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Kia Corporation, commonly known as Kia (, ; formerly known as Kyungsung Precision Industry and Kia Motors Corporation), is a South Korean multinational
automobile manufacturer The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % ...
headquartered in
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...
, South Korea. It is South Korea's second largest automobile manufacturer, after its parent company,
Hyundai Motor Company Hyundai Motor Company, often abbreviated to Hyundai Motors ( ) and commonly known as Hyundai (, ; ), is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea, and founded in 1967. Currently, the company o ...
, with sales of over 2.8 million vehicles in 2019. the Kia Corporation is minority owned by Hyundai, which holds a 33.88% stake valued at just over US$6 billion. Kia in turn is a minority owner of more than twenty Hyundai subsidiaries ranging from 4.9% up to 45.37%, totaling more than US$8.3 billion.


Etymology

According to the company, the name "Kia" derives from the Sino-Korean characters (, 'to arise') and (, which stands for 亞細亞, meaning 'Asia'); it is roughly translated as "Rising from (
East East or Orient is one of the four cardinal directions or points of the compass. It is the opposite direction from west and is the direction from which the Sun rises on the Earth. Etymology As in other languages, the word is formed from the fac ...
) Asia."


History


Origins and early expansion

Kia was founded on June 9, 1944, as Kyungsung Precision Industry, a manufacturer of steel tubing and bicycle parts, eventually producing Korea's first domestic bicycle, the Samchully, in 1951. In 1952, Kyungsung Precision Industry changed its name to Kia Industries, and later built
Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
-licensed small motorcycles (starting in 1957) and
Mazda , commonly referred to as simply Mazda, is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan. In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly one ...
-licensed trucks (1962) and cars (1974). The company opened its first integrated automotive assembly plant in 1973, the Sohari Plant. Kia built the small Mazda-based Brisa range of cars until 1981, when production came to an end after the new military dictator
Chun Doo-hwan Chun Doo-hwan (; or ; 18 January 1931 – 23 November 2021) was a South Korean army general and military dictator who ruled as an unelected strongman from 1979 to 1980 before replacing Choi Kyu-hah as president of South Korea from 1980 to 198 ...
enforced industry consolidation. This forced Kia to give up passenger cars and focus entirely on light trucks. Kia assembled a few hundred more cars in 1982 and 1983, after the ban had taken effect, but no passenger cars were built in 1984 and 1985. Prior to the forced 1981 shutdown, Kia had rounded out its passenger car lineup with two other foreign models assembled under license: the Fiat 132 and the
Peugeot 604 The Peugeot 604 is an executive car produced by the French manufacturer Peugeot from 1975 to 1985. 153,252 cars were sold during its 10-year production life. It was made in France and also assembled by Kia in South Korea. The Pininfarina-designed ...
. The import of these
knock-down kits A knock-down kit (also knockdown kit, knocked-down kit, or simply knockdown or KD) is a collection of parts required to assemble a product. The parts are typically manufactured in one country or region, then exported to another country or region ...
was permitted as long as Kia exported five cars for every single Fiat or Peugeot brought in (Hyundai had to meet the same requirement). Starting in 1986 (when only 26 cars were manufactured, followed by over 95,000 the next year), Kia rejoined the automobile industry in partnership with Ford. Kia produced several Mazda-derived vehicles for both domestic sales in South Korea and for export into other countries - where they were positioned at the budget end of the market. These models included the
Kia Pride The Kia Pride is a subcompact car sold by the South Korean automobile manufacturer Kia Motors between March 1987 and January 2000, and again since September 2011. Between April 2005 and September 2011 the Kia New Pride had been sold. Original mode ...
, based on the Mazda 121 and the
Avella Avella is a town and '' comune'' in the province of Avellino, Campania, southern Italy. Etymology Could be related to the Indo-European root ''*h₂ebōl, *h₂ebl'' ( apple), meaning "place where apple-orchards originated" (read below). Hi ...
, which were sold in North America and
Australasia Australasia is a region that comprises Australia, New Zealand and some neighbouring islands in the Pacific Ocean. The term is used in a number of different contexts, including geopolitically, physiogeographically, philologically, and ecologic ...
as the
Ford Festiva The Ford Festiva is a subcompact car that was designed and manufactured by Mazda for Ford between 1986 and 2002. Festiva was sold in Japan, the Americas, and Australia. The name "Festiva" is derived from the Spanish word for "festive". It was not ...
and Ford Aspire. In 1992, Kia Motors America was incorporated in the United States. The first Kia-branded vehicles in the United States were sold from four dealerships in
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous ...
, in 1992. Since then, Kia methodically expanded one region at a time. Dealers in 1994 sold the Sephia and a few years later the United States segment expanded their line with the Sportage. Over one hundred Kia dealerships existed across thirty states by 1995, selling a record 24,740 automobiles.


