The Bedazzler is a

home appliance A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. The domestic application attached to ...

which is used to fasten

rhinestone A rhinestone, paste or diamanté ( , ) is a diamond simulant originally made from rock crystal but since the 19th century from crystal glass or polymers such as acrylic. Origins Originally, rhinestones were rock crystals gathered from t ...

stud Stud may refer to: Animals * Stud (animal), an animal retained for breeding ** Stud farm, a property where livestock are bred Arts and entertainment * Stud (band), a British progressive rock group * The Stud (bar), a gay bar in San Francisco * ...

s and patches to clothes and different fabrics.

History

The Bedazzler was first introduced in the 1970s as a

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response ...

product. It was developed by NSI Innovations in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. It is promoted through TV

infomercials An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of di ...

, most recently by Tana Goertz of "

The Apprentice An apprentice is someone who is in training for a trade, profession. The Apprentice or Apprentice may also refer to: Television * ''The Apprentice'' (American TV series), the original reality television series * ''The Apprentice'' (franchise), ...

" fame. Currently, DRTV company SAS Group, Inc. owns the rights to the product.

Ron Popeil Ronald Martin Popeil ( ; May 3, 1935 – July 28, 2021) was an American inventor and marketing personality, and founder of the direct response marketing company Ronco. He made appearances in infomercials for the Showtime Rotisserie and coined t ...

sold a similar product under Ronco, his groundbreaking, successful DRTV company called the, "Ronco Rhinestone Stud Setter". Recently, the product was owned by TV marketer

Avram C. Freedberg Avram Chaim Freedberg (born June 25, 1947) is a Broadway theatre producer, a direct marketer, and founder of National Collector's Mint. He founded Maximum Entertainment Productions LLC and has produced and invested in a number of Broadway shows. H ...

Description

The Bedazzler is a plastic device, similar to a stapler. The base has a circular wheel (a "Tiffany setting") opposite the plastic applicators ("plungers"). The device allows users to add various rhinestones and other assorted studs to fabrics and similar materials.

Reception

The Bedazzler was voted #100 in the Top 100 Gadgets of all time (

Mobile PC Magazine ''Mobile PC'' was a monthly magazine covering mobile technology, including notebook computers, mobile phones, personal digital assistants, MP3 players, digital cameras, mobile game consoles, and other portable electronics. History and prof ...

March 2005 edition). Craft magazine - 'CNA Magazine' featured the Bedazzler on its cover in the January 2001 edition.Cover - Volume V, No. 4
''Creative Leisure News'', February 19, 2001 Like any fashion item, the popularity of the device and its output has waxed and decreased over time. Due to its low cost and the type of glitzy clothes and accessories that can be created using a bedazzler, it is often associated with

kitsch ''Kitsch'' ( ; loanword from German) is a term applied to art and design that is perceived as Naivety, naïve imitation, overly eccentric, gratuitous or of banal Taste (sociology), taste. The modern avant-garde traditionally opposed kitsch ...

and

retro Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from the past, including in music, modes, fashions, or attitudes. It has been argued that there is a nostalgia cycle in popular culture. Definition The term ...

fashion. A commentator in

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...

magazine described the Bedazzler as: "The cheap-ass rhinestone-studding tool favored by art teachers and over-excitable

soccer mom Soccer mom is a term that broadly refers to an American, Canadian, or Australian, middle-class, suburban woman who spends a significant amount of her time transporting school-age children to youth sporting events or other activities (whether o ...

s everywhere, the biggest piece of crap sold on late-night TV since the

ThighMaster The ThighMaster is an exercise product designed to shape one's thighs. Usage The device is essentially two pieces of metal tube bent in a loop and connected with a hinge. The intended use is to put the ThighMaster between the knees and squeeze t ...

, the reason women own shirts with glittery kitty-cats on them."

References

External links

Official websiteTelevision ad referencing Bedazzling
{{Home appliance brands ** Both Dead Links ** Home appliance brands

History

Description

Reception

See also

References

External links