl (referred to as 'Devastator' in the captions): The Decepticon demolition specialist who transforms into an up-armed M1A1 Abrams. *
Scorponok Scorponok is a major antagonist whose name is shared by several fictional characters throughout the various Transformers, Transformers universes. Characters with this name are usually Decepticons or Predacons that turn into robotic scorpions or h ...
: A
scorpion Scorpions are predatory arachnids of the order Scorpiones. They have eight legs, and are easily recognized by a pair of grasping pincers and a narrow, segmented tail, often carried in a characteristic forward curve over the back and always en ...
-like Decepticon and Blackout's minion. File:Optimusprimealtmoviemode.jpg, The
Peterbilt 379 The Peterbilt 379 is a model line of Class 8 trucks that was produced by the Peterbilt division of PACCAR from 1987 to 2007. Serving as the successor to the 359, the 379 was a conventional-cab truck configured primarily for highway use, servi ...
used to portray Optimus Prime File:BumblebeeCamaro-02.jpg, One of the
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro ...
s used to portray Bumblebee File:Jazz-realcar.jpg, The Pontiac Solstice used to portray Jazz File:ironhide-movievehicle.jpg, The
GMC Topkick GMC may refer to: Government India * Gandhinagar Municipal Corporation, in Gujarat * Gobichettipalayam Municipal Corporation, in Tamil Nadu * Guntur Municipal Corporation, in Andhra Pradesh * Guwahati Municipal Corporation, in Assam * Gwalior ...
used to portray Ironhide File:Hummer H2 Transformer.jpg, The Hummer H2 used to portray Ratchet


