Swaffham () is a
market town
A market town is a settlement most common in Europe that obtained by custom or royal charter, in the Middle Ages, a market right, which allowed it to host a regular market; this distinguished it from a village or city. In Britain, small rura ...
and
civil parish
In England, a civil parish is a type of administrative parish used for local government. It is a territorial designation which is the lowest tier of local government. Civil parishes can trace their origin to the ancient system of parishes, w ...
in the
Breckland District
Breckland is a local government district in Norfolk, England. Its council is based in Dereham, although the largest town is Thetford. The district also includes the towns of Attleborough, Swaffham and Watton, along with numerous villages and surr ...
and
English county of
Norfolk
Norfolk ( ) is a Ceremonial counties of England, ceremonial county in England, located in East Anglia and officially part of the East of England region. It borders Lincolnshire and The Wash to the north-west, the North Sea to the north and eas ...
. It is situated east of
King's Lynn
King's Lynn, known until 1537 as Bishop's Lynn and colloquially as Lynn, is a port and market town in the borough of King's Lynn and West Norfolk in the county of Norfolk, England. It is north-east of Peterborough, north-north-east of Cambridg ...
and west of
Norwich
Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...
.
The
civil parish
In England, a civil parish is a type of administrative parish used for local government. It is a territorial designation which is the lowest tier of local government. Civil parishes can trace their origin to the ancient system of parishes, w ...
has an area of and in the
2001 census had a population of 6,935 in 3,130 households, which increased to 7,258, in 3,258 households, at the
2011 census. For the purposes of local government, the parish falls within the
district
A district is a type of administrative division that in some countries is managed by the local government. Across the world, areas known as "districts" vary greatly in size, spanning regions or county, counties, several municipality, municip ...
of
Breckland
Breckland in Norfolk and Suffolk is a 39,433 hectare Special Protection Area (SPA) under the European Union Directive on the Conservation of Wild Birds. The SPA partly overlaps the 7,544 hectare Breckland Special Area of Conservation. As a la ...
.
History

The name of the town derives from the
Old English
Old English ( or , or ), or Anglo-Saxon, is the earliest recorded form of the English language, spoken in England and southern and eastern Scotland in the Early Middle Ages. It developed from the languages brought to Great Britain by Anglo-S ...
''Swǣfa hām'' = "the homestead of the
Swabia
Swabia ; , colloquially ''Schwabenland'' or ''Ländle''; archaic English also Suabia or Svebia is a cultural, historic and linguistic region in southwestern Germany.
The name is ultimately derived from the medieval Duchy of Swabia, one of ...
ns"; some of them presumably came with the
Angles and
Saxons
The Saxons, sometimes called the Old Saxons or Continental Saxons, were a Germanic people of early medieval "Old" Saxony () which became a Carolingian " stem duchy" in 804, in what is now northern Germany. Many of their neighbours were, like th ...
.
By the 14th and 15th centuries Swaffham had an emerging sheep and
wool
Wool is the textile fiber obtained from sheep and other mammals, especially goats, rabbits, and camelids. The term may also refer to inorganic materials, such as mineral wool and glass wool, that have some properties similar to animal w ...
industry. As a result of this prosperity, the town has a large market place. The market cross here was built by George Walpole, 3rd
Earl of Orford
Earl of Orford is a title that has been created three times.
The first creation came in the Peerage of England in 1697 when the naval commander Admiral of the Fleet Edward Russell was made Earl of Orford, in the County of Suffolk. He was cre ...
and presented to the town in 1783. On the top is the statue of
Ceres, the
Roman
Roman or Romans most often refers to:
*Rome, the capital city of Italy
*Ancient Rome, Roman civilization from 8th century BC to 5th century AD
*Roman people, the people of Roman civilization
*Epistle to the Romans, shortened to Romans, a letter w ...
goddess of the harvest. The former Corn Hall, which was designed by Mathias Goggs, was completed in 1858.
About
8 km to the north of Swaffham can be found the ruins of the formerly important
Castle Acre Priory
Castle Acre Priory was a Cluniac priory in the village of Castle Acre, Norfolk, England, dedicated to St Mary, St Peter, and St Paul. It is thought to have been founded in 1089 by William de Warenne, 2nd Earl of Surrey (the son of the ...
and
Castle Acre Castle
Castle Acre Castle and town walls are a set of ruined medieval defences built in the village of Castle Acre, Norfolk. The castle was built soon after the Norman Conquest by William de Warenne, 1st Earl of Surrey, William de Warenne, the Earl of ...
.
