is a Japanese
video gaming
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syst ...
and interactive entertainment company.
It was founded in 1978 as
by Eikichi Kawasaki and began by developing
arcade game
An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily game of skill, games of skill and in ...
s. SNK is known for its
Neo Geo arcade system on which the company established many franchises during the 1990s, including ''
Art of Fighting'', ''
Fatal Fury
''Fatal Fury'', known as in Japan, is a fighting game series developed by SNK, first released on the Neo Geo system.
Gameplay
The original ''Fatal Fury'' is known for the two-plane system. Characters fight from two different planes. By step ...
'', ''
Metal Slug'', ''
Samurai Shodown'', and ''
The King of Fighters
''The King of Fighters'' (''KOF'') is a series of fighting games by SNK that began with the release of ''The King of Fighters '94'' in 1994. The series was initially developed for SNK's Neo Geo (system), Neo Geo MVS arcade hardware and received ...
''; they continue to develop and publish new titles on contemporary arcade and home platforms. Since the 2000s, SNK has diversified from its traditional arcade focus into
pachislot machines, mobile game development, and character licensing.
In 2001, due to financial troubles, the original SNK Corporation was forced to close. Anticipating the end of the company, founder Kawasaki established Playmore Corporation, which acquired all of the intellectual property of the SNK Corporation. In 2003, Playmore Corporation was renamed to SNK Playmore Corporation. In 2016, SNK dropped "Playmore" from its name. It has been owned by the Saudi Arabian
MiSK Foundation since 2022.
History
Beginnings (1973–1981)

SNK was founded in 1973 as Shin Nihon Kikaku and reorganized on July 22, 1978 as a stock company (''
kabushiki gaisha
A or ''kabushiki kaisha'', commonly abbreviated K.K. or KK, is a type of defined under the Companies Act of Japan. The term is often translated as "stock company", "joint-stock company" or "stock corporation". The term ''kabushiki gaisha'' in ...
'') under the name "Shin Nihon Kikaku Corporation".
When Eikichi Kawasaki noticed rapid growth in the coin-operated video game market, he expanded Shin Nihon Kikaku to include the development and marketing of stand-alone
coin-op games.
The company was nicknamed "Shin Nihon Kikaku" in katakana at first; however, since 1981, it has been changed to "SNK" by taking the initials from the Roman alphabet (Shin Nihon Kikaku). The English copyright notation was also "SNK CORPORATION". It established itself in
Sunnyvale, California, to deliver its own brand of coin-operated games to arcades in North America. SNK chose John Rowe to head its American operation.
The first two titles that SNK released were ''
Ozma Wars
is a fixed shooter arcade video game developed by Shin Nihon Kikaku (SNK) and released in 1979. The moving starfield background gives the impression of vertical scrolling, but the player ship's movement is restricted to the bottom of the scree ...
'' (1979), a vertical space
shooter, and ''Safari Rally'' (1980), a maze game. Game quality improved over time, most notably with ''
Vanguard
The vanguard (sometimes abbreviated to van and also called the advance guard) is the leading part of an advancing military formation. It has a number of functions, including seeking out the enemy and securing ground in advance of the main force.
...
'' (1981), a side-scrolling space shooter. SNK licensed the game to
Centuri for distribution in North America. Centuri started manufacturing and distributing the game by itself when profits exceeded projections.
In part due to the success of ''Vanguard'', SNK began to gain fame and reputation. An American branch opened on October 20, 1981, named SNK Electronics Corporation.
SNK Corporation (1986–1999; first incarnation)
In April 1986, the company name was changed to the nickname "SNK", but the registered trade name had to be SNK Corporation.
This is because the
Ministry of Justice
A justice ministry, ministry of justice, or department of justice, is a ministry or other government agency in charge of the administration of justice. The ministry or department is often headed by a minister of justice (minister for justice in a ...
at the time did not allow the registration of business names in
alphabets
An alphabet is a standard set of letter (alphabet), letters written to represent particular sounds in a spoken language. Specifically, letters largely correspond to phonemes as the smallest sound segments that can distinguish one word from a ...
. In November 1986, the American subsidiary SNK Corporation of America was born in Sunnyvale, California. In March 1988, SNK staff moved to a building in
Suita,
Osaka
is a Cities designated by government ordinance of Japan, designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the List of cities in Japan, third-most populous city in J ...
, Japan.
At this point, the Japanese operations of SNK Corporation had shifted their focus solely toward developing and licensing video games for arcade use and later for early
consoles. Between 1979 and 1986, SNK produced 23 stand-alone arcade games. Highlights from this period include ''Mad Crasher'' (1984), ''
Alpha Mission'' (1985), and ''
Athena
Athena or Athene, often given the epithet Pallas, is an ancient Greek religion, ancient Greek goddess associated with wisdom, warfare, and handicraft who was later syncretism, syncretized with the Roman goddess Minerva. Athena was regarde ...
'' (1986), a game that gained a large following when it was ported to the
Nintendo Entertainment System
The Nintendo Entertainment System (NES) is an 8-bit home video game console developed and marketed by Nintendo. It was first released in Japan on 15 July 1983 as the and was later released as the redesigned NES in several test markets in the ...
(NES) in 1987. SNK's most successful game from this time was ''
Ikari Warriors'', released in 1986. It was licensed and ported to the
Atari 2600
The Atari 2600 is a home video game console developed and produced by Atari, Inc. Released in September 1977 as the Atari Video Computer System (Atari VCS), it popularized microprocessor-based hardware and games stored on swappable ROM cartridg ...
,
Atari 7800,
Commodore 64
The Commodore 64, also known as the C64, is an 8-bit computing, 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in ...
,
Amiga
Amiga is a family of personal computers produced by Commodore International, Commodore from 1985 until the company's bankruptcy in 1994, with production by others afterward. The original model is one of a number of mid-1980s computers with 16-b ...
