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Social Media Management System
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general. Online presence management is distinct from web presence management in that the former is generally a marketing and messaging discipline while the latter is Governance, risk management, and compliance operational and security discipline. Theory The theory of online presence management considers a website to be insufficient to promote most brands. To maintain a web presence and brand recognition, individuals and companies need to use a variety of digital platforms such as Google Maps, Facebook, Twitter, Instagram, Flickr, YouTube, and Pinterest, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Apps
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for " application", has since become very popular; in 2010, it was listed as " Word of the Year" by the American Dialect Society. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Crawler
Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spidering''). Web search engines and some other websites use Web crawling or spidering software to update their web content or indices of other sites' web content. Web crawlers copy pages for processing by a search engine, which Index (search engine), indexes the downloaded pages so that users can search more efficiently. Crawlers consume resources on visited systems and often visit sites unprompted. Issues of schedule, load, and "politeness" come into play when large collections of pages are accessed. Mechanisms exist for public sites not wishing to be crawled to make this known to the crawling agent. For example, including a robots.txt file can request Software agent, bots to index only parts of a website, or nothing at all. The number of In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microblogging
Microblogging is a form of blogging using short posts without titles known as microposts or status updates. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", which may be the major reason for their popularity. Some popular social networks such as Twitter, X (Twitter), Threads (social network), Threads, Tumblr, Mastodon (social network), Mastodon, Bluesky and Instagram can be viewed as collections of microblogs. As with traditional blogging, users post about topics ranging from the simple, such as "what I'm doing right now", to the thematic, such as "sports cars". Commercial microblogs also exist to promote websites, services, and products and to promote collaboration within an organization. Some microblogging services offer privacy settings, which allow users to control who can read their microblogs or alternative ways of publishing entries besides the web-based interface. These may include text messaging, ins ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Medium (website)
Medium is an American online publishing platform for written content such as articles and blogs, developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host. Williams, who previously co-founded Blogger and Twitter, initially developed Medium as a means to publish writings and documents longer than Twitter's then 140-character maximum. In March 2021, Medium announced a change in its publishing strategy and business model, reducing its own publications and increasing support of independent writers. History 2012–2016 Evan Williams, Twitter co-founder and former CEO, created Medium to encourage users to create posts longer than the then 140-character limit of Twitter. When it launched in 2012, Williams stated, "There's been less prog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blogger (service)
Blogger is an American online content management system founded in 1999 that enables its users to write blogs with time-stamped entries. Pyra Labs developed it before being acquired by Google in 2003. Google hosts the blogs, which can be accessed through a subdomain of blogspot.com. Blogs can also be accessed from a user-owned custom domain (such as www.example.com) by using DNS facilities to direct a domain to Google's servers. A user can have up to 100 blogs or websites per account. Blogger enabled users to publish blogs and websites to their own web hosting server via FTP until May 1, 2010. All such blogs and websites had to be redirected to a blogspot.com subdomain or point their own domain to Google's servers via DNS. History Pyra Labs launched Blogger on August 23, 1999. It is credited with popularizing the format as one of the first dedicated blog-publishing tools. Pyra Labs was purchased by Google in February 2003 for an undisclosed amount. Premium features, whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WordPress
WordPress (WP, or WordPress.org) is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, electronic mailing list, mailing lists, Internet forum, Internet forums, media galleries, membership sites, learning management systems, and shopping cart software, online stores. Available as free and open-source software, free and open-source software, WordPress is among the most popular content management systems – it was used by 22.52% of the top one million websites . WordPress is written in the PHP programming language and paired with a MySQL or MariaDB database. Features include a plug-in (computing), plugin architecture and a web template system, template system, referred to within WordPress as "Themes". To function, WordPress has to be installed on a web server, either as part of an Internet hosting service or on a personal computer. WordPress was first ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quora
Quora is an American social question-and-answer website and online knowledge market headquartered in Mountain View, California. It was founded on June 25, 2009, and made available to the public on June 21, 2010. Users can post questions, answer questions, and comment on answers that have been submitted by other users. As of 2020, the website was visited by 300million users a month. History Founding and naming Quora was co-founded by former Facebook employees Adam D'Angelo and Charlie Cheever in June 2009. In an answer to the question, "How did Adam D'Angelo and Charlie Cheever come up with the name Quora?" Cheever wrote: We spent a few hours brainstorming and writing down all the ideas that we could think of. After consulting with friends and eliminating ones we didn't love, we narrowed it down to 5 or 6 finalists, and eventually settled on Quora. The closest competition that he nameQuora had was Quiver. 2010–2013: Early growth In March 2010, Quora, Inc. was valu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LinkedIn
LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. The platform is primarily used for professional networking and career development, and allows jobseekers to post their Curriculum vitae, CVs and employers to post jobs. From 2015, most of the company's revenue came from Information broker, selling access to information about its members to recruiters and sales professionals and has also introduced their own ad portal named LinkedIn Ads to let companies advertise in their platform. LinkedIn has more than 1 billion registered members from over 200 countries and territories. LinkedIn allows members (both employees and employers) to create profiles and connect with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blog
A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronological order so that the most recent post appears first, at the top of the web page. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, multi-author blogs (MABs) emerged, featuring the writing of multiple authors and sometimes professionally Editing, edited. MABs from newspapers, other News media, media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog Web traffic, traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
