Richie Branson (born Marcus Brown II; November 18, 1985) is an American
music producer
A record producer or music producer is a music creating project's overall supervisor whose responsibilities can involve a range of creative and technical leadership roles. Typically the job involves hands-on oversight of recording sessions; ensu ...
,
game designer
Game design is the process of creating and shaping the mechanics, systems, rules, and gameplay of a game. Game design processes apply to board games, card games, dice games, casino games, role-playing games, sports, Wargame (video games), war ga ...
, and
nerdcore
Nerdcore is a genre of hip hop music characterized by subject matter considered of interest to nerds and geeks. Self-described nerdcore musician MC Frontalot has the earliest known recorded use of the term (to describe this genre) in the 2000 ...
rapper from
San Antonio, Texas
San Antonio ( ; Spanish for "Anthony of Padua, Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the List of Texas metropolitan areas, third-largest metropolitan area in Texa ...
. His stage name is derived from that of British entrepreneur
Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate who co-founded the Virgin Group in 1970, and controlled 5 companies remaining of once more than 400.
Branson expressed his desire to become an entrepreneu ...
. He has also made various ending themes for the
Rooster Teeth
Rooster Teeth Productions, LLC was an American entertainment company headquartered in Austin, Texas. Founded in 2003 by Burnie Burns, Matt Hullum, Geoff Ramsey, Jason Saldaña, Gus Sorola, and Joel Heyman, Rooster Teeth was a subsidiary o ...
web series ''
Camp Camp
''Camp Camp'' is an American adult animated web series created by Jordan Cwierz and Miles Luna for Rooster Teeth. It revolves around the misadventures of attendants and camp counselors of Camp Campbell summer camp, in particular protagonist M ...
'', in which he also voices Jake Stonewall. He is also known as the "Otaku King" and founder of the group Otaku Gang.
Career
Beginnings
Before gaining notoriety as a nerdcore hip-hop artist, Branson pursued a career as a music producer, eventually switching focus to pursue a career as an artist. In 2011, he signed a recording contract under a partnership between Jagore Music Group and TuTone Entertainment, an imprint owned by an executive at
Universal Republic
Republic Records is an American record label owned by Universal Music Group (UMG). Based in New York City, it was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially ...
. Months after the release of his first commercial single "Jersey Shore Fist Pump", Branson decided to change directions as an artist and began making nerdcore hip-hop music. He has stated in various interviews that he never really had much of a personal interest in the mainstream music he was making prior to his decision to create music by video games and other nerdy influences. He attributes the start of his nerdcore career to a restroom break he took in December 2011 while playing
BioWare
BioWare is a Canadian video game developer based in Edmonton, Alberta. It was founded in 1995 by newly graduated Doctor of Medicine, medical doctors Ray Muzyka, Greg Zeschuk and Augustine Yip. Since 2007, the company has been owned by American ...
's ''
Star Wars: The Old Republic''. Upon his return to his desk, he heard the game's main theme music and was inspired to make a hip-hop song based on it.
Cold Republic and The Letter To Squaresoft
In February 2012, he released a free EP titled ''The Cold Republic – Episode I: The Empire Likes Rap'', a 12-track album based on his gameplay experiences in The Old Republic. The Cold Republic gained
Branson notoriety in the nerdcore community after receiving coverage from a variety of major gaming sites, including
TheForce.Net, AOL's
Joystiq
''Joystiq'' was a video gaming blog which was part of the Weblogs, Inc. family later owned by AOL. It was active from 2004 to 2015, acting as the primary video game blog for the group, and operating alongside ''Engadget'' and sister blogs such ...
, and IGN's
The Jace Hall Show
Jason "Jace" Hall is an American film, television and video game producer.
Career
Hall was one of the founders of Monolith Productions and is CEO of record keeping platform Twin Galaxies. His music video "I Play W.O.W" was featured on IGN's ...
. San Antonio's
Fox Network
Fox Broadcasting Company, LLC (commonly known as Fox; stylized in all caps) is an American commercial broadcast television network serving as the flagship property of Fox Corporation and operated through Fox Entertainment. Fox is based at Fo ...
affiliate television station
KABB
KABB (channel 29) is a television stationin San Antonio, Texas, United States, affiliated with the Fox network. It is owned by Sinclair Broadcast Group alongside dual NBC and CW affiliate WOAI-TV (channel 4); Sinclair also provides certain ...
filmed and aired a music video featuring Branson performing "Looking For A Group", a song from his ''Cold Republic'' EP. The
San Antonio Express-News
The ''San Antonio Express-News'' is a daily newspaper in San Antonio, Texas, founded in 1865. It is owned by the Hearst Corporation and has offices in San Antonio and Austin, Texas. The ''Express-News'' is the third largest newspaper in the sta ...
would later feature the music video on their website. In addition to the live action music video to "Looking For A Group", Branson has released four machinima music videos to various songs from The Cold Republic. Shortly after the release of ''The Cold Republic'', Branson released a single titled "Letter To Squaresoft" in protest to what he felt was a decline in the quality of videogames released by
Square Enix
is a Japanese Multinational corporation, multinational holding company, video game publisher and entertainment conglomerate. It releases role-playing video game, role-playing game franchises, such as ''Final Fantasy'', ''Dragon Quest'', and '' ...
