OK Computer

''OK Computer'' is the third studio album by the English rock band Radiohead, released on 21 May 1997. With their producer, Nigel Godrich, Radiohead recorded most of ''OK Computer'' in their rehearsal space in Oxfordshire and the historic mansion of St Catherine's Court in Bath in 1996 and early 1997. They distanced themselves from the guitar-centred, lyrically introspective style of their previous album, '' The Bends''. ''OK Computer''s abstract lyrics, densely layered sound and eclectic influences laid the groundwork for Radiohead's later, more experimental work.

The lyrics depict a dystopian world fraught with rampant consumerism, capitalism, social alienation, and political malaise, with themes such as transport, technology, insanity, death, modern British life, globalisation and anti-capitalism. In this capacity, ''OK Computer'' is said to have prescient insight into the mood of 21st-century life. The band used unconventional production techniques, including natural reverberation, and no audio separation. Strings were recorded at Abbey Road Studios in London. Most of the album was recorded live.

Despite lowered sales estimates by EMI, who deemed it uncommercial and difficult to market, ''OK Computer'' reached number one on the UK Albums Chart and debuted at number 21 on the ''Billboard'' 200, Radiohead's highest album entry on the US charts at the time, and was certified five times platinum by the British Phonographic Industry (BPI) in the UK and double platinum by the Recording Industry Association of America (RIAA) in the US. It expanded Radiohead's international popularity and has sold at least 7.8 million copies worldwide. " Paranoid Android", " Karma Police", " Lucky" and " No Surprises" were released as singles.

''OK Computer'' received acclaim from critics and has been cited as one of the greatest albums of all time. It was nominated for Album of the Year and won Best Alternative Music Album at the 1998 Grammy Awards. It was also nominated for Best British Album at the 1998 Brit Awards. The album initiated a stylistic shift in British rock away from Britpop toward melancholic, atmospheric alternative rock that became more prevalent in the next decade. In 2014, it was added by the US Library of Congress to the National Recording Registry as "culturally, historically, or aesthetically significant". A remastered version with additional tracks, '' OKNOTOK 1997 2017'', was released in 2017. In 2019, in response to an internet leak, Radiohead released '' MiniDiscs acked', comprising hours of additional material.

Background

In 1995, Radiohead toured in support of their second album, '' The Bends'' (1995). Midway through the tour, Brian Eno commissioned them to contribute a song to '' The Help Album'', a charity compilation organised by War Child; the album was to be recorded over the course of a single day, 4 September 1995, and rush-released that week. Radiohead recorded " Lucky" in five hours with Nigel Godrich, who had engineered ''The Bends'' and produced several Radiohead B-sides. Godrich said of the session: "Those things are the most inspiring, when you do stuff really fast and there's nothing to lose. We left feeling fairly euphoric. So after establishing a bit of a rapport work-wise, I was sort of hoping I would be involved with the next album." The singer, Thom Yorke, said "Lucky" shaped the nascent sound and mood of their upcoming record: Lucky' was indicative of what we wanted to do. It was like the first mark on the wall."

Radiohead found touring stressful and took a break in January 1996. They sought to move away from the introspective style of ''The Bends''. The drummer, Philip Selway, said: "There was an awful lot of soul-searching n ''The Bends'' To do that again on another album would be excruciatingly boring." Yorke said he did not want to do "another miserable, morbid and negative record", and was "writing down all the positive things that I hear or see. I'm not able to put them into music yet and I don't want to just force it."

The critical and commercial success of ''The Bends'' gave Radiohead the confidence to self-produce their third album. Their label, Parlophone, gave them a £100,000 budget for recording equipment. The lead guitarist, Jonny Greenwood, said "the only concept that we had for this album was that we wanted to record it away from the city and that we wanted to record it ourselves".
According to the guitarist Ed O'Brien, "Everyone said, 'You'll sell six or seven million if you bring out ''The Bends Pt 2'',' and we're like, 'We'll kick against that and do the opposite'." A number of producers were suggested, including major figures such as Scott Litt, but Radiohead were encouraged by their sessions with Godrich. They consulted him for advice on equipment, and prepared for the sessions by buying their own, including a plate reverberator purchased from the songwriter Jona Lewie. Although Godrich had sought to focus on electronic dance music, he outgrew his role as advisor and became the album's co-producer.