,
Amstrad CPC
The Amstrad CPC (short for "Colour Personal Computer") is a series of 8-bit home computers produced by Amstrad between 1984 and 1990. It was designed to compete in the mid-1980s home computer market dominated by the Commodore 64 and the ZX Spec ...
,
Apple II
Apple II ("apple Roman numerals, two", stylized as Apple ][) is a series of microcomputers manufactured by Apple Computer, Inc. from 1977 to 1993. The Apple II (original), original Apple II model, which gave the series its name, was designed ...
, ZX Spectrum, and NES. After ''Ikari Warriors'', SNK released two sequels: ''Victory Road'' and ''Ikari III: The Rescue''.
At the time, Japan was affected by the video game crash of 1983. The console manufacturer
Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles.
The history of Nintendo began when craftsman Fusajiro Yamauchi ...
remained in business throughout and after the crash. SNK became a third-party licensee for Nintendo's Famicom (alternative name for the NES) system in 1985. It opened a second branch in the US, called SNK Home Entertainment, based in
Torrance, California
Torrance is a coastal city in the Los Angeles metropolitan area located in southwestern Los Angeles County, California, United States. The city is part of what is known as the South Bay (Los Angeles County), South Bay region of the metropolitan ...
. The branch handled the North American distribution and marketing of the company's products for home consoles. John Rowe had already left the company to form
Tradewest, which went on to market the ''Ikari Warriors'' series in North America. Paul Jacobs took over Rowe's position over both halves of SNK America. He is known for having helped launch the company's Neo Geo system outside of Asia.
In response to strong sales of the company's NES ports, SNK began to dabble in the development of original software designed specifically for the NES console. Two games came out of this effort: ''
Baseball Stars'' (1989) and ''
Crystalis'' (1990; known as ''God Slayer'' in Japan). In 1989, two home video game consoles were released in North America: the
Sega Genesis
The Sega Genesis, known as the outside North America, is a 16-bit Fourth generation of video game consoles, fourth generation home video game console developed and sold by Sega. It was Sega's third console and the successor to the Master Sys ...
, and
NEC
is a Japanese multinational information technology and electronics corporation, headquartered at the NEC Supertower in Minato, Tokyo, Japan. It provides IT and network solutions, including cloud computing, artificial intelligence (AI), Inte ...
and
Hudson Soft
was a Japanese video game company known for releasing numerous titles across video game consoles, home computers, and mobile phones. Headquartered in the Midtown Tower in Tokyo, it also maintained an office in the Hudson Building in Sapporo. F ...
's
TurboGrafx-16
The TurboGrafx-16, known in Japan as the , is a home video game console developed by Hudson Soft and manufactured by NEC. It was released in Japan in 1987 and in North America in 1989. The first console of the fourth generation of video game con ...
. Nintendo followed suit with a new system in 1991, the
Super Nintendo Entertainment System
The Super Nintendo Entertainment System, commonly shortened to Super Nintendo, Super NES or SNES, is a Fourth generation of video game consoles, 16-bit home video game console developed by Nintendo that was released in 1990 in Japan, 1991 in No ...
(Super NES, SNES). SNK as a whole did not become involved in the "system wars" of the early 1990s. Instead, it refocused its efforts on arcades. Other third parties, such as
Romstar and
Takara
was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy, Tomy Company, Ltd. to form Tomy, Takara Tomy. The Takara motto was("playing is culture").
The company focused on traditional toys and board games. They cr ...
, were left to license and port SNK's properties to the various home consoles of the time with help from SNK's American home entertainment division. With console ports mainly handled outside the company, it moved on to developing SNK-branded arcade equipment.
SNK also licensed
Tiger Electronics
Tiger Electronics Ltd. (also known as Tiger and Tiger Toys) is an American toy manufacturer best known for its handheld electronic games, the Furby, the Talkboy, Giga Pets, the 2-XL robot, and audio games such as '' Brain Warp'' and the ...
to market
handheld electronic games from some of its brands.

In 1988, SNK created the idea of a modular cabinet for arcades. Up to that point, arcade cabinets typically contained only one game. When an arcade operator wanted to switch or replace that game, it would have to completely remove the internals of the existing cabinet or exchange the entire setup for another game. SNK's new system, called the
Neo Geo MVS (short for Multi Video System), developed by
Fatal Fury
''Fatal Fury'', known as in Japan, is a fighting game series developed by SNK, first released on the Neo Geo system.
Gameplay
The original ''Fatal Fury'' is known for the two-plane system. Characters fight from two different planes. By step ...
and
The King of Fighters
''The King of Fighters'' (''KOF'') is a series of fighting games by SNK that began with the release of ''The King of Fighters '94'' in 1994. The series was initially developed for SNK's Neo Geo (system), Neo Geo MVS arcade hardware and received ...
director
Takashi Nishiyama, featured multiple games in a single cabinet and used a cartridge-based storage mechanism. The system debuted in 1990 and could contain one, two, four, or six separate games in a single cabinet. To swap in a new game, all the operator had to do was remove one cartridge and exchange it for another. The MVS was an immediate success. It greatly shortened the setup time needed for each game, minimized floor space for cabinets, and reduced costs for new cartridges to US$500—less than half of what a traditional arcade unit cost at the time.
SNK wanted to bring arcade games to people's homes without making
CPU and
memory
Memory is the faculty of the mind by which data or information is encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future action. If past events could not be remembe ...
performance compromises that typical home consoles were forced to make. In 1990, the Neo Geo family was created. The company released a home version of the MVS, a single cartridge unit called the
Neo Geo Advanced Entertainment System (Neo Geo AES). Initially, the AES was only available for rent or for use in hotel settings, but SNK quickly began selling the system through stores when customer response indicated that people were willing to spend money on home versions. Several franchises of games derived from it, including ''
Sengoku'', ''
The King of Fighters
''The King of Fighters'' (''KOF'') is a series of fighting games by SNK that began with the release of ''The King of Fighters '94'' in 1994. The series was initially developed for SNK's Neo Geo (system), Neo Geo MVS arcade hardware and received ...