Production


Development

Don Murphy Don Murphy (born April 1967) is an American film producer who produced '' Natural Born Killers'', ''Real Steel'', '' Splice'' and many other films, including ''Transformers'' and '' Transformers: Revenge of the Fallen''. Personal background ...
was initially planning a ''G.I. Joe'' film adaptation, but when the United States launched the
invasion of Iraq The 2003 invasion of Iraq was a United States-led invasion of the Republic of Iraq and the first stage of the Iraq War. The invasion phase began on 19 March 2003 (air) and 20 March 2003 (ground) and lasted just over one month, including 26 ...
in March 2003,
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of K ...
suggested adapting the Transformers franchise instead. Tom DeSanto joined Murphy because he was a fan of the series. They met with comic book writer Simon Furman, and cited the Generation 1 cartoon and comics as their main influence. They made the Creation Matrix their
plot device A plot device or plot mechanism is any technique in a narrative used to move the plot forward. A clichéd plot device may annoy the reader and a contrived or arbitrary device may confuse the reader, causing a loss of the suspension of disbelie ...
, though Murphy had it renamed because of the film series ''The Matrix'', but was later used again in the sequel. DeSanto chose to write the treatment from a human point of view to engage the audience, while Murphy wanted it to have a realistic tone, reminiscent of a
disaster film A disaster film or disaster movie is a film genre that has an impending or ongoing disaster as its subject and primary plot device. Such disasters may include natural disasters, accidents, military/ terrorist attacks or global catastrophes s ...
. The treatment featured the
Autobot The Autobots are the main protagonists in the fictional continuities of the Transformers multimedia franchise, and are depicted in a collection of various toys, cartoons, films, graphic novels, and paperback books first introduced in 1984. The ...
s Optimus Prime, Ironhide,
Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a m ...
, Prowl,
Arcee Arcee is the name of several fictional characters in the ''Transformers'' franchise. Arcee has been depicted as female Autobots, usually pink or blue in color. Being the most famous of the Female Autobots, she has made more appearances and has ...
, Ratchet, Wheeljack, and
Bumblebee A bumblebee (or bumble bee, bumble-bee, or humble-bee) is any of over 250 species in the genus ''Bombus'', part of Apidae, one of the bee families. This genus is the only Extant taxon, extant group in the tribe Bombini, though a few extinct r ...
, and the Decepticons
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. Megatron is the cruel and tyrannical leader of the Decepticons, a ...
, Starscream, Soundwave, Ravage, Laserbeak, Rumble, Skywarp and
Shockwave In physics, a shock wave (also spelled shockwave), or shock, is a type of propagating disturbance that moves faster than the local speed of sound in the medium. Like an ordinary wave, a shock wave carries energy and can propagate through a med ...
.
Steven Spielberg Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Sp ...
, a fan of the comics and toys, signed on as
executive producer Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights ...
in 2004. John Rogers wrote the first draft, which pitted four Autobots against four Decepticons, and featured the
Ark Ark or ARK may refer to: Biblical narratives and religion Hebrew word ''teva'' * Noah's Ark, a massive vessel said to have been built to save the world's animals from a flood * Ark of bulrushes, the boat of the infant Moses Hebrew ''aron'' * ...
spaceship. Roberto Orci and Alex Kurtzman, fans of the cartoon, were hired to rewrite the script in February 2005. Spielberg suggested that "a boy and his car" should be the focus. This appealed to Orci and Kurtzman because it conveyed themes of adulthood and responsibility, "the things that a car represents in
the United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
". The characters of Sam and Mikaela were the sole point of view given in Orci and Kurtzman's first draft. The Transformers had no dialogue, as the producers feared talking robots would look ridiculous. The writers felt that even if it would look silly, not having the robots speak would betray the fanbase. The first draft also had a battle scene in the
Grand Canyon The Grand Canyon (, yuf-x-yav, Wi:kaʼi:la, , Southern Paiute language: Paxa’uipi, ) is a steep-sided canyon carved by the Colorado River in Arizona, United States. The Grand Canyon is long, up to wide and attains a depth of over a m ...
. Spielberg read each of Orci and Kurtzman's drafts and gave notes for improvement. The writers remained involved throughout production, adding additional dialogue for the robots during the sound mixing (although none of this was kept in the final film, which ran fifteen minutes shorter than the initial edit). Furman's ''The Ultimate Guide'', published by
Dorling Kindersley Dorling Kindersley Limited (branded as DK) is a British multinational publishing company specialising in illustrated reference books for adults and children in 63 languages. It is part of Penguin Random House, a subsidiary of German media c ...
, remained as a resource to the writers throughout production. ''
Prime Directive In the fictional universe of '' Star Trek'', the Prime Directive (also known as "Starfleet General Order 1", "General Order 1", and the "non-interference directive") is a guiding principle of Starfleet that prohibits its members from interferi ...
'' was used as a fake working title. This was also the name of
Dreamwave Productions Dreamwave Productions was a Canadian art design studio and comic book publisher founded in 1996. Best known for its comic book adaptations of Transformers, the company shut down on January 4, 2005. History Brothers Pat Lee and Roger Lee founde ...
' first Transformers comic book.
Michael Bay Michael Benjamin Bay (born February 17, 1965) is an American film director and producer. He is best known for making big-budget, high-concept action films characterized by fast cutting, stylistic cinematography and visuals, and extensive use ...
was asked to direct by Spielberg on July 30, 2005, but he dismissed the film as a "stupid toy movie". Nonetheless, he wanted to work with Spielberg, and gained a new respect for the concept upon visiting Hasbro. Bay considered the first draft "too kiddie", so he increased the military's role in the story. The writers sought inspiration from G.I. Joe for the soldier characters, being careful not to mix the brands. Because Orci and Kurtzman were concerned the film could feel like a
military recruitment Military recruitment refers to the activity of attracting people to, and selecting them for, military training and employment. Demographics Gender Across the world, a large majority of recruits to state armed forces and non-state arme ...
commercial, they chose to make the military believe nations like
Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...
were behind the Decepticon attack as well as making the Decepticons primarily military vehicles. Bay based Lennox's struggle to get to the Pentagon phoneline while struggling with an unhelpful operator from a real account he was given by a soldier when working on another film. Orci and Kurtzman experimented with numerous robots from the franchise, ultimately selecting the characters most popular among the filmmakers to form the final cast. Bay acknowledged that most of the Decepticons were selected before their names or roles were developed, as Hasbro had to start designing the toys. Some of their names were changed because Bay was upset that they had been leaked. Optimus, Megatron, Bumblebee and Starscream were the only characters present in each version of the script.
Arcee Arcee is the name of several fictional characters in the ''Transformers'' franchise. Arcee has been depicted as female Autobots, usually pink or blue in color. Being the most famous of the Female Autobots, she has made more appearances and has ...
was a female Transformer introduced by Orci and Kurtzman, but she was cut because they found it difficult to explain robotic gender; Bay also disliked her motorcycle form, which he found too small. An early idea to have the Decepticons simultaneously strike multiple places around the world was also dropped. Producers Lorenzo di Bonaventura and Ian Bryce, said the film cost only $150 million, and called it "a bargain" compared to the other tentpole films that summer which cost as much as $300 million. According to Kim Masters of NPR, instead of boasting about how much they had spent the studios did not want to admit to their real budget and risk further cost inflation on other projects, and her Hollywood source said that the budget of Transformers had passed $200 million.


