Richard Thaler
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Richard H. Thaler (; born September 12, 1945) is an American
economist An economist is a professional and practitioner in the social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this field there are ...
and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the
University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private university, private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park, Chicago, Hyde Park neighborhood. The University of Chic ...
Booth School of Business The University of Chicago Booth School of Business (Chicago Booth or Booth) is the graduate business school of the University of Chicago. Founded in 1898, Chicago Booth is the second-oldest business school in the U.S. and is associated with 10 N ...
. In 2015, Thaler was president of the American Economic Association. Thaler is a theorist in behavioral economics who has collaborated with Daniel Kahneman, Amos Tversky, and others in further defining that field. In 2018, he was elected a member in the National Academy of Sciences. In 2017, he was awarded the
Nobel Memorial Prize in Economic Sciences The Nobel Memorial Prize in Economic Sciences, officially the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel ( sv, Sveriges riksbanks pris i ekonomisk vetenskap till Alfred Nobels minne), is an economics award administered ...
for his contributions to behavioral economics. In its Nobel prize announcement, the Royal Swedish Academy of Sciences stated that his "contributions have built a bridge between the economic and psychological analyses of individual decision-making. His empirical findings and theoretical insights have been instrumental in creating the new and rapidly expanding field of behavioral economics."


Personal life

Thaler was born in East Orange, New Jersey to a Jewish family. His mother, Roslyn (Melnikoff, 1921–2008), was a teacher, and later a real estate agent while his father, Alan Maurice Thaler (1917–2004), was an actuary at the Prudential Financial in
Newark, New Jersey Newark ( , ) is the most populous city in the U.S. state of New Jersey and the seat of Essex County and the second largest city within the New York metropolitan area.Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
. He grew up with two younger brothers. His great-great grandfather, Selig Thaler (1831–1903) was from
Berezhany Berezhany ( uk, Бережани, ; pl, Brzeżany; yi, ברעזשאַן, Brezhan; he, בּז'יז'אני/בּז'ז'ני ''Bzhezhani''/''Bzhizhani'') is a city in Ternopil Raion, Ternopil Oblast (province) of western Ukraine. It lies about fr ...
,
Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...
. He has three children from his first marriage and is now married to France Leclerc, a former marketing professor at the University of Chicago and avid photographer.


Education

Thaler graduated from
Newark Academy Newark Academy is a coeducational private day school located in Livingston, in Essex County, New Jersey, United States, serving students in sixth through twelfth grades. The school has been accredited by the Middle States Association of Coll ...
, before going on to receive his
B.A. Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four yea ...
degree in 1967 from Case Western Reserve University, and his
M.A. A Master of Arts ( la, Magister Artium or ''Artium Magister''; abbreviated MA, M.A., AM, or A.M.) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Tho ...
in 1970 and
Ph.D. A Doctor of Philosophy (PhD, Ph.D., or DPhil; Latin: or ') is the most common degree at the highest academic level awarded following a course of study. PhDs are awarded for programs across the whole breadth of academic fields. Because it is ...
degree in 1974 from the
University of Rochester The University of Rochester (U of R, UR, or U of Rochester) is a private university, private research university in Rochester, New York. The university grants Undergraduate education, undergraduate and graduate degrees, including Doctorate, do ...
, writing his thesis on "The Value of Saving A Life: A Market Estimate" under the supervision of
Sherwin Rosen Sherwin Rosen (September 29, 1938 – March 17, 2001) was an American labor economist. He had ties with many American universities and academic institutions including the University of Chicago, the University of Rochester, Stanford University a ...
. He also studied under departmental chair and neoclassicist Richard Rosett, whose wine-buying habits were featured in his research on behavioral economics.


Academic career

After completing his studies, Thaler began his career as a professor at the University of Rochester. Between 1977 and 1978, Thaler spent a year at Stanford University collaborating and researching with Daniel Kahneman and Amos Tversky, who provided him with the theoretical framework to fit many of the economic anomalies that he had identified, such as the
endowment effect In psychology and behavioral economics, the endowment effect (also known as divestiture aversion and related to the mere ownership effect in social psychology) is the finding that people are more likely to retain an object they own than acquire t ...
. From 1978 to 1995, he was a faculty member at the
SC Johnson College of Business The Samuel Curtis Johnson Graduate School of Management is the graduate business school in the SC Johnson College of Business at Cornell University, a private Ivy League university located in Ithaca, New York. It was founded in 1946 and rena ...
at
Cornell University Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to tea ...
. After gathering some attention with a regular column in the respected ''
Journal of Economic Perspectives The ''Journal of Economic Perspectives'' (JEP) is an economic journal published by the American Economic Association. The journal was established in 1987. It is very broad in its scope. According to its editors its purpose is: #to synthesize and ...
'' (which ran between 1987 and 1990) and the publication of these columns by ''
Princeton University Press Princeton University Press is an independent publisher with close connections to Princeton University. Its mission is to disseminate scholarship within academia and society at large. The press was founded by Whitney Darrow, with the financia ...
'' (in 1992), Thaler was offered a position at the
University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private university, private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park, Chicago, Hyde Park neighborhood. The University of Chic ...
's
Booth School of Business The University of Chicago Booth School of Business (Chicago Booth or Booth) is the graduate business school of the University of Chicago. Founded in 1898, Chicago Booth is the second-oldest business school in the U.S. and is associated with 10 N ...
in 1995, where he has taught ever since.