Recording

In early 1996, Radiohead recorded demos at Chipping Norton Recording Studios, Oxfordshire. In July, they began rehearsing and recording in their Canned Applause studio, a converted shed near Didcot, Oxfordshire. Even without the deadline that contributed to the stress of ''The Bends'', the band had difficulties, which Selway blamed on their choice to self-produce: "We're jumping from song to song, and when we started to run out of ideas, we'd move on to a new song ... The stupid thing was that we were nearly finished when we'd move on, because so much work had gone into them."

The members worked with nearly equal roles in the production and formation of the music, though Yorke was still firmly "the loudest voice", according to O'Brien. Selway said, "We give each other an awful lot of space to develop our parts, but at the same time we are all very critical about what the other person is doing." Godrich's role as co-producer was part collaborator and part managerial outsider. He said that Radiohead "need to have another person outside their unit, especially when they're all playing together, to say when the take goes well ... I take up slack when people aren't taking responsibility—the term 'producing a record' means taking responsibility for the record ... It's my job to ensure that they get the ideas across." Godrich has produced every Radiohead album since, and has been characterised as Radiohead's "sixth member", an allusion to George Martin's nickname as the " fifth Beatle".

Radiohead decided that Canned Applause was an unsatisfactory recording location, which Yorke attributed to its proximity to the band members' homes, and Jonny Greenwood attributed to its lack of dining and bathroom facilities. They had nearly completed "Electioneering", " No Surprises", "Subterranean Homesick Alien" and "The Tourist". They took a break from recording to tour America in 1996, opening for Alanis Morissette, performing early versions of several new songs. Greenwood said his main memory of the tour was of "playing interminable Hammond organ solos to an audience full of quietly despairing teenage girls".

During the tour, Baz Luhrmann commissioned Radiohead to write a song for his upcoming film '' Romeo + Juliet'' and gave them the final 30 minutes of the film. Yorke said: "When we saw the scene in which Claire Danes holds the Colt .45 against her head, we started working on the song immediately." Soon afterwards, Radiohead wrote and recorded "Exit Music (For a Film)", which plays over the film's end credits but was excluded from the soundtrack album at their request. The song helped shape the direction of ''OK Computer''. Yorke said it "was the first performance we'd ever recorded where every note of it made my head spin—something I was proud of, something I could turn up really, really loud and not wince at any moment".

Radiohead resumed recording in September 1996 at St Catherine's Court, a historic mansion near Bath owned by the actress Jane Seymour. It was unoccupied but sometimes used for corporate functions. The change of setting marked an important transition in the recording process. Greenwood said it "was less like a laboratory experiment, which is what being in a studio is usually like, and more about a group of people making their first record together".

The band made extensive use of the different rooms and acoustics in the house. The vocals on "Exit Music (For a Film)" feature natural reverberation achieved by recording on a stone staircase, and " Let Down" was recorded in a ballroom at 3 am. Isolation allowed the band to work at a different pace, with more flexible and spontaneous working hours. O'Brien said that "the biggest pressure was actually completing he recording We weren't given any deadlines and we had complete freedom to do what we wanted. We were delaying it because we were a bit frightened of actually finishing stuff."

Yorke was satisfied with the recordings made at the house, and enjoyed working without audio separation, meaning that instruments were not overdubbed separately. O'Brien estimated that 80 per cent of the album was recorded live, and said: "I hate doing overdubs, because it just doesn't feel natural. ... Something special happens when you're playing live; a lot of it is just looking at one another and knowing there are four other people making it happen." Many of Yorke's vocals were first takes; he felt that if he made other attempts he would "start to think about it and it would sound really lame".

Radiohead returned to Canned Applause in October for rehearsals, and completed most of ''OK Computer'' in further sessions at St. Catherine's Court. By Christmas, they had narrowed the track listing to 14 songs. Additional recording took place at the Church in Crouch End, London. The strings were recorded at Abbey Road Studios in London in January 1997. Godrich mixed ''OK Computer'' at various London studios. He preferred a quick and "hands-off" approach to mixing, and said: "I feel like I get too into it. I start fiddling with things and I fuck it up ... I generally take about half a day to do a mix. If it's any longer than that, you lose it. The hardest thing is trying to stay fresh, to stay objective." ''OK Computer'' was mastered by Chris Blair at Abbey Road and completed on 6 March 1997.

