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decision theory Decision theory or the theory of rational choice is a branch of probability theory, probability, economics, and analytic philosophy that uses expected utility and probabilities, probability to model how individuals would behave Rationality, ratio ...
, subjective expected utility (SEU) is a framework for modeling how individuals make choices under uncertainty. In particular, it posits that decision-makers have 1) a subjective probability distribution over uncertain states of the world; and 2) a utility function over consequences such that their choice behavior can be described as maximizing
expected utility The expected utility hypothesis is a foundational assumption in mathematical economics concerning decision making under uncertainty. It postulates that rational agents maximize utility, meaning the subjective desirability of their actions. Ratio ...
over consequences with respect to their subjective probability. This way, the theory of subjective expected utility combines two subjective concepts: a personal
utility In economics, utility is a measure of a certain person's satisfaction from a certain state of the world. Over time, the term has been used with at least two meanings. * In a normative context, utility refers to a goal or objective that we wish ...
function, and a personal
probability Probability is a branch of mathematics and statistics concerning events and numerical descriptions of how likely they are to occur. The probability of an event is a number between 0 and 1; the larger the probability, the more likely an e ...
distribution (usually based on
Bayesian probability Bayesian probability ( or ) is an interpretation of the concept of probability, in which, instead of frequency or propensity of some phenomenon, probability is interpreted as reasonable expectation representing a state of knowledge or as quant ...
theory). SEU is a different approach from the one put forward by von Neumann and Morgenstern in that it does not take (objecive) probabilities (i.e., lotteries) as given. Instead, subjective probabilities are used, which are assumed to be consistent with choice behavior. The main contribution to formalizing SEU was done by L. J. Savage in 1954 (see Savage's axioms), following previous work by Ramsey and von Neumann. Savage proved that, if the decision-maker preferences over acts satisfy some reasonable axioms, then their choices can be explained as arising from a utility function u(x_i) combined with the subjective belief that there is a probability of each outcome P(x_i). The subjective expected utility is the resulting
expected value In probability theory, the expected value (also called expectation, expectancy, expectation operator, mathematical expectation, mean, expectation value, or first Moment (mathematics), moment) is a generalization of the weighted average. Informa ...
of the utility: :\Epsilon (X)= \sum_i \; u(x_i) \; P(x_i) . Experiments have shown that many individuals do not behave in a manner consistent with Savage's axioms of subjective expected utility, e.g. most prominently Allais (1953) and Ellsberg (1961).


See also

*
Savage's subjective expected utility model In decision theory, Savage's subjective expected utility model (also known as Savage's framework, Savage's axioms, or Savage's representation theorem) is a formalization of subjective expected utility (SEU) developed by Leonard J. Savage in his 19 ...


Notes


References

* http://psychclassics.yorku.ca/Peirce/small-diffs.htm * Ramsey, Frank Plumpton; “Truth and Probability”
PDF
, Chapter VII in ''The Foundations of Mathematics and other Logical Essays'' (1931). * de Finetti, Bruno. "Probabilism: A Critical Essay on the Theory of Probability and on the Value of Science," (translation of 1931 article) in ''Erkenntnis,'' volume 31, September 1989. * de Finetti, Bruno. 1937, “La Prévision: ses lois logiques, ses sources subjectives,” Annales de l'Institut Henri Poincaré, : de Finetti, Bruno. "Foresight: its Logical Laws, Its Subjective Sources," (translation of th
1937 article
in French) in H. E. Kyburg and H. E. Smokler (eds), ''Studies in Subjective Probability,'' New York: Wiley, 1964. * de Finetti, Bruno. ''Theory of Probability'', (translation by AFM Smith of 1970 book) 2 volumes, New York: Wiley, 1974–5. * * *


External links

* {{Decision theory Social philosophy Expected utility