'', ''
The Last Blade'', ''
Super Sidekicks'', ''
Art of Fighting'', ''
Metal Slug'', ''
Burning Fight'', ''
Savage Reign'', ''
Samurai Shodown'', and ''
Fatal Fury
''Fatal Fury'', known as in Japan, is a fighting game series developed by SNK, first released on the Neo Geo system.
Gameplay
The original ''Fatal Fury'' is known for the two-plane system. Characters fight from two different planes. By step ...
''. The ''King of Fighters'', ''Samurai Shodown'', and ''Metal Slug'' series were continued on later consoles. SNK also helped publish third-party Neo Geo games such as
ADK's ''
World Heroes'' and ''
Aggressors of Dark Kombat'',
Visco's ''
Breakers'' and ''
Ganryu'',
Noise Factory's ''
Rage of the Dragons'' and ''
Sengoku 3'',
Sunsoft
, is a Japanese electronics manufacturer, video game developer and publisher. They are known for their video games under the brand name Sunsoft.
History
In April 1971, Sun Electronics Corporation (alternatively called Sun Denshi) was founded i ...
's ''
Galaxy Fight: Universal Warriors'' and ''
Waku Waku 7'',
Sammy's ''
Viewpoint'',
NMK's ''
Zed Blade'',
Psikyo's ''
Strikers 1945 Plus'',
Aiky/
Taito
is a Japanese company that specializes in video games, Toy, toys, arcade cabinets, and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, Vending machine, vending machines, and Juk ...
's ''
Pochi and Nyaa'',
Paon/Eleven/Gavaking's ''
Nightmare in the Dark'', Face's ''
Money Puzzle Exchanger'',
Data East
, also abbreviated as DECO, was a Japanese video game, pinball and electronic engineering company. The company was in operation from 1976 to 2003, and released 150 video game titles. At one time, the company had annual sales of 20 billion yen in ...
's ''
Spinmaster'' and ''
Street Slam
''Street Slam'' is a basketball video game developed by Data East for Neo Geo, released in 1994. The game features three-on-three basketball match-ups with a variety of different teams. ''Street Slam'' is the only basketball game released on t ...
'', and
Technōs Japan
was a Japanese video game Video game developer, developer, best known for the ''Double Dragon'' and ''Kunio-kun (series), Kunio-kun'' Media franchise, franchises (the latter including ''Renegade (video game), Renegade'', ''Super Dodge Ball'' and ...
's
''Double Dragon'' and ''
Voltage Fighter Gowcaizer''. During this time, SNK also released stand-alone arcade games, some of which were ported to home consoles, including ''
Vanguard
The vanguard (sometimes abbreviated to van and also called the advance guard) is the leading part of an advancing military formation. It has a number of functions, including seeking out the enemy and securing ground in advance of the main force.
...
'', ''
Alpha Mission'', ''
Athena
Athena or Athene, often given the epithet Pallas, is an ancient Greek religion, ancient Greek goddess associated with wisdom, warfare, and handicraft who was later syncretism, syncretized with the Roman goddess Minerva. Athena was regarde ...
'', ''
Ikari Warriors'', ''
Psycho Soldier'', ''
Touch Down Fever'', ''
Time Soldiers'', ''
P.O.W.: Prisoners of War'', ''
Beast Busters'', and ''
Street Smart''.
Compared to other consoles at the time, the Neo Geo AES had much better graphics and sound;
It debuted at $599 (), sold with two joystick controllers and a game (either ''
Baseball Stars Professional'' or ''
NAM-1975''). Within a few months of the system's introduction in North America, SNK increased the cost to $649 and changed the pack-in game to ''
Magician Lord''. Alternatively, the console could be bought for $399 with one control stick and without an accompanying game. Other games cost at least $200 each. Joystick controllers contained the same four-button layout as the arcade MVS cabinet. The quality of AES games varied. Some, such as the ''
Super Sidekicks'' series, were all-new creations, while others were updated versions of earlier successes, such as ''Baseball Stars Professional''. SNK games were graphically bold and bright. Games such as ''
Top Hunter: Roddy & Cathy'' and the famous ''Metal Slug'' series were distinctive and instantly recognizable, contributing to the system's success in arcades.
SNK also produced the
Neo Geo CD home console, the
Hyper Neo-Geo 64 arcade system, and two
handheld game console
A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the con ...
s, the
Neo Geo Pocket and
Pocket Color. Several more famous franchise titles, originally created for the MVS and AES systems, have been ported to other consoles such as the
Genesis,
Saturn
Saturn is the sixth planet from the Sun and the second largest in the Solar System, after Jupiter. It is a gas giant, with an average radius of about 9 times that of Earth. It has an eighth the average density of Earth, but is over 95 tim ...
and
Dreamcast
The is the final home video game console manufactured by Sega. It was released in Japan on November 27, 1998, in North America on September 9, 1999 and in Europe on October 14, 1999. It was the first sixth-generation video game console, prec ...
; SNES;
PlayStation
is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
and
PlayStation 2
The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Interactive Entertainment, Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October, in Europe on 24 Novembe ...
;
Xbox
Xbox is a video gaming brand that consists of four main home video game console lines, as well as application software, applications (games), the streaming media, streaming service Xbox Cloud Gaming, and online services such as the Xbox networ ...
; and
Wii.
The Neo Geo Pocket was SNK's original handheld system. It was released in Japan in late 1998 and featured a
monochrome
A monochrome or monochromatic image, object or palette is composed of one color (or values of one color). Images using only shades of grey are called grayscale (typically digital) or black-and-white (typically analog). In physics, mon ...
(one-color) display. Because its sales were fewer than the expected number, it was discontinued in 1999 in favor of the Neo Geo Pocket Color, which was later released in North America and Europe.
