Supernormal Stimuli
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Supernormal Stimuli
''Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose'' is a book by Deirdre Barrett published by W. W. Norton & Company in 2010. Barrett is a psychologist on the faculty of Harvard Medical School. The book argues that human instincts for food, sex, and territorial protection evolved for life on the savannah 10,000 years ago, not for today's densely populated technological world. Our instincts have not had time to adapt to the rapid changes of modern life. The book takes its title from Nikolaas Tinbergen's concept in ethology of the supernormal stimulus A supernormal stimulus or superstimulus is an exaggerated version of a stimulus to which there is an existing response tendency, or any stimulus that elicits a response more strongly than the stimulus for which it evolved. For example, it is p ..., the phenomena by which insects, birds, and fish in his experiments could be lured by a dummy object which exaggerated one or more characteristic of the natural ...
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Deirdre Barrett
Deirdre Barrett is an American author and psychologist known for her research on dreams, hypnosis and imagery, and has written on evolutionary psychology. Barrett is a teacher at Harvard Medical School, and a past president of the International Association for the Study of Dreams and of the American Psychological Association’s Div. 30, the Society for Psychological Hypnosis. She is editor-in-chief of the journal ''Dreaming: The Journal of the Association for the Study of Dreams'' and a consulting editor for ''Imagination, Cognition, and Personality'' and ''The International Journal for Clinical and Experimental Hypnosis''. She has written five books for the general public: '' Pandemic Dreams'' (2020), '' The Pregnant Man and Other Cases From a Hypnotherapist's Couch'' (1998), '' The Committee of Sleep'' (2001), '' Waistland'' (2007), and ''Supernormal Stimuli'' (2010). She is the editor of four academic books: '' Trauma and Dreams'' (1996), '' The New Science of Dreaming'' (2 ...
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Savannah
A savanna or savannah is a mixed woodland-grassland (i.e. grassy woodland) ecosystem characterised by the trees being sufficiently widely spaced so that the canopy does not close. The open canopy allows sufficient light to reach the ground to support an unbroken herbaceous layer consisting primarily of grasses. According to '' Britannica'', there exists four savanna forms; ''savanna woodland'' where trees and shrubs form a light canopy, ''tree savanna'' with scattered trees and shrubs, ''shrub savanna'' with distributed shrubs, and ''grass savanna'' where trees and shrubs are mostly nonexistent.Smith, Jeremy M.B.. "savanna". Encyclopedia Britannica, 5 Sep. 2016, https://www.britannica.com/science/savanna/Environment. Accessed 17 September 2022. Savannas maintain an open canopy despite a high tree density. It is often believed that savannas feature widely spaced, scattered trees. However, in many savannas, tree densities are higher and trees are more regularly spaced than in f ...
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Nikolaas Tinbergen
Nikolaas "Niko" Tinbergen (; ; 15 April 1907 – 21 December 1988) was a Dutch biologist and ornithologist who shared the 1973 Nobel Prize in Physiology or Medicine with Karl von Frisch and Konrad Lorenz for their discoveries concerning the organization and elicitation of individual and social behavior patterns in animals. He is regarded as one of the founders of modern ethology, the study of animal behavior. In 1951, he published ''The Study of Instinct'', an influential book on animal behaviour. In the 1960s, he collaborated with filmmaker Hugh Falkus on a series of wildlife films, including ''The Riddle of the Rook'' (1972) and ''Signals for Survival'' (1969), which won the Italia prize in that year and the American blue ribbon in 1971. Education and early life Born in The Hague, Netherlands, he was one of five children of Dirk Cornelis Tinbergen and his wife Jeannette van Eek. His brother, Jan Tinbergen, won the first Bank of Sweden Prize in Economic Sciences in Memory ...
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Ethology
Ethology is the scientific study of animal behaviour, usually with a focus on behaviour under natural conditions, and viewing behaviour as an evolutionarily adaptive trait. Behaviourism as a term also describes the scientific and objective study of animal behaviour, usually referring to measured responses to stimuli or to trained behavioural responses in a laboratory context, without a particular emphasis on evolutionary adaptivity. Throughout history, different naturalists have studied aspects of animal behaviour. Ethology has its scientific roots in the work of Charles Darwin and of American and German ornithologists of the late 19th and early 20th century, including Charles O. Whitman, Oskar Heinroth, and Wallace Craig. The modern discipline of ethology is generally considered to have begun during the 1930s with the work of Dutch biologist Nikolaas Tinbergen and Austrian biologists Konrad Lorenz and Karl von Frisch, the three recipients of the 1973 Nobel Prize in ...
