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Nation Branding
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book ''Diplomacy in a Globalizing World: Theories and Practices'', the authors define nation branding as “the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations.” Many nations try to make brands in order to build relationships between different actors that are not restricted to nations. It extends to public and private sectors in a nation and helps with nationalism. States also want to participate in multilateral projects. Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasize their distinctive characteristics. The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell." This is also referr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reputation
The reputation of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity typically as a result of social evaluation on a set of criteria, such as behavior or performance. Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. It is a subject of study in social, management, and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organizations, institutions and communities. Furthermore, reputation acts on different levels of agency, individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scales, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, based upon distributed, spon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade
Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct exchange of goods and services for other goods and services, i.e. trading things without the use of money. Modern traders generally negotiate through a medium of exchange, such as money. As a result, buying can be separated from selling, or earning. The invention of money (and letter of credit, paper money, and non-physical money) greatly simplified and promoted trade. Trade between two traders is called bilateral trade, while trade involving more than two traders is called multilateral trade. In one modern view, trade exists due to specialization and the division of labour, a predominant form of economic activity in which individuals and groups concentrate on a small aspect of production, but use their output in trades for other product ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Place Branding
Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nature, as a 'place' is inherently "anchored into a history, a culture, an ecosystem,"Kapferer, Jean-Noël. 2013. "Paris as a Brand". Pp. 184–89 in ''City Branding: Theory and Cases'', edited by K. Dinnie. New York: Palgrave Macmillan. which is then incorporated into a network of associations, "linking products, spaces, organizations and people." As such, the concepts of nation branding, region branding, and city branding (also known as urban branding), fall under the umbrella term of place branding. The practice is understood to have gained significance with the emergence of the post-industrial soc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Country Of Origin
Country of origin (CO) represents the country or countries of manufacture, production, design, or brand origin where an article or product comes from. For multinational brands, CO may include multiple countries within the value-creation process. There are differing rules of origin under various national laws and international treaties. Country of origin labelling (COL) is also known as ''place-based branding'', the ''made-in image'' or the "nationality bias". In some regions or industries, country of origin labelling may adopt unique local terms such as terroir used to describe wine appellations based on the specific region where grapes are grown and wine manufactured. Place-based branding has a very ancient history. Archaeological evidence points to packaging specifying the place of manufacture dating back to some 4,000 years ago. Over time, informal labels evolved into formal, often regulated labels providing consumers with information about product quality, manufacturer nam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ipsos
Ipsos Group S.A. () (an acronym of ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since July 1, 1999. Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in a Ipsos organization that ranks as the world’s third largest research agency. As of 2014, Ipsos has offices in 88 countries, employing 16,530 people.Honomichl Global Top 25 History First years in France Ipsos was founded in 1975 by Didier Truchot, who had experience working in the IFOP institute. Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectivenes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Simon Anholt
Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries. He is the founder of the Good Country Index. Anholt has been called the "founder", "champion" and "instigator" of the Nation Brands and Place Brands terms and field of study and practice. He is the founder and publisher of the global annual research studies: Anholt-Ipsos Nation Brands Index and Anholt-Ipsos Roper City Brands Index, two major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries and 50 cities. He is the author of the book ''Another One Bites The Grass'', and of ''Brand New Justice'' covering the role of companies in economic development, first published in 2003. His more recent books include the best seller ''Brand America'', (Cyan Books 2004 and 2009); ''Competitive Identity'' (Palgrave Macmillan 2007); ''Places'' (Palgrave Macmill ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Globalisation
Globalization, or globalisation (Commonwealth English; see spelling differences), is the process of interaction and integration among people, companies, and governments worldwide. The term ''globalization'' first appeared in the early 20th century (supplanting an earlier French term ''mondialization''), developed its current meaning some time in the second half of the 20th century, and came into popular use in the 1990s to describe the unprecedented international connectivity of the post-Cold War world. Its origins can be traced back to 18th and 19th centuries due to advances in transportation and communications technology. This increase in global interactions has caused a growth in international trade and the exchange of ideas, beliefs, and culture. Globalization is primarily an economic process of interaction and integration that is associated with social and cultural aspects. However, disputes and international diplomacy are also large parts of the history of global ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anti-globalisation
The anti-globalization movement or counter-globalization movement, is a social movement critical of economic globalization. The movement is also commonly referred to as the global justice movement, alter-globalization movement, anti-globalist movement, anti-corporate globalization movement, or movement against neoliberal globalization. There are many definitions of anti-globalization. Participants base their criticisms on a number of related ideas. What is shared is that participants oppose large, multinational corporations having unregulated political power, exercised through trade agreements and deregulated financial markets. Specifically, corporations are accused of seeking to maximize profit at the expense of work safety conditions and standards, labour hiring and compensation standards, environmental conservation principles, and the integrity of national legislative authority, independence and sovereignty. Some commentators have variously characterized changes in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soft Power
In politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (contrast hard power). In other words, soft power involves shaping the preferences of others through appeal and attraction. A defining feature of soft power is that it is non-coercive; the currency of soft power includes culture, political values, and foreign policies. In 2012, Joseph Nye of Harvard University explained that with soft power, "the best propaganda is not propaganda", further explaining that during the Information Age, "credibility is the scarcest resource". Nye popularised the term in his 1990 book, ''Bound to Lead: The Changing Nature of American Power''. In this book he wrote: "when one country gets other countries to want what it wants might be called co-optive or soft power in contrast with the hard or command power of ordering others to do what it wants". He further developed the concept in his 2004 book, ''Soft Power: The Means to Success in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Ottawa
The University of Ottawa (french: Université d'Ottawa), often referred to as uOttawa or U of O, is a bilingual public research university in Ottawa, Ontario, Canada. The main campus is located on directly to the northeast of Downtown Ottawa across the Rideau Canal in the Sandy Hill neighbourhood. The University of Ottawa was first established as the College of Bytown in 1848 by the first bishop of the Catholic Archdiocese of Ottawa, Joseph-Bruno Guigues. Placed under the direction of the Oblates of Mary Immaculate, it was renamed the College of Ottawa in 1861 and received university status five years later through a royal charter. On 5 February 1889, the university was granted a pontifical charter by Pope Leo XIII, elevating the institution to a pontifical university. The university was reorganized on July 1, 1965, as a corporation, independent from any outside body or religious organization. As a result, the civil and pontifical charters were kept by the newly created ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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