Music and lyrics

Style and influences

Yorke said Radiohead's starting point was the "incredibly dense and terrifying sound" of '' Bitches Brew'', the 1970 avant-garde jazz fusion album by Miles Davis. He said: "It was building something up and watching it fall apart, that's the beauty of it. It was at the core of what we were trying to do with ''OK Computer''." Yorke identified "I'll Wear It Proudly" by Elvis Costello, " Fall on Me" by R.E.M., " Dress" by PJ Harvey and " A Day in the Life" by the Beatles as particularly influential. Radiohead drew further inspiration from the film soundtrack composer Ennio Morricone and the krautrock band Can, musicians Yorke described as "abusing the recording process". Jonny Greenwood described ''OK Computer'' as a product of being "in love with all these brilliant records ... trying to recreate them, and missing".

According to Yorke, Radiohead hoped to achieve an "atmosphere that's perhaps a bit shocking when you first hear it, but only as shocking as the atmosphere on the Beach Boys' ''Pet Sounds''". They extended their instrumentation to include electric piano, Mellotron and glockenspiel. Jonny Greenwood summarised the exploratory approach as "when we've got what we suspect to be an amazing song, but nobody knows what they're gonna play on it". '' Spin'' said ''OK Computer'' sounded like "a DIY electronica album made with guitars".

Critics suggested a stylistic debt to 1970s progressive rock, an influence Radiohead disavowed. According to Andy Greene in ''Rolling Stone'', Radiohead "were collectively hostile to seventies progressive rock ... but that didn't stop them from reinventing prog from scratch on ''OK Computer'', particularly on the six-and-a-half-minute 'Paranoid Android'." Tom Hull believed the album was "still prog, but may just be because rock has so thoroughly enveloped musical storytelling that this sort of thing has become inevitable". Writing in 2017, ''The New Yorker''s Kelefa Sanneh said ''OK Computer'' "was profoundly prog: grand and dystopian, with a lead single that was more than six minutes long".

Lyrics

The lyrics, written by Yorke, are more abstract compared to his personal, emotional lyrics for ''The Bends''. Critic Alex Ross said the lyrics "seemed a mixture of overheard conversations, techno-speak, and fragments of a harsh diary" with "images of riot police at political rallies, anguished lives in tidy suburbs, yuppies freaking out, sympathetic aliens gliding overhead." Themes include transport, technology, insanity, death, modern British life, globalisation and anti-capitalism. Yorke said: "On this album, the outside world became all there was ... I'm just taking Polaroids of things around me moving too fast." He told ''Q'': "It was like there's a secret camera in a room and it's watching the character who walks in—a different character for each song. The camera's not quite me. It's neutral, emotionless. But not emotionless at all. In fact, the very opposite."
Yorke also drew inspiration from books, including Noam Chomsky's political writing, Eric Hobsbawm's '' The Age of Extremes'', Will Hutton's ''The State We're In'', Jonathan Coe's '' What a Carve Up!'' and Philip K. Dick's '' VALIS''.

The songs of ''OK Computer'' do not have a coherent narrative, and the album's lyrics are generally considered abstract or oblique. Nonetheless, many musical critics, journalists, and scholars consider the album to be a concept album or song cycle, or have analysed it as a concept album, noting its strong thematic cohesion, aesthetic unity, and the structural logic of the song sequencing.Conversely, other critics have also argued that ''OK Computer'' is a concept album only in part, or in a nontraditional or qualified sense, or is ''not'' a concept album at all. See Letts 2010, pp. 28–32 Although the songs share common themes, Radiohead have said they do not consider ''OK Computer'' a concept album and did not intend to link the songs through a narrative or unifying concept while it was being written. Jonny Greenwood said: "I think one album title and one computer voice do not make a concept album. That's a bit of a red herring." However, the band intended the album to be heard as a whole, and spent two weeks ordering the track list. O'Brien said: "The context of each song is really important ... It's not a concept album but there is a continuity there."