Design

The filmmakers created the size of each robot with the size of their vehicle mode in mind, supporting the Transformer's rationale for their choice of disguise on Earth.''Their War'', 2007 DVD documentary The concept of traveling protoforms was developed by Roberto Orci when he wondered why "aliens who moonlight as vehicles need other vehicles to travel". This reflected a desire to move to a more alien look, away from the "blocky" Generation 1 Transformers. Another major influence in the designs was
samurai were the hereditary military nobility and officer caste of medieval and early-modern Japan from the late 12th century until their abolition in 1876. They were the well-paid retainers of the '' daimyo'' (the great feudal landholders). They ...
armor, returning full-circle to the Japanese origins of the toy line. The robots also had to look alien, or else they would have resembled other cinematic robots made in the image of man. A product placement deal with General Motors supplied alternate forms for most of the Autobots, which saved $3 million for the production. GM also provided nearly two hundred cars, most of which were flood damaged or non-salable, destined for destruction in the climactic battle scene. The
U.S. Armed Forces The United States Armed Forces are the military forces of the United States. The armed forces consists of six service branches: the Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard. The president of the United States is the ...
provided significant support, enhancing the film's realism: the film features F-22s, F-117s, and
V-22 Osprey The Bell Boeing V-22 Osprey is an American multi-mission, tiltrotor military aircraft with both vertical takeoff and landing (VTOL) and short takeoff and landing (STOL) capabilities. It is designed to combine the functionality of a conventio ...
s, the first time these aircraft were used for a film; soldiers served as extras, and authentic uniforms were provided for the actors.
A-10 Thunderbolt II The Fairchild Republic A-10 Thunderbolt II is a single-seat, twin-turbofan, straight-wing, subsonic attack aircraft developed by Fairchild Republic for the United States Air Force (USAF). In service since 1976, it is named for the Republic ...
s and
Lockheed AC-130 The Lockheed AC-130 gunship is a heavily armed, long-endurance, attack aircraft, ground-attack variant of the C-130 Hercules transport, fixed-wing aircraft. It carries a wide array of ground-attack weapons that are integrated with sophisticate ...
s also appear. Captain Christian Hodge joked that he had to explain to his superiors that the filmmakers wanted to portray most of their aircraft as evil Decepticons: however, he remarked "people love bad guys".


Filming

To save money for the production, Bay reduced his usual fee by 30%. He planned an 83-day shooting schedule, maintaining the required pace by doing more camera set-ups per day than usual. Bay chose to shoot the film in the United States instead of Australia or Canada, allowing him to work with a crew he was familiar with, and who understood his work ethic. A pre-shoot took place on April 19, 2006 and
principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as ...
began three days later at
Holloman Air Force Base Holloman Air Force Base is a United States Air Force base established in 1942 located six miles (10 km) southwest of the central business district of Alamogordo, and a census-designated place in Otero County, New Mexico, United States. Th ...
, which stood in for
Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...
. Due to their destruction later in the film by the Decepticon Blackout, the majority of the military structures shown on-screen were not property of Holloman Air Force Base, but were purchased ahead of filming from a private manufacturer of military shelter systems, AKS Military. To film the
Scorponok Scorponok is a major antagonist whose name is shared by several fictional characters throughout the various Transformers, Transformers universes. Characters with this name are usually Decepticons or Predacons that turn into robotic scorpions or h ...
sequence at
White Sands Missile Range White Sands Missile Range (WSMR) is a United States Army military testing area and firing range located in the US state of New Mexico. The range was originally established as the White Sands Proving Ground on 9July 1945. White Sands National P ...
, a sweep was performed to remove unexploded ordnance before building of a village set could begin; ironically, the village would be blown up. The scene was broken down for the
Air battle manager Air battle manager (ABM) is a rated officer career field in the United States Air Force that provide command and control capability to airborne and ground units. The Air Force Specialty Code (AFSC) for ABM is 13B. Training Undergraduate Air Batt ...
s flying aboard the AWACS aircraft, who improvised dialogue as if it were an actual battle. The company also shot at
Hoover Dam Hoover Dam is a concrete arch-gravity dam in the Black Canyon of the Colorado River, on the border between the U.S. states of Nevada and Arizona. It was constructed between 1931 and 1936 during the Great Depression and was dedicated on S ...
and at
the Pentagon The Pentagon is the headquarters building of the United States Department of Defense. It was constructed on an accelerated schedule during World War II. As a symbol of the U.S. military, the phrase ''The Pentagon'' is often used as a metony ...
, the first time since the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commer ...
that film crews had been allowed at these locations. The external Hoover Dam scenes were shot before tourists arrived daily at 10:00 a.m., with shooting moving inside for the remainder of the day. Production in California was based at
Hughes Aircraft The Hughes Aircraft Company was a major American aerospace and defense contractor founded on February 14, 1934 by Howard Hughes in Glendale, California, as a division of Hughes Tool Company. The company was known for producing, among other pro ...
at Playa Vista, where the hangar in which
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. Megatron is the cruel and tyrannical leader of the Decepticons, a ...
is imprisoned was built.''Our World'', 2007 DVD documentary Six weekends were spent in
Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
shooting the climactic battle, with some elements being shot on the Universal Studios backlot and at
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...
's Michigan Central Station. The crew was allowed to shoot at Griffith Observatory, which was still closed for renovations begun in 2002 and would reopen in November 2006. Filming wrapped on October 4, 2006. The film has been found to re-use footage from Bay's previous film ''
Pearl Harbor Pearl Harbor is an American lagoon harbor on the island of Oahu, Hawaii, west of Honolulu. It was often visited by the Naval fleet of the United States, before it was acquired from the Hawaiian Kingdom by the U.S. with the signing of the ...
'' (2001).