. The single received worldwide coverage from gaming news sites, most notably Gawker media's
Kotaku
''Kotaku'' is a video game website and blog that was originally launched in 2004 as part of the Gawker Media network. Notable former contributors to the site include Luke Smith, Cecilia D'Anastasio, Tim Rogers, and Jason Schreier.
History ...
. This coverage prompted a response via Twitter from Square Enix's online content manager Ben Bateman.
The Wing Zero EP
Around the same time as the release of "Letter To Squaresoft", Branson announced he was working on an album based on
Mobile Suit Gundam Wing
''Mobile Suit Gundam Wing'', also known in Japan as , is a 1995 Japanese mecha anime series directed by Masashi Ikeda and written by Katsuyuki Sumizawa. It is the sixth installment in the '' Gundam'' franchise, taking place in the "Afte ...
titled ''The Wing Zero EP''. Notable comic writer
Rich Johnston
Richard "Rich" Johnston is a British comics creator, columnist, and founder of the comics news site ''Bleeding Cool''.
'' The Comics Journal'' described Johnston as having claimed to be "the oldest extant comics news reporter on the Internet. ...
personally covered the announcement on his website, BleedingCool.com. The release of the Wing Zero EP gained Branson notoriety from a variety of major players in the anime/manga community. Famed Gundam manga publisher
TOKYOPOP
Tokyopop (styled TOKYOPOP; formerly known as Mixx Entertainment) is an American distributor, licensor and publisher of anime, manga, manhwa and Western manga-style works. The German publishing division produces German translations of licens ...
featured Branson's gundam-inspired music multiple times on their official Facebook fansite and Twitter prior to and after the EP's release. Anime news and streaming provider
Crunchyroll
Crunchyroll is an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming service owned by Sony, Sony Group Corporation. The service primarily distributes fi ...
praised ''The Wing Zero EP'' as "far more focused" than previous incarnations of anime-inspired rap, "providing a great listening experience despite a few slip-ups along the way". Gawker's tech news site,
io9
''io9'' is a sub-blog of the technology blog ''Gizmodo'' that focuses on science fiction and fantasy pop culture, with former focuses on science, technology and futurism. It was created as a standalone blog in 2008 by editor Annalee Newitz under ...
noted the oddity of a mainstream musician going into nerdcore (rather than the other way around) and hailed one of the album's songs, "Wing Memories", as the "Coolest Gundam Wing Rap Song You'll Hear Today". On numerous occasions, music from ''The Wing Zero EP'' has been featured on AOL's
ComicsAlliance
ComicsAlliance is an American website dedicated to covering the comic book industry as well as comic-related media, and is owned by Townsquare Media. The site has been nominated for multiple awards including a 2015 Eisner Award win in the categ ...
,
The Jace Hall Show
Jason "Jace" Hall is an American film, television and video game producer.
Career
Hall was one of the founders of Monolith Productions and is CEO of record keeping platform Twin Galaxies. His music video "I Play W.O.W" was featured on IGN's ...
,
Comics Beat
Heidi MacDonald (born November 15) is an American writer and editor of comic books based in New York City. She runs the comics industry news blog '' The Beat''.
Career
MacDonald is a former editor for DC Comics' Vertigo imprint and '' Disney A ...
, and a variety of other anime and comic related websites.
Reception
After Branson's release of two well-received projects a little more than a month apart from each other,
Jace Hall
Jason "Jace" Hall is an American film, television and video game producer.
Career
Hall was one of the founders of Monolith Productions and is CEO of record keeping platform Twin Galaxies. His music video "I Play W.O.W" was featured on IGN's ...
himself tweeted the idea that Branson might be one of the busiest artists in nerdcore. ''Nerdcore Now'' mentioned Branson as "proving a bit of a dark horse" in the nerdcore scene. In an interview with
Whiskey Media
Whiskey Media was an American online media company founded independently by '' CNET'' co-founder Shelby Bonnie in 2008. It was the parent company of Tested, Screened, and Anime Vice, and the former parent company of '' Giant Bomb'' and Comic Vine. ...