Composition

Tracks 1–6

The opening track, "Airbag", is underpinned by a beat built from a seconds-long recording of Selway's drumming. The band sampled the drum track with a sampler and edited it with a Macintosh computer, inspired by the music of DJ Shadow, but admitted to making approximations in emulating Shadow's style due to their programming inexperience. The bassline stops and starts unexpectedly, achieving an effect similar to 1970s dub. The references to automobile crashes and reincarnation were inspired by a magazine article titled "An Airbag Saved My Life" and '' The Tibetan Book of the Dead''. Yorke wrote "Airbag" about the illusion of safety offered by modern transit, and "the idea that whenever you go out on the road you could be killed". The BBC wrote about the influence of J. G. Ballard, especially his 1973 novel '' Crash'', on the lyrics. Music journalist Tim Footman noted that the song's technical innovations and lyrical concerns demonstrated the "key paradox" of the album: "The musicians and producer are delighting in the sonic possibilities of modern technology; the singer, meanwhile, is railing against its social, moral, and psychological impact ... It's a contradiction mirrored in the culture clash of the music, with the 'real' guitars negotiating an uneasy stand-off with the hacked-up, processed drums."

Split into four sections with an overall running time of 6:23, " Paranoid Android" is among the band's longest songs. The unconventional structure was inspired by the Beatles' " Happiness Is a Warm Gun" and Queen's " Bohemian Rhapsody", which also eschew a traditional verse-chorus-verse structure. Its musical style was also inspired by the music of the Pixies. The song was written by Yorke after an unpleasant night at a Los Angeles bar, where he saw a woman react violently after someone spilled a drink on her. Its title and lyrics are a reference to Marvin the Paranoid Android from Douglas Adams's ''The Hitchhiker's Guide to the Galaxy'' series.

The use of electric keyboards in "Subterranean Homesick Alien" is an example of Radiohead's attempts to emulate the atmosphere of ''Bitches Brew''. Its title references the Bob Dylan song " Subterranean Homesick Blues", and the lyrics describe an isolated narrator who fantasises about being abducted by extraterrestrials. The narrator speculates that, upon returning to Earth, his friends would not believe his story and he would remain a misfit. The lyrics were inspired by an assignment from Yorke's time at Abingdon School to write a piece of " Martian poetry", a British literary movement that humorously recontextualises mundane aspects of human life from an alien perspective.

William Shakespeare's ''Romeo and Juliet'' inspired the lyrics for "Exit Music (For a Film)". Initially Yorke wanted to work lines from the play into the song, but the final draft of the lyrics became a broad summary of the narrative. He said: "I saw the Zeffirelli version when I was 13 and I cried my eyes out, because I couldn't understand why, the morning after they shagged, they didn't just run away. It's a song for two people who should run away before all the bad stuff starts." Yorke compared the opening of the song, which mostly features his singing paired with acoustic guitar, to Johnny Cash's '' At Folsom Prison''. Mellotron choir and other electronic voices are used throughout the track. The song climaxes with the entrance of drums and distorted bass run through a fuzz pedal. The climactic portion of the song is an attempt to emulate the sound of trip hop group Portishead, but in a style that the bassist, Colin Greenwood, called more "stilted and leaden and mechanical". The song concludes by fading back to Yorke's voice, acoustic guitar and Mellotron.

" Let Down" contains multilayered arpeggiated guitars and electric piano. Jonny Greenwood plays his guitar part in a different time signature to the other instruments. O'Brien said the song was influenced by Phil Spector, a producer and songwriter best known for his reverberating " Wall of Sound" recording techniques. The lyrics, Yorke said, are about a fear of being trapped, and "about that feeling that you get when you're in transit but you're not in control of it—you just go past thousands of places and thousands of people and you're completely removed from it". Of the line "Don't get sentimental / It always ends up drivel", Yorke said: "Sentimentality is being emotional for the sake of it. We're bombarded with sentiment, people emoting. That's the Let Down. Feeling every emotion is fake. Or rather every emotion is on the same plane whether it's a car advert or a pop song." Yorke felt that scepticism of emotion was characteristic of Generation X and that it had informed the band's approach to the album.

" Karma Police" has two main verses that alternate with a subdued break, followed by a different ending section. The verses centre around acoustic guitar and piano, with a chord progression indebted to the Beatles' " Sexy Sadie". Starting at 2:34, the song transitions into an orchestrated section with the repeated line "For a minute there, I lost myself". It ends with feedback generated with a delay effect. The title and lyrics to "Karma Police" originate from an in-joke during ''The Bends'' tour; Jonny Greenwood said "whenever someone was behaving in a particularly shitty way, we'd say 'The karma police will catch up with him sooner or later.

