CJMB-FM
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CJMB-FM (90.5 FM, "Freq 90.5") is a radio station in
Peterborough, Ontario Peterborough ( ) is a city on the Otonabee River in Ontario, Canada, about 125 kilometres (78 miles) northeast of Toronto. According to the 2021 Census, the population of the City of Peterborough was 83,651. The population of the Peterborough ...
. Owned by
My Broadcasting Corporation My Broadcasting Corporation (MBC) is a Canadian broadcasting company founded in 2004 by Jon Pole and Andrew Dickson. Based in Renfrew, Ontario, the company operates a number of radio stations in small to medium-sized markets in Ontario. History ...
, it broadcasts a
classic alternative Classic alternative is a radio format focusing on alternative music from the late 1970s to early 1990s, with particular focus on the early days of MTV. Typical genres * New wave: A major part of this category, especially early bands like The Cars ...
format. The studios and offices are on George Street in Peterborough. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is off Greencrest Drive.


History

The station received
CRTC The Canadian Radio-television and Telecommunications Commission (CRTC; ) is a public organization in Canada tasked with the mandate as a regulatory agency tribunal for various electronic communications, covering broadcasting and telecommunic ...
approval on June 9, 2004 and was launched on 99.5 FM on November 25, 2004, at 80 Hunter St. East by King's Kids Promotions Outreach Ministries with a
christian A Christian () is a person who follows or adheres to Christianity, a Monotheism, monotheistic Abrahamic religion based on the life and teachings of Jesus in Christianity, Jesus Christ. Christians form the largest religious community in the wo ...
format including
talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...
and
music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...
. The studios later moved to the Kingswood Life Center at 993 Talwood Drive. Formerly known as "KAOS" radio, the station's first callsign was CKKK-FM. In March 2007, CKKK-FM applied to move to 90.5 FM. CKPT, then on 1420 AM, was approved in 2007 to move to 99.3 which is the adjacent frequency of 99.5. On July 9, 2007, CKKK received CRTC approval to move to 90.5 FM. On August 20, 2007, CKKK-FM moved from 99.5 MHz to its current frequency at 90.5 MHz just over a month after the approval from the CRTC. On March 31, 2008, CKKK went dark after being blocked from its new tower site at 1001 Talwood Drive. This, despite the fact that the project was approved by the CRTC and Industry Canada in August 2007. The station, plus previous and current ownership of the tower site at 1001 Talwood Drive were not able to resolve differences.


Sale to McNabb & new format

The CRTC approved the sale of the station on June 26, 2009, to Andy McNabb, on behalf of a company to be incorporated. Soon after, a corporate structure was formed, 100% owned by Andy McNabb, and 4352416 Canada Inc. was incorporated. The station then adopted its current callsign CJMB-FM. On December 3, 2009, the CRTC approved the station's application for a new tower site and a power increase from 50 to 206 watts. CJMB-FM began testing their new signal broadcasting on 90.5 MHz on October 14, 2010, at 4:05 PM, featuring the song "Stronger" by
Hillsong Worship Hillsong Worship (formerly Hillsong Live) is a contemporary worship music, praise and worship collective from Sydney, Australia. They started making music in 1983 at Hillsong Church. Fifteen of their songs have appeared on the ''Billboard (magazi ...
. In December 2010, the station finished its technical testing and became the only station in the city broadcasting "Local News Every Hour", as well as the only station in the city broadcasting "All Christmas Music, All The Time" during the holiday season. In addition, the station presented play-by-play coverage of the
Peterborough Petes The Peterborough Petes are a junior ice hockey team in the Ontario Hockey League. The team has played at the Peterborough Memorial Centre in Peterborough, Ontario, Canada, since 1956, and is the oldest continuously operating team in the league. ...
,
Toronto Maple Leafs The Toronto Maple Leafs (officially the Toronto Maple Leaf Hockey Club and often referred to as the Leafs) are a professional ice hockey team based in Toronto. The Maple Leafs compete in the National Hockey League (NHL) as a member of the A ...
and the
Toronto Blue Jays The Toronto Blue Jays are a Canadian professional baseball team based in Toronto. The Blue Jays compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. Since 1989, the team has p ...
. The licence was awarded personally to Andy McNabb, who is the 100% owner of the assets of CJMB-FM and 100% owner of the shares of the corporate structure. With no change in effective control, the matter of transfer of assets from the corporate holdings that are 100% owned by one person, directly to a portfolio of personal holdings that are 100% owned by the same person, would be published by the CRTC when said filings are deemed as processed by CRTC staff.