In 1999, SNK opened the Neo Geo World Tokyo Bayside
amusement park
An amusement park is a park that features various attractions, such as rides and games, and events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central theme, often fea ...
as part of the
Palette Town entertainment complex in
Odaiba
is a large artificial island in Tokyo Bay, Japan, across the Rainbow Bridge (Tokyo), Rainbow Bridge from central Tokyo. Odaiba was initially built for defensive purposes in the 1850s. The land was dramatically expanded during the late 20th centur ...
, Tokyo equipped with attractions such as Ferris wheels and roller coasters. A large-scale
tie-in was established with the
Fujisankei Communications Group
, abbreviated FCG, is Japan's largest media conglomerate. Its chair is Hisashi Hieda. The group engages in a wide range of businesses, from Mass media in Japan, media and entertainment, including Television in Japan, television, Japanese newspape ...
, owners of the nearby television station
Fuji TV
JOCX-DTV (channel 8), branded as or , is a Japanese television station that serves the Kantō region as the flagship (broadcasting), flagship station of the Fuji News Network (FNN) and the Fuji Network System (FNS). The station is owned-and- ...
, and was frequently promoted in various media.
However, by the late 1990s, the 2D fighting game boom, which had been behind much of SNK's recent success, had come to an end, and both the Neo Geo CD and Hyper Neo Geo 64 failed to meet sales expectations. At the same time, the Neo Geo Pocket, while initially selling well, began to fall behind in the market after the release of the
Game Boy Color
The (GBC or CGB) is an 8-bit handheld game console developed by Nintendo. It was released in Japan on October 21, 1998, and to international markets that November. Compared to the original Game Boy, the Game Boy Color features a color TFT scre ...
, and Neo Geo World Tokyo Bayside quickly lost attendance after the re-opening of
Yokohama Cosmo World a few months later, with the park considered to be a massive failure. In addition, the arcade game magazine ''
Gamest'', one of the biggest promoters of SNK titles, ceased publication after its publisher
Shinseisha declared bankruptcy in 1999.
Bankruptcy (2000–2001)
SNK had focused on the booming arcade industry for the 1990s, but as interest in arcades fell in favor of home and portable consoles going into the 2000s, as well as the move to 3D, they were unable to adjust to the changing market. Their newer 3D hardware
Hyper Neo Geo 64
The Hyper Neo Geo 64 is an arcade system, arcade system board created by SNK, and released in September 1997. As the successor of the popular Neo Geo MVS, Neo Geo (MVS), it was the first and only SNK Computer hardware, hardware set capable of 3 ...
was a large failure and the amusement parks opened in Japan also proved to be failing.
SNK tried to develop more titles for the third-party home console market, such as ''
Shinsetsu Samurai Spirits Bushidō Retsuden'', ''
Athena: Awakening from the Ordinary Life'', ''
Koudelka'', and ''
Cool Cool Toon'', but as none of them sold well it left the company's financial situation in a dire state. In January 2000, SNK's poor financial status led to its acquisition by
Aruze, a company known for its
pachinko
is a mechanical game originating in Japan that is used as an arcade game, and much more frequently for gambling. Pachinko fills a niche in Gambling in Japan, Japanese gambling comparable to that of the slot machine in the West as a form of l ...
machines and the parent company of its competitor
SETA
In biology, setae (; seta ; ) are any of a number of different bristle- or hair-like structures on living organisms.
Animal setae
Protostomes
Depending partly on their form and function, protostome setae may be called macrotrichia, chaetae, ...
. Instead of developing video games using SNK's intellectual properties, Aruze manufactured pachinko machines that featured popular series such as ''King of Fighters''. SNK saw little success in the video game market.
The same year,
Capcom
is a Japanese video game company. It has created a number of critically acclaimed and List of best-selling video game franchises, multi-million-selling game franchises, with its most commercially successful being ''Resident Evil'', ''Monster ...
agreed to create a series of fighting games featuring both companies' fighting game characters. The ''
Capcom vs. SNK'' games were a success, however most of the profits went to Capcom because it developed and published the games. SNK released ''
SNK vs. Capcom: The Match of the Millennium'' and ''
SNK vs. Capcom: Card Fighters' Clash'' on the Neo Geo Pocket Color. Combined, the two games sold around 50,000 copies.
SNK closed all American, Canadian and European operations, on June 13, 2000. The company sold rights to distribution in North America for MVS arcade systems and Neo Print photo systems. It licensed North American localizations of some console releases to outside companies. With low morale and an unclear future, many of the company's employees left their jobs.
Some joined rivals
Capcom
is a Japanese video game company. It has created a number of critically acclaimed and List of best-selling video game franchises, multi-million-selling game franchises, with its most commercially successful being ''Resident Evil'', ''Monster ...
and
Arc System Works
, commonly referred to as ArcSys, is a Japanese video game developer and video game publisher, publisher located in Yokohama. Founded by Minoru Kidooka in 1988, the company is known for arcade 2D fighting game franchises, including ''Guilty Gear ...
, and others moved on to found the developer
Dimps
is a Japanese video game developer based in Osaka, Japan, with an additional office in Tokyo. It is best known for developing games in the ''Sonic the Hedgehog'', ''List of Dragon Ball video games, Dragon Ball'' and ''Street Fighter'' franchises ...
. Kawasaki, along with five other former SNK executives, funded the formation of BrezzaSoft, which continued to develop Neo Geo games such as ''
The King of Fighters 2001
, also shortened as ''KOF 2001'', is an arcade fighting game produced for the Neo Geo and originally released in November 2001. The eighth game in ''The King of Fighters'' series, it was the first to be produced following the closure of the ...
''.