Hyundai Motor Company takeover

Kia declared bankruptcy in 1997, during the
Asian financial crisis The Asian financial crisis was a period of financial crisis that gripped much of East Asia and Southeast Asia beginning in July 1997 and raised fears of a worldwide economic meltdown due to financial contagion. However, the recovery in 1998– ...
, and in 1998 reached an agreement with
Hyundai Motor Company Hyundai Motor Company, often abbreviated to Hyundai Motors ( ) and commonly known as Hyundai (, ; ), is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea, and founded in 1967. Currently, the company o ...
to diversify by exchanging ownership between the two companies. Hyundai Motor Company acquired 51% of the company, outbidding
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
, which had owned an interest in Kia Motors since 1986. After subsequent divestments, Hyundai Motor Company owns about one third of Kia Motor Corporation. While Hyundai Motor Company remains Kia's largest stakeholder, Kia Motor Company also retains ownership in some 22 Hyundai Motor Company subsidiaries. Since 2005, Kia has focused on the European market and has identified design as its "core future growth engine"—leading to the hiring of
Peter Schreyer Peter Schreyer (born 1953) is a German automobile designer widely known for his design contributions to the Audi TT. He has been the chief design officer at Kia Motors since 2006 and, on 28 December 2012, he was named one of three presidents of ...
in 2006 as chief design officer and his subsequent creation of a new corporate grille known as the 'Tiger Nose'. In October 2006, Kia Motors America broke ground for Kia Motors Manufacturing Georgia in
West Point, Georgia West Point is a city in Troup and Harris counties in the U.S. state of Georgia. It is located approximately halfway between Montgomery, Alabama and Atlanta along Interstate 85. As of the 2010 census, it had a population of 3,474, and in 2015 t ...
, representing a US$1 billion investment for the company. Kia Motors Manufacturing Georgia opened in February 2010, after Kia recorded its 15th consecutive year of increased U.S. market share. In August 2014, the company received international attention when
Pope Francis Pope Francis ( la, Franciscus; it, Francesco; es, link=, Francisco; born Jorge Mario Bergoglio, 17 December 1936) is the head of the Catholic Church. He has been the bishop of Rome and sovereign of the Vatican City State since 13 March 2013 ...
of the
Catholic Church The Catholic Church, also known as the Roman Catholic Church, is the List of Christian denominations by number of members, largest Christian church, with 1.3 billion baptized Catholics Catholic Church by country, worldwide . It is am ...
rode in one of their
compact car Compact car is a vehicle size class — predominantly used in North America — that sits between subcompact cars and mid-size cars. "Small family car" is a British term and a part of the C-segment in the European car classification. However ...
s, the
Kia Soul The Kia Soul is a subcompact crossover SUV manufactured and marketed worldwide by Kia, currently in its third generation. Designed at Kia's design center in California, the Soul debuted at the 2008 Paris Motor Show and is manufactured in South ...
, during a five-day visit to South Korea. The Kia Soul drew bigger attention than two other vehicles used by the
Pope The pope ( la, papa, from el, πάππας, translit=pappas, 'father'), also known as supreme pontiff ( or ), Roman pontiff () or sovereign pontiff, is the bishop of Rome (or historically the patriarch of Rome), head of the worldwide Cathol ...
, their Kia Carnival and Hyundai's Santa Fe, because it appeared in the high-profile welcoming ceremony of his arrival at the Seoul Airport on August 14. In 2016, Kia Motors model reliability was ranked first in the United States by J.D. Power and Associates, becoming the first non-luxury automaker since 1989 to top that list. Kia started using an angular "KIA" wordmark logo in early 2021. The logo uses an "I" and an oblique "A" without a crossbar immediately next to each other, which some consumers have misread as "KN".


Board of Directors

As of January 2021: * Chung Eui-sun, Chairman of
Hyundai Motor Group The Hyundai Motor Group (HMG; ; ; stylized as HYUΠDAI) is a South Korean '' chaebol'' (loosely similar to a multinational conglomerate but without a central holding company or ownership structure) headquartered in Seoul, South Korea. The H ...
* Song Ho-sung, President and CEO of Kia Corporation * Jun-Young Choi, Executive Vice President of Kia Corporation * Woo-Jeong Joo, Executive Vice President & CFO of Kia Corporation * Sang-Koo Nam, Professor of Business Administration at
Gachon University Gachon University is an academic institute located in South Korea. The current structure of Gachon university is the result of a merger between four existing universities. Gachon University of Medicine and Science and Gachon-gil College merged ...
* Chol-Su Han, Advisor at Yoon & Yang Law Firm * Duk-Joong Kim, Advisor at Yoon & Yang Law Firm * Dong-One Kim, Professor of Business School at
Korea University Korea University (KU, ) is a private research university in Seoul, South Korea, established in 1905. The university is included as one of the SKY universities, a popular acronym referring to Korea's three most prestigious universities. Th ...
* Wha-Sun Jho, full-time member of the policy department of the Korea Academy of Science and Technology and Professor of Political Science and Diplomacy at
Yonsei University Yonsei University (; ) is a private research university in Seoul, South Korea. As a member of the " SKY" universities, Yonsei University is deemed one of the three most prestigious institutions in the country. It is particularly respected in th ...


