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Malvertising
Malvertising (a portmanteau of "malicious software (malware) advertising") is the use of online advertising to spread malware. It typically involves injecting malicious or malware-laden advertisements into legitimate online advertising networks and webpages. Because advertising content can be inserted into high-profile and reputable websites, malvertising provides malefactors an opportunity to push their attacks to web users who might not otherwise see the ads, due to firewalls, more safety precautions, or the like. Malvertising is "attractive to attackers because they 'can be easily spread across a large number of legitimate websites without directly compromising those websites'." Malvertising can be extremely hard to combat because it can quietly work its way into a webpage or webpage advertisement and spread unknowingly: "The interesting thing about infections delivered through malvertising is that it does not require any user action (like clicking) to compromise the system ...
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Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ...
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Ransomware
Ransomware is a type of malware that Encryption, encrypts the victim's personal data until a ransom is paid. Difficult-to-trace Digital currency, digital currencies such as paysafecard or Bitcoin and other cryptocurrency, cryptocurrencies are commonly used for the ransoms, making tracing and prosecuting the perpetrators difficult. Sometimes the original files can be retrieved without paying the ransom due to implementation mistakes, leaked cryptographic keys or a complete lack of encryption in the ransomware. Ransomware attacks are typically carried out using a Trojan horse (computing), Trojan disguised as a legitimate file that the user is tricked into downloading or opening when it arrives as an email attachment. However, one high-profile example, the WannaCry worm, traveled automatically between computers without user interaction. Starting as early as 1989 with the first documented ransomware known as the AIDS (Trojan horse), AIDS trojan, the use of ransomware scams grew inter ...
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Advertising Network
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers (ad serving), which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives. Overview The advertising network market is a large and growing market, with Internet advertising revenues expected to grow f ...
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DoubleClick
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as ''DART'' (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers. DoubleClick was founded in 1995 by Kevin O'Connor (entrepreneur), Kevin O'Connor and Dwight Merriman and had headquarters in New York City, United States. It was acquired by private equity firms Hellman & Friedman and JMI Equity in July 2005. On March 11, 2008, Google acquired DoubleClick for $3.1 billion. In June 2018, Google announc ...
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Open-source Software
Open-source software (OSS) is Software, computer software that is released under a Open-source license, license in which the copyright holder grants users the rights to use, study, change, and Software distribution, distribute the software and its source code to anyone and for any purpose. Open-source software may be developed in a collaborative, public manner. Open-source software is a prominent example of open collaboration, meaning any capable user is able to online collaboration, participate online in development, making the number of possible contributors indefinite. The ability to examine the code facilitates public trust in the software. Open-source software development can bring in diverse perspectives beyond those of a single company. A 2024 estimate of the value of open-source software to firms is $8.8 trillion, as firms would need to spend 3.5 times the amount they currently do without the use of open source software. Open-source code can be used for studying and a ...
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Native Advertising
Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases, it functions like an advertorial. The word ''native'' refers to the coherence of the content with the other media that appear on the platform. These ads reduce a consumer's ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. Readers may have difficulty immediately identifying them as advertisements due to their ambiguous nature, especially when deceptive labels such as "From around the web" are used. Since the early 2000s, the US FTC has required content that is paid for by advertisers and not created by the publisher as content to be labeled. There are different terms advertisers can use but in all ca ...
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Elon Musk
Elon Reeve Musk ( ; born June 28, 1971) is a businessman. He is known for his leadership of Tesla, SpaceX, X (formerly Twitter), and the Department of Government Efficiency (DOGE). Musk has been considered the wealthiest person in the world since 2021; ''Forbes'' estimates his net worth to be . Born to a wealthy family in Pretoria, South Africa, Musk emigrated in 1989 to Canada. He received bachelor's degrees from the University of Pennsylvania in 1997 before moving to California, United States, to pursue business ventures. In 1995, Musk co-founded the software company Zip2. Following its sale in 1999, he co-founded X.com, an online payment company that later merged to form PayPal, which was acquired by eBay in 2002. That year, Musk also became an American citizen. In 2002, Musk founded the space technology company SpaceX, becoming its CEO and chief engineer; the company has since led innovations in reusable rockets and commercial spaceflight. Musk joined ...
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MrBeast
James Stephen "Jimmy" Donaldson (born May 7, 1998), commonly known by his online alias MrBeast, is an American YouTuber, media personality, and businessman. His YouTube videos, where he often hosts elaborate challenges and philanthropic efforts, are known for their fast pace and high production values. With over 404 million subscribers, he has the most subscribers on any YouTube channel; he is also the third-most-followed creator on TikTok, with over 115 million followers. Donaldson was born in Wichita, Kansas and raised in Greenville, North Carolina. He began posting videos to YouTube in early 2012 under the handle . His early content ranged from Let's Plays to "videos estimating the wealth of other YouTubers". He went viral in 2017 after his "counting to 100,000" video earned tens of thousands of views in just a few days. His videos have become increasingly grand and extravagant. Once his channel took off, Donaldson hired some childhood friends to co-run the brand. Donald ...
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Cryptocurrency
A cryptocurrency (colloquially crypto) is a digital currency designed to work through a computer network that is not reliant on any central authority, such as a government or bank, to uphold or maintain it. Individual coin ownership records are stored in a digital ledger or blockchain, which is a computerized database that uses a consensus mechanism to secure transaction records, control the creation of additional coins, and verify the transfer of coin ownership. The two most common consensus mechanisms are proof of work and proof of stake. Despite the name, which has come to describe many of the fungible blockchain tokens that have been created, cryptocurrencies are not considered to be currencies in the traditional sense, and varying legal treatments have been applied to them in various jurisdictions, including classification as commodities, securities, and currencies. Cryptocurrencies are generally viewed as a distinct asset class in practice. The first cryptocu ...
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Answers
Answer commonly refers to a response to a question. Answer may also refer to: Music * Answer, an element of a fugue Albums * ''Answer'' (Angela Aki album), 2009 * ''Answer'' (Supercar album), 2004 * ''Answers'' (album), 1994 * '' The Answers'', an album by Blue October Songs * "Answer" (Tohoshinki song) * "Answer" (Flow song), 2007 * "Answer" (Tyler, the Creator song), 2013 *"Answer", by Sarah McLachlan from her 2003 album '' Afterglow'' *"Answer", by Mayu Maeshima, opening song from the 2021 anime '' Full Dive'' *"Answer", by Ateez Publications * ''Answers'' (periodical), British weekly paper founded in 1888, initially titled ''Answers to Correspondents'' *''Answers'', an American magazine published by Answers in Genesis *"Answer", a 1954 science-fiction story by Fredric Brown Answer engines * Answers.com * Yahoo! Answers Other uses * Answer (law), any reply to a question, counter-statement or defense in a legal procedure * HMS ''Answer'', a British Royal Navy sh ...
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EBay
eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. Sales occur either via online auctions or "buy it now" instant sales, and the company charges commissions to sellers upon sales. eBay was founded by Pierre Omidyar in September 1995. It has 132 million yearly active buyers worldwide and handled $73 billion in transactions in 2023, 48% of which were in the United States. In 2023, the company had a take rate (revenue as a percentage of volume) of 13.81%. The company is listed on the Nasdaq Global Select Market and is a component of the S&P 500 and formerly the Nasdaq-100. eBay can be used by individuals, companies and governments to purchase and sell almost any legal, non-controversial item. eBay's auctions use a Vickrey auction (sealed-bid) proxy bid system. Buyers and sellers may r ...
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