Effects

Spielberg encouraged Bay to restrict
computer-generated imagery Computer-generated imagery (CGI) is the use of computer graphics to create or contribute to images in art, printed media, video games, simulators, and visual effects in films, television programs, shorts, commercials, and videos. The image ...
to the robots and background elements in the action sequences. Stunts such as Bonecrusher smashing through a bus were done practically, while cameras were placed into the midst of car crashes and explosions to make it look more exciting. Work on the animatics began in April 2005. Bay indicated that three quarters of the film's effects were made by
Industrial Light & Magic Industrial Light & Magic (ILM) is an American motion picture visual effects company that was founded on May 26, 1975 by George Lucas. It is a division of the film production company Lucasfilm, which Lucas founded, and was created when he began pr ...
, while
Digital Domain Digital Domain is an American visual effects and digital production company based in Playa Vista, Los Angeles, California. The company is known for creating digital imagery for feature films, advertising and games from its locations in Californ ...
made the rest, including the Arctic discovery of
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. Megatron is the cruel and tyrannical leader of the Decepticons, a ...
; Frenzy's severed head; a
vending machine A vending machine is an automated machine that provides items such as snacks, beverages, cigarettes, and lottery tickets to consumers after cash, a credit card, or other forms of payment are inserted into the machine or otherwise made. The fi ...
mutated by the Allspark, and the Autobots' protoforms. Many of the animators were big Transformers fans and were given free rein to experiment: a scene where
Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a m ...
attacks Brawl is a reference to a scene in '' Race For The Artifact'' where Brixler jumps on Skylion. ILM created computer-generated transformations during six months in 2005, looking at every inch of the car models. Initially the transformations were made to follow the laws of physics, but it did not look exciting enough and was changed to be more fluid. Bay rejected a liquid metal surface for the characters' faces, instead going for a "
Rubik's Cube The Rubik's Cube is a Three-dimensional space, 3-D combination puzzle originally invented in 1974 by Hungarians, Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the Magic Cube, the puzzle was licensed by Rubik t ...
" style of modeling. He wanted numerous mechanical pieces visible so the robots would look more interesting, realistic, dynamic and quick, rather than like lumbering beasts. One such decision was to have the wheels stay on the ground for as long as possible, allowing the robots to cruise around as they changed. Bay instructed the animators to observe footage of two martial artists and numerous
martial arts film Martial arts films are a subgenre of action films that feature numerous martial arts combat between characters. These combats are usually the films' primary appeal and entertainment value, and often are a method of storytelling and character expres ...
s to make the fights look graceful. Due to the intricate designs of the Transformers, even the simplest motion of turning a wrist needs 17 visible parts; each of Ironhide's guns are made of ten thousand parts. Bumblebee uses a piece below his face-plate as an eyebrow, pieces in his cheeks swivel to resemble a smile, and all the characters' eyes are designed to dilate and brighten. According to Bay, "The visual effects were so complex it took a staggering 38 hours for ILM to render just one frame of movement"; that meant ILM had to increase their processing facilities. Each rendered piece had to look like real metal, shiny or dull. This was difficult to model because the aged and scarred robots had to transform from clean cars. Close-up shots of the robots were sped up to look "cool", but in wide shots the animation was slowed down to convincingly illustrate a sense of weight. Photographs were taken of each set. These were used as a reference for the lighting environment, which was reproduced within a computer, so the robots would look like they were convincingly moving there. Bay, who has directed numerous car commercials, understood ray tracing was the key to making the robots look real; the CG models would look realistic based on how much of the environment was reflecting on their bodies. Numerous simulations were programmed into the robots, so the animators could focus on animating the particular areas needed for a convincing performance.


