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Global Disinformation Index (GDI) is a
not-for-profit organisation A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
based in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
which aims to mitigate the spread of
disinformation Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the ...
on the internet.Zendelovski, G., & Cvetkovski, S. (2021). The Pandemic of Fake News and Disinformation in the Age of Deglobalization. Security Dialogues. The group utilises a system of ratings of news sources and websites to determine risk of disinformation. The group's efforts also include investigations into internet advertising, and the alleged use of disinformation in relation to
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quickl ...
featured on various websites. The group has faced scrutiny over potential political bias, and has been categorised as a
political left Left-wing politics describes the range of political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy. Left-wing politics typically involve a concern for those in soci ...
think tank A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture. Most think tanks are non-governmental ...
by the group
AllSides AllSides is an American company that assesses the political bias of prominent media outlets, and presents different versions of similar news stories from sources of the political right, left, and center, in a mission to show readers news outsi ...
.


Overview

GDI was founded in 2018 by
Clare Melford Clare Melford was the CEO of the International Business Leaders Forum
,
Alexandra Mousavizadeh Alexandra Mousavizadeh (born 18 September 1970) is a Danish economist and CEO of Evident. Prior to June 2022 she was a partner at Tortoise Media in London and creator of The Responsibility100 Index and The Global AI Index. She specializes in in ...
and Daniel Rogers, and has received funding through a combination of charitable trusts, governmental organizations, and ad tech licensees of its dynamic exclusion list. Contributors include the
Knight Foundation The John S. and James L. Knight Foundation, also known as the Knight Foundation, is an American non-profit foundation that provides grants for journalism, communities, and the arts. The organization was founded as the Knight Memorial Education ...
,
Foreign, Commonwealth and Development Office The Foreign, Commonwealth & Development Office (FCDO) is a department of the Government of the United Kingdom. Equivalent to other countries' ministries of foreign affairs, it was created on 2 September 2020 through the merger of the Foreig ...
(FCDO), and
Luminate Group Luminate may refer to: * Luminate (band), an American contemporary Christian music band * Luminate (company), a music sales data provider * Luminate Education Group Luminate Education Group (formerly Leeds City College Group) brings together a nu ...
. One of its strategies promoted by GDI is the aim to remove financial incentives for news content that promotes "adversarial narratives".Disinformation index
''www.rand.org''. Accessed 26 April 2024.
GDI's investigation of COVID-19 disinformation focussed on the generation of illicit revenue for websites. GDI has reported that a recent evaluation of Italian online news sites resulted in categorising one third of the evaluated sites as high risk of disinformation.


Reception

GDI's alleged bias was first reported by the
Washington Examiner The ''Washington Examiner'' is an American conservative news outlet which consists principally of an online/digital website with a weekly magazine, based in Washington, D.C. It is owned by MediaDC, a subsidiary of Clarity Media Group, which is ...
, a U.S. conservative website, which released an investigative series in February 2023 that said GDI was "part of a stealth operation blacklisting and trying to defund conservative media, likely costing the news companies large sums in advertising dollars." The journalist who authored that series of stories, Gabe Kaminsky, said that GDI received $100,000 from the U.S. Department of State.However, the State Department has denied that the grant was used to "blacklist" any companies in the U.S. The series in the Washington Examiner sparked outcry among conservatives, and prompted a lawsuit by the Daily Wire and the Federalist, two U.S. right-wing websites, against the State Department.The State Department-funded
National Endowment for Democracy The National Endowment for Democracy (NED) is an organization in the United States that was founded in 1983 for promoting democracy in other countries by promoting political and economic institutions such as political groups, trade unions, ...
announced in 2023 that it would no longer fund GDI. After the series of stories, Microsoft's Xandr cut ties with GDI and exited the political advertising space. Congress passed a law in 2023 that banned the Pentagon from funding GDI in the future for military recruitment advertising. In April 2024,
UnHerd ''UnHerd'' is a British news and opinion website founded in July 2017. Content ''UnHerd'' was founded in 2017 by conservative British political activist Tim Montgomerie, who also acted as editor. Following Montgomerie's departure in September ...
CEO Freddie Sayers criticized GDI after it placed UnHerd on its "dynamic exclusion list", leading to a reduction in UnHerd's
advertising revenue Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S ...
. Sayers argued that GDI's determination was based on ideological disagreements rather than factual inaccuracies. In response,
Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The ...
, the CEO of
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, called for GDI to be shut down. Following UnHerd's article, UK Business Secretary
Kemi Badenoch Olukemi Olufunto Badenoch ( ; née Adegoke, 2 January 1980) is a British politician serving as Secretary of State for International Trade, President of the Board of Trade and Minister for Women and Equalities since 2022. She previously served ...
joined around 10 MPs in raising concerns about GDI and their approach to distinguishing between free speech and disinformation. In response to Badenoch's concerns, Foreign Secretary
David Cameron David William Donald Cameron (born 9 October 1966) is a British former politician who served as Prime Minister of the United Kingdom from 2010 to 2016 and Leader of the Conservative Party from 2005 to 2016. He previously served as Leader o ...
stated that FCDO had ceased funding GDI in 2023 and did not plan to resume funding.


Advisory panel

Until March 2023, GDI publically disclosed members of its "Advisory Panel". Amongst others, these have included
Anne Applebaum Anne Elizabeth Applebaum (born July 25, 1964) is an American journalist and historian. She has written extensively about the history of Communism and the development of civil society in Central and Eastern Europe. She has worked at ''The Econ ...
,
Peter Pomerantsev Peter Pomerantsev (; born Pyotr Igorevich Pomerantsev, russian: Пётр Игоревич Померанцев, label=none; born 1977) is a Soviet-born British journalist, author and TV producer. He is a Senior Fellow at the Institute of Global ...
, Miguel Martinez and
Hany Farid Hany Farid is an American university professor who specializes in the analysis of digital images and the detection of digitally manipulated images such as deepfakes. Farid serves as Dean and Head of School for the UC Berkeley School of Informati ...
. ''
Reason Reason is the capacity of Consciousness, consciously applying logic by Logical consequence, drawing conclusions from new or existing information, with the aim of seeking the truth. It is closely associated with such characteristically human activ ...
'' reported in February 2023 that Applebaum had asked for her name to removed from the GDI website as she had not been in contact with GDI since 2019.


See also

*
NewsGuard NewsGuard is a journalism and technology tool that rates the credibility of news and information websites and tracks online misinformation. It operates a browser extension and mobile apps for consumers as well as services for businesses, inclu ...
*
Ad Fontes Media Ad Fontes Media, Inc. is a Colorado-based media watchdog organization primarily known for its Media Bias Chart, which rates media sources in terms of political bias and reliability. The organization was founded in 2018 by patent attorney Vanes ...
*
AllSides AllSides is an American company that assesses the political bias of prominent media outlets, and presents different versions of similar news stories from sources of the political right, left, and center, in a mission to show readers news outsi ...


References

{{reflist Organizations established in 2018 Organisations based in the United Kingdom Non-profit organisations based in the United Kingdom