Affiliates and subsidiaries


Hyundai Motor Company

, the Hyundai Motor Company owns a 33.88% stake in Kia Motors. Likewise, as of December 31, 2015, Kia Motors is a part owner of 22 Hyundai companies. Its ownership percentages range from 4.9% to 45.37%.


Kia America

Kia America, Inc. was incorporated in California on October 21, 1992, and became the American sales, marketing, and distribution arm of Kia Corporation. KMA is based in
Irvine, California Irvine () is a master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 197 ...
, and currently offers a complete line of vehicles through more than 755 dealers throughout the United States. The first two models that were introduced to the U.S. market in 1993 were KIA Sephia and
Kia Sportage The Kia Sportage is a lineup of sport utility vehicles manufactured by the South Korean manufacturer Kia since 1993. Since 2004, the Sportage has been categorized as a compact crossover SUV, while previously it occupied the compact SUV class. It ...
4x4. In the United States, sales began in late 1993 for the 1994 model year. The two models most recently introduced to the U.S. market have both been highly awarded during the short time since their launch: the 2018 Stinger performance sedan gained recognition with J.D. Power's inaugural ''Engineering Award for Highest Rated All-New Vehicle'' as well as Business Insider's ''Car of the Year Award'', then the 2020 Telluride made its mark several times over by winning major awards from review organizations like Kelley Blue Book, MotorTrend, Hispanic Motor Press (www.hispanicmotorpress.org) also awarded the Telluride as the best SUV for 2020, and most recently Edmunds. As a brand, KMA has continued to improve over the years as well; in 2013, Kia Motors America recorded its 18th consecutive year of increased U.S. market share, and for the past five consecutive years (2015-2019) it has been recognized by J.D. Power as the highest ranked mass market brand in initial quality. In November 2009, Kia started production at the first U.S. Kia Motors plant, Kia Motors Manufacturing Georgia, in
West Point The United States Military Academy (USMA), also known Metonymy, metonymically as West Point or simply as Army, is a United States service academies, United States service academy in West Point, New York. It was originally established as a f ...
. Though the Kia Sorento crossover vehicle was the only model to be assembled there at first, the facility has since expanded its production lines to include the Kia Optima mid-size sedan, now sold as the K5, in 2011 and the just-launched Kia Telluride crossover SUV in January 2019. As of September 2019, the location has successfully built over 3 million units of these three models altogether, and shortly after celebrated another milestone by reaching its 10th year of production in November 2019. Currently, the facility has a production capacity of 340,000 vehicles per year (largely dedicated to the Telluride and Sorento crossover SUVs) and is responsible for distributing them to hundreds of dealerships in the US and Canada, as well as fulfilling shipments across North America and even overseas.


Kia Central & South America Corp.

Kia Central & South America Corp. is an incorporated division of Kia Corporation in charge of sales and marketing in 43 countries across Central and South America (including Brazil), and the Caribbean. The regional headquarters is located in Miami, Florida (US).


