2d3 Sensing is an American motion imagery software company based in

Irvine, California Irvine () is a Planned community, planned city in central Orange County, California, United States, in the Los Angeles metropolitan area. It was named in 1888 for the landowner James Irvine. The Irvine Company started developing the area in the ...

. It is a

wholly owned subsidiary A subsidiary, subsidiary company, or daughter company is a company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unl ...

of UK-based OMG plc. Using

structure from motion Structure from motion (SfM) is a photogrammetric range imaging technique for estimating three-dimensional structures from two-dimensional image sequences that may be coupled with local motion signals. It is a classic problem studied in the fiel ...

, the company’s suite of products can extract information from images or videos by recreating, manipulating, and enhancing imagery to visualize two-dimensional data into three dimensions. 2d3 follows a

COTS COTS may refer to: * Commercial off-the-shelf, products that are commercially available and can be bought "as is" * Commercial Orbital Transportation Services, a NASA program for delivery to the International Space Station by private companies * ...

business model and conforms to and influences emerging standards such as MISB (Motion Imagery Standards Board) and

STANAG In NATO, a standardization agreement (STANAG, redundantly: STANAG agreement) defines processes, procedures, terms, and conditions for common military or technical procedures or equipment between the member countries of the alliance. Each NATO st ...

History

Found in 1999, 2d3 focused on the application of

computer vision Computer vision tasks include methods for image sensor, acquiring, Image processing, processing, Image analysis, analyzing, and understanding digital images, and extraction of high-dimensional data from the real world in order to produce numerical ...

based technology to specific

use case In both software and systems engineering, a use case is a structured description of a system’s behavior as it responds to requests from external actors, aiming to achieve a specific goal. It is used to define and validate functional requireme ...

s, such as the entertainment, law enforcement, defense, and

medical imaging Medical imaging is the technique and process of imaging the interior of a body for clinical analysis and medical intervention, as well as visual representation of the function of some organs or tissues (physiology). Medical imaging seeks to revea ...

industries. The company’s initial product, Boujou, was used in the film industry and won a

Primetime Emmy Award The Primetime Emmy Awards, or Primetime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Owned and operated by the Academy of Television Arts & Sciences (ATAS), the P ...

for technical achievement. In 2006, 2d3 adopted the COTS model and entered the growing

aerial imagery Aerial photography (or airborne imagery) is the taking of photographs from an aircraft or other airborne platforms. When taking motion pictures, it is also known as aerial videography. Platforms for aerial photography include fixed-wing airc ...

market. The company developed real-time forensic tools for FMV (

full motion video Full-motion video (FMV) is a video game narration technique that relies upon pre-recorded video files (rather than Sprite (computer graphics), sprites, vector graphics, vectors, or 3D models) to display action in the game. While many games featur ...

) enhancement, which facilitated the conversion of

geospatial metadata Geospatial metadata (also geographic metadata) is a type of metadata applicable to geographic data and information. Such objects may be stored in a geographic information system (GIS) or may simply be documents, data-sets, images or other objects, ...

into intelligence. In 2011, the company acquired

digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...

management and processing firm, Sensing Systems, Inc., and the resulting merged company was renamed to 2d3 Sensing. In 2015, the company was acquired by The Boeing Company's subsidiary company

Insitu Insitu Inc. is an American company that designs, develops and manufactures unmanned aerial systems (UAS). The company is a wholly owned subsidiary of The Boeing Company, and has several offices in the United States, the United Kingdom, and Aus ...

.{{Cite web, title=Boeing Acquires 2d3 Sensing to Enhance ISR on UAS, url=https://www.aviationtoday.com/2015/04/13/boeing-acquires-2d3-sensing-to-enhance-isr-on-uas/, date=2015-04-13, website=Avionics, language=en, access-date=2020-05-28

References

External links

2d3 Sensing

Insitu
Software companies based in California Technology companies established in 1999 Companies based in Irvine, California Defunct software companies of the United States 1999 establishments in California Remote sensing companies