's ''Anime Vice'', Branson announced that he was working on a Gundam-based electronic dance music album titled "The Epyon Project. In April 2012, the ''San Antonio Express-News'' reported that, in addition to The Epyon Project, Branson is working on a ''
Street Fighter
is a Media mix, Japanese media franchise centered on a series of fighting games developed and published by Capcom. Street Fighter 1, The first game in the series was released in 1987, followed by List of Street Fighter video games, six other ma ...
''-influenced playable video game mixtape titled ''Richie vs. Capcom''.
Bring Back Toonami & The Monster Hunter Tour
In May 2012, Branson released "Bring Back Toonami", a song inspired by
Adult Swim
Adult Swim (stylized as dult swim
Dult is a village in Batala in Gurdaspur district of Punjab State, India. It is located from sub district headquarter, from district headquarter and from Sri Hargobindpur. The village is administrated by Sarpanch an elected representativ ...
and s is an American adult-oriented television programming block that airs on Cartoon Network which broadcasts during the evening, prime time, and Late-night television, late-night Dayparting, dayparts. T ...
's
Toonami
Toonami ( ) is an American late-night television programming block that broadcasts Japanese anime and American action animation. It was created by Sean Akins and Jason DeMarco and currently produced by Williams Street, a subsidiary of W ...
programming block. Adult Swim eventually began using the song in their promotional broadcasts. After announcing Toonami's return to Adult Swim's programming lineup, Adult Swim featured a follow-up song from Branson as the theme music for Toonami's premiere broadcast. Shortly after Toonami's return, Branson embarked on the Monster Hunter Tour, a national tour with
MC Chris
Christopher Brendan Ward IV (born September 2, 1975), better known by the stage name MC Chris (stylized in all lower case), is an American rapper, voice actor, comedian, and writer. He is recognized for his high-pitched voice and for blending hi ...
and
Powerglove.
Tour controversy
During Branson's performance on the tour's show in
Philadelphia
Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
,
MC Chris
Christopher Brendan Ward IV (born September 2, 1975), better known by the stage name MC Chris (stylized in all lower case), is an American rapper, voice actor, comedian, and writer. He is recognized for his high-pitched voice and for blending hi ...
came on stage and removed a fan from the concert for posting a tweet critical of Branson's performance. Despite Branson thanking the fan for making his show "better", the incident grew viral and attracted national media attention, forcing MC Chris to publicly apologize for the incident.
Life After Death Star
In later 2015, Branson, along with producer Solar Slim, released a remix mash up LP between
the Notorious B.I.G.
Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper. Rooted in the New York rap scene and gangsta rap tradi ...
and
Star Wars
''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
titled ''Life After Death Star''. This was their first major release together under their group, Otaku Gang. The album quickly gained viral attention and critical acclaim around the internet and new sources, such as
Nerdist
Nerdist Industries, LLC (also simply known as Nerdist) is part of the digital division of Legendary Entertainment. Nerdist Industries was founded as a sole podcast ( The Nerdist Podcast) created by Chris Hardwick but later spread to include a net ...
. The album never received an official release, but bootleg copies have been made, including vinyl records.
Otaku Gang
Branson was given the nickname and title of "Otaku King" earlier on his nerdy rap career. With the release of Life After Death Star, Branson introduced his new group titled Otaku Gang. This group would include Branson, Solar Slim, and graphic designer Plush Giant. The group would later release ''Marshall vs Capcom'' (2016), and the ''OG 64 Mixtape'' (2016). The group would then go on hiatus, later to return with new members in 2016, along with the launch of their Facebook page. New members included Kadesh Flow, NyteXing, A.O. Lyrical, EyeQ, Creative Mind Frame, KickFlamez, Ish1da, 8th-Light, and The Epitome.
Game Development
In late 2014, Branson again waded into controversy with his first video game ''Pill Bill'', released as a satire of
Bill Cosby
William Henry Cosby Jr. ( ; born July 12, 1937) is an American retired comedian, actor, and media personality. Often cited as a trailblazer for African Americans in the entertainment industry, Cosby was a film, television, and stand-up comedy ...
's sex scandal. In an interview, he stated his "intent was definitely to make the game as absurd and funny as possible, not to trivialize rape, but to use that humor as a motivation for people to continue to talk about the scandal." In 2015, Branson entered the
Ludum Dare
Ludum Dare (LD; , meaning 'to give a game', also referenced as LDJAM) is a game jam competition. It was founded by Geoff Howland and was first held in April 2002. It is currently run by Mike Kasprzak, who has been part of the team since the begi ...