Kia Europe

Kia Europe is the European sales and marketing division of Kia Corporation. It has been selling cars in Europe since the first half of 1991. In 2007, KME moved from its previous location at Hauptstrasse 185,
Eschborn Eschborn () is a town in the Main-Taunus district, Hesse, Germany. It is part of the Frankfurt Rhein-Main urban area and has a population of 21,488 (2018). Eschborn is home to numerous corporations due to its proximity to Frankfurt and relatively ...
(near
Frankfurt Frankfurt, officially Frankfurt am Main (; Hessian: , " Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on it ...
), to a new purpose-built facility adjacent to the Messe, in Frankfurt city centre. When Kia launched in Europe during 1991, it initially sold only the
Pride Pride is defined by Merriam-Webster as "reasonable self-esteem" or "confidence and satisfaction in oneself". A healthy amount of pride is good, however, pride sometimes is used interchangeably with "conceit" or "arrogance" (among other words) w ...
supermini—a rebadged version of the late 1980s Mazda 121. It initially proved popular with buyers. By the end of 1991, Kia had sold nearly 1,800 Prides in the United Kingdom. The first full year, 1992, saw that figure double, and, in 1993, it increased again to nearly 5,500 units. However, sales fell towards the end of the decade, and the end of production was finally announced in May 2000, with its successor – the
Rio Rio or Río is the Portuguese, Spanish, Italian, and Maltese word for "river". When spoken on its own, the word often means Rio de Janeiro, a major city in Brazil. Rio or Río may also refer to: Geography Brazil * Rio de Janeiro * Rio do Sul, a ...
– not going on sale for another year. From 1995 to 1999, Kia produced left- and right-hand drive versions of the first generation Sportage SUV at the Karmann factory in Osnabrück, Germany. These have been popular across Europe, but, since 2002, Kia has gained more sales in this market thanks to the launch of the larger Sorento. From 1999 until production of the model ceased in 2003, all Sportage production reverted to South Korea. The European range also expanded in the spring of 1994 when Kia began importing the larger Mentor, a range of medium-sized hatchbacks and sedans which were marketed as inexpensive and well-equipped alternatives to the likes of the Ford Escort and the Vauxhall/Opel Astra. A facelift in 1999 saw the Mentor name retained for the saloon (sedan), but the hatchback was renamed Shuma. These models remained on sale until 2004, when the newer Cerato was launched and gave Kia one of its first serious competitors against mainstream brands. The Clarus saloon and
Sedona Sedona is a city that straddles the county line between Coconino and Yavapai counties in the northern Verde Valley region of the U.S. state of Arizona. As of the 2010 census, its population was 10,031. It is within the Coconino National Fo ...
MPV were also launched onto the UK market during 1999, helping Kia begin its rise in popularity. Despite Kia's range increasing from one car as late as 1993, to three cars by the end of 1995, British sales actually decreased in that period, from nearly 5,500 in 1993 to less than 4,000 the following year. In 1998, Kia's future in Britain was thrown into serious doubt when it sold less than 3,000 of its whole range – the worst in any full year on the British market. Kia did not enter Europe's large family car market until the launch of its Clarus four-door sedan in 1999—a year behind schedule due to the financial difficulties that Kia was facing before it was taken over by Hyundai. This car was similar in size to the
Ford Mondeo The Ford Mondeo is a large family car manufactured by Ford since 1993. The first Ford model declared as a " world car", the Mondeo was intended to consolidate several Ford model lines worldwide (the European Sierra, the Telstar in Asia and Aus ...
and the Opel/Vauxhall Vectra, but, on its launch, was actually less expensive to buy than the smaller Focus and the Astra. It had a spacious interior, large boot, competitive asking price, and high equipment levels, but it had little more appeal to sway buyers away from established European brands like Ford, Vauxhall/Opel and
Peugeot Peugeot (, , ) is a French brand of automobiles owned by Stellantis. The family business that preceded the current Peugeot companies was founded in 1810, with a steel foundry that soon started making hand tools and kitchen equipment, and then ...
. Its successor, the Magentis, launched in 2001, was still nowhere near as popular as Kia might have hoped it would be, although with a sub-£14,000 asking price it offered the cheapest V6-engined car in the UK, by which time it was rare enough for a six-cylinder car to be priced at less than £20,000. Kia entered the MPV market in 1999 with the
Sedona Sedona is a city that straddles the county line between Coconino and Yavapai counties in the northern Verde Valley region of the U.S. state of Arizona. As of the 2010 census, its population was 10,031. It is within the Coconino National Fo ...
. On its launch, it was the lowest-priced, full-size people carrier on sale in the United Kingdom. With the range expanded by 1999, sales for that year reached almost 6,400 – more than double the previous year's total. That annual sales figure had almost been matched in 2000 by the end of May, reflecting Kia's growing popularity with British buyers. By 2009, Kia was firmly established as a popular brand in Britain, when sales broke the 50,000 barrier for the first time and the brand now had a share of more than 2% in the new car market. The Picanto was the most popular single model with nearly 17,000 sales. In late 2006, Kia opened its first own plant in Europe at a cost of approximately EUR 1.7 billion in
Žilina Žilina (; hu, Zsolna, ; german: Sillein, or ; pl, Żylina , names in other languages) is a city in north-western Slovakia, around from the capital Bratislava, close to both the Czech and Polish borders. It is the fourth largest city of S ...
,
Slovakia Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the ...
, in the village of Teplička nad Váhom, after construction between October 2004 and December 2005. It has since produced over 2.5 million units of the
Kia Cee'd The Kia Ceed (known as the Kia cee'd before 2018) is a compact car produced by the South Korean manufacturer Kia since 2006 exclusively for the European market. The Ceed was first unveiled on 28 September 2006 at the Paris Motor Show. In mid-2007, ...
,
Kia Sportage The Kia Sportage is a lineup of sport utility vehicles manufactured by the South Korean manufacturer Kia since 1993. Since 2004, the Sportage has been categorized as a compact crossover SUV, while previously it occupied the compact SUV class. It ...
and
Kia Venga The Kia Venga is a car manufactured by Kia for the European market across a single generation (2009–2019) with a five-door, five passenger, front-engine, front-wheel-drive, high-roof mini MPV (compact minivan) design. The Venga was styled by Gre ...
, as well as seven types of engines. In 2016, 339,500 cars and 612,915 engines were manufactured. The area of the plant is 166 ha and Mobis Slovakia, the largest supplier, is situated right on the carmaker's premises. As of December 31, 2016, 3,625 employees worked in the facility, while their average age was 35. The relatively low number of employees working in three shifts is related to a high degree of automation as well as high integration with Mobis Slovakia. In 2016, Kia Motors Slovakia recorded revenue of EUR 5.56 billion. Although the European car market knew significant difficulties, Kia announced increased sales in 2013.