Music

Composer
Steve Jablonsky Steve Jablonsky (born October 9, 1970) is an American composer for film, television and video games, best known for his musical scores in the ''Transformers'' film series. Some of his frequent collaboration partners include film directors Michae ...
, who collaborated with Bay on '' The Island'', scored music for the trailers before work began on the film itself. Recording took place in April 2007, at the Sony Scoring Stage in
Culver City, California Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. Founded in 1917 as a "whites only" sundown town, it is now an ethnically diverse city with what was called the "third-most ...
. The score, including the teaser music, uses six major themes across ninety minutes of music. The Autobots have three themes, one named "Optimus" to represent the wisdom and compassion of the Autobot leader, and another played during their arrival on Earth. The Decepticons have a
chant A chant (from French ', from Latin ', "to sing") is the iterative speaking or singing of words or sounds, often primarily on one or two main pitches called reciting tones. Chants may range from a simple melody involving a limited set of n ...
ed theme which relies on electronics, unlike most of the score. The AllSpark also has its own theme.
Hans Zimmer Hans Florian Zimmer (; born 12 September 1957) is a German film score composer and music producer. He has won two Oscars and four Grammys, and has been nominated for two Emmys and a Tony. Zimmer was also named on the list of Top 100 Living G ...
, Jablonsky's mentor, also helped to compose the score.


Release

''Transformers'' had its worldwide premiere at N Seoul Tower on June 10, 2007. The film's June 27 premiere at the
Los Angeles Film Festival The LA Film Festival was an annual film festival that was held in Los Angeles, California, and usually took place in June. It showcased independent, international, feature, documentary and short films, as well as web series, music videos, epis ...
used a live digital satellite feed to project the film on to a screen. A premiere took place at
Rhode Island Rhode Island (, like ''road'') is a U.S. state, state in the New England region of the Northeastern United States. It is the List of U.S. states by area, smallest U.S. state by area and the List of states and territories of the United States ...
on June 28, which was a freely available event giving attendees the opportunity to buy tickets for $75 to benefit four charities: the Rhode Island Community Food Bank, the Autism Project of Rhode Island, Adoption Rhode Island, and
Hasbro Children's Hospital Rhode Island Hospital is a private, not-for-profit hospital located in the Upper South Providence neighborhood in Providence, Rhode Island. It is the largest academic medical center in the region, affiliated with Brown University since 1959. As ...
. The film was released in
IMAX IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating. Graeme ...
on September 21, 2007, with additional footage that had not been included in the general theatrical release.


Marketing

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of K ...
's toy line for the film was created over two months in late 2005 and early 2006, in heavy collaboration with the filmmakers. Protoform Optimus Prime and Starscream were released in the United States on May 1, 2007, and the first wave of figures was released on June 2. The line featured characters not in the film, including
Arcee Arcee is the name of several fictional characters in the ''Transformers'' franchise. Arcee has been depicted as female Autobots, usually pink or blue in color. Being the most famous of the Female Autobots, she has made more appearances and has ...
. A second wave, titled "AllSpark Power", was set for release late 2007, which consisted of repaints and robotic versions of ordinary vehicles in the film. The toys feature "Automorph Technology", where moving parts of the toy allow other parts to shift automatically. Merchandise for the film earned Hasbro $480 million in 2007. Deals were made with 200 companies to promote the film in 70 countries. Michael Bay directed tie-in commercials for General Motors,
Panasonic formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational conglomerate corporation, headquartered in Kadoma, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb ...
,
Burger King Burger King (BK) is an American-based multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant ch ...
and
PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufa ...
, while props – including the Camaro used for Bumblebee and the AllSpark – were put up for charity sale on eBay. A
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
alternate reality game was employed through the Sector 7 website, which presented the film and all previous Transformers toys and media as part of a cover-up operation called "Hungry Dragon", perpetrated by a "real life" Sector 7 to hide the existence of genuine Transformers. The site featured several videos presenting "evidence" of Transformers on Earth, including a cameo from the original Bumblebee.


