Singha (; RTGS: ''Sing'') is a

pale lager Pale lager is a pale-to- golden lager beer with a well- attenuated body and a varying degree of noble hop bitterness. In the mid-19th century, Gabriel Sedlmayr took British pale ale brewing and malt making techniques back to the Spaten Bre ...

beer manufactured in

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

by the Singha Corporation Co. Ltd., a subsidiary of its parent company,

Boon Rawd Brewery Boon Rawd Brewery () is a Thai brewery founded in 1933 by Phraya Bhirom Bhakdi (Boonrawd Sreshthaputra). It also produces soft drinks and bottled drinking water. Their best-known product is the pale lager Singha. History Boon Rawd Brewery was th ...

. Singha was first brewed in 1933, and in 1939 officially endorsed by

King Rama VIII Ananda Mahidol (20 September 19259 June 1946) was the eighth king of Siam (later Thailand) from the Chakri dynasty, titled Rama VIII. At the time he was recognised as king by the National Assembly in March 1935, he went to Switzerland when ...

by allowing the royal

Garuda Garuda (; ; Vedic Sanskrit: , ) is a Hindu deity who is primarily depicted as the mount (''vahana'') of the Hindu god Vishnu. This divine creature is mentioned in the Hindu, Buddhist, and Jain faiths. Garuda is also the half-brother of the D ...

symbol on the bottle. It is available in over 50 countries worldwide in both standard (5% ABV) and light (3.8%) versions. Singha is brewed with 100% barley malt, three kinds of hops from Europe, and 100% artesian water. The brew is golden yellow in color, full-bodied, and rich in taste. It is packaged in bottles (330 ml and 630 ml), cans (330 ml and 490 ml), and on tap.

Sponsorship

Football

Singha has sponsored

Chelsea F.C. Chelsea Football Club is a professional football club based in Fulham, West London, England. The club was founded in 1905 and named after neighbouring area Chelsea. They compete in the Premier League, the top tier of English football, pl ...

from 2010 to 2022. In August 2015, Singha announced a three-year partnership with

Leicester City F.C. Leicester City Football Club is a professional football club based in the city of Leicester, East Midlands, England. The club compete in the EFL Championship, the second tier of English football. The club was founded in 1884 as Leicester F ...

as the club's official platinum partner and exclusive beer partner. The deal also includes Singha become the official sponsor of the Spion Kop Stand.

Motorsport

Singha became the official beer sponsor of the

MotoGP World Championship Grand Prix motorcycle racing is the highest class of motorcycle road racing events held on Road racing, road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held sin ...

in 2014. Singha has been the sponsor of Finnish racing driver and 2007 Formula One World Champion

Kimi Räikkönen Kimi-Matias Räikkönen (; born 17 October 1979), nicknamed "the Iceman", is a Finnish racing driver who competed in Formula One between 2001 and 2021 for Sauber, McLaren, Ferrari, Lotus, and Alfa Romeo. Räikkönen won the 2007 Formula One ...

since 2015. With Räikkönen's partnership, Singha has appeared on the car liveries of

Scuderia Ferrari Scuderia Ferrari (; ), currently racing under Scuderia Ferrari HP, is the racing division of luxury Italian auto manufacturer Ferrari and the racing team that competes in Formula One racing. The team is also known by the nickname "the Pranc ...

and Alfa Romeo F1 Team.

Snooker

Singha sponsors a number of Thai snooker players competing in the

World Snooker Tour The World Snooker Tour (WST) is the main professional snooker tour, consisting of about 128 players competing on a circuit of up to 28 tournaments each season. It is administered by World Snooker Ltd, the commercial arm of professional snooker, ...

, including the women's world number one,

Mink Nutcharut Nutcharut Wongharuthai (, ; born 7 November 1999), better known as Mink Nutcharut, is a Thai snooker player who competes on both the professional World Snooker Tour and the World Women's Snooker Tour. She is the only woman known to have made a ...

Theatre

In 2024 Singha began sponsoring PigPen Productions. The sponsorship began from partnering over PigPen's ''Deuteronomy'' at the Riverside Studio’s Bitesize Festival.

References

External links

* Beer in Thailand Thai drink brands Beer brands {{Beer-stub