Electronic signage (also called electronic signs or electronic displays) are illuminant advertising media in the

signage Signage is the design or use of signs and symbols to communicate a message. Signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any ki ...

industry. Major electronic signage include fluorescent signs, HID ( high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called

digital signage Digital signage is a segment of electronic signage that uses Electronic visual display, digital display technologies to present multimedia content in both public and private environments. Content may include video, images, text, or interactive me ...

Status

Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.

Average percentage of various signs usage

Regulation (USA)

It is not difficult to have an electronic sign for your business; however, it is not simple to get a permit to install an electronic sign. There are two terms for the advertising industry, off-premises advertising device and on-premises advertising device. Usually, there are different regulatory and

zoning In urban planning, zoning is a method in which a municipality or other tier of government divides land into land-use "zones", each of which has a set of regulations for new development that differs from other zones. Zones may be defined for ...

set up by different cities for different types of advertising media.

Results of State Statutory Review

Source:Research Review of Potential Safety Effects of Electronic Billboards on Driver Attention and Distraction - Final Report
/ref> ''Note: 10 states prohibit animation or moving parts except for public service announcement''

Gallery

Image:Parker's Piece toilets Cambridge 02.jpg, The coloured panels contain fluorescent lamps which gradually change colour between red, blue and green. Image:Wangfujing Dajie McDonald's TV billboard.JPG, McDonald's on Wangfujing Dajie, in

Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...

, PRC with giant

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

TV billboard. Image:Pachinko LED.jpg, The LED electric light guide plate of the

pachinko is a mechanical game originating in Japan that is used as an arcade game, and much more frequently for gambling. Pachinko fills a niche in Gambling in Japan, Japanese gambling comparable to that of the slot machine in the West as a form of l ...

store. Image:Mo Farah 1 (6141506043) (2).jpg,

Mo Farah Sir Mohamed Muktar Jama Farah (born Hussein Abdi Kahin; 23 March 1983) is a Somali-British former long-distance runner. Considered one of the greatest runners of all time, his ten global championship gold medals (four Olympic and six World tit ...

on a billboard.

References

External links

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International Sign Association
{{Commons Signage Cyberpunk themes Advertising tools Advertising by medium