Home media

''Transformers'' was released on DVD and
HD DVD HD DVD (short for High Definition Digital Versatile Disc) is an obsolete high-density optical disc format for storing data and playback of high-definition video. Supported principally by Toshiba, HD DVD was envisioned to be the successor to the ...
on October 16, 2007 in North America. The
Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
edition of the DVD included a shortened animated version of the prequel comic book, titled ''Transformers Beginnings'' and featuring the voices of Ryan, Cullen, and Dunn, as well as Welker as
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. Megatron is the cruel and tyrannical leader of the Decepticons, a ...
. The
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
copy was packaged with a transforming Optimus Prime DVD case and a prequel comic book about the Decepticons. The DVD sold 8.3 million copies in its first week, making it the fastest-selling DVD of 2007, in North America, and it sold 190,000 copies on HD DVD, which was the biggest debut on the format. The DVDs sold 13.74 million copies, making the film the most popular DVD title of 2007. It was released on
Blu-ray The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of st ...
on September 2, 2008. In the first week, the two-disc edition of the Blu-ray was number one in sales compared to other films on the format. The Blu-ray version accounted for two-thirds of the film's DVD sales that first week, selling the third most in overall DVD sales. On June 16, 2009, Paramount included a sticker on all new Transformers DVDs that contained a code to view exclusive content online from the first film and get a sneak peek at '' Transformers: Revenge of the Fallen''. The content includes three exclusive clips from ''Revenge of the Fallen'', behind-the-scenes footage from both films, and never-before-seen deleted scenes from the first film. As of July 2012, in North America, the DVD of the film has sold 16.23 million copies, earning $292,144,274. Transformers was released on 4K UHD Blu-Ray on December 5, 2017.


Reception


Box office

''Transformers'' had the highest per-screen and per-theater gross in 2007 in North America. It was released on July 3, 2007 with preview screenings on July 2. The United States previews earned $8.8 million and in its first day of general release, it grossed $27.8 million, a record for Tuesday box-office gross until it was broken by ''
The Amazing Spider-Man ''The Amazing Spider-Man'' is an ongoing American comic book series featuring the Marvel Comics superhero Spider-Man as its main protagonist. Being in the mainstream continuity of the franchise, it began publication in 1963 as a bimonthly per ...
'' in 2012. It did, however, break ''
Spider-Man 2 ''Spider-Man 2'' is a 2004 American superhero film directed by Sam Raimi and written by Alvin Sargent from a story by Alfred Gough, Miles Millar and Michael Chabon. Based on the fictional Marvel Comics character of the same name, it is the ...
'' record for the biggest July 4 gross, making $29 million. ''Transformers'' opened in over 4,050 theaters in North America and grossed $70.5 million in its first weekend, debuting at #1 and amounting to a $155.4 million opening week, giving it the record for the biggest opening week for a non-sequel. The opening's gross in the United States was 50% more than what
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
had expected. One executive attributed it to
word of mouth Word of mouth, or ''viva voce'', is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one pe ...
that explained to parents that "it asOK to take the kids". ''Transformers'' ended its theatrical run in the United States and Canada with a gross of $319.2 million, making it the third highest-grossing film of 2007 in these regions behind ''
Spider-Man 3 ''Spider-Man 3'' is a 2007 American superhero film based on the Marvel Comics character Spider-Man. It was directed by Sam Raimi from a screenplay by Raimi, his older brother Ivan and Alvin Sargent. It is the final installment in Raimi's ...
'' and '' Shrek the Third''. The film sold an estimated 46,402,100 tickets in North America. The film was released in 10 international markets on June 28, 2007, including Australia, New Zealand,
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
, and the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
. ''Transformers'' made $29.5 million in its first weekend, topping the
box office A box office or ticket office is a place where tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a wicket. By extension, the term is fre ...
in 10 countries. It grossed $5.2 million in
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federal constitutional monarchy consists of thirteen states and three federal territories, separated by the South China Sea into two regions: Peninsular Malaysia and Borneo's East Mal ...
, becoming the most successful film in the country's history. ''Transformers'' opened in China on July 11 and became the second highest-grossing foreign film in the country (behind ''
Titanic RMS ''Titanic'' was a British passenger liner, operated by the White Star Line, which sank in the North Atlantic Ocean on 15 April 1912 after striking an iceberg during her maiden voyage from Southampton, England, to New York City, Unite ...
''), making $37.3 million. Its opening there set a record for a foreign language film, making $3 million. The film was officially released in the United Kingdom on July 27, making £8.7 million, and helped contribute to the biggest attendance record ever for that weekend. It was second at the UK box office, behind ''
The Simpsons Movie ''The Simpsons Movie'' is a 2007 American Animation, animated comedy film based on the long-running animated sitcom ''The Simpsons''. The film was directed by the show's supervising director David Silverman (animator), David Silverman and star ...
''. In
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
, ''Transformers'' recorded the largest audience for a foreign film in 2007 and the highest foreign revenue of the film. Worldwide, ''Transformers'' was the highest-grossing non-sequel film in 2007 with over $709.7 million, making it Bay's fourth highest-grossing film to date, with three of its sequels surpassing it. It was also the fifth highest-grossing film of 2007 worldwide, behind '' Pirates of the Caribbean: At World's End'', ''
Harry Potter and the Order of the Phoenix ''Harry Potter and the Order of the Phoenix'' is a fantasy novel written by British author J. K. Rowling and the fifth novel in the ''Harry Potter'' series. It follows Harry Potter's struggles through his fifth year at Hogwarts School of Wi ...
'', ''Spider-Man 3'' and ''Shrek the Third''.


