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Robert Ross (June 8, 1968 – April 17, 2021), known professionally as Black Rob, was an American rapper who was signed to Sean "Puffy" Combs' Bad Boy Entertainment. He was best known for his 2000 single " Whoa!", which peaked at number 43 on the ''Billboard'' Hot 100.


Career

Ross grew up in
East Harlem East Harlem, also known as Spanish Harlem, or , is a neighborhood of Upper Manhattan in New York City, north of the Upper East Side and bounded by 96th Street to the south, Fifth Avenue to the west, and the East and Harlem Rivers to the eas ...
and began rapping between the ages of 11 and 12. He was inspired by the artists he listened to regularly, including
Spoonie Gee Gabriel Jackson (born May 27, 1963), better known by his stage name Spoonie Gee, is one of the earliest rap artists, and one of the few to have released rap records in the 1970s. He has been credited with originating the term hip hop and some of ...
, Doug E. Fresh, and
Slick Rick Richard Martin Lloyd Walters (born January 14, 1965), better known as Slick Rick, is an English-American rapper and record producer. He rose to prominence as part of Doug E. Fresh & the Get Fresh Crew in the mid-1980s. His songs " The Show" and ...
. When he was 22, he joined his first rap group, the Schizophrenics, though they did not release any albums. He initially rapped under the alias "Bacardi Rob". He began associating with the Bad Boy label as early as 1996, appearing on the Bad Boy remix to 112's "Come See Me". He was then featured on several Bad Boy releases, including remixes to Total's "What About Us" (1997) and Faith Evans's " Love Like This" (1998), the song " 24 Hrs. to Live" (1997) from
Mase Mason Durell Betha (born August 27, 1975), better known by his stage name Mase (often stylized as Ma$e), is an American rapper. Best known for his work with Sean Combs, Sean "Puff Daddy" Combs' Bad Boy Records, he signed with the label in 1996 ...
, and albums by
Puff Daddy Sean John Combs (born November 4, 1969), better known by his stage name Diddy, and formerly Puff Daddy and P. Diddy, is an American rapper, record producer, and record executive. Born in Harlem and raised in Mount Vernon, Combs worked as a ...
& the Bad Boy Family (1997) and The Notorious B.I.G. (1999). He also made two appearances on Cru's 1997 album '' Da Dirty 30'', as well as albums by
Channel Live Channel Live is an American hip hop duo composed of Vincent "Tuffy" Morgan and Hakim Green, which recorded for Capitol Records and Flavor Unit Records. Discovered by KRS-One, the duo released its debut album, ''Station Identification (album), St ...
,
Benzino Raymond Scott (born July 18, 1965), better known by his stage name Benzino or Ray Benzino, is an American urban media proprietor, television personality, rapper and record producer. Benzino produced records (as part of the production team Hang ...
, Tony Touch, and others. These guest appearances earned him media buzz. In his earlier years, Black Rob headed the street rap team which he named "Alumni". His debut album '' Life Story'' was released in 2000 through
Arista Records Arista Records ( ) is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the American division of the Japanese conglomerate Sony. The label was previously a division of Bertelsmann Music G ...
and Bad Boy Entertainment and rose above
platinum Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...
sales. At the time of the album's release, he was managed by Shak Bak. In early 2000, he released the hit single " Whoa!". Produced by Diggin' in the Crates Crew member Buckwild, "Whoa!" became his biggest hit. The song peaked at number 43 on the ''Billboard'' Hot 100 and reached the top 10 on both the R&B/Hip-Hop and Rap charts. It was Rob's only solo single to reach the Hot 100. Black Rob's verse in the song "By a Stranger", was featured in the in-game radio station "
Game A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art ...
Radio" from '' Grand Theft Auto III''. Despite subsequently appearing on releases by P. Diddy and G. Dep, he did not make another hit single. His second album, '' The Black Rob Report'' (2005) failed to perform as strongly as his debut and quickly fell off the ''Billboard'' 100 charts. In 2005, Jemal Mosley from Off the Block Entertainment started managing Black Rob's career. In 2010, he parted from Bad Boy and signed to independent label Duck Down Records. In 2011, he released '' Game Tested, Streets Approved'', which peaked at number 44 on the ''Billboard''
Top R&B/Hip-Hop Albums Top R&B/Hip-Hop Albums is a music chart published weekly by '' Billboard'' magazine that ranks R&B and hip-hop albums based on sales in the United States and is compiled by Luminate. The chart debuted as Hot R&B LPs in the issue dated January 30, ...
. Black Rob also started his own independent label, Box in One, with Jemal Mosley. In 2013, he joined the reality series ''Come Back Kings'' with Ed Lover, Calvin Richardson, David "Davinch" Chance (of Ruff Endz), Jeff Sanders, Jameio, Mr. Cheeks and Horace Brown. In 2014, he appeared on the song "Take 'Em Off Da Map" on Diamond D's album, ''The Diam Piece''. In 2015, Black Rob released his fourth studio album, ''Genuine Article'' on Slimstyle Records, which he produced with Jemal Mosley. Guest emcees include Sean Price, Tek, battle legend Murda Mook, and Quas Amill. Ron Browz, former Bad Boy label-mate Q. Parker ( 112), Kali Ranks, and Quan all sing choruses on the album. Producers include Easy Mo Bee, Coptic, Big French, and others.


Legal issues

Black Rob was sentenced to over seven years in prison in 2006 after failing to appear in court for his sentencing (which was set to be two-to-six years initially) on a charge of
grand larceny Larceny is a crime involving the unlawful taking or theft of the personal property of another person or business. It was an offence under the common law of England and became an offence in jurisdictions which incorporated the common law of Eng ...
from 2004, in which he pleaded guilty to criminal possession of more than US$6,000 worth of jewelry stolen in a hotel. He was released from prison in May 2010, and was interviewed by BET two hours later.


Later life and death

Towards the end of his life, Ross struggled with homelessness and health issues. A
GoFundMe GoFundMe is an American for-profit crowdfunding platform that allows people to raise money for events ranging from life events such as celebrations and graduations to challenging circumstances like accidents and illnesses. From 2010 to the ...
page was created to help him "find a home" and "pay for medical help". Over his last five years of life, he suffered four strokes. On April 17, 2021, Ross died of
cardiac arrest Cardiac arrest (also known as sudden cardiac arrest CA is when the heart suddenly and unexpectedly stops beating. When the heart stops beating, blood cannot properly Circulatory system, circulate around the body and the blood flow to the ...
at age 52.


Discography

;Studio albums * '' Life Story'' (2000) * '' The Black Rob Report'' (2005) * '' Game Tested, Streets Approved'' (2011) * ''Genuine Article'' (2015) * ''Life Story 2'' (2023)


References


External links

* {{DEFAULTSORT:Black Rob 1968 births 2021 deaths 21st-century American rappers 21st-century American male musicians African-American male rappers 20th-century American male rappers 21st-century American male rappers American people convicted of burglary American prisoners and detainees American robbers Bad Boy Records artists East Coast hip-hop musicians Deaths from kidney failure in the United States Hardcore hip-hop artists Musicians from Yonkers, New York Rappers from New York (state) 21st-century African-American musicians 20th-century African-American musicians