72-hour game jam and released ''Shafed'', a game where players control a disgruntled tech employee plotting revenge against his boss. , Branson was working on ''RhymeQuest'', a game targeted for release on PlayStation 4 and PC platforms. After being hired as a game designer by
Harmonix Music Systems
Harmonix Music Systems, Inc., doing business as Harmonix, is an American video game developer company based in Boston, Massachusetts. The company was established in May 1995 by Alex Rigopulos and Eran Egozy. Harmonix is perhaps best known as bein ...
, and later working for
Epic Games
Epic Games, Inc. is an American Video game developer, video game and software development, software developer and video game publisher, publisher based in Cary, North Carolina. The company was founded by Tim Sweeney (game developer), Tim Sween ...
as a designer on
Fortnite
''Fortnite'' is an online video game and game platform developed by Epic Games and released in 2017. It is available in seven distinct game mode versions that otherwise share the same general gameplay and game engine: '' Fortnite Battle Roy ...
's Festival game mode, he released "Not Like Us: The Game", a viral browser-based game inspired by
Kendrick Lamar
Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
's hit single "
Not Like Us
"Not Like Us" is a diss track by the American rapper Kendrick Lamar amidst Drake–Kendrick Lamar feud, his highly publicized feud with the Canadian rapper Drake (musician), Drake. Released on May 4, 2024, through Interscope Records, it broke ...
".
Discography
Albums
*''From the Underground to the Stars'' (2020)
Production
*
Chalie Boy
Charles Williams (born October 13, 1979), better known by his stage name Chalie Boy, is an American hip hop recording artist, who made his major-label debut in 2009 with the breakout hit single "I Look Good." In 2010, Chalie Boy made headlines ...
– "Let It Drop"
*Bone – "Porn Star"
*Sun feat.
Slim Thug
Stayve Jerome Thomas (born September 8, 1979), better known by his stage name Slim Thug, is an American rapper. He gained mainstream attention for his guest performance alongside Paul Wall on Mike Jones' 2004 single "Still Tippin'". The followi ...
– "Round and Round"
*
Mega Ran
Raheem Jarbo (born September 3, 1977), also known by his stage names Mega Ran and Random, is an American Underground hip hop, underground nerdcore rapper, chiptune DJ, author and record producer. In February 2015, he changed his stage name to Me ...
– "First Day Of School"
*
Mega Ran
Raheem Jarbo (born September 3, 1977), also known by his stage names Mega Ran and Random, is an American Underground hip hop, underground nerdcore rapper, chiptune DJ, author and record producer. In February 2015, he changed his stage name to Me ...
– "Everything''
EPs
*''The Cold Republic – Episode I: The Empire Likes Rap'' (2012)
*''The Wing Zero EP'' (2012)
*''OtakuTuesdays Vol. I'' (2012)
*''The NERD EP'' (2012)
*''OtakuTuesdays Vol. II'' (2012)
*''The Ghouls 'N Ghosts EP'' (with
Mega Ran
Raheem Jarbo (born September 3, 1977), also known by his stage names Mega Ran and Random, is an American Underground hip hop, underground nerdcore rapper, chiptune DJ, author and record producer. In February 2015, he changed his stage name to Me ...
) (2012)
*''From Guardia With Love'' (2013)
*''Ghouls 'N Ghosts II'' (with
Mega Ran
Raheem Jarbo (born September 3, 1977), also known by his stage names Mega Ran and Random, is an American Underground hip hop, underground nerdcore rapper, chiptune DJ, author and record producer. In February 2015, he changed his stage name to Me ...
) (2013)
*''OtakuTuesdays Vol. III'' (2014)
Singles
*"Jersey Shore Fist Pump" (2011)
*"Letter To Squaresoft" (2012)
*"Bring Back Toonami" (2012)
*"Toonami's Back Bitches" (2012)
*"Super Nintendo, Sega Genesis" (with
Mega Ran
Raheem Jarbo (born September 3, 1977), also known by his stage names Mega Ran and Random, is an American Underground hip hop, underground nerdcore rapper, chiptune DJ, author and record producer. In February 2015, he changed his stage name to Me ...
) (2012)
*"Seig Zeon" (2012)
*"Bring Back Chrono" (2013)
*"MechaGod" (2014)
*"Finish Him" (2014)
*"Aznable Dreams" (2016)
*"MEGA MAN CYPHER" (feat. Mega Ran) (2017)
*"Ask DNA"
chiGO! 2018 Remix- Raj Ramayya & Richie Branson (2018)
References
{{DEFAULTSORT:Branson, Richie
Nerdcore artists
Rappers from Texas
Singers from Texas
21st-century African-American male rappers
21st-century American male rappers
Rappers from San Antonio
1985 births
Living people
21st-century African-American musicians
20th-century African-American musicians