Tracks 7–12

"Fitter Happier" is a short musique concrète track that consists of sampled musical and background sound and spoken-word lyrics recited by "Fred", a synthesised voice from the Macintosh SimpleText application. Yorke wrote the lyrics "in ten minutes" after a period of writer's block while the rest of the band were playing. He described the words as a checklist of slogans for the 1990s; he considered it "the most upsetting thing I've ever written", and said it was "liberating" to give the words to a neutral-sounding computer voice. Among the samples in the background is a loop from the 1975 film '' Three Days of the Condor''. The band considered using "Fitter Happier" as the album's opening track, but decided the effect was off-putting.

Steve Lowe called the song "penetrating surgery on pseudo-meaningful corporations' lifestyles" with "a repugnance for prevailing yuppified social values". Among the loosely connected imagery of the lyrics, Footman identified the song's subject as "the materially comfortable, morally empty embodiment of modern, Western humanity, half-salaryman, half- Stepford Wife, destined for the metaphorical farrowing crate, propped up on Prozac, Viagra and anything else his insurance plan can cover." Sam Steele called the lyrics "a stream of received imagery: scraps of media information, interspersed with lifestyle ad slogans and private prayers for a healthier existence. It is the hum of a world buzzing with words, one of the messages seeming to be that we live in such a synthetic universe we have grown unable to detect reality from artifice."

"Electioneering", featuring a cowbell and a distorted guitar solo, is the album's most rock-oriented track and one of the heaviest songs Radiohead has recorded. It has been compared to Radiohead's earlier style on ''Pablo Honey''. The cynical "Electioneering" is the album's most directly political song, with lyrics inspired by the poll tax riots. The song was also inspired by Chomsky's '' Manufacturing Consent'', a book analysing contemporary mass media under the propaganda model. Yorke likened its lyrics, which focus on political and artistic compromise, to "a preacher ranting in front of a bank of microphones". Regarding its oblique political references, Yorke said, "What can you say about the IMF, or politicians? Or people selling arms to African countries, employing slave labour or whatever. What can you say? You just write down 'Cattle prods and the IMF' and people who know, know." O'Brien said the song was about the promotional cycle of touring: "After a while you feel like a politician who has to kiss babies and shake hands all day long."

"Climbing Up the Walls" – described by ''Melody Maker'' as "monumental chaos" – is layered with a string section, ambient noise and repetitive, metallic percussion. The string section, composed by Jonny Greenwood and written for 16 instruments, was inspired by modern classical composer Krzysztof Penderecki's '' Threnody to the Victims of Hiroshima''. Greenwood said, "I got very excited at the prospect of doing string parts that didn't sound like ' Eleanor Rigby', which is what all string parts have sounded like for the past 30 years." '' Select'' described Yorke's distraught vocals and the atonal strings as "Thom's voice dissolving into a fearful, blood-clotted scream as Jonny whips the sound of a million dying elephants into a crescendo". For the lyrics, Yorke drew from his time as an orderly in a mental hospital during the Care in the Community policy of deinstitutionalising mental health patients, and a ''New York Times'' article about serial killers. He said:

" No Surprises", recorded in a single take, is arranged with electric guitar (inspired by the Beach Boys' " Wouldn't It Be Nice"), acoustic guitar, glockenspiel and vocal harmonies. The band strove to replicate the mood of Louis Armstrong's 1968 recording of " What a Wonderful World" and the soul music of Marvin Gaye. Yorke identified the subject of the song as "someone who's trying hard to keep it together but can't". The lyrics seem to portray a suicide or an unfulfilling life, and dissatisfaction with contemporary social and political order. Some lines refer to rural or suburban imagery. One of the key metaphors in the song is the opening line, "a heart that's full up like a landfill"; according to Yorke, the song is a "fucked-up nursery rhyme" that "stems from my unhealthy obsession of what to do with plastic boxes and plastic bottles ... All this stuff is getting buried, the debris of our lives. It doesn't rot, it just stays there. That's how we deal, that's how I deal with stuff, I bury it." The song's gentle mood contrasts sharply with its harsh lyrics; Steele said, "even when the subject is suicide ... O'Brien's guitar is as soothing as balm on a red-raw psyche, the song rendered like a bittersweet child's prayer."

