Yoga In Advertising
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Yoga In Advertising
Yoga in advertising is the use of images of modern yoga as exercise to Product marketing, market products of any kind, whether related to yoga or not. Goods sold in this way have included canned beer, fast food and computers. Yoga is an ancient meditational spiritual practice from India, with the goal of the isolation of the self. This goal was replaced with modern goals like good health. Yoga itself was transformed into yoga as exercise, a form of exercise in India early in the 20th century, and adopted across the Western world for Consumerism, mass consumption. From the 1980s, the yoga market grew and diversified; established yoga brands such as Iyengar Yoga were joined by newer brands like Anusara Yoga. Yoga has become a physical activity Yoga for women, mainly for women, and is marketed mainly to them. The purpose of using yoga in advertising ranges from giving a favourable impression of a product or service, to selling specific yoga-related items like classes, yoga pants, cl ...
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Om ‌ॐ
''Om'' (or ''Aum''; ; , ISO 15919: ''Ōṁ'') is a polysemous symbol representing a sacred sound, seed syllable, mantra, and invocation in Hinduism. Its written form is the most important symbol in the Hindu religion. It is the essence of the supreme Absolute, consciousness,James Lochtefeld (2002), "Om", ''The Illustrated Encyclopedia of Hinduism'', Vol. 2: N-Z, Rosen Publishing. , page 482Om
. ''Merriam-Webster'' (2013), Pronounced: \ˈōm\
'' Ātman,'' '','' or the cosmic world.David Leeming (2005), ''The Oxford Companion to World Mythology'',


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