On the west side of Swaffham Market Place are several old buildings which for many years housed the historic Hamond's
Grammar School
A grammar school is one of several different types of school in the history of education in the United Kingdom and other English-speaking countries, originally a Latin school, school teaching Latin, but more recently an academically oriented Se ...
, as a plaque on the wall of the main building explains. The Hamond's Grammar School building latterly came to serve as the
sixth form
In the education systems of Barbados, England, Jamaica, Northern Ireland, Trinidad and Tobago, Wales, and some other Commonwealth countries, sixth form represents the final two years of secondary education, ages 16 to 18. Pupils typically prepa ...
for the
Hamond's High School, but that use has since ceased. Harry Carter, the grammar school's art teacher of the 1960s, was responsible for a great number of the carved
village sign
In many parts of England, an ornamental village sign is erected to announce the village name to those entering the village. They are typically placed on the principal road entrance or in a prominent location such as a village green. The desig ...
s that are now found in many of Norfolk's towns and villages, including Swaffham's own sign commemorating the legendary
Pedlar of Swaffham, which is in the corner of the market place just opposite the old school's gates. Carter was a distant cousin of the
archaeologist
Archaeology or archeology is the study of human activity through the recovery and analysis of material culture. The archaeological record consists of Artifact (archaeology), artifacts, architecture, biofact (archaeology), biofacts or ecofacts, ...
and
egyptologist
Egyptology (from ''Egypt'' and Greek , ''-logia''; ) is the scientific study of ancient Egypt. The topics studied include ancient Egyptian history, language, literature, religion, architecture and art from the 5th millennium BC until the end ...
Howard Carter
Howard Carter (9 May 18742 March 1939) was a British archaeologist and Egyptology, Egyptologist who Discovery of the tomb of Tutankhamun, discovered Tomb of Tutankhamun, the intact tomb of the Eighteenth Dynasty of Egypt, 18th Dynasty Pharaoh ...
who spent much of his childhood in the town.
The
Swaffham Museum is a small, independent social history museum for Swaffham and the surrounding villages in Norfolk from the
Stone Age
The Stone Age was a broad prehistory, prehistoric period during which Rock (geology), stone was widely used to make stone tools with an edge, a point, or a percussion surface. The period lasted for roughly 3.4 million years and ended b ...
to the modern. It has five galleries exhibiting local history and local geology as well as an
Egyptology
Egyptology (from ''Egypt'' and Ancient Greek, Greek , ''wiktionary:-logia, -logia''; ) is the scientific study of ancient Egypt. The topics studied include ancient Egyptian History of Egypt, history, Egyptian language, language, Ancient Egypt ...
room about
Howard Carter
Howard Carter (9 May 18742 March 1939) was a British archaeologist and Egyptology, Egyptologist who Discovery of the tomb of Tutankhamun, discovered Tomb of Tutankhamun, the intact tomb of the Eighteenth Dynasty of Egypt, 18th Dynasty Pharaoh ...
and the
Ancient Egyptians
Ancient Egypt () was a cradle of civilization concentrated along the lower reaches of the Nile River in Northeast Africa. It emerged from prehistoric Egypt around 3150BC (according to conventional Egyptian chronology), when Upper and Lower ...
, celebrating the centenary year of Howard Carter discovering the
Tomb of Tutankhamun
The tomb of Tutankhamun (reigned ), a pharaoh of the Eighteenth Dynasty of Egypt, Eighteenth Dynasty of ancient Egypt, is located in the Valley of the Kings. The tomb, also known by its List of burials in the Valley of the Kings, tomb number KV ...
in 1922.
Swaffham was struck by a tornado measuring F1 on the
Fujita scale
The Fujita scale (F-Scale; ), or Fujita–Pearson scale (FPP scale), is a scale for rating tornado intensity, based primarily on the damage tornadoes inflict on human-built structures and vegetation. The official Fujita scale category is determ ...
and T2 on the
TORRO scale on 23 November 1981 during the
1981 United Kingdom tornado outbreak.
Folklore

Swaffham is one of the many locations for ''The Man Who Became Rich through a Dream'' folk tale (
Aarne-Thompson type 1645). The tale tells of a
pedlar from Swaffham who dreamed for several consecutive nights that if he waited on
London Bridge
The name "London Bridge" refers to several historic crossings that have spanned the River Thames between the City of London and Southwark in central London since Roman Britain, Roman times. The current crossing, which opened to traffic in 197 ...
he would eventually hear good news. He travelled to London, and waited for several days on the bridge. Eventually a
shopkeeper
A shopkeeper is a retail merchant or tradesman; one who owns or operates a small store or shop. Generally, shop employees are not shopkeepers, but are often incorrectly referred to as such. At larger companies, a shopkeeper is usually referred t ...
asked him why he was waiting, and the man told of his dream. The shopkeeper laughed, and replied that he often dreamed that if he went to a certain
orchard
An orchard is an intentional plantation of trees or shrubs that is maintained for food production. Orchards comprise fruit tree, fruit- or nut (fruit), nut-producing trees that are generally grown for commercial production. Orchards are also so ...
in Swaffham and started digging, he would find
buried treasure. The pedlar returned to Swaffham, and found the treasure.
