History
CleverTap was founded by Sunil Thomas, Suresh Kondamudi, and Anand Jain who were all colleagues at Network 18. Together, they started CleverTap in May 2013. CleverTap publicly launched the product in September 2015, the company also changed its trading name from WizRocket to CleverTap. CleverTap hired Sidharth Malik as the global CEO in Dec 2021. In May 2022, CleverTap announced the acquisition of Bulgarian-originated but San Francisco-based mobile marketing vendor Leanplum. While the price of the acquisition has not been disclosed, the company stated the funds were cash and stock transactions that were funded by internal accrual and CleverTap stock. The acquisition is set to aid with CleverTap's global reach, providing development centres and customer-facing teams across North America, Europe, Latin America, India, Southeast Asia, and the Middle East, with a total customer base of 1,300 customers.Funding
The company secured a seed funding of USD 1.6 million from Accel in July 2014. It secured an additional Series A funding of US$8 million from Accel andAwards and recognition
In 2017, TiE Silicon Valley included CleverTap in its list of TiE50, World's 50 Most Promising Technology Startups. Sunil Thomas, CEO of the company, was named as one of the 25 Marketing Technology Trailblazers in 2017 by Advertising Age. In 2021, CleverTap was recognized as one of Forbes’ Best Startup Employers in America for the second consecutive year. In 2022, CleverTap was awarded the Breakout SaaS Startup of the Year by SaaSBOOMi, a community of SaaS founders and product builders shaping India's SaaS industry and was also included in the G2 list of best software sellers. In 2022, CleverTap was selected as one of India’s Great Mid-size Workplaces by Great Place To Work. Also in 2022, for the 12th time in a row, CleverTap was named a Leader in the Mobile Marketing category in the summer reports by G2. In the G2 Fall 2022 report, CleverTap was named a global Leader in the Mobile Marketing category as well as a Momentum Leader, Leader for Asia and India regions, and Leaders in the Mid-Market and Small Business segments. In October 2022, the company was named a Soonicorn — a soon-to-be Unicorn — by the website Tracxn.See also
* Behavioral analyticsReferences
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