Kia Mexico

The company has built a $1 billion manufacturing plant in the northern Mexican state of
Nuevo León Nuevo León () is a state in the northeast region of Mexico. The state was named after the New Kingdom of León, an administrative territory from the Viceroyalty of New Spain, itself was named after the historic Spanish Kingdom of León. Wit ...
, which produces 300,000 cars a year. Details of the factory, built in the city of Pesquería, were revealed in a joint press conference given by Kia CEO Hyoung-Keun Lee and the
President of Mexico The president of Mexico ( es, link=no, Presidente de México), officially the president of the United Mexican States ( es, link=no, Presidente de los Estados Unidos Mexicanos), is the head of state and head of government of Mexico. Under the ...
Enrique Peña Nieto Enrique Peña Nieto (; born 20 July 1966), commonly referred to by his initials EPN, is a Mexican politician who served as the 64th president of Mexico from 1 December 2012 to 30 November 2018. A member of the Institutional Revolutionary Party ...
in
Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...
on August 28, 2014. The plant was expected to be completed in the first half of 2016. This factory is involved in controversies because it was built on unevenly purchased land, and the construction agreement was made with advantage conditions and out of the local dispositions to Kia.


Kia India

The company has entered the Indian market in July 2019 with their 'Made for India' SUV- SP2 Concept now announced as the global mid-sized SUV
Kia Seltos The Kia Seltos ( ko, 기아 셀토스) is a subcompact crossover SUV manufactured by Kia. Introduced in mid-2019, the Seltos is positioned between the smaller Stonic, Soul, or Sonet and the larger Sportage in Kia's global SUV lineup. The Selt ...
. N. Chandrababu Naidu is lauded to have signed an MOU for the government of Andhra Pradesh which came to be one of the biggest FDI's with a total investment of Rs.12,900 crore. The company has built a production facility on a
Greenfield land Greenfield land is a British English term referring to undeveloped land in an urban or rural area either used for agriculture or landscape design Landscape design is an independent profession and a design and art tradition, practiced by la ...
in
Anantpur district Anantapur district officially: Anantapuramu district is one of the eight districts in the Rayalaseema region of the Indian state of Andhra Pradesh. The district headquarters is located at Anantapur city. It is one of the driest places in Sout ...
,
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to the ...
near Penukonda. The annual production capacity is 300,000 units. Kia has appointed Kookhyun Shim as MD & CEO for its Indian arm. In his new role, Shim will be responsible for leading the carmaker's expansion in the Indian market. Shim will play a leading role in ensuring KI's projected timeline and schedule of operations is achieved. He also oversaw the construction of Kia's first manufacturing facility in India, to help strengthen the company's position in the fifth largest global automotive market. Kia has committed investments to the tune of $1.1 billion to develop operations in India including investing in a network of over 250 customer touch-points that include service, sales and spares establishments. On 31 July 2020, Kia crossed 100,000 car sales in India becoming the fastest car manufacturer to do so.


Kia Lucky Motors Pakistan

Kia Lucky Motors (KLM) is a joint venture in Pakistan between Kia Motors and
Lucky Cement Lucky Cement Limited (LCL) ( ur, ) is the largest cement producer in Pakistan. Its shares are traded on the Pakistan Stock Exchange, and are part of the KSE 100 Index. The company's highest share price was PKR 1043.50, in May 2017 ...
. Kia Lucky Motors Pakistan began selling cars in 2018 when they launched their All New Grand Carnival in Pakistan. In quarter 4 2019, Kia Pakistan introduced two new locally manufactured products known as Kia Sportage and Kia Picanto.


Kia Defense

Kia Motors has specialized in the production of military vehicles with variants and other transportation equipment and by supplying them as a sole maker of military vehicles designated by the South Korean Government since 1976, when Kia Heavy Industry Co. Ltd. (now known as Hyundai Wia) was established. Kia is currently designing a Kaiser Jeep M715-type vehicle named th
KM450
for the South Korean Army on license from the U.S. Government. Kia is also the owner of the former ex-Asia Motors factory in
Gwangju Gwangju () is South Korea's sixth-largest metropolis. It is a designated metropolitan city under the direct control of the central government's Home Minister. The city was also the capital of South Jeolla Province until the provincial offic ...
.


Models


Sales figures


Facilities


Design emphasis

Beginning in 2006 Kia identified design as its "core future growth engine" – leading to the 2006 hiring of
Peter Schreyer Peter Schreyer (born 1953) is a German automobile designer widely known for his design contributions to the Audi TT. He has been the chief design officer at Kia Motors since 2006 and, on 28 December 2012, he was named one of three presidents of ...
and to the 2005 hiring Tom Kearns as Chief Design Officer. Schreyer had previously worked at
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. ...
(designing the Audi TT) and
Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...
and had won the Design Award of the Federal Republic of Germany. Kearns had previously worked at Cadillac as Chief Design Officer and was responsible for influencing Cadillac's direction of hard angles and sharp lines within their design. Schreyer has since been central to a complete restyling of Kia's line-up, overseeing design activities at Kia's design centers in Frankfurt, Los Angeles, Tokyo, and the Namyang Design Center in South Korea. With the Kee concept vehicle, shown at the Frankfurt Motor Show in 2007, Kia introduced a new corporate grille to create a recognizable 'face' for the brand. Known as the ''Tiger Nose'', Schreyer indicated he wanted "a powerful visual signal, a seal, an identifier. The front of a car needs this recognition, this expression. A car needs a face and I think the new Kia face is strong and distinctive. Visibility is vital and that face should immediately allow you to identify a Kia even from a distance." Schreyer described how the Kia Tiger Nose came to be as he explained, "I was just working on the car and just thinking about different possibilities, and suddenly I found it." Commenting on the new signature grille in 2009: "From now on, we'll have it on all our cars". Kia has since featured the Tiger Nose on all of their vehicles, ranging from the compact Kia Soul, on to the edgy new design of the Kia Optima, and to the larger SUV, the Kia Telluride. Kia cars won Road & Travel Magazine's International Car of the Year award in 2013, 2014 and 2015.


