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Behavioral Analytics
Behavioral analytics is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and Internet of Things ( IoT). The rapid increase in the volume of raw event data generated by the digital world enables methods that go beyond demographics and other traditional metrics that tell us what kind of people took what actions in the past. Behavioral analysis focuses on understanding how consumers act and why, enabling predictions about how they are likely to act in the future. It enables marketers to make the right offers to consumer segments at the right time. Behavioral analytics can be useful for authentication as for security purposes. It uses non-identifiable but individually unique factors to confirm who the user is. The identity of the user is authenticated in the background using factor such as mouse movement to typing speed and habits, login history network detail like ...
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Business Analytics
Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set metrics to both measure past performance and guide business planning. In other words, business intelligence focuses on description, while business analytics focusses on prediction and prescription. Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making. It is therefore closely related to management science. Analytics may be used as input for human decisions or may drive fully automated decisions. Business intelligence is querying, reporting, online ...
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Privacy Violation
The right to privacy is an element of various legal traditions that intends to restrain governmental and private actions that threaten the privacy of individuals. Over 185 national constitutions mention the right to privacy. Since the global surveillance disclosures of 2013, the right to privacy has been a subject of international debate. Government agencies, such as the NSA, FBI, CIA, R&AW, and GCHQ, have engaged in mass, global surveillance. Some current debates around the right to privacy include whether privacy can co-exist with the current capabilities of intelligence agencies to access and analyze many details of an individual's life; whether or not the right to privacy is forfeited as part of the social contract to bolster defense against supposed terrorist threats; and whether threats of terrorism are a valid excuse to spy on the general population. Private sector actors can also threaten the right to privacyparticularly technology companies, such as Amazon, Apple, ...
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Recommendation Engine
A recommender system (RecSys), or a recommendation system (sometimes replacing ''system'' with terms such as ''platform'', ''engine'', or ''algorithm'') and sometimes only called "the algorithm" or "algorithm", is a subclass of information filtering system that provides suggestions for items that are most pertinent to a particular user. Recommender systems are particularly useful when an individual needs to choose an item from a potentially overwhelming number of items that a service may offer. Modern recommendation systems such as those used on large social media sites make extensive use of AI, machine learning and related techniques to learn the behavior and preferences of each user and categorize content to tailor their feed individually. Typically, the suggestions refer to various Decision-making process, decision-making processes, such as what product to purchase, what music to listen to, or what online news to read. Recommender systems are used in a variety of areas, with ...
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Cohort Analysis
Cohort analysis is a kind of behavioral analytics that breaks the data in a data set into related groups before analysis. These groups, or cohort (statistics), cohorts, usually share common characteristics or experiences within a defined time-span. Cohort analysis allows a company to "see patterns clearly across the life-cycle of a customer (or user), rather than slicing across all customers blindly without accounting for the natural cycle that a customer undergoes." By seeing these patterns of time, a company can adapt and tailor its service to those specific cohorts. While cohort analysis is sometimes associated with a cohort study, they are different and should not be viewed as one and the same. Cohort analysis is specifically the analysis of cohorts in regards to big data and business analytics, while in cohort study, data is broken down into similar groups. Examples The goal of business analytics is to analyze and present actionable information. Large, undifferentiated datase ...
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Online Game
An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, and span many genres, including first-person shooters, strategy games, and massively multiplayer online role-playing games (MMORPG). In 2019, revenue in the online games segment reached $16.9 billion, with $4.2 billion generated by China and $3.5 billion in the United States. Since the 2010s, a common trend among online games has been to operate them as games as a service, using monetization schemes such as loot boxes and battle passes as purchasable items atop freely-offered games. Unlike purchased retail games, online games have the problem of not being permanently playable, as they require special servers in order to function. The design of online games can range from simple text-based environments to the incorpor ...
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Tracking System
A tracking system or locating system is used for Surveillance, tracking persons or objects that do not stay in a fixed location, and supplying a time-ordered sequence of positions (track). Applications A myriad of tracking systems exist. Some are 'lag time' indicators, that is, the data is collected after an item has passed a point for example, a bar code or choke point or gate. Others are 'real-time' or 'near real-time' like Global Positioning Systems (GPS) depending on how often the data is refreshed. There are bar-code systems which require items to be scanned and other which have Automatic identification and data capture, automatic identification (RFID auto-id). For the most part, the tracking worlds are composed of discrete hardware and software systems for different applications. That is, bar-code systems are separate from Electronic Product Code (EPC) systems and GPS systems are separate from active real time locating systems or Real-time locating, RTLS. For example ...