In medieval folklore, a black, hairy dog called the
Black Shuck
In English folklore, Black Shuck, Old Shuck, Old Shock or simply Shuck is the name given to a ghostly Black dog (ghost), black dog which is said to roam the coastline and countryside of East Anglia, one of many such black dogs recorded in folklore ...
was rumoured to have wandered the three settlements of Swaffham,
Castle Acre, and
Great Cressingham, ambushing merchants who were on their way to large towns to sell their goods. There are still rumours of a puma-like black cat wandering around
Norfolk
Norfolk ( ) is a Ceremonial counties of England, ceremonial county in England, located in East Anglia and officially part of the East of England region. It borders Lincolnshire and The Wash to the north-west, the North Sea to the north and eas ...
and
Cambridgeshire
Cambridgeshire (abbreviated Cambs.) is a Ceremonial counties of England, ceremonial county in the East of England and East Anglia. It is bordered by Lincolnshire to the north, Norfolk to the north-east, Suffolk to the east, Essex and Hertfor ...
.
Parish church
The church of Saint Peter and Saint Paul is one of only a few churches that have angels carved in wood instead of stone around the top of the walls. The current building, dating from 1454, is built on the foundation of the original church. A wood carving of the "Pedlar of Swaffham" is also in the church.
Transport

The nearest railway stations to Swaffham are at and , on the
Fen line. There are regular services to , and , operated by
Great Northern.
Until 1968, the town was served by
Swaffham railway station
Swaffham railway station was located in Swaffham, Norfolk. It was the junction for lines to King's Lynn railway station, King's Lynn, Dereham railway station, Dereham, and Thetford railway station, Thetford. The Thetford branch closed on 15 June ...
on the
Great Eastern Railway
The Great Eastern Railway (GER) was a pre-grouping British railway company, whose main line linked London Liverpool Street to Norwich and which had other lines through East Anglia. The company was grouped into the London and North Eastern R ...
line from King's Lynn. Just after Swaffham, the line split into two: one branch headed south to and the other east towards . The lines were all closed as part of the
Beeching cuts
The Beeching cuts, also colloquially referred to as the Beeching Axe, were a major series of route closures and service changes made as part of the restructuring of the nationalised railway system in Great Britain in the 1960s. They are named ...
, though the possibility of rebuilding a direct rail link from Norwich to King's Lynn, via Swaffham, is raised occasionally.
The east–west
A47 Birmingham to Great Yarmouth road now bypasses the town, using a northerly bypass opened in 1981. The
A1065 Mildenhall to Fakenham road still passes through the centre of the town on its north–south route, intersecting with the A47 at a
grade separated
In civil engineering (more specifically highway engineering), grade separation is a method of aligning a junction of two or more surface transport axes at different heights ( grades) so that they will not disrupt the traffic flow on other tr ...
junction north of the town.
First Eastern Counties'
Excel bus routes provide a regular public transport link through Swaffham between
Dereham
Dereham (), also known historically as East Dereham, is a town and civil parishes in England, civil parish in the Breckland District of the England, English county of Norfolk. It is situated on the A47 road, about west of the city of Norwich ...
and King's Lynn. Most services continue east to Norwich and west to Peterborough.
Media
Local news and television programmes are provided by
BBC East and
ITV Anglia
ITV Anglia, previously known as Anglia Television, is the ITV franchise holder for the East of England. The station is based at Anglia House in Norwich, with regional news bureaux in Cambridge and Northampton. ITV Anglia is owned and operated b ...
. Television signals are received from either the
Tacolneston or
Sandy Heath TV transmitters
Local radio stations are
BBC Radio Norfolk on 104.4 FM,
Heart East on 102.4 FM,
Greatest Hits Radio Norfolk & North Suffolk on 96.7 FM, Amber Radio, Radio West Norfolk and KL1 Radio.
The town's local newspaper is the ''Watton and Swaffham Times''.
Sport and leisure
Swaffham has a
Non-League football
Non-League football describes association football, football leagues played outside the top leagues of a country. Usually, it describes leagues which are not fully professional. The term is primarily used for football in England, where it is ...
club,
Swaffham Town, which plays at Shoemakers Lane.