Writings


Books

Thaler has written a number of books intended for a lay reader on the subject of behavioral economics, including ''Quasi-rational Economics'' and ''The Winner's Curse'', the latter of which contains many of his ''Anomalies'' columns revised and adapted for a popular audience. One of his recurring themes is that market-based approaches are incomplete: he is quoted as saying, "conventional economics assumes that people are highly-rational—super-rational—and unemotional. They can calculate like a computer and have no
self-control Self-control, an aspect of inhibitory control, is the ability to regulate one's emotions, thoughts, and behavior in the face of temptations and impulses. As an executive function, it is a cognitive process that is necessary for regulating one' ...
problems." Thaler is coauthor, with Cass Sunstein, of '' Nudge: Improving Decisions About Health, Wealth, and Happiness'' (Yale University Press, 2008). ''Nudge'' discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because, as human beings, we all are susceptible to a wide array of routine
bias Bias is a disproportionate weight ''in favor of'' or ''against'' an idea or thing, usually in a way that is closed-minded, prejudicial, or unfair. Biases can be innate or learned. People may develop biases for or against an individual, a group ...
es that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined the term "
choice architecture Choice architecture is the design of different ways in which choices can be presented to decision makers, and the impact of that presentation on decision-making. For example, each of the following: * the number of choices presented * the manner i ...
." Thaler advocates for libertarian paternalism, which describes public and private social policies that lead people to make good and better decisions through "nudges" without depriving them of the freedom to choose or significantly changing their economic incentives. An example of this can be seen in ''Nudge'' through defaults in organ donation. In the United States, citizens must opt in to donate their organs, while in Australia, citizens must opt out if they do not wish to donate. Consequently, Australia has much higher rates of organ donation than does the United States. In 2015 Thaler wrote '' Misbehaving: The Making of Behavioral Economics'', a history of the development of behavioral economics, "part memoir, part attack on a breed of economist who dominated the academy—particularly, the Chicago School that dominated economic theory at the University of Chicago—for the much of the latter part of the 20th century."


Other writings

Thaler gained some attention in the field of mainstream economics for publishing a regular column in the ''
Journal of Economic Perspectives The ''Journal of Economic Perspectives'' (JEP) is an economic journal published by the American Economic Association. The journal was established in 1987. It is very broad in its scope. According to its editors its purpose is: #to synthesize and ...
'' from 1987 to 1990 titled ''Anomalies'', in which he documented individual instances of economic behavior that seemed to violate traditional microeconomic theory. In a 2008 paper, Thaler and colleagues analyzed the choices of contestants appearing in the popular TV game show ''
Deal or No Deal ''Deal or No Deal'' is the name of several closely related television game shows, the first of which (launching the format) was the Dutch '' Miljoenenjacht'' (''Hunt/Chase for Millions''). The centerpiece of this format is the final round (a. ...
'' and found support for behavioralists' claims of path-dependent risk attitudes. He has also studied cooperation and bargaining in the UK game shows '' Golden Balls'' and ''
Divided Division is one of the four basic operations of arithmetic, the ways that numbers are combined to make new numbers. The other operations are addition, subtraction, and multiplication. At an elementary level the division of two natural numb ...
''. As a columnist for ''The New York Times'' News Service, Thaler has begun a series of economic solutions for some of America's financial woes, beginning with "Selling parts of the radio spectrum could help pare US deficit," with references to
Thomas Hazlett Thomas W. Hazlett is the Hugh H. Macaulay Endowed Professor of Economics in the John E. Walker Department of Economics at Clemson University where he also directs the Information Economy Project. Hazlett's essays have appeared in the ''Wall Stre ...
's ideas for reform of the
U.S. Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdictio ...
(FCC) and making television broadcast frequency available for improving wireless technology, reducing costs, and generating revenue for the US government.