Critical response

Review aggregation website
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wan ...
gave the film an approval rating of 58% based on 227 reviews, with an average rating of 5.8/10. The website's critical consensus reads, "While believable characters are hard to come by in ''Transformers'', the effects are staggering and the action is exhilarating." On
Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...
, the film has an
weighted average The weighted arithmetic mean is similar to an ordinary arithmetic mean (the most common type of average), except that instead of each of the data points contributing equally to the final average, some data points contribute more than others. The ...
score of 61 out of 100, based on 35 critics, indicating "generally favorable reviews". '' IGN'' Todd Gilchrist called it Bay's best film, and "one of the few instances where it's OK to enjoy something for being smart and dumb at the same time, mostly because it's undeniably also a whole lot of fun". '' The Advertiser'' Sean Fewster found the visual effects so seamless that "you may come to believe the studio somehow engineered artificial intelligence". ''
The Denver Post ''The Denver Post'' is a daily newspaper and website published in Denver, Colorado. As of June 2022, it has an average print circulation of 57,265. In 2016, its website received roughly six million monthly unique visitors generating more than 13 ...
'' Lisa Kennedy praised the depiction of the robots as having "a believably rendered scale and intimacy", and ABC presenter Margaret Pomeranz was surprised "that a complete newcomer to the Transformers phenomenon like myself became involved in the fate of these mega-machines".
Ain't It Cool News Ain't It Cool News (AICN) is an entertainment news website founded by Harry Knowles and run by his sister Dannie Knowles since September 2017, dedicated to news, rumors, and reviews of upcoming and current films, television, and comic book proje ...
's Drew McWeeny felt most of the cast grounded the story, and that "it has a real sense of wonder, one of the things that's missing from so much of the big CGI light shows released these days". Author
Peter David Peter Allen David (born September 23, 1956), often abbreviated PAD, is an American writer of comic books, novels, television, films and video games.Buxton, Marc (March 29, 2014)"From 'Future Imperfect' to '2099': Peter David's Greatest Hits" Co ...
found it ludicrous fun, and said that " aymanages to hold on to his audience's suspension of disbelief long enough for us to segue into some truly spectacular battle scenes".
Roger Ebert Roger Joseph Ebert (; June 18, 1942 – April 4, 2013) was an American film critic, film historian, journalist, screenwriter, and author. He was a film critic for the ''Chicago Sun-Times'' from 1967 until his death in 2013. In 1975, Ebert beca ...
gave the film a positive review, giving it 3 stars out of a possible 4, writing: "It's goofy fun with a lot of stuff that blows up real good, and it has the grace not only to realize how preposterous it is, but to make that into an asset." Despite the praise for the visual effects, there was division over the human storylines. ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly large ...
'' Kirk Honeycutt liked "how a teen plotline gets tied in to the end of the world", while ''
Empire An empire is a "political unit" made up of several territories and peoples, "usually created by conquest, and divided between a dominant center and subordinate peripheries". The center of the empire (sometimes referred to as the metropole) ex ...
'' Ian Nathan praised Shia LaBeouf as "a smart, natural comedian, holevels the bluntness of this toy story with an ironic bluster". ''Ain't It Cool News'' founder Harry Knowles felt Bay's style conflicted with Spielberg's, arguing the military story only served as a distraction from Sam. James Berardinelli hated the film as he did not connect with the characters in-between the action, which he found tedious. ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'' Kenneth Turan found the humans "oddly lifeless, doing little besides marking time until those big toys fill the screen", while ComingSoon.net's
Joshua Starnes Joshua Starnes (born September 2, 1976) is an American animation writer, comic book publisher film critic for ComingSoon.net and president of the Houston Film Critics Society. Career Starnes was introduced to film criticism by his father while a ...
felt the Transformers were "completely believable, right up to the moment they open their mouths to talk, when they revert to bad cartoon characters". '' Daily Herald'' Matt Arado was annoyed that "the Transformers relittle more than supporting players", and felt the middle act was sluggish. CNN's Tom Charity questioned the idea of a film based on a toy, and felt it would "buzz its youthful demographic ..but leave the rest of us wondering if Hollywood could possibly aim lower".