With a total debt of about 38 billion yen, SNK gave up on voluntary reconstruction, and on April 2, 2001, SNK applied for the application of the Civil Rehabilitation Law to the Osaka District Court. The application was accepted, and the revitalization procedures were once proceeded, and the head office returned to Suita City, Osaka Prefecture. The district court decided to abolish the civil rehabilitation proceedings on October 1, of the same year, and declared
bankruptcy
Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
on October 30.
Licenses for SNK's game production and development rights to its franchises were sold to several other companies. These included BrezzaSoft, which produced ''The King of Fighters 2001'', such as South Korean-based
Eolith, which produced ''The King of Fighters'' franchise between 2001 and
2002
The effects of the September 11 attacks of the previous year had a significant impact on the affairs of 2002. The war on terror was a major political focus. Without settled international law, several nations engaged in anti-terror operation ...
, and
Mega Enterprise, which produced ''
Metal Slug 4''.
Playmore and SNK Playmore (2001–2016)
Established as Playmore Corporation on August 1, 2001.
It was originally an affiliate of the former SNK. Initially, it was a legal company specializing in copyright management services, and it would be incorrect to refer to the former SNK as its predecessor company. On October 30, of the same year, the company won the company's
intellectual property rights
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...
in a bid made during the bankruptcy of the former SNK.
To re-establish its presence in the gaming market, Playmore acquired BrezzaSoft and its former SNK developers, as well as Japan-based Neo Geo developer
Noise Factory. Sun Amusement, a Japanese commercial games distributor, was acquired by SNK to provide the company with an arcade distribution outlet in Japan. International offices were established in South Korea, Hong Kong, and the United States under the name SNK NeoGeo for commercial and, later, consumer gaming distribution. In July 2003, with the permission of Eikichi Kawasaki, the founder of the former SNK company, and after it reacquired the rights to SNK trademark from Aruze, the company changed its name to SNK Playmore Corporation.
In the same year, SNK purchased
ADK shortly after it filed for bankruptcy. Previously, ADK was a third-party company that had been heavily associated with SNK since the late 1980s. SNK Playmore's operations in Japan already largely resembled the original company: SNK employed many employees who left after its bankruptcy filing and occupied its former building.
In October 2002, Kawasaki sued Aruze for copyright infringement, claiming 6.2 billion
Japanese yen
The is the official currency of Japan. It is the third-most traded currency in the foreign exchange market, after the United States dollar and the euro. It is also widely used as a third reserve currency after the US dollar and the euro.
Th ...
(US$) in damages. He cited that Aruze had continued to use SNK's intellectual properties after Playmore re-acquired them. A preliminary decision in January 2004 by the Osaka District Court favored SNK Playmore, awarding it 5.64 billion yen (US$).

In the fall and winter of 2003, SNK Playmore obtained an injunction against a group of four different companies, causing hundreds of AES cartridges to be seized. In the following year, SNK Playmore struck a compromise with two of the companies. The two were allowed to sell AES cartridges, under the conditions that the cartridges would not be modified again and that any legitimate materials would be returned to SNK Playmore.
Within the same year, SNK Playmore would discontinue the AES system, preferring to publish video games in cooperation with
Sammy. Using its arcade board
Atomiswave, SNK Playmore gained a more secure and modern platform for new arcade releases. In 2004, SNK Playmore officially became licensed to manufacture
pachislot machines (Japanese slot machines played in pachinko parlors). The company released its first two machines that year: ''Metal Slug'' and ''Dragon Gal''. Pachislots would be more heavily featured in SNK Playmore's product lineup for the next decade.
In September 2006 at the
Tokyo Game Show
, commonly known as TGS, is a video game trade fair and convention held annually in September in the Makuhari Messe, in Chiba, Japan. It is presented by the Computer Entertainment Supplier's Association (CESA) and Nikkei Business Publication ...
(TGS), SNK Playmore announced that it had ceased producing games on the Atomiswave, favoring
Taito
is a Japanese company that specializes in video games, Toy, toys, arcade cabinets, and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, Vending machine, vending machines, and Juk ...
's Type X2 arcade platform. To counter the decline in the commercial gaming industry, the company shifted some of its development focus to consumer games, including original games for the PlayStation 2,
Nintendo DS
The is a foldable handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens worki ...
,
mobile phones
A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio ...
, and other platforms. Games continued to be ported to the PlayStation 2, mostly in Europe because
Sony Computer Entertainment America (SCEA) did not approve most SNK Playmore games, and more rarely to the Xbox. In Japan, SNK Playmore released the ''
NeoGeo Online Collection'' for the PlayStation 2, which contained some of its older games. It featured emulations, and online play was available through the
KDDI matching service. The company also released original titles based on existing franchises such as ''
Metal Slug'' and the ''
KOF: Maximum Impact'' series.

In 2007, SNK Playmore USA released its first game on the
Xbox Live Arcade
Xbox Live Arcade (or XBLA) was a video game Digital distribution in video games, digital distribution service that was available for the Xbox (console), Xbox and Xbox 360 consoles. It focused on smaller downloadable games from both major publisher ...
, titled ''Fatal Fury Special''. SNK Playmore also began supporting Nintendo's
Virtual Console
The Virtual Console was a line of downloadable retro video games for Nintendo's Wii and Wii U home video game consoles and the Nintendo 3DS family of handheld systems. The Virtual Console lineup consisted of titles originally released on pa ...
service on the Wii in the US with ''Fatal Fury'', ''Art of Fighting'', and ''World Heroes''. In 2007, ''
The King of Fighters XI'' and ''
Neo Geo Battle Coliseum'' were released. SNK Playmore also released its first adult-themed game franchise, ''
Doki Doki Majo Shinpan!'', the first for any handheld console. In 2009, the company released ''
The King of Fighters XII'', which was not well-received by the public and critics alike due to polemic changes in the game's graphics and structure. In 2010, SNK Playmore released a sequel, ''
The King of Fighters XIII
is a 2010 fighting game developed and published by SNK Playmore. It is the thirteenth installment in the ''The King of Fighters'' series. Released on Japanese arcades, it was ported to Xbox 360 and PlayStation 3 globally in 2011, and an update ...