Swaffham Raceway
Swaffham Raceway, originally Swaffham Stadium, is a Stock car racing in the United Kingdom, stock car and banger racing circuit in Swaffham, Norfolk, which also hosted Greyhound racing in the United Kingdom, greyhound racing from 1987 until 20 ...
, a former
greyhound
The English Greyhound, or simply the Greyhound, is a dog breed, breed of dog, a sighthound which has been bred for coursing, greyhound racing and hunting. Some are kept as show dogs or pets.
Greyhounds are defined as a tall, muscular, smooth-c ...
track, hosts
stock car racing
Stock car racing is a form of Auto racing, automobile racing run on oval track racing, oval tracks and road courses. It originally used Production vehicle, production-model cars, hence the name "stock car", but is now run using cars specifical ...
.
Wind turbines and Green Britain Centre

Today the town is known for the presence of two large
Enercon E-66
wind turbine
A wind turbine is a device that wind power, converts the kinetic energy of wind into electrical energy. , hundreds of thousands of list of most powerful wind turbines, large turbines, in installations known as wind farms, were generating over ...
s. The first of these began operation in 1999 and the second in 2003. Together they generate more than three
megawatt
The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s. The first of the wind turbines to be constructed was an Enercon E66/1500 with 1.5 MW generation capacity, 67 metres
nacelle
A nacelle ( ) is a streamlined container for aircraft parts such as Aircraft engine, engines, fuel or equipment. When attached entirely outside the airframe, it is sometimes called a pod, in which case it is attached with a Hardpoint#Pylon, pylo ...
height and 66 metres rotor diameter.
It was also built with an
observation deck
An observation deck, observation platform, or viewing platform is an elevated sightseeing platform usually situated upon a tall architectural structure, such as a skyscraper or observation tower. Observation decks are sometimes enclosed from we ...
just below the nacelle which was open for the public to climb during the 2000s and 2010s, the only wind turbine in the world to have such a facility. These two turbines have since been joined by an independent development of a further eight turbines at the village of
North Pickenham, three miles from Swaffham.
The turbines were originally associated with the EcoTech Centre, a visitor centre which was opened in 1999.
[ The centre hosted the 2008 British ]BASE jumping
BASE jumping () is the recreational sport of jumping from fixed objects, using a parachute to descend to the ground. BASE is an acronym that stands for four categories of fixed objects from which one can jump: buildings, antenna (radio), antenna ...
championships; contestants jumped from the roof of the observation deck. In 2008 the energy company Ecotricity took over the management of the site and in 2012 the visitor centre was renamed the Green Britain Centre. The centre provided a venue for school trips and event hire, and had educational displays focussing on sustainability in food, energy and transport. The height of the attraction's popularity was in 2016, when 22,000 people visited the centre and 8,000 climbed the turbine.
In June 2018 it was announced that the centre had closed for financial reasons and that Ecotricity intended to hand the building back to Breckland District
Breckland is a local government district in Norfolk, England. Its council is based in Dereham, although the largest town is Thetford. The district also includes the towns of Attleborough, Swaffham and Watton, along with numerous villages and surr ...
Council (BDC).[ The council subsequently put it up for rent or sale and discussed exchanging it with Swaffham Town Council in return for of building land.][ A proposal to convert the building into a leisure centre was considered by BDC but ultimately abandoned. In 2021 the building was sold to manufacturer Flexion Global for use as their headquarters. Shortly after the sale, Swaffham Town Council gave BCD a parcel of land next to the centre on which BDC intends to build a leisure centre.][
]
Climate
As with the rest of the British Isles
The British Isles are an archipelago in the Atlantic Ocean, North Atlantic Ocean off the north-western coast of continental Europe, consisting of the islands of Great Britain, Ireland, the Isle of Man, the Inner Hebrides, Inner and Outer Hebr ...
and East Anglia, Swaffham experiences a maritime climate
An oceanic climate, also known as a marine climate or maritime climate, is the temperate climate sub-type in Köppen classification represented as ''Cfb'', typical of west coasts in higher middle latitudes of continents, generally featuring ...
with cool summers and mild winters. The nearest Met Office
The Met Office, until November 2000 officially the Meteorological Office, is the United Kingdom's national weather and climate service. It is an executive agency and trading fund of the Department for Science, Innovation and Technology and ...
weather station to provide local climate data is RAF Marham, about west of the town centre. Temperature extremes in the Swaffham-Marham area range from in August 1990, down to during February 1956. The highest and lowest temperatures reported in the past decade are during August 2003, and during January 2010.