Nobel Prize

Thaler was the 2017 recipient of the Nobel Memorial Prize in Economics for "incorporat ngpsychologically realistic assumptions into analyses of economic decision-making. By exploring the consequences of ''limited rationality'', ''social preferences'', and ''lack of self-control'', he has shown how these human traits systematically affect individual decisions as well as market outcomes." Immediately following the announcement of the 2017 prize, Professor
Peter Gärdenfors Björn ''Peter'' Gärdenfors (born 21 September 1949) is professor of cognitive science at the University of Lund, Sweden. Gärdenfors is a recipient of the Gad Rausing Prize (Swedish: ''Rausingpriset''). He received his doctorate from Lund Univ ...
, Member of the Economic Sciences Prize Committee, said in an interview that Thaler had "made economics more human". After learning that he had won the Nobel Prize, Thaler said that his most important contribution to economics "was the recognition that economic agents are human, and that economic models have to incorporate that." In a nod to the sometimes-unreasonable behavior he has studied so extensively, he also joked that he intended to spend the prize money "as irrationally as possible."
Paul Krugman Paul Robin Krugman ( ; born February 28, 1953) is an American economist, who is Distinguished Professor of Economics at the Graduate Center of the City University of New York, and a columnist for ''The New York Times''. In 2008, Krugman was ...
, the 2008 winner of the Nobel Memorial Prize in Economics,
tweeted Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
"Yes! Behavorial econ is the best thing to happen to the field in generations, and Thaler showed the way." However, Thaler's selection was not met with universal acclaim;
Robert Shiller Robert James Shiller (born March 29, 1946) is an American economist, academic, and author. As of 2019, he serves as a Sterling Professor of Economics at Yale University and is a fellow at the Yale School of Management's International Center for ...
(one of the 2013 laureates and a fellow behavioral economist) noted that some economists still view Thaler's incorporation of a psychological perspective within an economics framework as a dubious proposition. In addition, an article in ''
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Eco ...
'' simultaneously praised Thaler and his fellow behavioral colleagues while bemoaning the practical difficulties that have resulted from causing "economists as a whole to back away a bit from grand theorising, and to focus more on empirical work and specific policy questions." In chronicling Thaler's path to Nobel laureate, John Cassidy notes that although Thaler's "nudge" theory may not overcome every shortcoming of traditional economics, it has at least grappled with them "in ways that have yielded important insights in areas ranging from finance to international development".


Other honors and awards

In addition to earning the Nobel Memorial Prize in Economic Sciences, Thaler holds many other honors and awards. He is a member of the National Academy of Science, the American Academy of Arts and Sciences, a Fellow of the American Finance Association, and more.


Behavioral finance and other applications in policy

Thaler also is the founder of an asset management firm, Fuller & Thaler Asset Management, which believes that investors will capitalize on cognitive biases such as the
endowment effect In psychology and behavioral economics, the endowment effect (also known as divestiture aversion and related to the mere ownership effect in social psychology) is the finding that people are more likely to retain an object they own than acquire t ...
,
loss aversion Loss aversion is the tendency to prefer avoiding losses to acquiring equivalent gains. The principle is prominent in the domain of economics. What distinguishes loss aversion from risk aversion is that the utility of a monetary payoff depends o ...
and status quo bias. Since 1999, he has been the Principal of the firm, which he co-founded in 1993. Russell Fuller, in charge of the firm's daily operations, said Thaler has changed the economics profession in that " doesn't write papers that are full of math. He writes papers that are full of common sense." Since 1991, Thaler has also served as the co-director of the
National Bureau of Economic Research The National Bureau of Economic Research (NBER) is an American private nonprofit research organization "committed to undertaking and disseminating unbiased economic research among public policymakers, business professionals, and the academic c ...
Behavioral Economics Project. Thaler was also involved in the establishment of the
Behavioural Insights Team The Behavioural Insights Team (BIT), also known unofficially as the "Nudge Unit", is a UK-based global social purpose organisation that generates and applies behavioural insights to inform policy and improve public services, following nudge th ...
, which was originally part of the British Government's Cabinet Office but is now a
limited company In a limited company, the liability of members or subscribers of the company is limited to what they have invested or guaranteed to the company. Limited companies may be limited by shares or by guarantee. In a company limited by shares, the lia ...
. Thaler made a cameo appearance as himself in the 2015 movie ''
The Big Short ''The Big Short: Inside the Doomsday Machine'' is a nonfiction book by Michael Lewis about the build-up of the United States housing bubble during the 2000s. It was released on March 15, 2010, by W. W. Norton & Company. It spent 28 weeks on '' ...
'', which was about the
credit Credit (from Latin verb ''credit'', meaning "one believes") is the trust which allows one party to provide money or resources to another party wherein the second party does not reimburse the first party immediately (thereby generating a debt) ...
and
housing bubble A housing bubble (or a housing price bubble) is one of several types of asset price bubbles which periodically occur in the market. The basic concept of a housing bubble is the same as for other asset bubbles, consisting of two main phases. Firs ...
collapse that led to the
2008 global financial crisis 8 (eight) is the natural number following 7 and preceding 9. In mathematics 8 is: * a composite number, its proper divisors being , , and . It is twice 4 or four times 2. * a power of two, being 2 (two cubed), and is the first number of t ...
. During one of the film's expository scenes, he helped
pop star A pop icon is a celebrity, character, or object whose exposure in popular culture is regarded as constituting a defining characteristic of a given society or era. The usage of the term is largely subjective since there are no definitively object ...
Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American singer, actress and producer. Gomez began her acting career on the children's television series ''Barney & Friends'' (2002–2004). As a teenager, she rose to prominence for starring a ...
explain the '
hot hand fallacy Hot or the acronym HOT may refer to: Food and drink *Pungency, in food, a spicy or hot quality *Hot, a wine tasting descriptor Places * Hot district, a district of Chiang Mai province, Thailand **Hot subdistrict, a sub-district of Hot Distric ...
,' in which people believe that whatever is happening now will continue to happen in the future. As a consequence of his appearance in the film, Thaler has an
Erdős–Bacon number A person's Erdős–Bacon number is the sum of one's Erdős number—which measures the "collaborative distance" in authoring academic papers between that person and Hungarian mathematician Paul Erdős—and one's Bacon number—which represents ...
of 5.