'', which was considered a much better game than its immediate predecessor. It either won or was nominated to multiple
Game of the Year awards.
SNK has developed a great number of
mobile game
A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any Mobile device, portable device, including from mobile phone (feature phone or smartphone), tablet computer, table ...
s since 2009. It has licensed its characters for Chinese and other Asian games, mostly mobile.
In December 2012, SNK Playmore released the
Neo Geo X
The Neo Geo X (NGX) is a hybrid video game console manufactured by Tommo, licensed by SNK Playmore and released on December 18, 2012. It features games that were popular on the original Neo Geo (system), Neo Geo hardware and comes built-in with 2 ...
, a relaunched mobile Neo Geo console. On October 2, 2013, SNK Playmore terminated its licensing agreement with the console's manufacturer,
Tommo, effectively ending production of the Neo Geo X less than a year after its release. Tommo disputed the termination, stating that its contract was extended until 2016 and that it performed every obligation of the licensing agreement.
In June 2013, the
VIGAMUS, a museum of video games in Rome, hosted an event dedicated to the history of SNK, tracing back the origins of the company and explaining the evolution of its games. Yamamoto Kei, Kiyoji Tomita, and Ogura Eisuke participated at the event and were interviewed. Ogura also drew two original illustrations to exhibit at the museum.
Leyou acquisition and second incarnation of SNK Corporation (2016–2019)
In March 2015,
Leyou Technologies Holdings submitted a disclosure of interest document to the
Hong Kong Stock Exchange
The Stock Exchange of Hong Kong (, SEHK, also known as Hong Kong Stock Exchange) is a stock exchange based in Hong Kong. It is one of the largest stock exchanges in Asia and the List of major stock exchanges, 9th largest globally by market ...
, highlighting a "possible investment in a renowned Japanese video game developer". Later in August, it was announced that Chinese web and mobile game giant
37Games, and asset management firm Orient Securities had formed a joint venture to invest in Ledo Millennium, a subsidiary of Leyou. Through Ledo, the venture acquired Kawasaki's 81.25% stake in SNK Playmore for $63.5 million. The reason given for the acquisition was to gain rights to SNK Playmore's intellectual property, and further develop them by following
Marvel Entertainment
Marvel Entertainment, LLC (formerly Marvel Entertainment, Inc. and Marvel Enterprises, Inc.) was an American entertainment company founded in June 1998 and based in New York City, formed by the merger of #Marvel Entertainment Group, Marvel Ente ...
's approach to mass media. The joint venture planned to integrate games, comics, film, and television in a media franchise.
With the purchase completed, SNK Playmore signaled a shift in the company's strategy, which had previously been focused more on the production of pachislot and mobile games than its traditional area, console and arcade games. In November 2015, SNK Playmore announced that it was withdrawing from the pachislot market, choosing instead to focus on console and mobile gaming, as well as character licensing
using its popular characters such as
Mai Shiranui
is a character in the ''Fatal Fury'' and ''The King of Fighters'' series of fighting games by SNK. Introduced in 1992's ''Fatal Fury 2'', the character was originally conceived as a male character named "Ninja Master", but when a request was pu ...
, Ukyou Tachibana,
Nakoruru, and
Haohmaru. Additionally, all of the aforementioned characters made their appearance as guest characters in a mobile
multiplayer online battle arena
Multiplayer online battle arena (MOBA) is a Video game genre, subgenre of strategy video games in which two teams of Gamer, players compete on a structured battlefield, each controlling a single Player character, character with distinctive abilit ...
(MOBA), ''Wangzhe Rongyao'', roughly translated to English as ''
Honor of Kings'', which is the world highest-grossing game of all time as well as the most downloaded mobile app globally.
On April 25, 2016, SNK officially dropped the "Playmore" name from its corporate logo and reintroduced its old slogan, "The Future Is Now", to signify "a return to SNK's rich gaming history".
A legal name change from SNK Playmore Corporation to SNK Corporation followed on December 1, 2016,
to more firmly establish SNK Playmore as the successor to the old SNK brand and legacy.
''
The King of Fighters XIV'', the first entry in its series in more than half a decade, was released in 2016. In July 2018, SNK released the NEOGEO Mini, a miniature console based on the design of the company's Japanese arcade machines. It was pre-loaded with forty classic Neo Geo games.
In June 2019, the 12th entry in the ''Samurai Shodown'' series was released for the
PlayStation 4
The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013, in ...
and
Xbox One
The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third console in the Xbox#Consoles, Xbox series. It was first released in North America, parts of Europe, Austra ...
, followed by an arcade version in October and a
Nintendo Switch
The is a video game console developed by Nintendo and released worldwide in most regions on March 3, 2017. Released in the middle of the Eighth generation of video game consoles, eighth generation of home consoles, the Switch succeeded the ...
version later in the year.
On September 4, 2019, Nintendo announced that ''Fatal Fury'' protagonist and ''The King of Fighters'' character
Terry Bogard would be added as a downloadable, playable character to ''
Super Smash Bros. Ultimate'', with a planned release in November 2019. Terry was made available on November 6, alongside a ''The King of Fighters''-based stage and 50 songs from various SNK series.
Misk Foundation acquisition (2020–present)
In November 2020, the
MiSK Foundation, a non-profit organization owned by the crown prince of Saudi Arabia,
Mohammed bin Salman
Mohammed bin Salman Al Saud (; born 31 August 1985), also known as MBS or MbS, is the ''de facto'' ruler of the Saudi Arabia, Kingdom of Saudi Arabia, formally serving as Crown Prince of Saudi Arabia, Crown Prince and Prime Minister of Sa ...
, acquired a 33.3% share of SNK from the Chinese company Ledo Millenium through its subsidiary, Electronic Gaming Development Company (EGDC), with the intention to acquire a further 17.7% share at a later time as to gain controlling interest in the company.