" Lucky" was inspired by the Bosnian War. Sam Taylor said it was "the one track on 'The Help Album''to capture the sombre terror of the conflict", and that its serious subject matter and dark tone made the band "too 'real' to be allowed on the Britpop gravy train". The lyrics were pared down from many pages of notes, and were originally more politically explicit. The lyrics depict a man surviving an aeroplane crash and are drawn from Yorke's anxiety about transportation. The musical centerpiece of "Lucky" is its three-piece guitar arrangement, which grew out of the high-pitched chiming sound played by O'Brien in the song's introduction, achieved by strumming above the guitar nut. Critics likened its lead guitar to Pink Floyd and, more broadly, arena rock.

The album ends with "The Tourist", which Jonny Greenwood wrote as an unusually staid piece where something "doesn't have to happen ... every three seconds". He said, The Tourist' doesn't sound like Radiohead at all. It has become a song with space." The lyrics, written by Yorke, were inspired by his experience of watching American tourists in France frantically trying to see as many tourist attractions as possible. He said it was chosen as the closing track because "a lot of the album was about background noise and everything moving too fast and not being able to keep up. It was really obvious to have 'Tourist' as the last song. That song was written to me from me, saying, 'Idiot, slow down.' Because at that point, I ''needed'' to. So that was the only resolution there could be: to slow down." The "unexpectedly bluesy waltz" draws to a close as the guitars drop out, leaving only drums and bass, and concludes with the sound of a small bell.

Title

The title ''OK Computer'' is taken from the 1978 radio series ''Hitchhiker's Guide to the Galaxy'', in which the character Zaphod Beeblebrox speaks the phrase "Okay, computer, I want full manual control now." The members of Radiohead listened to the series on the bus during their 1996 tour and Yorke made a note of the phrase. "OK Computer" became a working title for "Palo Alto", a B-side for the single "No Surprises". The title stuck with the band; according to Jonny Greenwood, it "started attaching itself and creating all these weird resonances with what we were trying to do".

Yorke said the title "refers to embracing the future, it refers to being terrified of the future, of our future, of everyone else's. It's to do with standing in a room where all these appliances are going off and all these machines and computers and so on ... and the sound it makes." He described the title as "a really resigned, terrified phrase", to him similar to the Coca-Cola advertisement " I'd Like to Teach the World to Sing". ''Wired'' writer Leander Kahney suggests that it is an homage to Macintosh computers, as the Mac's speech recognition software responds to the command "OK computer" as an alternative to clicking the "OK" button. Other titles considered were ''Ones and Zeroes''—a reference to the binary numeral system—and ''Your Home May Be at Risk If You Do Not Keep Up Payments''.

Artwork

The ''OK Computer'' artwork is a collage of images and text created by Yorke (credited as the White Chocolate Farm) and Stanley Donwood. Yorke commissioned Donwood to work on a visual diary alongside the recording sessions. He said he did not feel confident in his music until he saw a visual representation to accompany it. According to Donwood, the blue-and-white palette was the result of "trying to make something the colour of bleached bone".

The image of two stick figures shaking hands appears in the liner notes and on the disc label in CD and LP releases. Yorke said the image symbolised exploitation: "Someone's being sold something they don't really want, and someone's being friendly because they're trying to sell something. That's what it means to me." The image was later used on the cover for '' Radiohead: The Best Of'' (2008). Explaining the artwork's themes, Yorke said, "It's quite sad, and quite funny as well. All the artwork and so on ... It was all the things that I hadn't said in the songs."

Motifs in the artwork include motorways, aeroplanes, families, corporate logos and cityscapes. The photograph of a motorway on the cover was likely taken in Hartford, Connecticut, where Radiohead performed in 1996. The words "Lost Child" feature prominently, and the booklet artwork contains phrases in the constructed language Esperanto and health-related instructions in both English and Greek. The '' Uncut'' critic David Cavanagh said the use of non-sequiturs created an effect "akin to being lifestyle-coached by a lunatic". White scribbles, Donwood's method of correcting mistakes rather than using the computer function undo, are present everywhere in the collages.

