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is a professor of management practice in the Strategy Unit at Harvard Business School. He co-authored ''The New New Product Development Game'' which influenced the development of the Scrum framework.


Biography

Takeuchi was born in 1946 and gained a B.A. from
International Christian University is a non-denominational private university located in Mitaka, Tokyo, Japan, commonly known as ICU. With the efforts of Prince Takamatsu, General Douglas MacArthur, and BOJ President Hisato Ichimada, ICU was established in 1949 as the first l ...
in
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
, and an M.B.A. and Ph.D. from the
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...
. His early non-academic career included work at
McCann-Erickson McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, expe ...
in Tokyo and San Francisco and at McKinsey & Company in Tokyo. From 1976 to 1983 Takeuchi had his first faculty position at Harvard Business School, as an assistant professor in the Marketing Unit. He moved to
Hitotsubashi University is a national university located in Tokyo, Japan. It has campuses in Kunitachi, Kodaira, and Chiyoda. One of the top 9 Designated National University in Japan, Hitotsubashi is a relatively small institution specialized solely in social science ...
in Tokyo in 1983, becoming a professor in 1987. In another spell at Harvard Business School from 1995 to 1996, Takeuchi served as a visiting professor in the Advanced Management Program. In 1998 Takeuchi became the founding dean of Hitotsubashi University's business school, the Graduate School of International Corporate Strategy. 2010 saw Takeuchi appointed to the position of Professor Emeritus at that university and in the same year he was additionally appointed as a professor at Harvard Business School. Takeuchi has written or co-authored numerous articles for the
Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Ma ...
. He has served on the planning board of the
World Economic Forum The World Economic Forum (WEF) is an international non-governmental and lobbying organisation based in Cologny, canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer and economist Klaus Schwab. The foundation, ...
and is an external director at Mitsui & Co. and an outside director at Daiwa Securities Group Inc.


The New New Product Development Game

Takeuchi collaborated on a number of articles with Ikujiro Nonaka (野中 郁次郎), a colleague at Hitotsubashi University, including the 1986 Harvard Business Review article ''The New New Product Development Game'', in which they emphasized speed and flexibility for
new product development In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along ...
. The article looked at practices in a number of successful manufacturing companies such as Fuji-Xerox,
Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
, 3M and
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
. The authors drew attention to the practice in those companies of having an overlapping development process ('like
Sashimi is a Japanese delicacy consisting of fresh raw fish or meat sliced into thin pieces and often eaten with soy sauce. Origin The word ''sashimi'' means "pierced body", i.e. " 刺身" = ''sashimi'', where 刺 し = ''sashi'' (pierced, stu ...
'), rather than the older sequential approach. They likened it to the game of
Rugby Rugby may refer to: Sport * Rugby football in many forms: ** Rugby league: 13 players per side *** Masters Rugby League *** Mod league *** Rugby league nines *** Rugby league sevens *** Touch (sport) *** Wheelchair rugby league ** Rugby union: 1 ...
, where a team 'tries to go the distance as a unit, passing the ball back and forth' and where a team may employ different tactics to make the best use of its talents. The authors found that teams in the most successful companies they examined exhibited the following conditions: * Autonomy - being self-organising and empowered to make decisions over how to do the work * Cross-fertilization - having within the teams all the skills needed to complete the task * Self-Transcendence - elevating their goals and pushing beyond the normally accepted limit; challenging the status quo The article attracted attention when it was published but its significance for software development was born seven years later when a team at Easel Corporation led by
Jeff Sutherland Jeff Sutherland (born June 20, 1941) is one of the creators of the Scrum, a framework for product management. Together with Ken Schwaber, he presented Scrum at OOPSLA'95. Sutherland contributed to the creation of the Agile Manifesto in 2001. Alon ...
alighted on the article and spotted the opportunity it offered to achieve their goal of delivering software on schedule and under budget. Sutherland went on to develop the concept in conjunction with
Ken Schwaber Ken Schwaber (born 1945 in Wheaton, Illinois) is a software developer, product manager and industry consultant. He worked with Jeff Sutherland to formulate the initial versions of the Scrum framework and to present Scrum as a formal process ...
as the Scrum framework, an agile software development technique now used across the globe.


The Nonaka-Takeuchi model of knowledge creation and practice

Takeuchi's colleague Ikujiro Nonaka wrote an article ''The Knowledge-Creating Company'' in the Harvard Business Review, 1991. It explored two types of knowledge, namely
tacit knowledge Tacit knowledge or implicit knowledge—as opposed to formal, codified or explicit knowledge—is knowledge that is difficult to express or extract, and thus more difficult to transfer to others by means of writing it down or verbalizing it. This ...
which is that learned by experience and communicated indirectly, and
explicit knowledge Explicit knowledge (also expressive knowledge) is knowledge that can be readily articulated, codified, stored and accessed. It can be expressed in formal and systematical language and shared in the form of data, scientific formulae, specifications ...
, which is that recorded in documentation, manuals and procedures. Nonaka wrote that Japanese companies viewed knowledge as primarily tacit but had mastered converting tacit to explicit and back again (the 'spiral of knowledge'). In 1995 Nonaka and Takeuchi co-authored a book which expanded on the subject and brought it to a wider audience: ''The Knowledge-Creating Company : How Japanese Companies Create the Dynamics of Innovation''. The authors described the methods used in successful Japanese companies to create new knowledge and use it to produce successful products. They called this 'organizational knowledge creation' – an ability to 'create new knowledge, disseminate it throughout the organization and embody it in products, services and systems'. The book published by Oxford University Press was named as Best Book of the Year in Business and Management, 1996 by the
Association of American Publishers The Association of American Publishers (AAP) is the national trade association of the American book publishing industry. AAP lobbies for book, journal, and education publishers in the United States. AAP members include most of the major commercia ...
.


Selected bibliography

* * * * *


See also

*
SECI model of knowledge dimensions The SECI model of knowledge dimensions (or the Nonaka-Takeuchi model) is a model of knowledge creation that explains how tacit and explicit knowledge are converted into organizational knowledge. The SECI model distinguishes four knowledge dimensio ...


References

{{DEFAULTSORT:Takeuchi, Hirotaka 1946 births Living people People from Tokyo Japanese business theorists International Christian University alumni University of California, Berkeley alumni Harvard Business School faculty