ID-MM7 is a protocol developed and promoted by the
Liberty Alliance
The Liberty Alliance Project was an organization formed in September 2001 to establish standards, guidelines and best practices for identity management in computer systems.
It grew to more than 150 organizations, including technology vendors, ...
, driven by major mobile operators such as
Vodafone
Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It ...
and
Telefónica Móviles
Telefónica, S.A. () is a Spanish multinational telecommunications company headquartered in Madrid, Spain. It is one of the largest telephone operators and mobile network providers in the world. It provides fixed and mobile telephony, broadba ...
, to standardize identity-based
web services interfaces to mobile messaging.
The ID-MM7 specification adds significant value to existing web services.
MM7 has long been used by operators for relaying
MMS and
SMS
Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...
traffic. ID-MM enables an entirely new business model wherein the content providers know their subscribers only pseudonymously - providing the capability to thwart
spam,
identity theft
Identity theft occurs when someone uses another person's personal identifying information, like their name, identifying number, or credit card number, without their permission, to commit fraud or other crimes. The term ''identity theft'' was c ...
and
fraud
In law, fraud is intentional deception to secure unfair or unlawful gain, or to deprive a victim of a legal right. Fraud can violate civil law (e.g., a fraud victim may sue the fraud perpetrator to avoid the fraud or recover monetary compen ...
.
Known implementations of the protocol include:
SymlabsFederated Identity Platfor
Computer access control protocols
Mobile telecommunications standards
Mobile web
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