The liner notes contain the full lyrics, rendered with atypical syntax, alternate spelling and small annotations.For example, the line "in a deep deep sleep of the innocent" from "Airbag" is rendered as ">in a deep deep sssleep of tHe inno$ent/completely terrified". See Footman 2007, p. 45 The lyrics are also arranged and spaced in shapes that resemble hidden images. In keeping with Radiohead's emerging anti-corporate stance, the production credits contain the ironic copyright notice "Lyrics reproduced by kind permission even though we wrote them."

Release and promotion

Commercial expectations

According to Selway, Radiohead's American label Capitol saw the album as commercial suicide'. They weren't really into it. At that point, we got the fear. How is this going to be received?"
Yorke recalled: "When we first gave it to Capitol, they were taken aback. I don't really know why it's so important now, but I'm excited about it." Capitol lowered its sales forecast from two million to half a million. In O'Brien's view, only Parlophone, the band's British label, remained optimistic, while global distributors dramatically reduced their sales estimates. Label representatives were reportedly disappointed with the lack of marketable songs, especially the absence of anything resembling Radiohead's 1992 hit " Creep".
"''OK Computer'' isn't the album we're going to rule the world with", Colin Greenwood predicted at the time. "It's not as hitting-everything-loudly-whilst-waggling-the-tongue-in-and-out, like ''The Bends''. There's less of the Van Halen factor."

Marketing

Parlophone launched an unorthodox advertising campaign, taking full-page advertisements in high-profile British newspapers and tube stations with lyrics for "Fitter Happier" in large black letters against white backgrounds. The same lyrics, and artwork adapted from the album, were repurposed for shirt designs. Yorke said they chose the "Fitter Happier" lyrics to link what a critic called "a coherent set of concerns" between the album artwork and its promotional material.

Other unconventional merchandise included a floppy disk containing Radiohead screensavers and an FM radio in the shape of a desktop computer. In America, Capitol sent 1,000 cassette players to prominent members of the press and music industry, each with a copy of the album permanently glued inside. Gary Gersh, Capitol's president, said: "Our job is just to take them as a left-of-centre band and bring the centre to them. That's our focus, and we won't let up until they're the biggest band in the world."

Radiohead planned to produce a video for every song on the album, but the project was abandoned due to financial and time constraints. According to Grant Gee, the director of the "No Surprises" video, the plan was cancelled when the videos for "Paranoid Android" and "Karma Police" went over budget. Also cancelled were plans for the trip hop group Massive Attack to remix the album.

Radiohead's website was created to promote the album, which went live at the time of its release, making the band one of the first to manage an online presence. The first major Radiohead fansite, Atease, was created shortly following the album's release, with its title taken from "Fitter Happier". In 2017, for ''OK Computer''s 20th anniversary, Radiohead temporarily restored their website to its 1997 state.

Singles

Radiohead chose " Paranoid Android" as the lead single, despite its unusually long running time and lack of a catchy chorus. Colin Greenwood said the song was "hardly the radio-friendly, breakthrough, buzz bin unit shifter adio stationscan have been expecting", but that Capitol supported the choice. The song premiered on the Radio 1 programme ''The Evening Session'' in April 1997 and was released as a single in May 1997. On the strength of frequent radio play on Radio 1 and rotation of the song's music video on MTV, "Paranoid Android" reached number three in the UK, giving Radiohead their highest chart position.

" Karma Police" was released in August 1997 and " No Surprises" in January 1998. Both singles charted in the UK top ten, and "Karma Police" peaked at number 14 on the ''Billboard'' Modern Rock Tracks chart. "Lucky" was released as a single in France, but did not chart. " Let Down", considered for release as the lead single, was issued as a promotional single in September 1997 and charted on the Modern Rock Tracks chart at number 29.

Tour

Radiohead embarked on the "Against Demons" world tour in promotion of ''OK Computer'', commencing at the album launch in Barcelona on 22 May 1997. They toured the UK and Ireland, continental Europe, North America, Japan and Australasia, concluding on 18 April 1998 in New York. A documentary by Grant Gee following Radiohead on the tour, '' Meeting People Is Easy'', premiered in November 1998.

The tour was taxing for the band, particularly Yorke, who said: "That tour was a year too long. I was the first person to tire of it, then six months later everyone in the band was saying it. Then six months after that, nobody was talking any more." In 2003, Colin Greenwood said the tour was the lowest point in Radiohead's career: "There is nothing worse than having to play in front of 20,000 people when someone—when Thom—absolutely does not want to be there, and you can see that hundred-yard stare in his eyes. You hate having to put your friend through that experience."