Controversies

In late 2012, Kia Motors was forced to admit error in inflating its
United States Environmental Protection Agency The Environmental Protection Agency (EPA) is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it ...
mileage claims and had to reduce its fuel economy claims in the U.S. by about 3 percent across the board and to offer compensation to previous vehicle buyers.


Nuevo León plant

Since 2014, Kia Motors has been involved in controversies in Mexico due to alleged irregularities in the construction of one of its manufacturing plants, located in the municipality of Pesquería,
Nuevo León Nuevo León () is a state in the northeast region of Mexico. The state was named after the New Kingdom of León, an administrative territory from the Viceroyalty of New Spain, itself was named after the historic Spanish Kingdom of León. Wit ...
. The construction of the plant was done in an irregularly purchased land agreement between Kia Motors Mexico and the State of Nuevo León, then headed by Rodrigo Medina de la Cruz, was signed with unfairly advantageous conditions, such as bigger tax incentives than those allowed by Mexican law (tax exemptions for 20 years when the standard is 5), extended to the Mexican providers of Kia. A copy of the full agreement was published in Facebook by current Nuevo León governor, Jaime Rodríguez Calderón, as part of a prosecution case against Medina and he declared that the signed agreement with his predecessor would be cancelled. A new agreement was then reached with Rodriguez's administration in June 2016. Former governor Medina de la Cruz and 30 other officials of the former state administration were investigated by an anti-corruption prosecutor for alleged
embezzlement Embezzlement is a crime that consists of withholding assets for the purpose of conversion of such assets, by one or more persons to whom the assets were entrusted, either to be held or to be used for specific purposes. Embezzlement is a type ...
, improper exercise of public functions and damage to Nuevo León State assets. Medina was then taken into custody on January 26, 2017, in relation to this case and others in which he is involved.


Sponsorship

Kia Motors sponsors the following sports teams, events, venues, and athletes:


Venues

* Kia Arena *
Kia Forum Kia Forum (formerly The Forum) is a multi-purpose indoor arena in Inglewood, California, United States, adjacent to Los Angeles. Located between West Manchester Boulevard, across Pincay Drive and Kareem Court, it is north of SoFi Stadium a ...
* Kia Oval


Sports associations

* League of Legends European Championship (LEC) *
FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' (French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...
*
UEFA Union of European Football Associations (UEFA ; french: Union des associations européennes de football; german: Union der europäischen Fußballverbände) is one of six continental bodies of governance in association football. It governs fo ...
*
Liga ACB The Liga ACB, known as Liga Endesa for sponsorship reasons, is the top professional basketball division of the Spanish basketball league system. Administrated by the Asociación de Clubs de Baloncesto (ACB), Liga ACB is contested by 18 teams, ...
*
National Basketball Association The National Basketball Association (NBA) is a professional basketball sports league, league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues i ...
(NBA) *
Women's National Basketball Association The Women's National Basketball Association (WNBA) is an American professional basketball league. It is composed of twelve teams, all based in the United States. The league was founded on April 22, 1996, as the women's counterpart to the Nati ...
(WNBA)


Sports events

*
Archery World Cup The Archery World Cup is a competition, started in 2006, organized by the World Archery Federation, where the archers compete in four stages in four countries and the best eight archers of each category (from 2010, four archers during 2006-09) ad ...
*
Asian Games The Asian Games, also known as Asiad, is a continental multi-sport event held every four years among athletes from all over Asia. The Games were regulated by the Asian Games Federation (AGF) from the first Games in New Delhi, India, until t ...
*
Australian Open The Australian Open is a tennis tournament held annually at Melbourne Park in Melbourne, Australia. The tournament is the first of the four Grand Slam tennis events held each year, preceding the French Open, Wimbledon, and the US Ope ...
(tennis tournament) *
Copa América The Copa América ( en, America Cup) or CONMEBOL Copa América, known until 1975 as the South American Football Championship (''Campeonato Sudamericano de Fútbol'' in Spanish and ''Campeonato Sul-Americano de Futebol'' in Portuguese), is the t ...
*
FIBA Asia Championship The FIBA Asia Cup (formerly the FIBA Asia Championship and ABC Championship) is an international basketball tournament which takes place every four years between the men's national teams of Asia and Oceania. Through the 2015 edition, the tourna ...
*
FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament has ...
* Kia Classic (
LPGA The Ladies Professional Golf Association (LPGA) is an American organization for female golfers. The organization is headquartered at the LPGA International in Daytona Beach, Florida, and is best known for running the LPGA Tour, a series of wee ...
) * Kia Lotos Race *
Kia Super League The Women's Cricket Super League (WCSL), known as the Kia Super League (KSL) for sponsorship reasons, was a semi-professional women's Twenty20 cricket competition in England and Wales operated by the England and Wales Cricket Board (ECB). The comp ...
(cricket) * Korea Speed Festival *
UEFA Europa League The UEFA Europa League (abbreviated as UEL, or sometimes, UEFA EL), formerly the UEFA Cup, is an annual football club competition organised since 1971 by the Union of European Football Associations (UEFA) for eligible European football clubs. ...
*
Universiade The Universiade is an international multi-sport event, organized for university athletes by the International University Sports Federation (FISU). The name is a portmanteau of the words "University" and " Olympiad". The Universiade is referred ...
*
X Games The X Games are an annual extreme sports event organized, produced and broadcast by ESPN. Coverage is also shown on ESPN's sister network, ABC. The inaugural X Games were held during the summer of 1995 in Providence and Newport, Rhode Island, ...
* X Games Asia


