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Crowdcasting
Crowdcasting is the combination of broadcasting and crowdsourcing. The process of crowdcasting uses a combination of push and pull strategies first to engage an audience and build a network of participants and then harness the network for new insights. Those insights are then used to shape broadcast programming. These insights and concepts can include new product ideas, new service ideas, new branding messages, or even scientific breakthroughs. These insights are extracted from participants' submissions. Push The 'push' aspects of crowdcasting involve a public announcement of a prize for a particular innovation, invention, achievement, or accomplishment (such as the announcement of the Ansari X-Prize in 1996). This stage of crowdcasting serves to engage a ''specific target audience'' using compelling offerings or incentives as a call to action. Pull The 'pull' aspects of crowdcasting involve building and ''harnessing'' a community of passionate participants. Crowdcasting comp ...
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Crowdsourcing
Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digital platforms to attract and divide work between participants to achieve a cumulative result. Crowdsourcing is not limited to online activity, however, and there are various historical examples of crowdsourcing. The word crowdsourcing is a portmanteau of "crowd" and "outsourcing". In contrast to outsourcing, crowdsourcing usually involves less specific and more public groups of participants. Advantages of using crowdsourcing include lowered costs, improved speed, improved quality, increased flexibility, and/or increased scalability of the work, as well as promoting diversity. Crowdsourcing methods include competitions, virtual labor markets, open online collaboration and data donation. Some forms of crowdsourcing, such as in "idea competiti ...
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Broadcasting
Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), in a :wikt:one-to-many, one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and radio receiver, receivers. Before this, most implementations of electronic communication (early radio, telephone, and telegraph) were wikt:one-to-one, one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as ...
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Narrowcasting
Narrowcasting is the dissemination of information to a specialised audience, rather than to the broader public-at-large; it is the opposite of broadcasting. It may refer to advertising or programming via radio, podcast, newspaper, television, or the Internet. The term "multicast" is sometimes used interchangeably, although strictly speaking this refers to the technology used, and narrowcasting to the business model. Narrowcasting is sometimes aimed at paid subscribers, such as in the case of cable television. History and terminology The evolution of ''narrowcasting'' came from broadcasting. In the early 20th century, Charles Herrold designated radio transmissions meant for a single receiver, distinguished from broadcasting, meant for a general audience. Merriam-Webster reports the first known use of the word in 1932. Broadcasting was revived in the context of subscription radio programs in the late 1940s, after which the term narrowcasting entered the common lexicon due to co ...
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Broadcasting
Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), in a :wikt:one-to-many, one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and radio receiver, receivers. Before this, most implementations of electronic communication (early radio, telephone, and telegraph) were wikt:one-to-one, one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as ...
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Pull Platform
Pull may refer to: Sports *In baseball, a pull hitter is a batter who usually hits the ball to the side of the field from which he bats * Pull shot, a batting stroke in cricket * A phase of a swim stroke * A throw-off in the sport of ultimate (originally called ultimate frisbee) * The Hope College Pull, an annual tug-of-war competition at Hope College in Holland, Michigan Music * ''Pull'' (Winger album) (1993) * ''Pull'', a 1993 album by Arcwelder * ''Pull'' (Mr. Mister album) (2010) * "Pull", a song from the album ''Nico'' by Blind Melon * "Pull", a song by Candiria from the album ''The Process of Self-Development'', 1999 Other uses * Muscle pull, a strain injury * Drawer pull or handle * Pull (physics), a force that acts in the direction of the origin of the force * "The Pull", an episode of the TV series ''Sons of Anarchy'' See also * Pulling (other) Pulling may refer to: * ''Pulling'' (TV series), a 2000s British TV series * Truck pulling and tractor ...
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Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ...
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Elance
Upwork Inc., formerly Elance-oDesk, is an American freelancing platform headquartered in Santa Clara and San Francisco, California. The company was formed in 2013 as Elance-oDesk after the merger of Elance Inc. and oDesk Corp. The merged company was subsequently rebranded as Upwork in 2015. In March 2022, Upwork was named on ''Time''s list of TIME100 Most Influential Companies of 2022. History Elance was founded in 1998 by MIT graduate Beerud Sheth and Wall Street veteran Srini Anumolu in Jersey City. In December 1999, the company's 22 employees relocated to Sunnyvale, in California's Silicon Valley. Elance's first product was the Elance Small Business Marketplace. oDesk was founded in 2003 by two friends, Odysseas Tsatalos and Stratis Karamanlakis, who wanted to work together even though one of them was in the U.S. and the other was in Greece. Originally created as a staffing firm, oDesk eventually became an online marketplace that allowed registered users to find, hire, and ...
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Crowdspring
Crowdspring (written "crowdSPRING", legally crowdSPRING, LLC) is an online marketplace for crowdsourced creative services. Overview Crowdspring was co-founded in May 2007 by Ross Kimbarovsky and Michael Samson. Crowdspring launched its online marketplace publicly in May 2008. Crowdspring is based in Chicago. More than 200,000 graphic designers and writers from 200 countries work on Crowdspring. Blog Crowdspring maintains a blog which was launched in mid-2008. Crowdspring has faced ongoing criticism regarding its speculative business model, which involves asking designers and writers to submit completed work with no guarantee of payment unless their submission is selected. Critics argue that this practice can result in many contributors effectively working without compensation, despite Crowdspring collecting fees from clients. In some cases, participants have expressed frustration with delayed or missing payments, further fueling criticism about fairness and transparency on t ...
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Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The company is headquartered in Jersey City, New Jersey. Sherry Phillips is the current CEO of Forbes as of January 1, 2025. Published eight times per year, ''Forbes'' feature articles on finance, industry, investing, and marketing topics. It also reports on related subjects such as technology, communications, science, politics, and law. It has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is known for its lists and rankings, including its lists of the richest Americans (the Forbes 400, ''Forbes'' 400), of 30 notable people under the age of 30 (the Forbes 30 Under 30, ''Forbes'' 30 under 30), of America's wealthiest celebrities, of the world's top companies (the Fo ...
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LG Corporation
LG Corporation (or LG Group), formerly known as Lucky-Goldstar, is a South Korean multinational conglomerate founded by Koo In-hwoi in 1947 and managed by successive generations of his family. It is the fourth-largest company in South Korea. Its headquarters are in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo District, Seoul. LG makes electronics, chemicals, household appliances, and telecommunications products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus, LG Innotek, LG Chem, LG Energy Solution and LG AI Research in over 80 countries. History LG Corporation was established as Lak Hui Chemical Industrial Corp. in 1947 by Koo In-hwoi. Its first product was "Lucky Cream", the first Korean make-up cream. In 1952, Lak Hui () (pronounced "Lucky"; now LG Chem) became the first South Korean company to enter the plastics industry. As the company expanded its plastics business, it established GoldStar Co. Ltd. (now LG Electr ...
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Philips
Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarters is still in Eindhoven. The company gained its royal honorary title in 1998. Philips was founded by Gerard Philips and his father Frederik, with their first products being light bulbs. Through the 20th century, it grew into one of the world's largest electronics conglomerates, with global market dominance in products ranging from kitchen appliances and electric shavers to light bulbs, televisions, cassettes, and compact discs (both of which were invented by Philips). At one point, it played a dominant role in the entertainment industry (through PolyGram). However, intense competition from primarily East Asian competitors throughout the 1990s and 2000s led to a period of downsizing, including the divestment of its lighting and c ...
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