Sale to My Broadcasting Corporation

On May 17, 2013,
My Broadcasting Corporation My Broadcasting Corporation (MBC) is a Canadian broadcasting company founded in 2004 by Jon Pole and Andrew Dickson. Based in Renfrew, Ontario, the company operates a number of radio stations in small to medium-sized markets in Ontario. History ...
(MBC) took over the management of CJMB-FM from McNabb Broadcasting. My Broadcasting Corporation applied to the CRTC to purchase the assets of CJMB-FM. In the interim, the CRTC provided My Broadcasting approval to operate CJMB-FM under a temporary management agreement. Under its ownership, CJMB flipped to
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
as ''Extra 90.5'', carrying a mix of local news and information programming, as well as
sports talk Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
programs (including ''The Regulars''—a local program hosted by veteran Canadian sportscaster
John Badham John MacDonald Badham (born August 25, 1939) is an American film and television director, best known for directing the films ''Saturday Night Fever'' (1977), ''Dracula (1979 film), Dracula'' (1979), ''Blue Thunder'' (1983), ''WarGames'' (1983), ...
, and
CBS Sports Radio Infinity Sports Network is an American sports radio network. It debuted as CBS Sports Radio with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. Infinity Sports Network is programmed by Audacy, Inc ...
's ''
The Jim Rome Show ''The Jim Rome Show'' is an American sports radio talk show hosted by Jim Rome. It airs live for three hours each weekday from 12pm to 3pm Pacific Time. The show is produced in Los Angeles, syndicated by Westwood One, and can be heard on aff ...
'' and
John Feinstein John Feinstein ( ; July 28, 1955 – March 13, 2025) was an American sportswriter, author, and sports commentator. Background Feinstein was born to a Jewish family in New York City on July 28, 1955. His father was heavily involved in the arts, ...
), and coverage of the Peterborough Lakers alongside existing play-by-play for the Petes, Maple Leafs and Blue Jays. The station planned to air a block of Christian programming on Sundays in order to meet the station's license conditions for the airplay of
religious music Religious music (also sacred music) is a type of music that is performed or composed for Religion, religious use or through religious influence. It may overlap with ritual music, which is music, sacred or not, performed or composed for or as a ri ...
; MBC president Jon Pole noted that the license called for 95% of music played by the station to be religious music, but that this would merely be a technicality since the majority of its new lineup was spoken word programming. In February 2016, the station picked up
Bubba the Love Sponge Bubba the Love Sponge Clem (born Todd Alan Clem, April 23, 1966) is an American radio personality who hosts ''The Bubba the Love Sponge Show'' on the radio station WWBA in Tampa, Florida, and the subscription service Bubba Army Radio. He can al ...
, becoming the program's first-ever Canadian affiliate. On June 26, 2020, the station rebranded as ''Freq 90.5'',, flipping to a
classic alternative Classic alternative is a radio format focusing on alternative music from the late 1970s to early 1990s, with particular focus on the early days of MTV. Typical genres * New wave: A major part of this category, especially early bands like The Cars ...
format with a focus on
alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
hits from the 1990s and 2000s, while also retaining a slate of news and sports programming. In its next license renewal, MBC applied for the formal removal of the license condition requiring that CJMB carry a specialty format. It cited that uncertainties due to the
impact of the COVID-19 pandemic on sports The COVID-19 pandemic caused the most significant disruption to the 2020 in sports, worldwide sporting calendar since World War II. Across the world and to varying degrees, sports events were cancelled or postponed. The 2020 Summer Olympics in ...
were the main impetus for the format change, and that lifting the restriction would allow it to more effectively compete with the other commercial stations in the market (which benefit from stronger signals and vertical integration). In August 2023, the CRTC renewed CJMB's license, and removed the condition of service requiring that it broadcast a specialty format.


References


External links

*
CJMB-FM
at The History of Canadian Broadcasting by the
Canadian Communications Foundation The Canadian Communications Foundation (CCF) was a Canadian nonprofit organization which documented the history of broadcasting in Canada, particularly radio and television networks, programs and broadcasters. The organization was established in ...
* {{coord, 44, 17, 38, N, 78, 21, 18, W, type:landmark_region:CA, display=title JMB JMB Radio stations established in 2004 2004 establishments in Ontario JMB