A. "Parsu" Parasuraman is an Indian-American marketing professor and author. He is a professor and the James W. McLamore Chair in Marketing at the

University of Miami The University of Miami (UM, UMiami, Miami, U of M, and The U) is a private university, private research university in Coral Gables, Florida, United States. , the university enrolled 19,852 students in two colleges and ten schools across over ...

Education

Parasuraman obtained his bachelor's degree in Mechanical Engineering from

IIT Madras The Indian Institute of Technology Madras (IIT Madras or IIT-M) is a public technical university located in Chennai, Tamil Nadu, India. It is one of the eight public Institutes of Eminence of India. As an Indian Institute of Technology (IIT), ...

and

Master of Business Administration A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular ...

in marketing from

Indian Institute of Management Ahmedabad The Indian Institute of Management, Ahmedabad (IIM Ahmedabad or IIM-A), is a business school, located in Ahmedabad, Gujarat, India. It is one of the Indian Institutes of Management and was accorded the status of an Institute of National Impor ...

in 1970 and 1972 respectively. He then proceeded to the United States where he gained a doctorate in

business Administration Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance o ...

from

Indiana University School of Business The Kelley School of Business (KSB) is an undergraduate and graduate business school for Indiana University Bloomington and Indiana University Indianapolis. As of 2022, approximately 13,538 full-time undergraduate and graduate students are enr ...

in 1975.

Career

Parasuraman was one of the co-authors of the classic study on

Services marketing Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of Service (economics), services required different strategies compa ...

, which developed the concept of

SERVQUAL SERVQUAL is a multi-dimensional research instrument designed to capture consumer expectations and perceptions of a service along five dimensions (originally ten), which are said to represent service quality. SERVQUAL is built on the expectancy� ...

. The

model has become fundamental in the analysis of marketing in the services sector and one of the highest cited marketing papers ever. He has also been involved in developing the Technology Readiness Index (TRI), which measures the degree of technology readiness and adoption in businesses.

External links

CV of A. Parasuraman at University of Miami

References

{{DEFAULTSORT:Parasuraman, A. Year of birth missing (living people) Living people American business theorists American marketing people Marketing theorists IIT Madras alumni Indian Institute of Management Ahmedabad alumni Kelley School of Business alumni University of Miami faculty Fellows of the American Marketing Association Indian emigrants to the United States Indian marketing people Indian business theorists