Sports teams

* A.C. Monza (Italian association football team) *
Atlanta Falcons The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) NFC South, South division. The Falcon ...
*
Atlético Madrid Club Atlético de Madrid, S.A.D. (; meaning "Athletic Club of Madrid"), known simply as Atleti in the Spanish-speaking world and commonly referred to at international level as Atlético Madrid, is a Spanish professional football club based i ...
(Spanish professional football club, from 2005 to 2011) * B-SAD (Portugal association football team) * Bengaluru FC (Indian professional Football Club, from 2018 to 2020) * Boston United FC (English Football Club) *
Brisbane Broncos The Brisbane Broncos Rugby League Football Club Ltd., commonly referred to as the Broncos, is an Australian professional rugby league football club based in Brisbane, Queensland. Founded in April 1987, the Broncos play in Australia's elite c ...
(National Rugby League) * Canterbury-Bankstown Bulldogs (National Rugby League) * DWG KIA (South Korean professional esports organization) *
England women's cricket team The England women's cricket team represents England and Wales in international women's cricket. Since 1998, they have been governed by the England and Wales Cricket Board (ECB), having been previously governed by the Women's Cricket Associati ...
*
FC Hansa Rostock FC Hansa Rostock () is a German association football club based in the city of Rostock, Mecklenburg-Vorpommern. The club is also called as "the cog" because of its club crest. They have emerged as one of the most successful clubs from the forme ...
(German association football team, from 1999 to 2002) * FC Steaua București (Romanian association football team) *
Greater Western Sydney Giants The Greater Western Sydney Giants (officially the Greater Western Sydney Football Club and colloquially known as the GWS Giants or simply GWS) are a professional Australian rules football team based in Sydney Olympic Park, which represents the ...
(Australian Football League) * Kia Forte (Shakey's V-League) * Kia Picanto (Philippine Basketball Association) * Kia Speed Skating Academy * Kia Tigers (Korean Baseball Team in
Gwangju Gwangju () is South Korea's sixth-largest metropolis. It is a designated metropolitan city under the direct control of the central government's Home Minister. The city was also the capital of South Jeolla Province until the provincial offic ...
,
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
) * Philippines national football team * Qormi FC (Maltese association football team) *
Rogue A rogue is a person or entity that flouts accepted norms of behavior. Rogue or rogues may also refer to: Companies * Rogue Ales, a microbrewery in Newport, Oregon * Rogue Arts, a film production company * Rogue Entertainment, a software co ...
(European professional esports organization) * Slovakia national football team * South Korea national speed skating team *
Surrey County Cricket Club Surrey County Cricket Club (Surrey CCC) is a first-class club in county cricket, one of eighteen in the domestic cricket structure of England and Wales. It represents the historic county of Surrey, including areas that now form South London. ...
*
Udinese Calcio Udinese Calcio, commonly referred to as Udinese, is a professional Italian football club based in Udine, Friuli-Venezia Giulia, that currently plays in Serie A. It was founded on 30 November 1896 as a sports club, and on 5 July 1911 as a foo ...
(Italian association football team, from 2004 to 2006) * Waikato Bay of Plenty Magic