The tour included Radiohead's first headline performance at Glastonbury Festival on 28 June 1997. Despite technical problems that almost caused Yorke to abandon the stage, the performance was acclaimed and cemented Radiohead as a major live act. ''Rolling Stone'' described it as "an absolute triumph", and in 2004 '' Q'' named it the greatest concert of all time. In 2023, the '' Guardian'' named it the greatest Glastonbury headline set, writing that "frustration and tension led to the band playing out of their skins, adding a startling potency to a set that confirmed ''OK Computer'' as the defining sound of rock's post-Britpop shift".

Sales

''OK Computer'' was released in Japan on 21 May, in the UK on 16 June, in Canada on 17 June and in the US on 1 July. It was released on CD, double-LP vinyl record, cassette and MiniDisc. It debuted at number one in the UK with sales of 136,000 copies in its first week. In the US, it debuted at number 21 on the ''Billboard'' 200. It held the number-one spot in the UK for two weeks and stayed in the top ten for several more, becoming the UK's eighth-bestselling record that year.

By February 1998, ''OK Computer'' had sold at least half a million copies in the UK and 2million worldwide. By September 2000, it had sold 4.5million copies worldwide. The ''Los Angeles Times'' reported that by June 2001 it had sold 1.4 million copies in the US, and in April 2006 the IFPI announced it had sold 3 million copies across Europe. In the UK, it was certified gold in June 1997, platinum in July, and five-times platinum in August 2013. It is certified double platinum in the US, in addition to certifications in other markets. By May 2016, Nielsen SoundScan figures showed ''OK Computer'' had sold 2.5million digital album units in the US, plus 900,000 sales measured in album-equivalent units. Twenty years to the week after its release, the Official Charts Company recorded total UK sales of 1.5million, including album-equivalent units. Tallying American and European sales, ''OK Computer'' has sold at least 6.9 million copies worldwide (or 7.8 million with album-equivalent units).The ''LA Times'' reported US sales of 1.4 million in 2001, before Nielsen SoundScan had begun tracking digital sales in 2003—therefore, this amount only included non-digital sales on CD, cassette, and LP. ''Forbes'' reported 2.5 million in digital sales and 900,000 in album-equivalent units in 2016, bringing the US total to at least 3.9 million (or 4.8 million with album-equivalent units). BBC News reported 3 million in sales across Europe in 2006, bringing the worldwide total to at least 6.9 million (or 7.8 million with album-equivalent units). ''Music Week'' reported that the album had sold 1.5 million units in the UK by 2017; however, the 2006 European sales figure included UK sales up to that time and, as such, adding the 2017 UK sales figure to the total would result in erroneous double counting of UK units sold before 2006. Exact sales figures from other territories are not known. ''OK Computer'' has certainly sold ''more'' than 7.8 million units worldwide, but it is impossible to say how many more with any certainty.

Critical reception

''OK Computer'' received acclaim. Critics described it as a landmark release of far-reaching impact and importance, but noted that its experimentalism made it a challenging listen. According to Tim Footman, "Not since 1967, with the release of '' Sgt. Pepper's Lonely Hearts Club Band'', had so many major critics agreed immediately, not only on an album's merits, but on its long-term significance, and its ability to encapsulate a particular point in history." In the British press, the album garnered favourable reviews in ''NME'',
''Melody Maker'', ''The Guardian''
and '' Q''.
Nick Kent wrote in '' Mojo'' that "Others may end up selling more, but in 20 years' time I'm betting ''OK Computer'' will be seen as the key record of 1997, the one to take rock forward instead of artfully revamping images and song-structures from an earlier era."
John Harris wrote in '' Select'': "Every word sounds achingly sincere, every note spewed from the heart, and yet it roots itself firmly in a world of steel, glass, random-access memory and prickly-skinned paranoia."

The album was well received by critics in North America. ''Rolling Stone'', ''Spin'', the ''Los Angeles Times'', the ''Pittsburgh Post-Gazette'', ''Pitchfork'' and the '' Daily Herald'' published positive reviews. In ''The New Yorker'', Alex Ross praised its progressiveness, and contrasted Radiohead's risk-taking with the musically conservative "dadrock" of their contemporaries Oasis