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Services Marketing
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of Service (economics), services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes the marketing of services such as telecommunications services, transportation and distribution services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services, professional services and trade services. Service marketers often use an expanded marketing mix which consists of the seven Ps: product, price, place, Promotion (marketing), promotion, people, physical evidence and process. A contemporary approach, known as ''service-dominant logic'', argues that the demarcation between products and services that persisted throu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bracing For A Short, Sharp Jab
Brace (formerly known as ''Brace For War'') was an Australian mixed martial arts (MMA) promotion. Brace was founded in 2005 by Kya Pate. In an interview with MMA Kanvas Kya Pate detailed what it is like to be the promoter of Australian MMA. Since 2009 Brace has staged 50 events in 9 cities over 4 Australian States. After following the standard MMA format, in 2014 Brace changed to an elimination tournament format based on the style of Australian Football League, AFL, NRL, A-League soccer. 8 Fighters per division compete in knock out elimination rounds all aiming to reach an end of season Grand Final event. Brace follows the Unified Rules of Mixed Martial Arts. Broadcast partners Brace is broadcast live on Network TEN exclusively in Australia and Fight Network based out of Canada In November 2014, Brace signed a multi year multi event broadcast deal with Network TEN (a major Australian TV network), this is the first for any MMA event within Australia UFC Fight Pass will begin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reception Desk With A Computer At A Restaurant
Reception is a noun form of ''receiving'', or ''to receive'' something, such as art, experience, information, people, products, or vehicles. It may refer to: Astrology * Reception (astrology), when a planet is located in a sign ruled by another planet * Mutual reception, when two planets are in each other's signs of rulership Events and rites * Reception, a formal party, where the guests are "received" (welcomed) by the hosts and guests of honor ** Wedding reception, where the guests are "received" (welcomed) by the hosts and guests of honor * Rite of Reception, see Reception into the full communion of the Catholic Church Films * ''Reception'' (film), a 2011 short film * ''The Reception'' (film), a 2005 film * , a 1989 Canadian film directed by Robert Morin Law * Doctrine of reception, in English law * Jurisprudential reception, a legal theory * Reception statute, a statutory law adopted as a former British colony becomes independent Other uses * Reception (gridiron ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's Trash (4970792904)
McDonald's Corporation, doing business as McDonald's, is an American multinational fast food chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese chain Mixue Ice Cream & Tea. Brothers Richard and Maurice McDonald founded McDonald's in San Bernardino, California, in 1940 as a hamburger stand, and soon franchised the company. The logo, the Golden Arches, was introduced in 1953. In 1955, the businessman Ray Kroc joined McDonald's as a franchise agent and bought the company in 1961. In the years since, it has expanded internationally. Today, McDonald's has over 50,000 restaurant locations worldwide, with around a quarter in the US. Other than food sales, McDonald's generates income through its ownership of 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). In 2018, McDonald's was the world's second-largest private employer with 1.7 million employees, behind Walmart, the majority ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Degree Of Importance
Importance is a property of entities that matter or make a difference. For example, World War II was an important event and Albert Einstein was an important person because of how they affected the world. There are disagreements in the academic literature about what type of difference is required. According to the causal impact view, something is important if it has a big causal impact on the world. This view is rejected by various theorists, who insist that an additional aspect is required: that the impact in question makes a value difference. This is often understood in terms of how the important thing affects the well-being of people. So in this view, World War II was important, not just because it brought about many wide-ranging changes but because these changes had severe negative impacts on the well-being of the people involved. The difference in question is usually understood counterfactually as the contrast between how the world is and how the world would have been witho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Credence Goods
Economists and marketers use the Search, Experience, Credence (SEC) classification of goods and services, which is based on the ease or difficulty with which consumers can evaluate or obtain information. These days most economics and marketers treat the three classes of goods as a continuum. Archetypal goods are: *Search goods: those with attributes that can be evaluated prior to purchase or consumption. Consumers rely on prior experience, direct product inspection and other information search activities to locate information that assists in the evaluation process. Most products fall into the search goods category (e.g. clothing, office stationery, home furnishings). *Experience goods: those that can be accurately evaluated only after the product has been purchased and experienced. Many personal services fall into this category (e.g. restaurant, hairdresser, beauty salon, theme park, travel, holiday). *Credence goods: those that are difficult or impossible to evaluate even after consu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
US Navy 060513-N-5174T-045 Lt
US or Us most often refers to: * ''Us'' (pronoun), the objective case of the English first-person plural pronoun ''we'' * US, an abbreviation for the United States US, U.S., Us, us, or u.s. may also refer to: Arts and entertainment Albums * ''Us'' (Brother Ali album) or the title song, 2009 * ''Us'' (Empress Of album), 2018 * ''Us'' (Mull Historical Society album), 2003 * ''Us'' (Peter Gabriel album), 1992 * ''Us'' (EP), by Moon Jong-up, 2021 * ''Us'', by Maceo Parker, 1974 * ''Us'', mini-album by Peakboy, 2019 Songs * "Us" (James Bay song), 2018 * "Us" (Jennifer Lopez song), 2018 * "Us" (Regina Spektor song), 2004 * "Us" (Gracie Abrams song), 2024 * "Us", by Azealia Banks from '' Fantasea'', 2012 * "Us", by Celine Dion from ''Let's Talk About Love'', 1997 * "Us", by Gucci Mane from '' Delusions of Grandeur'', 2019 * "Us", by Spoon from '' Hot Thoughts'', 2017 Other media * US Festival, two 1980s California music festivals organized by Steve Wozniak * ''Us'' (1991 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Opportunity Cost
In microeconomic theory, the opportunity cost of a choice is the value of the best alternative forgone where, given limited resources, a choice needs to be made between several mutually exclusive alternatives. Assuming the best choice is made, it is the "cost" incurred by not enjoying the ''benefit'' that would have been had if the second best available choice had been taken instead. The '' New Oxford American Dictionary'' defines it as "the loss of potential gain from other alternatives when one alternative is chosen". As a representation of the relationship between scarcity and choice, the objective of opportunity cost is to ensure efficient use of scarce resources. It incorporates all associated costs of a decision, both explicit and implicit. Thus, opportunity costs are not restricted to monetary or financial costs: the real cost of output forgone, lost time, pleasure, or any other benefit that provides utility should also be considered an opportunity cost. Types Expl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Stuart Mill
John Stuart Mill (20 May 1806 – 7 May 1873) was an English philosopher, political economist, politician and civil servant. One of the most influential thinkers in the history of liberalism and social liberalism, he contributed widely to social theory, political theory, and political economy. Dubbed "the most influential English-speaking philosopher of the nineteenth century" by the ''Stanford Encyclopedia of Philosophy'', he conceived of liberty as justifying the freedom of the individual in opposition to unlimited state and social control. He advocated political and social reforms such as proportional representation, the emancipation of women, and the development of labour organisations and farm cooperatives. The ''Columbia Encyclopedia'' describes Mill as occasionally coming "close to socialism, a theory repugnant to his predecessors". He was a proponent of utilitarianism, an ethical theory developed by his predecessor Jeremy Bentham. He contributed to the investigation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