''Kingdom'' (TV series)
In the summer of 2006, location filming was done in the town for the ITV1
ITV1 (formerly known as ITV) is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the British media company ITV plc. It provides the ITV (TV network), Channel 3 ...
series '' Kingdom'', starring Stephen Fry
Sir Stephen John Fry (born 24 August 1957) is an English actor, broadcaster, comedian, director, narrator and writer. He came to prominence as a member of the comic act Fry and Laurie alongside Hugh Laurie, with the two starring in ''A Bit of ...
. In ''Kingdom'' the town is called Market Shipborough. The pub the ''Startled Duck'' in the TV series is better known as the ''Greyhound Inn'', in which the Earl of Orford
Earl of Orford is a title that has been created three times.
The first creation came in the Peerage of England in 1697 when the naval commander Admiral of the Fleet Edward Russell was made Earl of Orford, in the County of Suffolk. He was cre ...
created the first coursing
Coursing by humans is the pursuit of game or other animals by dogs—chiefly greyhounds and other sighthounds—catching their prey by speed, running by sight, but not by scent. Coursing was a common hunting technique, practised by the nobility, ...
club open to the public, in 1776. Peter Kingdom's office is Oakleigh House, near the town square (formerly the house of the Head Master of Hamond's Grammar School), with the coastal scenes filmed at Wells-next-the-Sea on the north Norfolk coast.
Notable people
*Dominic Byrne
Dominic Anthony Byrne (born 10 November 1972) is a British newsreader, presenter, songwriter, musician, and professional comedian. Byrne currently works on the Chris Moyles Breakfast show on Radio X (United Kingdom), Radio X, having previous ...
, newsreader on ''The Chris Moyles Show
''The Chris Moyles Show'' is the title given to two differing versions of a radio programme hosted by Chris Moyles, originally broadcast as '' Radio 1 Breakfast'' from 5 January 2004 to 14 September 2012, before transferring three years later ...
''
* Michael Carroll, lottery winner
*Howard Carter
Howard Carter (9 May 18742 March 1939) was a British archaeologist and Egyptology, Egyptologist who Discovery of the tomb of Tutankhamun, discovered Tomb of Tutankhamun, the intact tomb of the Eighteenth Dynasty of Egypt, 18th Dynasty Pharaoh ...
, archaeologist who discovered the tomb of Tutankhamun
Tutankhamun or Tutankhamen, (; ), was an Egyptian pharaoh who ruled during the late Eighteenth Dynasty of Egypt, Eighteenth Dynasty of ancient Egypt. Born Tutankhaten, he instituted the restoration of the traditional polytheistic form of an ...
* Christopher Dawes, author of '' Rat Scabies and The Holy Grail''
*Stephen Fry
Sir Stephen John Fry (born 24 August 1957) is an English actor, broadcaster, comedian, director, narrator and writer. He came to prominence as a member of the comic act Fry and Laurie alongside Hugh Laurie, with the two starring in ''A Bit of ...
, actor and writer
*W. E. Johns
William Earl Johns (5 February 189321 June 1968) was an English First World War pilot, and writer of adventure stories, usually written under the pen name Capt. W. E. Johns: best known for creating the fictional air-adventurer ''Biggles''.
Earl ...
, author of the ''"Biggles
James Charles Bigglesworth, nicknamed "Biggles", is a fictional pilot and adventurer, the Title role#Title character, title character and Protagonist, hero of the ''Biggles'' series of adventure books, written for young readers by W. E. Johns ...
"'' books
* William Methwold (1590–1653), born South Pickenham, East India Company
The East India Company (EIC) was an English, and later British, joint-stock company that was founded in 1600 and dissolved in 1874. It was formed to Indian Ocean trade, trade in the Indian Ocean region, initially with the East Indies (South A ...
merchant
* John Dugmore of Swaffham (1793–1871), draughtsman and grand-tourist
* Hilda Plowright (1890-1973), actress
* Phyllis Broughton (1860–1926) actress, spent her childhood here.
*Sir Arthur Knyvet Wilson, (1842–1921), First Sea Lord
First Sea Lord, officially known as First Sea Lord and Chief of the Naval Staff (1SL/CNS), is the title of a statutory position in the British Armed Forces, held by an Admiral (Royal Navy), admiral or a General (United Kingdom), general of the ...
References
External links
*
*
Information from Genuki Norfolk on Swaffham
{{authority control
Breckland District
Market towns in Norfolk
Wind farms in England
Towns in Norfolk
Civil parishes in Norfolk