Publications


Books

* Thaler, Richard H. 1992. ''The Winner's Curse: Paradoxes and Anomalies of Economic Life.'' Princeton: Princeton University Press. . * Thaler, Richard H. 1993. ''Advances in Behavioral Finance.'' New York: Russell Sage Foundation. . * Thaler, Richard H. 1994. ''Quasi Rational Economics.'' New York: Russell Sage Foundation. . * Thaler, Richard H. 2005. ''Advances in Behavioral Finance, Volume II (Roundtable Series in Behavioral Economics)''. Princeton: Princeton University Press. . * Thaler, Richard H., and Cass Sunstein. 2009 (updated edition). '' Nudge: Improving Decisions About Health, Wealth, and Happiness.'' New York: Penguin. . * Thaler, Richard H. 2015. '' Misbehaving: The Making of Behavioral Economics.'' New York: W. W. Norton & Company. .


Published papers

Thaler has published over 90 papers in various sources, namely finance, business, and economic journals. Some of his most cited and influential papers are listed below. *Kahneman, D., Knetsch, J.L. and Thaler, R.H., 1991. Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias. ''
Journal of Economic Perspectives The ''Journal of Economic Perspectives'' (JEP) is an economic journal published by the American Economic Association. The journal was established in 1987. It is very broad in its scope. According to its editors its purpose is: #to synthesize and ...
'', 5(1), pp.193-206. *Benartzi, S. and Thaler, R.H., 1995. Myopic Loss Aversion and the Equity Premium Puzzle. ''
Quarterly Journal of Economics ''The Quarterly Journal of Economics'' is a peer-reviewed academic journal published by the Oxford University Press for the Harvard University Department of Economics. Its current editors-in-chief are Robert J. Barro, Lawrence F. Katz, Nathan ...
'', 110(1), pp.73-92. *Thaler, R., 1980. Toward a Positive Theory of Consumer Choice. '' Journal of Economic Behavior & Organization'', 1(1), pp.39-60. *Kahneman, D., Knetsch, J.L. and Thaler, R.H., 1990. Experimental Tests of the Endowment Effect and the Coase Theorem. '' Journal of Political Economy'', 98(6), pp.1325-1348. *De Bondt, W.F. and Thaler, R., 1985. Does the Stock Market Overreact?. ''
The Journal of Finance ''The Journal of Finance'' is a peer-reviewed academic journal published by Wiley-Blackwell on behalf of the American Finance Association. It was established in 1946 and is considered to be one of the premier finance journals. The editor-in-chief i ...
'', 40(3), pp.793-805. *Barberis, N. and Thaler, R., 2003. A Survey of Behavioral Finance. ''Handbook of the Economics of Finance'', 1, pp.1053-1128. *Thaler, R., 1985. Mental Accounting and Consumer Choice. '' Marketing Science'', 4(3), pp.199-214.


References


External links


Curriculum Vitae

Faculty home page at U of Chicago

Article: Deal or No Deal

Nudge web page

Misbehaving book web page and blog
*
IMDB Profile
* * * * including the Prize Lecture 8 December 2017 ''From Cashews to Nudges: The Evolution of Behavioral Economics'' {{DEFAULTSORT:Thaler, Richard 1945 births Nobel laureates in Economics American Nobel laureates 20th-century American economists 21st-century American economists Behavioral economists Behavioral finance Case Western Reserve University alumni Fellows of the Econometric Society Living people MIT Sloan School of Management faculty Newark Academy alumni Presidents of the American Economic Association University of Chicago faculty University of Chicago Booth School of Business faculty University of Rochester alumni Cornell University faculty People from East Orange, New Jersey Fellows of the American Academy of Arts and Sciences Economists from New Jersey Nudge theory Jewish American academics