In April 2021, three board members dispatched from Saudi Arabia were appointed. EGDC announced its intention to acquire 51% through additional purchases. In February 2022, EGDC's ownership share was increased to 96.18%.
In May, of the same year, SNK notifies the delisting of its shares on the
Korea Exchange (
KOSDAQ) and EGDC's future plans to acquire all of the company's shares becoming its wholly owned subsidiary. On March 20, 2023, SNK relocated its main headquarters to
Yodogawa-ku, Osaka.
In June 28, 2024, SNK opened a
Singaporean
Singaporeans are the citizens and nationals of the sovereign island city-state of Singapore. Singapore is home to a people of a variety of ethno-racial-religious origins, with the city-state itself being a multi-racial, multi-cultural, m ...
branch called SNK Games Singapore, and is currently re-expanding its global reach.
On December 30, 2024, SNK announced the establishment of a new division known as KOF Studio to develop future projects in their fighting game franchises.
Products
Franchises and video games
SNK is best recognized for its 2D
fighting arcade games
An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade ...
, most of which were released during the 1990s on their own
Neo Geo arcade system. The first of these was 1991's ''
Fatal Fury: King of Fighters'' — the first title of the ''
Fatal Fury
''Fatal Fury'', known as in Japan, is a fighting game series developed by SNK, first released on the Neo Geo system.
Gameplay
The original ''Fatal Fury'' is known for the two-plane system. Characters fight from two different planes. By step ...
'' series — after which numerous other fighting games were released including ''
World Heroes'', ''
Art of Fighting'', ''
Aggressors of Dark Kombat'', and the popular
''Samurai Shodown''. This then led to what is often seen as the company's most famous franchise, ''
The King of Fighters
''The King of Fighters'' (''KOF'') is a series of fighting games by SNK that began with the release of ''The King of Fighters '94'' in 1994. The series was initially developed for SNK's Neo Geo (system), Neo Geo MVS arcade hardware and received ...
'' — the first title in this series was 1994's ''
The King of Fighters '94
''The King of Fighters '94'' (''KOF 94'') is a 2D computer graphics, 2D fighting game, fighting video game produced by SNK in 1994, released on the Neo Geo (system), Neo Geo MVS Arcade system board, arcade system, AES and Neo Geo CD, CD home co ...
''.
These franchises also consist of numerous notable characters that have since become icons of SNK, such as
Terry Bogard,
Kyo Kusanagi
is a character in SNK's ''The King of Fighters'' series of fighting games. The character was first introduced in the 1994 video game ''The King of Fighters '94'' as the leader of the Japan team from the series' title tournament. Kyo, head to th ...
and
Mai Shiranui
is a character in the ''Fatal Fury'' and ''The King of Fighters'' series of fighting games by SNK. Introduced in 1992's ''Fatal Fury 2'', the character was originally conceived as a male character named "Ninja Master", but when a request was pu ...
. In other genres, the ''
Metal Slug''
run and gun series is also one of SNK's most well known franchises.
Neo Geo and other hardware
SNK designed and released the
Neo Geo (stylized NEOGEO) on April 26, 1990, an
arcade cabinet
An arcade cabinet, also known as an arcade machine or a coin-op cabinet or coin-op machine, is the housing within which an arcade game's electronic hardware resides. Most cabinets designed since the mid-1980s conform to the Japanese Amusement Ma ...
that could store multiple games in one. It used swappable cartridges as opposed to other arcade machines at the time, and this was a factor in its popularity, a key economic consideration for operators with limited floorspace. The system, known as MVS (Multi Video System), was a big success for SNK and it was the platform from which many of SNK's big franchises originated from.
The hardware features comparatively colorful
2D graphics
Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of the data, as in design and manufa ...
. The hardware was in part designed by
Alpha Denshi
, formerly known as , was a Japanese video game developer founded in 1980. ADK began as a developer of arcade games and is best known for their library of SNK Neo Geo (system), Neo Geo titles, including for its home consoles, produced in partner ...
(later ADK).

The Neo Geo also had a
video game console
A video game console is an electronic device that Input/output, outputs a video signal or image to display a video game that can typically be played with a game controller. These may be home video game console, home consoles, which are generally ...
variant, often named the AES (Advanced Entertainment System), using the same cartridge media. Initially, the home system was only available for
rent to commercial establishments, such as hotel chains, bars and restaurants, and other venues. When customer response indicated that some gamers were willing to buy a US$650 console, SNK expanded sales and marketing into the home console market. A
CD-based equivalent home console was later released, called
Neo Geo CD. SNK produced the Neo Geo until 1997 while new software continued to be released for it until 2004.
Reincarnations of the Neo Geo continue to be made to this day both by SNK and officially licensed third-parties; the first of these was the
Neo Geo X
The Neo Geo X (NGX) is a hybrid video game console manufactured by Tommo, licensed by SNK Playmore and released on December 18, 2012. It features games that were popular on the original Neo Geo (system), Neo Geo hardware and comes built-in with 2 ...
handheld released in 2012,
followed by the Neo Geo Mini in 2018.

The company developed and produced a number of other hardware during the 1990s after the Neo Geo, all of which were short-lived and commercially unsuccessful. The
Hyper Neo Geo 64
The Hyper Neo Geo 64 is an arcade system, arcade system board created by SNK, and released in September 1997. As the successor of the popular Neo Geo MVS, Neo Geo (MVS), it was the first and only SNK Computer hardware, hardware set capable of 3 ...
arcade board, released in 1997, was designed to be a modern follow-up to Neo Geo with
3D graphical capabilties, however it was a significant failure and few games were made for the platform. SNK then developed and released the handheld game device Neo Geo Pocket for the Japanese market, and its follow-up
Neo Geo Pocket Color with a color display, released globally; both of these were discontinued by 2000 in the West, and then in 2001 when the original SNK went bankrupt.