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Target Corporation
Target Corporation is an American retail corporation that operates a chain of discount department stores and hypermarkets, headquartered in Minneapolis, Minnesota. It is the seventh-largest retailer in the United States, and a component of the S&P 500 Index. The company is one of the largest American-owned private employers in the United States. The original Target retail store was co-founded by John Geisse and Douglas Dayton, the CEO of the Dayton corporation at that time. The Dayton corporation, now known as the Target Corporation, was the company John Geisse worked for when he founded the Target stores and was founded in Minneapolis by businessman George Dayton in 1902, and developed through the years via expansion and acquisitions. Target, the company's first discount store and eventual namesake, was opened and founded by American business man John F. Geisse in 1962. The company became the Dayton-Hudson Corporation after merging with the J.L. Hudson Company in 1969 ...
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Amazon
Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek mythology Amazon or Amazone may also refer to: Arts and entertainment Fictional characters * Amazon (Amalgam Comics) * Amazon, an alias of the Marvel supervillain Man-Killer * Amazons (DC Comics), a group of superhuman characters * The Amazon, a '' Diablo II'' character * The Amazon, a '' Pro Wrestling'' character * Amazon (''Dragon's Crown''), a character from the ''Dragon's Crown'' game * '' Kamen Rider Amazon'', title character in the fourth installment of the ''Kamen Rider'' series Film and television * ''The Amazons'' (1917 film), an American silent tragedy film * ''The Amazon'' (film), a 1921 German silent film * '' War Goddess'', also known as ''The Amazons'', a 1973 Italian adventure fantasy drama * ''Amazons'' (1984 f ...
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Event (computing)
In computing, an event is a detectable occurrence or change in the system's state, such as user input, hardware interrupts, system notifications, or changes in data or conditions, that the system is designed to monitor. Events trigger responses or actions and are fundamental to event-driven systems. These events can be handled synchronously, where the execution Thread (computing), thread is blocked until the event handler completes its processing, or asynchronously, where the event is processed independently, often through an event loop. Even when synchronous handling appears to block execution, the underlying mechanism in many systems is still asynchronous, managed by the event loop. Events can be implemented through various mechanisms such as Callback (computer programming), callbacks, message objects, signals, or interrupts, and events themselves are distinct from the implementation mechanisms used. Event propagation models, such as Event bubbling, bubbling, capturing, and pub/s ...
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Visual Representation Of Events That Make Up Behavioral Analysis
The visual system is the physiological basis of visual perception (the ability to detect and process light). The system detects, transduces and interprets information concerning light within the visible range to construct an image and build a mental model of the surrounding environment. The visual system is associated with the eye and functionally divided into the optical system (including cornea and lens) and the neural system (including the retina and visual cortex). The visual system performs a number of complex tasks based on the ''image forming'' functionality of the eye, including the formation of monocular images, the neural mechanisms underlying stereopsis and assessment of distances to (depth perception) and between objects, motion perception, pattern recognition, accurate motor coordination under visual guidance, and colour vision. Together, these facilitate higher order tasks, such as object identification. The neuropsychological side of visual information process ...
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Trend
A fad, trend, or craze is any form of collective behavior that develops within a culture, a generation, or social group in which a group of people enthusiastically follow an impulse for a short time period. Fads are objects or behaviors that achieve short-lived popularity but fade away. Fads are often seen as sudden, quick-spreading, and short-lived events. Fads include diets, clothing, hairstyles, toys, and more. Some popular fads throughout history are toys such as yo-yos, hula hoops, and fad dances such as the Macarena, floss and the twist. Similar to habits or customs but less durable, fads often result from an activity or behavior being perceived as popular or exciting within a peer group, or being deemed " cool" as often promoted by social networks.Kornblum (2007), p. 213. A fad is said to "catch on" when the number of people adopting it begins to increase to the point of being noteworthy or going viral. Fads often fade quickly when the perception of nove ...
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Extrapolate
In mathematics, extrapolation is a type of estimation, beyond the original observation range, of the value of a variable on the basis of its relationship with another variable. It is similar to interpolation, which produces estimates between known observations, but extrapolation is subject to greater uncertainty and a higher risk of producing meaningless results. Extrapolation may also mean extension of a method, assuming similar methods will be applicable. Extrapolation may also apply to human experience to project, extend, or expand known experience into an area not known or previously experienced. By doing so, one makes an assumption of the unknownExtrapolation
entry at Merriam–Webster
(for example, a driver ...
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