Black Box Distribution was a skateboard distributor owned by professional skateboarder
Jamie Thomas
Jamie Thomas (born October 11, 1974) is an American professional skateboarder and skateboard industry entrepreneur. Thomas is the owner and founder of Zero Skateboards and Fallen Footwear, until he announced its closure in January 2017. Thoma ...
. Prior to October 2014, it served seven brands, three of which were owned by Thomas:
Fallen Footwear, Mystery Skateboards, and
Zero Skateboards. After the company was dissolved, Zero and Fallen moved to
Dwindle Distribution.
History
The company was founded in 2000 as a way for Jamie Thomas to distribute his Zero Skateboards brand, which had been founded as the Zero Division apparel brand in 1996. The brand was initially supported by American distributor Tum Yeto (responsible for distributing Thomas' previous skateboard deck sponsor
Toy Machine).
The company's headquarters was in
Carlsbad, California
Carlsbad is a coastal city in the North County region of San Diego County, California, United States. The city is south of downtown Los Angeles and north of downtown San Diego. As of the 2020 census, the population of the city was 114,746. ...
. Prior to its closure in 2014, it distributed
Zero Skateboards,
Fallen Footwear, Slave, Threat, Destroyer, Mystery, and New Balance Numeric brands.
In 2006, Thomas won an
Ernst & Young regional Entrepreneur of the Year Award as founder/president of Black Box. The company eventually spun off Cinco Maderas, a
Mexico-based woodshop that manufactures the skateboard decks for Mystery, Slave, and Zero.
Black Box announced a partnership with surf and skate clothing label Insight in mid-2009. At the time of the announcement, Thomas explained: "My personal opinion is that Insight is a rad brand, and I think that's what matters most ... it's the raw elements and passion behind what it is more so than what category it supports most, whether it be surf, skate, or fashion. It's so original and raw that I find it inspiring."
Transition to Dwindle
In a June 2014 interview with the ''Jenkem'' online publication, Thomas explained that the
Dwindle Distribution skateboard company—responsible for the
Enjoi,
Blind Skateboards,
Almost Skateboards
Almost Skateboards is an American skateboard company founded by professional skateboarders and business partners Rodney Mullen and Daewon Song. The company manufactures skateboard decks using 7-ply, 8-ply, and carbon fiber constructions, while th ...
, Darkstar, and
Cliché Skateboards brands—would take over "the sales, finance, production and distribution aspects" of the Zero and Fallen brands. Thomas further explained that Zero employees would remain independent and focus on "the team, marketing and creative aspects" of the brand. However, in an October 2014 interview, former Zero rider
Chris Cole stated that the entirety of Black Box had moved to Dwindle, so the exact terms of the transition are unclear.
Zero Skateboards
Team (as of 12 July 2018)
Professional
* Jamie Thomas
* Chris Wimer
* Tommy Sandoval
* James Brockman
* Jon Allie
* Dane Burman
* Tony Cervantes
* Windsor James
Fallen Footwear
Fallen Footwear is a
skate shoe company that was founded as a partnership between Thomas and
DC Shoes in 2003.
Team (as of 7 June 2015)
* Jamie Thomas
* Tony Cervantes
* Tommy Sandoval
* Brian "Slash" Hansen
* Dane Burman
* Jon Dickson
Slave Skateboards
Slave Skateboards (styled as $lave Skateboards), owned by former Black Box artist Ben Horton, was launched under the distribution company in 2007. The brand's debut full-length video, ''Radio-Television'', premiered in September 2009.
Team (as of 7 June 2015)
* Jon Allie
* Matt Mumford
* AJ Zavala
* Jon Goemann
* Anthony Schultz
* Pat Burke
* Frecks
* Danny Dicola
* Conhuir Lynn
References
{{reflist
External links
Dwindle Distribution official website
Skateboarding companies