Athletes

* Ryan Ford (MMA fighter) * Fernando González (Chilean tennis player – 2004 & 2008 Olympic medalist) * Badr Hari (Moroccan kickboxer) *
LeBron James LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest p ...
(Global brand ambassador) * Blake Griffin (NBA basketball player) *
Lee Sang-hwa Lee Sang-hwa (Korean: 이상화, Hanja: 李相花, ; born 25 February 1989) is a South Korean retired speed skater who specialises in the sprint distances. She is a two-time Olympic champion in 500 metres (2010 and 2014) and the 2010 World S ...
(Speed skater) * Yulia Lipnitskaya (Russian figure skater) *
Aliya Mustafina Aliya Farkhatovna Mustafina (russian: Алия Фархатовна Мустафина) is a Russian former artistic gymnast. With a combined total of 45 Olympic, World and European Championship medals, she is considered one of the most successf ...
and Viktoria Komova (both Russian artistic gymnasts) *
Rafael Nadal Rafael Nadal Parera (, ; born 3 June 1986) is a Spanish professional tennis player. He is currently ranked world No. 2 in singles by the Association of Tennis Professionals (ATP). He has been ranked world No. 1 for 209 weeks, and has finish ...
(Global brand ambassador) *
Manny Pacquiao Emmanuel Dapidran Pacquiao Sr. (; born December17, 1978) is a Filipino politician and former professional boxer. Nicknamed "PacMan", he is regarded as one of the greatest professional boxers of all time. He served as a Senator of the Phil ...
(Filipino boxer) * Adelina Sotnikova (Russian figure skater) * Michelle Wie (Official golf ambassador & spokesperson – KMA) *
Dylan Alcott Dylan Martin Alcott, (born 4 December 1990) is an Australian former wheelchair tennis player, former wheelchair basketball player, radio host and motivational speaker. Alcott was a member of the Australia men's national wheelchair basketball t ...
(Australian tennis player) * Eric Keogh (Kia Race Series winner 2 years in a row)


Actors

*
Pierce Brosnan Pierce Brendan Brosnan (; born 16 May 1953) is an Irish actor and film producer. He is best known as the fifth actor to play secret agent James Bond in the Bond film series, starring in four films from 1995 to 2002 ('' GoldenEye'', '' Tomorro ...
*
Laurence Fishburne Laurence John Fishburne III (born July 30, 1961) is an American actor. He is a three time Emmy Award and Tony Award winning actor known for his roles on stage and screen. He has been hailed for his forceful, militant, and authoritative charact ...
*
Christopher Walken Christopher Walken (born Ronald Walken; March 31, 1943) is an American actor. Prolific in film, television and on stage, Walken is the recipient of numerous accolades including an Academy Award, a BAFTA Award, and a Screen Actors Guild Awa ...
*
Tiger Shroff Jai Hemant "Tiger" Shroff (born 2 March 1990) is an Indian actor and martial artist known for his work in the Indian cinema. He is best known for his Baaghi action franchise, '' Heropanti'' (2014) and '' War'' (''2019''). He has featured in F ...


Musicians

* Blackpink * Chase Bryant * Hyolyn * Matthew Koma * MisterWives *
Weezer Weezer is an American rock band formed in Los Angeles, California, in 1992. Since 2001, the band has consisted of Rivers Cuomo (vocals, guitar, keyboards), Patrick Wilson (drums, backing vocals), Scott Shriner (bass guitar, keyboards, backing ...


Music events

* Live at The chapel (Australian music concert) *
Vans Warped Tour The Warped Tour was a traveling rock tour that toured the United States plus three or four stops in Canada annually each summer from 1995 until 2019. It was the largest traveling music festival in the United States and the longest-running tour ...
* YouTube Music Awards (2013) * Melon Music Awards (
2019 File:2019 collage v1.png, From top left, clockwise: Hong Kong protests turn to widespread riots and civil disobedience; House of Representatives votes to adopt articles of impeachment against Donald Trump; CRISPR gene editing first used to experim ...
)


Charity events

* We Can Be Heroes (joint-venture between Kia and
DC Comics DC Comics, Inc. ( doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with the ...
);


Entertainment

* ''
Inside the NBA ''Inside the NBA'', branded for sponsorship purposes as ''Inside the NBA presented by Kia'', is the postgame show for '' NBA on TNT'' broadcasts. The program features host Ernie Johnson with analysts Kenny Smith, Charles Barkley, and Shaquille ...
'' * '' Tobot'' * ''
X-Men The X-Men are a superhero team appearing in American comic books published by Marvel Comics, first appearing in Uncanny X-Men, ''The X-Men'' #1 by artist/co-plotter Jack Kirby and writer/editor Stan Lee in 1963. Although initially cancelled in ...
''


Slogans

* (2000–2006) * (2006–2021) * (2019–2021, United States) * (2021–present, Worldwide)


See also

* List of Kia design and manufacturing facilities * Automotive industry in South Korea *
Hyundai Motor Group The Hyundai Motor Group (HMG; ; ; stylized as HYUΠDAI) is a South Korean '' chaebol'' (loosely similar to a multinational conglomerate but without a central holding company or ownership structure) headquartered in Seoul, South Korea. The H ...
* Kia EcoDynamics *
Economy of South Korea The economy of South Korea is a highly developed mixed economy. By nominal GDP, it has the 5th largest economy in Asia and the 13th largest in the world. South Korea is notable for its rapid economic development from an underdeveloped natio ...


References


External links

* * (Local)
Kia Military Vehicles official site
{{Authority control Kia Motors Car manufacturers of South Korea Bus manufacturers of South Korea Truck manufacturers of South Korea Defence companies of South Korea Hyundai Motor Group Multinational companies headquartered in South Korea Manufacturing companies based in Seoul Vehicle manufacturing companies established in 1944 1944 establishments in the Japanese colonial empire Companies listed on the Korea Exchange South Korean brands Car brands Motor vehicle engine manufacturers Engine manufacturers of South Korea