Subsidiaries and related corporations
Current
* SNK Entertainment – founded in February 2016 to contract and develop new digital entertainment including video games. It ramps up activity that surrounds SNK's library of intellectual properties with "new and exciting sublicensing opportunities and collaborations".
* SNK Beijing
[
* SNK H.K., Ltd. – handles character licensing, as well as hardware and software sales in East Asia (except for Japan)]
* SNK USA Corporation – publisher of software and animation in America. Formerly known as "SNK Corporation of America", which originally handled publishing software sales in America from 1981 to 2000.
* Playmore Entertainment – developer of SNK's Pachinko
is a mechanical game originating in Japan that is used as an arcade game, and much more frequently for gambling. Pachinko fills a niche in Gambling in Japan, Japanese gambling comparable to that of the slot machine in the West as a form of l ...
machines and Metal Slug series.
* KOF Studio - video game development studio and developer of ''The King of Fighters
''The King of Fighters'' (''KOF'') is a series of fighting games by SNK that began with the release of ''The King of Fighters '94'' in 1994. The series was initially developed for SNK's Neo Geo (system), Neo Geo MVS arcade hardware and received ...
'', ''Fatal Fury
''Fatal Fury'', known as in Japan, is a fighting game series developed by SNK, first released on the Neo Geo system.
Gameplay
The original ''Fatal Fury'' is known for the two-plane system. Characters fight from two different planes. By step ...
'', '' Samurai Shodown'' and SNK's other games.
Former
* ADK – former game developer for the Neo Geo. SNK purchased its intellectual property assets when the company became bankrupt in 2003. Developed '' Aggressors of Dark Kombat'', the '' Crossed Swords'' series, '' Gang Wars'', ''Ninja Combat
is a 1990 side-scrolling beat 'em up video game developed by ADK (company), Alpha Denshi and published by SNK Playmore, SNK. It was one of the launch titles for both the Neo Geo (console), Neo Geo MVS (arcade) and AES (home) systems.
Gameplay ...
'', '' Ninja Commando'', '' Ninja Master's: Haō Ninpō Chō'', '' Over Top'', '' Shōgi no Tatsujin: Master of Syougi'', '' Sky Soldiers'', ''Sky Adventure'', ''Super Champion Baseball'', '' Time Soldiers'', '' Twinkle Star Sprites'', and the '' World Heroes'' series.
* BrezzaSoft – co-developer of ''The King of Fighters 2001
, also shortened as ''KOF 2001'', is an arcade fighting game produced for the Neo Geo and originally released in November 2001. The eighth game in ''The King of Fighters'' series, it was the first to be produced following the closure of the ...
'' with Eolith.
* Eolith – co-developer of ''The King of Fighters 2001'' with BrezzaSoft, co-developer of ''The King of Fighters 2002
''(KOF 2002'', or ''KOF '02)'' is an arcade fighting video game originally released for the Neo Geo in October 2002, published by Playmore, the spiritual successor to the original SNK. It is the ninth title in ''The King of Fighters'' series ...
'' with Playmore.
* Face Co. Ltd. – developer of '' Gururin'', '' Money Puzzle Exchanger,'' and '' ZuPaPa!''.
* Mega Enterprise – co-developer of '' Metal Slug 4'' and '' Metal Slug 5'' with Noise Factory.
* Nazca Corporation – former game developer for the Neo Geo ('' Metal Slug'' and '' Neo Turf Masters''), later acquired by SNK
* Neo Geo do Brasil – handled hardware and software sales in Brazil from 1993 to 1998
* Noise Factory – co-developer of ''Metal Slug 4'' and ''Metal Slug 5'' with Mega Enterprise, formerly owned by SNK
* Pallas – developed '' Eight Man'' and '' Super Baseball 2020''.
* Sacnoth
renamed in 2002, was a Japanese video game developer based in Tokyo. The company was founded in April 1997 by Hiroki Kikuta with funding from SNK; its staff, including Kikuta, were veterans of Square. While their first releases were the '' ...
– developed '' Dive Alert'', '' Koudelka'', and '' Faselei!''.
* Saurus – developed ''Ironclad
An ironclad was a steam engine, steam-propelled warship protected by iron armour, steel or iron armor constructed from 1859 to the early 1890s. The ironclad was developed as a result of the vulnerability of wooden warships to explosive or ince ...
'', '' Pleasure Goal: 5 on 5 Mini Soccer'', the '' Shock Troopers'' series, the '' Stakes Winner'' series, and ''The Irritating Maze''. Co-developed '' Prehistoric Isle 2'' with Yumekobo, co-developed ''Quiz King of Fighters'' with SNK, and co-developed '' Ragnagard'' with System Vision.
* SNK Playmore Europe Corporation – handled software sales in Europe
* Sun Amusement – published ''Metal Slug 4'' and ''The King of Fighters 2001.''
* Viccom – developed '' Fight Fever''.
* Yumekobo
Aicom was a Japanese video game developer, founded in 1988. The Sammy Corporation website gives 1990 as its first year and says it was a subsidiary of Jaleco. Sammy bought it in 1992.
Its games include ''The Mafat Conspiracy'', ''Totally Rad'' a ...
– developed '' Blazing Star,'' co-developed ''Prehistoric Isle 2'' with Saurus.
See also
* List of SNK games
* SETA Corporation, former sister company
Annotation
References
External links
*
{{DEFAULTSORT:Snk
Japanese companies established in 1978
Amusement companies of Japan
Companies based in Osaka Prefecture
Companies that have filed for bankruptcy in Japan
Video game companies disestablished in 2001
Japanese brands
Japanese companies disestablished in 2001
Japanese companies established in 2001
Re-established companies
Video game companies established in 1978
Video game companies established in 2001
Video game companies of Japan
Video game development companies
Video game publishers