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Quahl ( ), formerly known as Initiative Q, was an attempt to create a new
payment network A payment system is any system used to settle financial transactions through the transfer of monetary value. This includes the institutions, payment instruments such as payment cards, people, rules, procedures, standards, and technologies that mak ...
and
digital currency Digital currency (digital money, electronic money or electronic currency) is any currency, money, or money-like asset that is primarily managed, stored or exchanged on digital computer systems, especially over the internet. Types of digital cu ...
. It was created by
Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...
i
entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...
Saar Wilf, who previously founded Fraud Sciences, a payment security company acquired by PayPal. Quahl is backed by
Cato Institute The Cato Institute is an American libertarian think tank headquartered in Washington, D.C. It was founded in 1977 by Ed Crane, Murray Rothbard, and Charles Koch, chairman of the board and chief executive officer of Koch Industries.Koch ...
economist An economist is a professional and practitioner in the social sciences, social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this ...
Lawrence H. White Lawrence Henry White (born November 27, 1954) is an American economics professor at George Mason University who teaches graduate level monetary theory and policy. He is considered an authority on the history and theory of free banking. His writin ...
. The initiative has indicated it will not take measures to evade state regulation.


Payment system

Quahl's goal was to create a new payment system rather than replace payment cards and paper money. It is "creating a new currency (Quahl) and distributing it to anyone who helps speed up adoption." Quahl is not a cryptocurrency and is not decentralized, but will instead be overseen by an independent monetary committee, similar to a central bank. Since 2018 Quahl was giving away free amounts of Q currency to people who join the network, which is by invite only, and the amount of money drops as more people join the network and will stop on the launch date. It has been said that each Q has a value around one US dollar. "The more people join the network, the more value it has."


Marketing and rollout

Registering for Quahl is marketed through
multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salarie ...
. The currency reserved for registrants will not be released until a critical mass of adopters identify themselves. In November 2018,
Vox.com ''Vox'' () is an American news and opinion website owned by Vox Media. The website was founded in April 2014 by Ezra Klein, Matt Yglesias, and Melissa Bell, and is noted for its concept of explanatory journalism. Vox's media presence also i ...
reported that more than two million people had signed up in 180 countries. Later the same month,
O Globo ''O Globo'' (, ''The Globe'') is a Brazilian newspaper based in Rio de Janeiro. ''O Globo'' is the leading daily newspaper in the country and the most prominent print publication in the Grupo Globo media conglomerate. Founded by journalist Ir ...
reported more than five million registrations, and
The Times of India ''The Times of India'' (''TOI'') is an Indian English-language daily newspaper and digital news media owned and managed by the Times Group. It is the List of newspapers in India by circulation, third-largest newspaper in India by circulation an ...
reported that countries with large numbers of registrations included India, Brazil, United States and United Kingdom.


Criticism

In October 2018, Frank Chung of
news.com.au News.com.au (stylised in all lowercase) is an Australian website owned by News Corp Australia. It had 9.6 million unique readers in April 2019 and covers national and international news, lifestyle, travel, entertainment, technology, finance an ...
wrote that the marketing style could be "perceived as a
scam A scam, or a confidence trick, is an attempt to defraud a person or group after first gaining their Trust (emotion), trust. Confidence tricks exploit victims using a combination of the victim's credulity, naivety, compassion, vanity, confidence ...
or
pyramid scheme A pyramid scheme is a business model which, rather than earning money (or providing Return on investment, returns on investments) by sale of legitimate product (business), products to an end consumer, mainly earns money by recruiting new members ...
" and Daniel Huszák of portfolio.hu compared it to
multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salarie ...
without the fee. Huszák enumerated potential problems with the scheme such as no clear crypto-currency security measures, unclear transaction/
exchange Exchange or exchanged may refer to: Arts, entertainment and media Film and television * Exchange (film), or ''Deep Trap'', 2015 South Korean psychological thriller * Exchanged (film), 2019 Peruvian fantasy comedy * Exchange (TV program), 2021 Sou ...
costs, and potential for
market manipulation In economics and finance, market manipulation occurs when someone intentionally alters the supply or demand of a security to influence its price. This can involve spreading misleading information, executing misleading trades, or manipulating ...
by the largest holders of currency. Owen Gough of
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its initial launch in 1999, Digital Spy has focused on entertainment news related to television pro ...
wrote "Is Initiative Q real or fake? Short answer – we have absolutely no idea." In contrast, Brendan Markey-Tower, economist at the
University of Queensland The University of Queensland is a Public university, public research university located primarily in Brisbane, the capital city of the Australian state of Queensland. Founded in 1909 by the Queensland parliament, UQ is one of the six sandstone ...
, said on
Stuff.co.nz Stuff is a New Zealand news media website owned by newspaper conglomerate Stuff Ltd (formerly called Fairfax). As of early 2024, it is the most popular news website in New Zealand, with a monthly unique audience of more than 2 million. Stuff ...
in November 2018 that it was "not a scam" and that the scheme wouldn't "make you fabulously wealthy. It is, nonetheless, an interesting idea."


Cessation

In November 2021, Quahl's main site and app announced the pause of new subscriptions for now as the size of the community (10 million users) and its growth was not sufficient to launch a new currency. It said it was investigating possible ways to move forward in a way that would bring value to the community, and if it did not find a reasonable option, it would delete all user data. As of November 2022 the project is no longer live and all personal information has been permanently erased.


References


External links

* {{Authority control Payment systems Digital currencies Multi-level marketing products 2018 establishments