General

''Transformers'' fans were initially divided over the film due to the radical redesigns of many characters, although the casting of
Peter Cullen Peter Claver Cullen (born July 28, 1941) is a Canadian voice actor. He is best known as the voice of Optimus Prime in the original 1980s ''Transformers'' animated series, reprising the role many times since 2007. He has also voiced many other ...
was warmly received. ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'' summarized the views of critics and audiences saying "there is general raving about the mechanical heroes and general grumbling about the excessive screen time given to some of the human characters played by Shia LaBeouf, Anthony Anderson, Tyrese Gibson and Jon Voight. Optimus Prime, the leader of the good-guy Autobots, doesn't appear until midway through the film." ''Transformers'' comic book writer Simon Furman and ''
Beast Wars Beast most often refers to: * Non-human animal * Monster Beast or Beasts may also refer to: Bible * Beast (Revelation), two beasts described in the Book of Revelation Computing and gaming * Beast (card game), English name of historical Fren ...
'' script consultant Benson Yee both considered the film to be spectacular fun, although Furman also argued that there were too many human storylines. Yee felt that being the first in a series, the film had to establish much of the fictional universe and therefore did not have time to focus on the Decepticons. Audiences polled by
CinemaScore CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts based on the data. Background Ed Mintz founded Ci ...
gave the film an average grade of "A" on an A+ to F scale. With audiences under 18 the score rises to "A+", and the film was most popular with children and parents, including older women, and attracted many
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
and Latino viewers. The film created a greater awareness of the franchise and drew in many new fans. ''Transformers'' box office success led to the active development of films based on ''
Voltron ''Voltron'' is an animated television series franchise that features a team of space explorers who pilot a giant Super Robot known as "Voltron". Produced by Peter Keefe (Executive Producer) and Ted Koplar through his production company World ...
'' and ''
Robotech ''Robotech'' is a science fiction franchise that began with an 85-episode anime television series produced by Harmony Gold USA in association with Tatsunoko Production and first released in the United States in 1985. The show was adapted from ...
'', as well as a '' Knight Rider'' remake. When filming the sequel, Bay was told by soldiers the film helped their children understand what their work was like, and that many had christened their Buffalos – the vehicle used for Bonecrusher – after various Transformer characters. After the film's 2009 sequel was titled '' Revenge of the Fallen'', screenwriter Orci was asked if this film would be retitled, just as ''Star Wars'' was titled '' Star Wars Episode IV: A New Hope'' when re-released. He doubted the possibility, but said if it was retitled, he would call it ''Transformers: More Than Meets the Eye''.


Accolades

''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular ...
'' named
Bumblebee A bumblebee (or bumble bee, bumble-bee, or humble-bee) is any of over 250 species in the genus ''Bombus'', part of Apidae, one of the bee families. This genus is the only Extant taxon, extant group in the tribe Bombini, though a few extinct r ...
as their seventh favorite computer generated character, while ''
The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper '' The Sunday Times'' ( ...
'' listed Optimus Prime's depiction as the thirtieth best film robot, citing his coolness and dangerousness.


Sequels

The second film, '' Revenge of the Fallen'' was released June 24, 2009. The third film, '' Dark of the Moon'' was released June 29, 2011. The fourth film, '' Age of Extinction'' was released June 27, 2014, and the fifth film titled '' The Last Knight'' was released on June 21, 2017. ''Revenge of the Fallen'', ''Dark of the Moon'' and ''Age of Extinction'' were financial successes, while ''The Last Knight'' failed at the box office. The sequels have received mostly negative reviews. The sixth film ''
Bumblebee A bumblebee (or bumble bee, bumble-bee, or humble-bee) is any of over 250 species in the genus ''Bombus'', part of Apidae, one of the bee families. This genus is the only Extant taxon, extant group in the tribe Bombini, though a few extinct r ...
'' was released on December 21, 2018 to positive reviews. It is the highest-rated film in the ''Transformers'' series. The seventh film '' Rise of the Beasts'' is scheduled to be released on June 9, 2023.


References


External links

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