|
Link Farm
On the World Wide Web, a link farm is any group of websites that all hyperlink to other sites in the group for the purpose of increasing SEO rankings. In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a web search engine (sometimes called spamdexing). Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites, and are not considered a form of spamdexing. Search engines require ways to confirm page relevancy. A known method is to examine for one-way links coming directly from relevant websites. The process of building links should not be confused with being listed on link farms, as the latter requires reciprocal return links, which often renders the overall backlink advantage useless. This is due to oscillation, causing confusion over which is the vendo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Indexing
Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science. An alternate name for the process, in the context of search engines designed to find web pages on the Internet, is ''web indexing''. Popular search engines focus on the full-text indexing of online, natural language documents. Media types such as pictures, video, audio, and graphics are also searchable. Meta search engines reuse the indices of other services and do not store a local index whereas cache-based search engines permanently store the index along with the corpus. Unlike full-text indices, partial-text services restrict the depth indexed to reduce index size. Larger services typically perform indexing at a predetermined time interval due to the required time and processing costs, while agent-based search en ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Server Farm
A server farm or server cluster is a collection of Server (computing), computer servers, usually maintained by an organization to supply server functionality far beyond the capability of a single machine. They often consist of thousands of computers which require a large amount of power to run and to keep cool. At the optimum performance level, a server farm has enormous financial and environmental costs. They often include backup servers that can take over the functions of primary servers that may fail. Server farms are typically collocated with the network switches and/or router (computing), routers that enable communication between different parts of the cluster and the cluster's users. Server "farmers" typically mount computers, routers, power supplies and related electronics on 19-inch racks in a server room or data center. Applications Server farms are commonly used for cluster computing. Many modern supercomputers comprise giant server farms of high-speed Processor (comput ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scraper Site
A scraper site is a website that copies content from other websites using web scraping. The content is then mirrored with the goal of creating revenue, usually through advertising and sometimes by selling user data. Scraper sites come in various forms: Some provide little if any material or information and are intended to obtain user information such as e-mail addresses to be targeted for spam e-mail. Price aggregation and shopping sites access multiple listings of a product and allow a user to rapidly compare the prices. Examples of scraper websites Search engines such as Google could be considered a type of scraper site. Search engines gather content from other websites, save it in their own databases, index it and present the scraped content to the search engines' own users. The majority of content scraped by search engines is copyrighted. The scraping technique has been used on various dating websites as well. These sites often combine their scraping activities with facial ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Methods Of Website Linking
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness. Link types Editorial link Editorial links are the links not acquired from paying money, asking, trading or exchanging. These links are attracted because of the good content and marketing strategies of a website. These are the links that the website owner does not need to ask for as they are naturally given by other website owners. Resource link Resource links are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keyword Stuffing
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating related or unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many SEO methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doorway Pages
Doorway pages (bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes (spamdexing). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO. If a visitor clicks through to a typical doorway page from a search engine results page, in most cases they will be redirected with a fast Meta refresh command to another page. Other forms of redirection include use of JavaScript and server side redirection, from the server configuration file. Some doorway pages may be dynamic pages generated by scripting languages such as Perl and PHP. Identification Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings. Som ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content Farm
A content farm or content mill is an organization focused on generating a large amount of web content, often specifically designed to satisfy algorithms for maximal retrieval by search engines, a practice known as search engine optimization (SEO). Such organizations often employ freelance creators or use artificial intelligence (AI) tools, with the goal of generating large amounts of content in the shortest time and for the lowest cost. The primary goal is to attract as many page views as possible, and thus generate more advertising revenue. The emergence of these media outlets is often tied to the demand for "true market demand" content based on search engine queries. Content farms have been criticized for their reliance on sensationalism, misinformation, and a new reliance on AI tools, all of which have degraded the accuracy of information in circulation. History Historically, content farms have outsourced the writing of their articles to people in poorer countries or po ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cloaking
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page, or that is present but not searchable. The purpose of cloaking is sometimes to deceive search engines so they display the page when it would not otherwise be displayed ( black hat SEO). However, it can also be a functional (though antiquated) technique for informing search engines of content they would not otherwise be able to locate because it is embedded in non-textual containers, such as video or certain Adobe Flash components. Since 2006, better methods of accessibility, including progressive enhancemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click Farm
A click farm is a form of click fraud where a large group of low-paid workers are hired to click on links or buttons for the click fraudster (click farm master or click farmer). The workers click the links, surf the target website for a period of time, and possibly sign up for newsletters prior to clicking another link. For many of these workers, clicking on enough ads per day may increase their revenue substantially and may also be an alternative to other types of work. It is extremely difficult for an automated filter to detect this simulated traffic as fake because the visitor behavior appears exactly the same as that of an actual legitimate visitor. Fake likes or reviews generating from click farms are essentially different from those arising from bots, where computer programs are written by software experts. To deal with such issues, companies such as Facebook are trying to create algorithms that seek to wipe out accounts with unusual activity (e.g. liking too many pages ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web 2
Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, usability, ease of use, participatory culture, and interoperability (i.e., compatibility with other products, systems, and devices) for end users. The term was coined by Darcy DiNucci in 1999 and later popularized by Tim O'Reilly and Dale Dougherty at the first Web 2.0 Summit, Web 2.0 Conference in 2004. Although the term mimics the numbering of software versions, it does not denote a formal change in the nature of the World Wide Web, but merely describes a general change that occurred during this period as interactive websites proliferated and came to overshadow the older, more static websites of the original Web. A Web 2.0 website allows users to interact and collaborate through social media dialogue as creators of user-generated content in a virtual community. This contrasts the first generation of #Web 1.0, Web 1.0-era websites where people ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WordPress
WordPress (WP, or WordPress.org) is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, electronic mailing list, mailing lists, Internet forum, Internet forums, media galleries, membership sites, learning management systems, and shopping cart software, online stores. Available as free and open-source software, free and open-source software, WordPress is among the most popular content management systems – it was used by 22.52% of the top one million websites . WordPress is written in the PHP programming language and paired with a MySQL or MariaDB database. Features include a plug-in (computing), plugin architecture and a web template system, template system, referred to within WordPress as "Themes". To function, WordPress has to be installed on a web server, either as part of an Internet hosting service or on a personal computer. WordPress was first ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