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Supernormal Stimulus
A supernormal stimulus or superstimulus is an exaggerated version of a stimulus to which there is an existing response tendency, or any stimulus that elicits a response more strongly than the stimulus for which it evolved. For example, it is possible to create artificial bird eggs which certain birds will prefer over their own eggs, particularly evident in brood parasitism, and humans can be similarly exploited by junk food and pornography. Organisms tend to show a preference for the stimulus properties (e.g. size, colour, etc.) that have evolved in nature, but when offered an artificial exaggerated stimulus, animals will show behaviour in favour of the artificial stimulus over the naturally occurring stimulus. A variety of organisms display or are susceptible to supernormal stimuli, including insects, birds, and humans. Supernormal stimuli are present in areas of biology and psychology, but are also studied within other fields like sociology and art. British academic Nigel ...
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Modern Warfare
Modern warfare is warfare that is in notable contrast with previous military concepts, methods, and technology, emphasizing how combatants must modernize to preserve their battle worthiness. As such, it is an evolving subject, seen differently in different times and places. In its narrowest sense, it is merely a synonym for ''contemporary warfare''. In its widest sense, it includes all warfare since the "gunpowder revolution" that marks the start of early modern warfare, but other landmark military developments have been used instead, including the emphasis of artillery marked by the Crimean War, the military reliance on railways beginning with the American Civil War, the launch of the first dreadnought in 1905, or the use of the machine gun, aircraft, tank, or radio in World War I. In other senses, it is tied to the introduction of total war, industrial warfare, mechanized warfare, nuclear warfare, counter-insurgency, or (more recently) the rise of asymmetric warfare also k ...
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Obesity
Obesity is a medical condition, sometimes considered a disease, in which excess body fat has accumulated to such an extent that it may negatively affect health. People are classified as obese when their body mass index (BMI)—a person's weight divided by the square of the person's height—is over ; the range is defined as overweight. Some East Asian countries use lower values to calculate obesity. Obesity is a major cause of disability and is correlated with various diseases and conditions, particularly cardiovascular diseases, type 2 diabetes, obstructive sleep apnea, certain types of cancer, and osteoarthritis. Obesity has individual, socioeconomic, and environmental causes. Some known causes are diet, physical activity, automation, urbanization, genetic susceptibility, medications, mental disorders, economic policies, endocrine disorders, and exposure to endocrine-disrupting chemicals. While a majority of obese individuals at any given time are attemptin ...
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Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ...
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Video Game
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedback mostly commonly is shown on a video display device, such as a TV set, monitor, touchscreen, or virtual reality headset. Some computer games do not always depend on a graphics display, for example text adventure games and computer chess can be played through teletype printers. Video games are often augmented with audio feedback delivered through speakers or headphones, and sometimes with other types of feedback, including haptic technology. Video games are defined based on their platform, which include arcade video games, console games, and personal computer (PC) games. More recently, the industry has expanded onto mobile gaming through smartphones and tablet computers, virtual and augmented reality systems, and remote c ...
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Pornography
Pornography (often shortened to porn or porno) is the portrayal of sexual subject matter for the exclusive purpose of sexual arousal. Primarily intended for adults,"Kids Need Porn Literacy"
Marty Klein, ''Psychology Today'', 30 October 2016
pornography is presented in a variety of media, including magazines, art, ,

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Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in the broadsheet format and online. The ''Journal'' has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The ''Journal'' is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 38 Pulitzer Prizes, the most recent in 2019. ''The Wall Street Journal'' is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834million copies (including nearly 1,829,000 digital sales) compared with ''USA Today''s 1.7million. The ''Journal'' publishes the luxury news and lifestyle magazin ...
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The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in the broadsheet format and online. The ''Journal'' has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The ''Journal'' is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 38 Pulitzer Prizes, the most recent in 2019. ''The Wall Street Journal'' is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834million copies (including nearly 1,829,000 digital sales) compared with ''USA Today''s 1.7million. The ''Journal'' publishes the luxury news and lifestyle magazine ' ...
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